Libsyn Directory

Social Shifts: The Changing Tide of Audience Engagement

Release Date: 10/16/2023

Unlocking Audience Engagement with Áine McCarron from Thrive

The Arts and Everything In Between

In this episode of The Arts and Everything In-Between Podcast, host Ella sits down with Áine McCarron, Head of Sector Development at Thrive, to delve into the essential work Thrive is doing to support arts organizations in Northern Ireland. The discussion covers audience engagement, the impact of the cost-of-living crisis, and key research insights that help organizations better understand and serve their communities. In this episode, you’ll discover: Insights from Thrive’s groundbreaking audience engagement research, including the Impact Survey and Northwest Survey Project. How the...

Collaboration and Community Building with Caroline Wynne, Artscope

The Arts and Everything In Between

In this episode of The Arts and Everything In-Between Podcast, host Priya Patel sits down with Caroline Wynne, founder and director of Artscope, to explore the intricacies of collaboration, community building, and managing arts projects with multiple stakeholders. With over 30 years of experience in the arts as a performer, educator, and program manager, Caroline shares her journey from music education to pioneering event management in Ireland. In this episode, you’ll discover: The evolution of audience engagement and community involvement in the arts, particularly how...

P10Y: Insights into Productivity Frameworks from Team Ticketsolve

The Arts and Everything In Between

In this special live edition of the Arts and Everything In-Between Podcast, hosts Ella Bailey, Digital Marketing and Content Specialist, and James, Senior Business Development Manager at Ticketsolve, dive into productivity strategies inspired by our recent session at the AMA 2024 conference. They introduce P10Y, Ticketsolve’s unique guide to getting things done, sharing practical tips on how to keep teams focused and motivated. In this episode, you’ll discover: The basics of OKRs (Objectives and Key Results) and how they help teams align with organisational goals by setting clear,...

From Ashes to Art: How AI is Reshaping Museums, and Culture & Heritage

The Arts and Everything In Between

In this exciting episode, host Priya Patel sits down with Lucia Cipollina Kun, a final year PhD student at the University of Bristol, to discuss the transformative role of AI in the arts, culture, and heritage sectors. Lucia shares her journey into AI and its applications in art restoration, preservation, and beyond. You’ll learn: How AI is being used to restore and preserve cultural heritage, including damaged frescoes and paintings, by identifying patterns and suggesting restoration methods without damaging the originals. The groundbreaking work on the Herculaneum papyri, where AI and...

Redefining Impact: Alan Harrison on Transforming Arts Organizations for Community Succes

The Arts and Everything In Between

In this thought-provoking episode of the Arts and Everything in Between podcast, host Lucy Costelloe welcomes Alan Harrison, a multifaceted arts professional with over 30 years of experience in the US theater scene. Alan, an author, speaker, writer, performer, nonprofit executive, and artist, shares his extensive journey through leading, producing, directing, and promoting over 300 theatrical productions on and off Broadway.In this episode, you’ll learn: The Realities of the Nonprofit Arts Sector: Alan's candid take on the struggles and triumphs within the arts, including insights from...

Squiggly Careers, Rockstars and Superstars with Anna Wiseman of Wise Collaborations

The Arts and Everything In Between

In this insightful episode, the third of our International Women's Day series, host Lucy Costelloe sits down with Anna Wiseman, Director of Wise Collaborations, to explore the concept of "squiggly careers" and how arts professionals can embrace non-linear career paths. Anna shares her journey from audience development and marketing in heritage and theatre to project management, ticketing systems, and eventually setting up her own consultancy. You'll learn: What a "squiggly career" is and how it differs from the traditional career ladder approach, allowing for more variety, growth...

Creative Resilience, Entrepreneurship and Data-Driven Marketing

The Arts and Everything In Between

In this episode of The Arts and Everything in Between, Lucy speaks to Lynn Aitchison, founder of marketing agency Evolare, as part of our series celebrating International Women's Day, featuring women sharing stories of creative resilience. Lynn discusses her journey through the arts and cultural sector, including through her significant roles at After Digital and involvement in projects like the Old Vic's Google grants and ads campaign. She shares insights into the importance of budget management for organisational growth, offering tips and strategies for effective arts marketing. She shares...

