Live from RECHARGE! Getting to Grips with Google Analytics 4
The Arts and Everything In Between
Release Date: 07/12/2023
The Arts and Everything In Between
In this episode of The Arts and Everything in Between, Lucy speaks to Lynn Aitchison, founder of marketing agency Evolare, as part of our series celebrating International Women's Day, featuring women sharing stories of creative resilience. Lynn discusses her journey through the arts and cultural sector, including through her significant roles at After Digital and involvement in projects like the Old Vic's Google grants and ads campaign. She shares insights into the importance of budget management for organisational growth, offering tips and strategies for effective arts marketing. She shares...
info_outline The Disruption Dilemma: The Complexities of Audience BehaviourThe Arts and Everything In Between
This episode of The Arts and Everything in Between was ecorded live with an audience of Ticketsolve community members. Hosted by Lucy and featuring a panel of industry experts from venues across the UK and Ireland, the discussion is sparked by findings from a Ticketsolve survey revealing that 92% of organisations have faced disruptions due to audience conduct, yet only 60% had a defined policy around audience behaviour. The panellists candidly share real-life examples of challenges like alcohol smuggling, late arrivals, photography violations, and confrontations with unruly patrons. They...
info_outline Empowering & Supporting Arts Communities with Celine WyattThe Arts and Everything In Between
We mark International Women’s Day with an inspiring interview with Celine Wyatt, Head of Creative Development and Learning at Blackpool Grand Theatre and a fellow of the Royal Society of the Arts. Celine shares her personal story of resilience, tracing the highs and lows of her career. She offers a profound look into the realities of working within the arts and cultural sector, highlighting the blend of passion, perseverance, and the need for systemic change to support professionals at all stages of their careers. Celine’s story is a testament to the strength found in creative...
info_outline Fail Fast, Learn Fast, Succeed Fast: Arts Management with Gail JonesThe Arts and Everything In Between
Failing fast means trialling, testing, learning and reshaping so you can succeed. But what does that mean for arts management? How can a fail fast mentality help push arts organisations forwards? In this thought-provoking episode of "The Arts and Everything in Between," host Lucy Costelloe sits down with Gail Jones, Communications Manager at the Crescent Arts Centre, to explore what it means for arts organisations to adopt a fail-fast mentality. Gail shares Crescent’s strategies for innovation, community engagement, and how they navigate the complexities of arts management by...
info_outline Opening Doors for All: Funding Arts for the FutureThe Arts and Everything In Between
As arts leaders, being able to navigate today’s giving landscape for the best opportunities is critical. Strategic thinking around fundraising can strengthen arts, culture and heritage organisations themselves, and also the communities they work within. In this episode of the Arts and Everything In Between podcast, host Priya Patel speaks to senior consultant for arts and heritage, Liz Purchase of Philanthropy Company. Liz shares her extensive expertise in fundraising and development, delving into the crucial role that diverse fundraising strategies play in building resilient and...
info_outline Imperfect Action: Fostering Change in The ArtsThe Arts and Everything In Between
Sometimes in the pursuit of change, the desire to quickly make radical change can lead to a paralysis of action. How do you take the passion and drive for change and balance it with the hard practicalities of enacting real, authentic transformation? In this episode of the Arts and Everything In Between podcast, host Lucy Costelloe talks to Katie Parry, Director at Supercool Design about how arts and culture organisations can channel their passion for change without getting overwhelmed. Katie shares her learnings from Supercool, a web design agency focused on the arts and culture sector and...
info_outline The Art of Inclusion: Harnessing EDI to Strengthen Your Arts and Culture OrganisationThe Arts and Everything In Between
Embracing equity, diversity, and inclusion enriches artistic expression and broadens audience engagement, and also ensures that the arts remain relevant, accessible, and representative of our evolving societal landscape. Diverse teams mean diverse perspectives which can drive creativity and innovation. But how can arts organisations get started with EDI in a meaningful way? In this episode, Lucy Kerbel, founder and director of Tonic Theatre, takes us through how to start thinking about EDI, underscoring the importance of taking proactive measures, fostering collaboration, and driving...
info_outline Social Shifts: The Changing Tide of Audience EngagementThe Arts and Everything In Between
38 mins Audience behaviour is changing social media in dramatic ways. Marketing Manager, Meg Edwards of HdK Associates explains what is changing and how arts and culture organisations can adapt. Social media’s ability to engage audiences and prompt interaction is like the holy grail of marketing. But, audience behaviour - especially Gen Z’s behaviour - is changing how everyone engages online. We sat down with HdK Associates Marketing Manager, Meg Edwards to get her insights on how arts, culture and heritage organisations need to think about audience engagement in this shifting...
info_outline Benchmarking Best Practices with TRG ArtsThe Arts and Everything In Between
TRG Arts' Tom Stickland joins host Lucy Costelloe to discuss how to use data and metrics as the foundation for strategies that help build loyal audiences for arts and cultural organisations.
info_outline Rising Stars: A Conversation with Young Performers on Arts and Culture 2.0The Arts and Everything In Between
We are heading back to school and chatting to young performers about their thoughts on arts, culture and performing arts in the UK.
info_outlineIn this deep dive into GA4, Chris will give you tips and advice on how to best utilise the new analytics platform. He details what type of new data you can collect, what the new GA4 functionality will give you and how the new customisable reports are going to give you an even better understanding of your customers and website visitors, so you can take action.
Chris explains how best to get started with Google Analytics 4 and specifically how Ticketsolve’s GA4 integration works.
*Note: Ticketsolve’s G4A integration has been released since this episode was recorded at Recharge, London on 23 February 2023. If you are a Ticketsolve customer, please see the Resources section below for more information on One Further’s Coach and Ticketsolve’s GA4 Reporting Kit as well as links on how to set up your Ticketsolve account with GA4.
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THE ARTS AND EVERYTHING IN BETWEEN PODCAST
Explore innovative concepts and gain insights from professionals and leaders in the arts, culture, heritage and live entertainment space.
Join us every two weeks as we discuss the most pressing issues at the forefront of the arts and culture landscape. You’ll hear from industry leaders and specialists sharing their expertise on a wide range of topics, giving you actionable advice and pragmatic tips for your cultural institution, live event or performing arts organisation.
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GOT A GREAT TOPIC OR STORY TO SHARE?
Got a great topic for the podcast? Want to share your story with the arts and culture world? Get in touch! [email protected]
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RESOURCES
Thank you to Chris Unitt, CEO of One Further. One Further provides digital insights to arts and cultural organisations. To learn more, visit: https://onefurther.com/
Ticketsolve and Coach (from One Further), GA4 Reporting Kit: https://coach.onefurther.com/p/ticketsolve-google-analytics-4-reporting-kit
Ticketsolve Academy Session GA4 (with Chris Unitt): https://ticketsolve.zendesk.com/hc/en-us/articles/16176768566036-Google-Analytics-4-Academy
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