310: Build It to Sell It — Even if You Never Will with Eric Rozenberg
Release Date: 02/17/2026
320: Inside the Mind of Elite Resilience: Lessons from the Mossad to the Boardroom - Part 2 with Glenn Cohen
The Business of Meetings
Welcome to Part 2 of our conversation with Glenn Cohen, former head of psychology for the Mossad. In Part 1, we explored how resilience is built and how to prepare yourself before the pressure hits. Today, we take it further. Building resilience is one thing. But most leaders struggle to make clear, effective decisions when everything is on the line, and they’re facing uncertainty, risk, and real consequences. In this episode, Glen explains how elite performers think and act under pressure, how they navigate uncertainty when there are no clear answers, and what you, as a business owner...
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319: Inside the Mind of Elite Resilience: Lessons from the Mossad to the Boardroom - Part 1 with Glenn Cohen
The Business of Meetings
Real resilience is forged when the stakes are high- under pressure, in uncertainty, and when there’s no margin for error. Today, we’re excited to have Glenn Cohen, former head of psychology for the Mossad, joining us for the first part of a two-part series. With years spent in some of the most extreme environments imaginable, Glenn brings a rare understanding of how people think, react, and perform when it matters most. In this episode, he breaks down his elite program for executives, clarifying what it truly takes to build mental strength and how those lessons translate to business...
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318: Smarter Events: Where AI Meets Human Judgment with Ashleigh Cook
The Business of Meetings
We are delighted to welcome Ashleigh Cook, the Chief Marketing Officer of RainFocus, as today’s guest. In this episode, Ashleigh focuses on strategy, data, AI, and the aspects of events that must change. Stay tuned to learn how, with the right strategy and data foundation, events can truly become impactful drivers of business growth. Ashleigh’s Journey Ashleigh began her career in the research and advisory space at companies such as Gartner and Forrester, where she managed marketing programs and consistently tracked events that drove the strongest growth. She joined RainFocus in...
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317: From Consultant to CEO: How Real Leaders Scale Companies with Natalie De Fazio
The Business of Meetings
We are delighted to welcome Natalie De Fazio, Founder and CEO of Pinnacle Live, as today’s guest. Natalie is a seasoned entrepreneur with a strong background in leadership and consulting, including roles at consulting firms such as KPMG. Over the years, she has collaborated with many leading names in AV production within the meetings and events industry and is now focused on building and growing her new brand. Stay tuned to hear Natalie’s story and the insights she shares today. Natalie’s Journey Natalie began her career in consulting after studying business and economics,...
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316: The Goal Is Not Better Events, It’s a Business That Works Without You, with Eric Rozenberg
The Business of Meetings
Today, we’re taking a closer look at what it truly means to build a business that works. We’re moving beyond the notion of being busy, booked, and indispensable, and instead focusing on how to create a business that delivers real value. Stay tuned as we explore why so many business owners still operate like highly paid freelancers, and what needs to shift to build something scalable, transferable, and sustainable. Busy and Booked If your business stops when you stop, you own a job, not a business. Being busy and booked does not mean you’re successful. Revenue is not the same as...
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315: Something Big Is Happening, with Eric Rozenberg
The Business of Meetings
AI is no longer just a tool. It is changing how we work, how we deliver value, and how we run our businesses. In this episode, Eric discusses a major shift happening in our industry. He breaks down what is really happening and how you, as a business owner, can remain relevant and competitive. Major Change We are in a period of significant change. This shift is not only about technology. It’s about the value we bring and who will capture that value moving forward. It brings both opportunities and challenges. Beyond Assistance In the past, AI mainly assisted with small tasks....
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314: The 3 Wake-Up Calls Every Event Business Owner Eventually Faces with Eric Rozenberg
The Business of Meetings
Building a successful business can be an exciting, energizing, and deeply rewarding experience. But it often comes with unexpected lessons. In this episode, Eric shares three pivotal moments that profoundly shaped his entrepreneurial journey. If you’re an entrepreneur building, growing, or scaling a business, these insights will help you understand why you must stop trying to do everything yourself and, instead, start leading and building structured systems that will allow your business to grow. A Trap In the early years of building a business, success can feel exciting and...
