The Latest Digital Marketing Tools & Techniques
Release Date: 03/13/2025
Digital Marketing & AI News
The Digital Marketing Podcast
In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it’s never been more important to stay ahead, and this episode helps you do just that. Daniel covers the latest developments from Google, Meta, OpenAI, LinkedIn and more, offering practical commentary on what they mean for marketers right now. From ChatGPT’s new operator functions to Google’s AI-powered search evolution, this...
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Complete Guide to Keyword Research
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some keywords, right?”) quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and the sometimes soul-crushing reality of traffic that doesn’t convert. The trio break down the full process with real-world insight, humour, and some very candid reflections on what not to do....
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Agile Marketing Hands-On
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing. The team explain how their 5-day sprint framework works in...
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Guide to AI Agents
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf. Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital...
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Influencers Vs. Advocates - Building Brand Advocacy
The Digital Marketing Podcast
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that’s reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What makes a true brand advocate? 🧠 How do you build authentic loyalty that actually moves the needle? You’ll learn why genuine, passionate brand fans are now more powerful than ever and how their voices cut through the cynicism surrounding traditional influencer marketing. From the rise of Reddit and forum-based...
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ChatGPT for Marketing Latest Updates
The Digital Marketing Podcast
Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential briefing on how generative AI is redefining marketing workflows. Staying Ahead in the AI Race The pace of change in generative AI is relentles, and this episode underscores why digital marketers must actively engage with the tools at the forefront. Daniel and Ciaran discuss the strategic value of being early adopters and...
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Complete Guide to LinkedIn Ads
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend. Why LinkedIn Ads Work Differently AJ explains why LinkedIn ads often cost like bottom-of-funnel, but act like top-of-funnel. Understanding this difference is critical to setting realistic expectations and structuring your campaigns for...
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The Latest Digital Marketing Tools & Techniques
The Digital Marketing Podcast
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful Tool or Terrible Content Creator? Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced...
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What is the best AI? ChatGPT Vs DeepSeek Vs Gemini
The Digital Marketing Podcast
Join the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google’s Gemini, sharing firsthand experiences and expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy. Why AI Matters Right Now Shifting Industry Landscape – The unexpected rise of DeepSeek and the ongoing hype around ChatGPT showcase just how quickly AI can upend existing norms. This accelerated pace is driving...
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How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The Big Question: Is SEO Dead in 2025? The team reflect on how this debate has reappeared time and again over the years. Daniel recalls delivering “Is SEO Dead?” presentations for more than a decade. Each new...
info_outlineUpdated to fix audio gap on Daniels mic!
In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include:
AI-Powered Social Media: Powerful Tool or Terrible Content Creator?
Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover how artificial intelligence is reshaping content creation.
Mastering SEO with Existing Content Analysis
The hosts explore Content Raptor, a powerful tool that analyses your website’s search performance and suggests improvements to maximise organic traffic. Learn how updating your existing content can drive thousands of additional visits.
Competitive Intelligence & Market Research
Ever wondered what your competitors are doing? Competitors App helps marketers monitor competitors' ad strategies, website updates, social media activity, and even customer reviews—all in one place.
Content Creation and AI Detection
With AI-generated content on the rise, ensuring quality and originality is more important than ever. We explore Surfer’s AI Detector, a tool that helps identify AI-written content and discuss strategies for making AI content feel more human.
The Real Value of Social Media Marketing
Is social media still worth the effort? The team discuss why less is more and how businesses can make social content truly impactful rather than just flooding feeds with generic posts. Learn why YouTube optimisation might be a better investment than traditional social platforms.
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Show notes: https://targetinternet.com/resources/latest-digital-marketing-tools-and-techniques
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