Episode 135: The LinkedIn Guru with Laura Taylor

Laura Taylor is The LinkedIn Guru and the founder of Social Flow Collective, working as a marketing consultant specialising in LinkedIn. Her service isn't just LinkedIn training - it's economic empowerment for women. 

Laura opens up about leaving a toxic work environment and the uncertainties of the pandemic, only to emerge as an award-winning entrepreneur with a thriving business built solely on LinkedIn. Her story is a testament to resilience, adaptability, and the power of family support in overcoming adversity and achieving professional success.

Laura generously imparts her wisdom on LinkedIn marketing, offering practical strategies and tips that every entrepreneur can use. She underscores the importance of maintaining a vibrant company page to build your presence online. She explains why newsletters are more effective than articles, and shows how to post effectively without overwhelming your audience. With a focus on building genuine connections, Laura advises against cold messaging and stresses the need for security when sharing content links. Her insights are invaluable for anyone looking to harness the full potential of LinkedIn to expand their business reach.

Reflecting on her experiences with LinkedIn Premium and the strategic use of industry awards, Laura emphasizes the importance of visibility and recognition, especially for women in business leadership roles.

She shares her thoughts on the evolving workplace and the necessity of creating a strong digital presence. Laura’s reflections on personal development, positive influences, and trusting one’s instincts offer a powerful narrative for aspiring entrepreneurs navigating the complexities of modern business environments.

Laura loves working with LinkedIn because, unlike some of the other social media platforms, success comes from connection, collaboration and giving support and value. It’s where reputations are built, credibility established and careers are developed. 

 

Her breadth of experience on LinkedIn over the past 4 years has attracted a global portfolio of clients across different cultures and time zones, giving her an international edge. Laura’s work has been featured in Forbes and she recently won an award for Marketing and PR at the Best Business Women Awards.  

This episode is a rich resource for those eager to learn from a trailblazer in the world of LinkedIn marketing.

 

{2:24} How Laura came to start Social Flow Collective.

{4:35} Relocating from London to Liverpool.

{5:25} Laura's tips for starting out on LinkedIn.

{7:54} Building a company page on LinkedIn.

{9:17} Newsletters v articles.

{10:33} How often should you post?

{11:47} Sending direct messages.

{13:22} Free v Premium LinkedIn.

{15:39} Why Laura started entering awards.

{19:10} Laura's future plans.

{22:25} Lessons from five years in business.

{25:09} Loving the flexibility of self-employment.

{26:26} Awards as part of business strategy.

 

Connect with Debbie at: https://thebusinessawardsshow.co.uk

Connect with Laura: https://www.socialflowcollective.co.uk/

Facebook: https://www.facebook.com/SocialFlowCollective

Instagram: https://www.instagram.com/laura.taylor.linkedin/

LinkedIn: https://www.linkedin.com/in/laura-taylor-socialflow/

LinkedIn SSI Score: https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi

Laura's Forbes Article: https://www.forbes.com/sites/biancabarratt/2024/01/08/entrepreneurs-this-is-how-to-use-linkedin-to-sell-in-2024/