Price is NOT the Problem with Sean Kelly, Vatic
The Arts and Everything In Between
Release Date: 04/27/2023
Creative Resilience, Entrepreneurship and Data-Driven Marketing
The Arts and Everything In Between
In this episode of The Arts and Everything in Between, Lucy speaks to Lynn Aitchison, founder of marketing agency Evolare, as part of our series celebrating International Women's Day, featuring women sharing stories of creative resilience. Lynn discusses her journey through the arts and cultural sector, including through her significant roles at After Digital and involvement in projects like the Old Vic's Google grants and ads campaign. She shares insights into the importance of budget management for organisational growth, offering tips and strategies for effective arts marketing. She shares...
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The Disruption Dilemma: The Complexities of Audience Behaviour
The Arts and Everything In Between
This episode of The Arts and Everything in Between was ecorded live with an audience of Ticketsolve community members. Hosted by Lucy and featuring a panel of industry experts from venues across the UK and Ireland, the discussion is sparked by findings from a Ticketsolve survey revealing that 92% of organisations have faced disruptions due to audience conduct, yet only 60% had a defined policy around audience behaviour. The panellists candidly share real-life examples of challenges like alcohol smuggling, late arrivals, photography violations, and confrontations with unruly patrons. They...
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Empowering & Supporting Arts Communities with Celine Wyatt
The Arts and Everything In Between
We mark International Women’s Day with an inspiring interview with Celine Wyatt, Head of Creative Development and Learning at Blackpool Grand Theatre and a fellow of the Royal Society of the Arts. Celine shares her personal story of resilience, tracing the highs and lows of her career. She offers a profound look into the realities of working within the arts and cultural sector, highlighting the blend of passion, perseverance, and the need for systemic change to support professionals at all stages of their careers. Celine’s story is a testament to the strength found in creative...
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Fail Fast, Learn Fast, Succeed Fast: Arts Management with Gail Jones
The Arts and Everything In Between
Failing fast means trialling, testing, learning and reshaping so you can succeed. But what does that mean for arts management? How can a fail fast mentality help push arts organisations forwards? In this thought-provoking episode of "The Arts and Everything in Between," host Lucy Costelloe sits down with Gail Jones, Communications Manager at the Crescent Arts Centre, to explore what it means for arts organisations to adopt a fail-fast mentality. Gail shares Crescent’s strategies for innovation, community engagement, and how they navigate the complexities of arts management by...
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Opening Doors for All: Funding Arts for the Future
The Arts and Everything In Between
As arts leaders, being able to navigate today’s giving landscape for the best opportunities is critical. Strategic thinking around fundraising can strengthen arts, culture and heritage organisations themselves, and also the communities they work within. In this episode of the Arts and Everything In Between podcast, host Priya Patel speaks to senior consultant for arts and heritage, Liz Purchase of Philanthropy Company. Liz shares her extensive expertise in fundraising and development, delving into the crucial role that diverse fundraising strategies play in building resilient and...
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Imperfect Action: Fostering Change in The Arts
The Arts and Everything In Between
Sometimes in the pursuit of change, the desire to quickly make radical change can lead to a paralysis of action. How do you take the passion and drive for change and balance it with the hard practicalities of enacting real, authentic transformation? In this episode of the Arts and Everything In Between podcast, host Lucy Costelloe talks to Katie Parry, Director at Supercool Design about how arts and culture organisations can channel their passion for change without getting overwhelmed. Katie shares her learnings from Supercool, a web design agency focused on the arts and culture sector and...
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The Art of Inclusion: Harnessing EDI to Strengthen Your Arts and Culture Organisation
The Arts and Everything In Between
Embracing equity, diversity, and inclusion enriches artistic expression and broadens audience engagement, and also ensures that the arts remain relevant, accessible, and representative of our evolving societal landscape. Diverse teams mean diverse perspectives which can drive creativity and innovation. But how can arts organisations get started with EDI in a meaningful way? In this episode, Lucy Kerbel, founder and director of Tonic Theatre, takes us through how to start thinking about EDI, underscoring the importance of taking proactive measures, fostering collaboration, and driving...
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Social Shifts: The Changing Tide of Audience Engagement
The Arts and Everything In Between
38 mins Audience behaviour is changing social media in dramatic ways. Marketing Manager, Meg Edwards of HdK Associates explains what is changing and how arts and culture organisations can adapt. Social media’s ability to engage audiences and prompt interaction is like the holy grail of marketing. But, audience behaviour - especially Gen Z’s behaviour - is changing how everyone engages online. We sat down with HdK Associates Marketing Manager, Meg Edwards to get her insights on how arts, culture and heritage organisations need to think about audience engagement in this shifting...
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Benchmarking Best Practices with TRG Arts
The Arts and Everything In Between
TRG Arts' Tom Stickland joins host Lucy Costelloe to discuss how to use data and metrics as the foundation for strategies that help build loyal audiences for arts and cultural organisations.
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Rising Stars: A Conversation with Young Performers on Arts and Culture 2.0
The Arts and Everything In Between
We are heading back to school and chatting to young performers about their thoughts on arts, culture and performing arts in the UK.
info_outlineHow do you know how to price your next show? How do you measure the value of the show to your various patrons and turn that into a ticket price? Should you be considering the cost of living crisis? Other factors lurking in the shadows?
Pricing is a tough one - regardless of industry. It is doubly hard for arts and cultural organisations as inextricably linked to their patron as they are plus attendance hesitancy and economic pressures still rife amongst live event audiences.
In this episode, Sean Kelly, founder of dynamic pricing tool Vatic, dispels the myths and lays out the case for dynamic pricing. He explains how, while knee jerk reactions are understandable, there is a better way to think about pricing that benefits your organisation, but also makes sense to your audiences.
As Sean says, like it or not, every pound and euro counts in the arts and culture industry. We need to value our offerings correctly and allow the data to help open a pricing conversation with customers. To know what the right price is for each customer - we need to start listening to the hidden conversations our customers are having with us each time they buy a ticket.
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THE ARTS AND EVERYTHING IN BETWEEN PODCAST
Investigate new ideas and learn from your arts, culture and heritage peers! Join us every few weeks as we interview arts industry experts and their take on the biggest issues facing the arts and culture world today. You’ll get ideas to try and practical tips, plus hear from arts and culture managers working in every role from marketing to management - and every area - from theatres and music venues to festivals, museums, heritage sites and more.
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GOT A GREAT TOPIC OR STORY TO SHARE?
Got a great topic for the podcast? Want to share your story with the arts and culture industry? Get in touch! [email protected]
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RESOURCES
A big thank you to Sean Kelly founder of Vatic for taking the time to speak with us.
https://www.vatic.tech/
https://www.culturehive.co.uk/resources/10-ways-to-make-your-dynamic-pricing-targets-work-harder/
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