Creative Resilience, Entrepreneurship and Data-Driven Marketing
The Arts and Everything In Between
Release Date: 04/11/2024
Unlocking Audience Engagement with Áine McCarron from Thrive
The Arts and Everything In Between
In this episode of The Arts and Everything In-Between Podcast, host Ella sits down with Áine McCarron, Head of Sector Development at Thrive, to delve into the essential work Thrive is doing to support arts organizations in Northern Ireland. The discussion covers audience engagement, the impact of the cost-of-living crisis, and key research insights that help organizations better understand and serve their communities. In this episode, you’ll discover: Insights from Thrive’s groundbreaking audience engagement research, including the Impact Survey and Northwest Survey Project. How the...
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Collaboration and Community Building with Caroline Wynne, Artscope
The Arts and Everything In Between
In this episode of The Arts and Everything In-Between Podcast, host Priya Patel sits down with Caroline Wynne, founder and director of Artscope, to explore the intricacies of collaboration, community building, and managing arts projects with multiple stakeholders. With over 30 years of experience in the arts as a performer, educator, and program manager, Caroline shares her journey from music education to pioneering event management in Ireland. In this episode, you’ll discover: The evolution of audience engagement and community involvement in the arts, particularly how...
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P10Y: Insights into Productivity Frameworks from Team Ticketsolve
The Arts and Everything In Between
In this special live edition of the Arts and Everything In-Between Podcast, hosts Ella Bailey, Digital Marketing and Content Specialist, and James, Senior Business Development Manager at Ticketsolve, dive into productivity strategies inspired by our recent session at the AMA 2024 conference. They introduce P10Y, Ticketsolve’s unique guide to getting things done, sharing practical tips on how to keep teams focused and motivated. In this episode, you’ll discover: The basics of OKRs (Objectives and Key Results) and how they help teams align with organisational goals by setting clear,...
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From Ashes to Art: How AI is Reshaping Museums, and Culture & Heritage
The Arts and Everything In Between
In this exciting episode, host Priya Patel sits down with Lucia Cipollina Kun, a final year PhD student at the University of Bristol, to discuss the transformative role of AI in the arts, culture, and heritage sectors. Lucia shares her journey into AI and its applications in art restoration, preservation, and beyond. You’ll learn: How AI is being used to restore and preserve cultural heritage, including damaged frescoes and paintings, by identifying patterns and suggesting restoration methods without damaging the originals. The groundbreaking work on the Herculaneum papyri, where AI and...
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Redefining Impact: Alan Harrison on Transforming Arts Organizations for Community Succes
The Arts and Everything In Between
In this thought-provoking episode of the Arts and Everything in Between podcast, host Lucy Costelloe welcomes Alan Harrison, a multifaceted arts professional with over 30 years of experience in the US theater scene. Alan, an author, speaker, writer, performer, nonprofit executive, and artist, shares his extensive journey through leading, producing, directing, and promoting over 300 theatrical productions on and off Broadway.In this episode, you’ll learn: The Realities of the Nonprofit Arts Sector: Alan's candid take on the struggles and triumphs within the arts, including insights from...
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Squiggly Careers, Rockstars and Superstars with Anna Wiseman of Wise Collaborations
The Arts and Everything In Between
In this insightful episode, the third of our International Women's Day series, host Lucy Costelloe sits down with Anna Wiseman, Director of Wise Collaborations, to explore the concept of "squiggly careers" and how arts professionals can embrace non-linear career paths. Anna shares her journey from audience development and marketing in heritage and theatre to project management, ticketing systems, and eventually setting up her own consultancy. You'll learn: What a "squiggly career" is and how it differs from the traditional career ladder approach, allowing for more variety, growth...
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Creative Resilience, Entrepreneurship and Data-Driven Marketing
The Arts and Everything In Between
In this episode of The Arts and Everything in Between, Lucy speaks to Lynn Aitchison, founder of marketing agency Evolare, as part of our series celebrating International Women's Day, featuring women sharing stories of creative resilience. Lynn discusses her journey through the arts and cultural sector, including through her significant roles at After Digital and involvement in projects like the Old Vic's Google grants and ads campaign. She shares insights into the importance of budget management for organisational growth, offering tips and strategies for effective arts marketing. She shares...
