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Fail Fast, Learn Fast, Succeed Fast: Arts Management with Gail Jones

The Arts and Everything In Between

Release Date: 02/12/2024

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The Arts and Everything In Between

In this episode of The Arts and Everything in Between, Lucy speaks to Lynn Aitchison, founder of marketing agency Evolare, as part of our series celebrating International Women's Day, featuring women sharing stories of creative resilience. Lynn discusses her journey through the arts and cultural sector, including through her significant roles at After Digital and involvement in projects like the Old Vic's Google grants and ads campaign. She shares insights into the importance of budget management for organisational growth, offering tips and strategies for effective arts marketing. She shares...

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Failing fast means trialling, testing, learning and reshaping so you can succeed. But what does that mean for arts management? How can a fail fast mentality help push arts organisations forwards?  In this thought-provoking episode of "The Arts and Everything in Between," host Lucy Costelloe sits down with Gail Jones, Communications Manager at the Crescent Arts Centre, to explore what it means for arts organisations to adopt a fail-fast mentality.  Gail shares Crescent’s strategies for innovation, community engagement, and how they navigate the complexities of arts management by...

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As arts leaders, being able to navigate today’s giving landscape for the best opportunities is critical. Strategic thinking around fundraising can strengthen arts, culture and heritage organisations themselves, and also the communities they work within.  In this episode of the Arts and Everything In Between podcast, host Priya Patel speaks to senior consultant for arts and heritage, Liz Purchase of Philanthropy Company. Liz shares her extensive expertise in fundraising and development, delving into the crucial role that diverse fundraising strategies play in building resilient and...

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38 mins Audience behaviour is changing social media in dramatic ways. Marketing Manager, Meg Edwards of HdK Associates explains what is changing and how arts and culture organisations can adapt.  Social media’s ability to engage audiences and prompt interaction is like the holy grail of marketing. But, audience behaviour - especially Gen Z’s behaviour - is changing how everyone engages online.  We sat down with HdK Associates Marketing Manager, Meg Edwards to get her insights on how arts, culture and heritage organisations need to think about audience engagement in this shifting...

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More Episodes

Failing fast means trialling, testing, learning and reshaping so you can succeed. But what does that mean for arts management? How can a fail fast mentality help push arts organisations forwards? 

In this thought-provoking episode of "The Arts and Everything in Between," host Lucy Costelloe sits down with Gail Jones, Communications Manager at the Crescent Arts Centre, to explore what it means for arts organisations to adopt a fail-fast mentality.  Gail shares Crescent’s strategies for innovation, community engagement, and how they navigate the complexities of arts management by embracing failure as a pathway to rapid learning and growth. 

You’ll learn:

1. How a fail fast approach facilitates learning, growth, and innovation within organisations.

2. How Crescent has embraced failure as an opportunity for learning with specific examples such as their pricing strategies.

3. The benefits of Crescent’s Associate Model which brings in external expertise into the organisation to support programming and audience engagement.

4. Tips when considering the fail-fast approach, including how to get started, the importance of embracing vulnerability, and the value of external collaborations.

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THE ARTS AND EVERYTHING IN BETWEEN PODCAST

Explore innovative concepts and gain insights from professionals and leaders in the arts, culture, heritage and live entertainment space.

Join arts and culture industry leaders and specialists as they share their stories and expertise. Dive into the issues at the forefront of the arts and culture landscape, get actionable advice and pragmatic tips for your arts organisations and inspiration from around the arts and culture world. 

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GOT A GREAT TOPIC OR STORY TO SHARE?

Want to share your story? Got a great topic for the podcast? Get in touch! [email protected]

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Love TA&EIB? Don’t forget to like, follow and review! It helps others find the show. 

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RESOURCES

Crescent Arts Centre: https://crescentarts.org/

Arts Professional: How to Curate a Festival: https://www.artsprofessional.co.uk/magazine/article/how-curate-festival

Pay What You Decide Case Study: https://blog.ticketsolve.com/a-case-study-with-thrive-crescent-arts-centre

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GET MORE INSIGHT AND SHARE THE KNOWLEDGE!

Facebook – www.facebook.com/Ticketsolving

Twitter – twitter.com/ticketsolvers

LinkedIn – www.linkedin.com/company/ticketsolve 

Instagram – www.instagram.com/ticketsolve/

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A special thank you to Gail Jones for joining us and sharing her expertise and experiences. We also want to thank our listeners for their continuous support, share the podcast with your colleagues and peers!