The Disruption Dilemma: The Complexities of Audience Behaviour

The Arts and Everything In Between

This episode of The Arts and Everything in Between was ecorded live with an audience of Ticketsolve community members. Hosted by Lucy and featuring a panel of industry experts from venues across the UK and Ireland, the discussion is sparked by findings from a Ticketsolve survey revealing that 92% of organisations have faced disruptions due to audience conduct, yet only 60% had a defined policy around audience behaviour. The panellists candidly share real-life examples of challenges like alcohol smuggling, late arrivals, photography violations, and confrontations with unruly patrons. They...

Empowering & Supporting Arts Communities with Celine Wyatt

The Arts and Everything In Between

We mark International Women’s Day with an inspiring interview with Celine Wyatt, Head of Creative Development and Learning at Blackpool Grand Theatre and a fellow of the Royal Society of the Arts. Celine shares her personal story of resilience, tracing the highs and lows of her career. She offers a profound look into the realities of working within the arts and cultural sector, highlighting the blend of passion, perseverance, and the need for systemic change to support professionals at all stages of their careers. Celine’s story is a testament to the strength found in creative...

Fail Fast, Learn Fast, Succeed Fast: Arts Management with Gail Jones

The Arts and Everything In Between

Failing fast means trialling, testing, learning and reshaping so you can succeed. But what does that mean for arts management? How can a fail fast mentality help push arts organisations forwards? In this thought-provoking episode of "The Arts and Everything in Between," host Lucy Costelloe sits down with Gail Jones, Communications Manager at the Crescent Arts Centre, to explore what it means for arts organisations to adopt a fail-fast mentality. Gail shares Crescent’s strategies for innovation, community engagement, and how they navigate the complexities of arts management by...

More Episodes

38 mins

Audience behaviour is changing social media in dramatic ways. Marketing Manager, Meg Edwards of HdK Associates explains what is changing and how arts and culture organisations can adapt.

Social media’s ability to engage audiences and prompt interaction is like the holy grail of marketing. But, audience behaviour - especially Gen Z’s behaviour - is changing how everyone engages online.

We sat down with HdK Associates Marketing Manager, Meg Edwards to get her insights on how arts, culture and heritage organisations need to think about audience engagement in this shifting social media landscape.

Meg explains why targeted storytelling is crucial in engaging audiences on social media to bring your mission and productions to life and the importance of authenticity and transparency.

She discusses Gen Z’s impact on the rise of short form video content and what to consider when creating short form media. Meg explains when using short form video, aim to spark joy, inspire awe, and build community alongside directly promoting your mission. Audiences crave these emotional connections.

Meg also shares practical tips on keeping your marketing content and campaigns fresh and on point in the constantly shifting waters of social media marketing. Afterall, the relationship between audience behaviour and social media is dynamic. Understanding their reciprocal impacts rather than viewing platforms as external force will make all the difference.

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THE ARTS AND EVERYTHING IN BETWEEN PODCAST

Explore innovative concepts and gain insights from professionals and leaders in the arts, culture, heritage and live entertainment space.

Join us every two weeks as we discuss the most pressing issues at the forefront of the arts and culture landscape. You’ll hear from industry leaders and specialists sharing their expertise on a wide range of topics, giving you actionable advice and pragmatic tips for your cultural institution, live event or performing arts organisation.

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GOT A GREAT TOPIC OR STORY TO SHARE?

Got a great topic for the podcast? Want to share your story with the arts and culture world? Get in touch! [email protected]

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RESOURCES

TikTok: Six evergreen post ideas for your organisation, on AMA Culture Hive -

https://www.culturehive.co.uk/resources/tiktok-six-evergreen-post-ideas-for-your-organisation/

https://wearehdk.com/webinars/=

https://wearehdk.com/sign-up/

Keep an eye on HdK's blog for the latest digital marketing deepdives https://wearehdk.com/blog/

Instagram - @‌wearehdk
Twitter (X) - @‌we_are_hdk
TikTok - @‌wearehdk
LinkedIn - @‌HDK

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