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The Disruption Dilemma: The Complexities of Audience Behaviour
The Arts and Everything In Between
This episode of The Arts and Everything in Between was ecorded live with an audience of Ticketsolve community members. Hosted by Lucy and featuring a panel of industry experts from venues across the UK and Ireland, the discussion is sparked by findings from a Ticketsolve survey revealing that 92% of organisations have faced disruptions due to audience conduct, yet only 60% had a defined policy around audience behaviour. The panellists candidly share real-life examples of challenges like alcohol smuggling, late arrivals, photography violations, and confrontations with unruly patrons. They...
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Empowering & Supporting Arts Communities with Celine Wyatt
The Arts and Everything In Between
We mark International Women’s Day with an inspiring interview with Celine Wyatt, Head of Creative Development and Learning at Blackpool Grand Theatre and a fellow of the Royal Society of the Arts. Celine shares her personal story of resilience, tracing the highs and lows of her career. She offers a profound look into the realities of working within the arts and cultural sector, highlighting the blend of passion, perseverance, and the need for systemic change to support professionals at all stages of their careers. Celine’s story is a testament to the strength found in creative...
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Fail Fast, Learn Fast, Succeed Fast: Arts Management with Gail Jones
The Arts and Everything In Between
Failing fast means trialling, testing, learning and reshaping so you can succeed. But what does that mean for arts management? How can a fail fast mentality help push arts organisations forwards? In this thought-provoking episode of "The Arts and Everything in Between," host Lucy Costelloe sits down with Gail Jones, Communications Manager at the Crescent Arts Centre, to explore what it means for arts organisations to adopt a fail-fast mentality. Gail shares Crescent’s strategies for innovation, community engagement, and how they navigate the complexities of arts management by...
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In this episode of The Arts and Everything in Between, Lucy speaks to Lynn Aitchison, founder of marketing agency Evolare, as part of our series celebrating International Women's Day, featuring women sharing stories of creative resilience.
Lynn discusses her journey through the arts and cultural sector, including through her significant roles at After Digital and involvement in projects like the Old Vic's Google grants and ads campaign. She shares insights into the importance of budget management for organisational growth, offering tips and strategies for effective arts marketing. She shares her perspective on the value of continuous learning, curiosity, and maintaining a growth mindset amidst the fast-paced evolution of digital marketing tools and platforms.
Have a listen for practical advice on leveraging digital marketing strategies and tools to enhance your organisations' marketing efforts, based around Lynn’s expertise and her approach to overcoming challenges and seizing opportunities in marketing.
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THE ARTS AND EVERYTHING IN BETWEEN PODCAST
Explore innovative concepts and gain insights from professionals and leaders in the arts, culture, heritage and live entertainment space.
Join arts and culture industry leaders and specialists for actionable advice and inspiration as they share their stories and expertise and discuss the big issues at the forefront of the arts and culture landscape.
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LOVE TA&EIB? GOT A GREAT TOPIC OR STORY TO SHARE?
If you’ve got a topic you’d like us to cover or want to share your story - get in touch! [email protected].
Don’t forget to like, follow and review! It helps others find the show.
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RESOURCES
Evolare Digital: https://evolare-digital-c1e7530507bcda609c59345.webflow.io/
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GET MORE INSIGHT AND SHARE THE KNOWLEDGE!
Facebook – www.facebook.com/Ticketsolving
Twitter – twitter.com/ticketsolvers
LinkedIn – www.linkedin.com/company/ticketsolve
Instagram – www.instagram.com/ticketsolve/
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A special thank you to Lynn for joining us and sharing her experience. We also want to thank our listeners for their continuous support, don’t forget to subscribe, like, share, and leave a review for "The Arts and Everything in Between" podcast.
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ABOUT OUR GUEST
Lynn Aitchison is an award-winning marketing professional specialising in digital with 13 years’ experience across a wide variety of industries and a proven track record of delivering ROAS driving strategies.
She has experience across a wide range of sectors including, luxury goods, B2B, premium drinks, performing arts, visitor attractions and the adventure sports industry.
Her newest endeavour, Evolare Digital, of which she is CMO and Founder, sees her working with a wide variety of clients - especially startups and SMEs to improve customer acquisition and retention through innovative, impactful strategies and campaigns.