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313: Leading Through Uncertainty: How Event Business Owners Take Back Control with Eric Rozenberg
The Business of Meetings
Today, Eric addresses the uncertainty we’re experiencing in the world. Uncertainty has become the new normal, and our industry has shifted fundamentally with buyers being more cautious, procurement tighter than ever, and AI reshaping how we work. However, that uncertainty also provides opportunities. Our Industry Has Changed Permanently You must be cautious about every buying decision. Procurement teams are asking tougher questions. AI is transforming how work gets done. At the same time, as technology increases, so does the desire for real human connection. With many owners retiring...
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312: From Vegas Nights to VC Dinners: Building Rooms that Move Capital with Megan Gross
The Business of Meetings
Today, we are excited to welcome entrepreneur Megan Gross, founder of The Bonsoir, a boutique events firm that curates high-touch small events to bring startups and investors together. Megan is currently based in the San Francisco Bay Area and is expanding into South Florida. In this episode, she shares her journey, highlighting small, personalized events as the future of business relationships. Megan’s Journey After college, Megan moved to Las Vegas to work for nightclubs, restaurants, and a major pool party. Drawn by a lifelong dream to live in Paris, she worked at the exclusive...
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311: Overwhelmed is Not a Time Problem, It Is a Leadership Problem!
The Business of Meetings
As a business owner, are you feeling overwhelmed? Eric believes that overwhelm is seldom about having too much to do. It happens when business owners fail to structure their time as a CEO should and instead react emotionally rather than lead strategically. Overwhelm Overwhelm often comes from reacting instead of leading. Jumping in to fix problems, answer clients, and put out fires feels productive, but it keeps you stuck working in the business instead of on it. Responsiveness is often mistaken for leadership, but constant firefighting is not a strategic approach to leading a team. ...
info_outlineToday, we’re talking about ways to structure your business to be sold, even if you’re not actively thinking of selling.
In this episode, Eric breaks down the five critical elements you need to consider to make a business sellable. Stay tuned for five game-changing elements that will help you build a valuable and scalable business that runs successfully, with or without you.
Can It Be Sold?
If your business cannot be sold, you don’t own a business — you own a job. The real test is simple: what happens if you disappear for 90 days? A true business will survive your absence. That standard forces you to build something transferable, stable, and valuable.
Predictable Revenue Creates Stability
You need clear visibility into where your future income will come from. Contracted recurring revenue is the gold standard, and repeat clients follow closely behind that. Revenue predictability allows you to plan investments, manage your cash flow, and reduce risk.
Diverse Client Base
Avoid over-relying on any single client. Overreliance on a single client erodes a business's value and increases its vulnerability. It’s best to diversify your client base so that no single client accounts for more than 20% of your profit.
Documenting Processes
Document everything. If your systems are not documented, the company has little transferable value. A sales playbook defines your positioning, messaging, objections, and communication style. Standard operating procedures outline your service delivery. Onboarding systems create consistency for clients and vendors. Financial dashboards track KPIs, leading indicators, and lagging indicators.
Strong Leadership
A business that depends entirely on you is fragile, whereas a business supported by capable people is resilient. Delegation increases your business’s scalability and protects you from burnout. If no one else can run your sales, operations, or administration, you become a bottleneck. Strong leadership involves building a team that can take on the business's responsibilities.
Clean Financials
Buyers look for clarity, transparency, and realistic compensation structures. Messy books reduce confidence and valuation. Always separate your personal expenses from your professional expenses. Maintain a clean profit and loss for the last three years, at least. Understand your margins per project. Create cash flow plans for every confirmed project and consolidate them into a company-wide forecast.
Strategic Positioning
Know your niche. Be clear on how you differentiate yourself. A “me too” business competes on price, and a strategically positioned business competes on value. Brand equity, specialization, and a clear point of difference will increase your profitability and make your business more attractive to buyers.
Freedom
The less the business depends on you, the more valuable it becomes, and the more leverage you gain to shape your future. A sellable business gives you the freedom to focus on what you do best. It reduces stress, allowing you to work on the business instead of constantly working in it.
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