315: Something Big Is Happening, with Eric Rozenberg
Release Date: 03/24/2026
The Business of Meetings
Welcome to Part 2 of our conversation with Glenn Cohen, former head of psychology for the Mossad. In Part 1, we explored how resilience is built and how to prepare yourself before the pressure hits. Today, we take it further. Building resilience is one thing. But most leaders struggle to make clear, effective decisions when everything is on the line, and they’re facing uncertainty, risk, and real consequences. In this episode, Glen explains how elite performers think and act under pressure, how they navigate uncertainty when there are no clear answers, and what you, as a business owner...
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Real resilience is forged when the stakes are high- under pressure, in uncertainty, and when there’s no margin for error. Today, we’re excited to have Glenn Cohen, former head of psychology for the Mossad, joining us for the first part of a two-part series. With years spent in some of the most extreme environments imaginable, Glenn brings a rare understanding of how people think, react, and perform when it matters most. In this episode, he breaks down his elite program for executives, clarifying what it truly takes to build mental strength and how those lessons translate to business...
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We are delighted to welcome Ashleigh Cook, the Chief Marketing Officer of RainFocus, as today’s guest. In this episode, Ashleigh focuses on strategy, data, AI, and the aspects of events that must change. Stay tuned to learn how, with the right strategy and data foundation, events can truly become impactful drivers of business growth. Ashleigh’s Journey Ashleigh began her career in the research and advisory space at companies such as Gartner and Forrester, where she managed marketing programs and consistently tracked events that drove the strongest growth. She joined RainFocus in...
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We are delighted to welcome Natalie De Fazio, Founder and CEO of Pinnacle Live, as today’s guest. Natalie is a seasoned entrepreneur with a strong background in leadership and consulting, including roles at consulting firms such as KPMG. Over the years, she has collaborated with many leading names in AV production within the meetings and events industry and is now focused on building and growing her new brand. Stay tuned to hear Natalie’s story and the insights she shares today. Natalie’s Journey Natalie began her career in consulting after studying business and economics,...
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Today, we’re taking a closer look at what it truly means to build a business that works. We’re moving beyond the notion of being busy, booked, and indispensable, and instead focusing on how to create a business that delivers real value. Stay tuned as we explore why so many business owners still operate like highly paid freelancers, and what needs to shift to build something scalable, transferable, and sustainable. Busy and Booked If your business stops when you stop, you own a job, not a business. Being busy and booked does not mean you’re successful. Revenue is not the same as...
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AI is no longer just a tool. It is changing how we work, how we deliver value, and how we run our businesses. In this episode, Eric discusses a major shift happening in our industry. He breaks down what is really happening and how you, as a business owner, can remain relevant and competitive. Major Change We are in a period of significant change. This shift is not only about technology. It’s about the value we bring and who will capture that value moving forward. It brings both opportunities and challenges. Beyond Assistance In the past, AI mainly assisted with small tasks....
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Building a successful business can be an exciting, energizing, and deeply rewarding experience. But it often comes with unexpected lessons. In this episode, Eric shares three pivotal moments that profoundly shaped his entrepreneurial journey. If you’re an entrepreneur building, growing, or scaling a business, these insights will help you understand why you must stop trying to do everything yourself and, instead, start leading and building structured systems that will allow your business to grow. A Trap In the early years of building a business, success can feel exciting and...
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Today, Eric addresses the uncertainty we’re experiencing in the world. Uncertainty has become the new normal, and our industry has shifted fundamentally with buyers being more cautious, procurement tighter than ever, and AI reshaping how we work. However, that uncertainty also provides opportunities. Our Industry Has Changed Permanently You must be cautious about every buying decision. Procurement teams are asking tougher questions. AI is transforming how work gets done. At the same time, as technology increases, so does the desire for real human connection. With many owners retiring...
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Today, we are excited to welcome entrepreneur Megan Gross, founder of The Bonsoir, a boutique events firm that curates high-touch small events to bring startups and investors together. Megan is currently based in the San Francisco Bay Area and is expanding into South Florida. In this episode, she shares her journey, highlighting small, personalized events as the future of business relationships. Megan’s Journey After college, Megan moved to Las Vegas to work for nightclubs, restaurants, and a major pool party. Drawn by a lifelong dream to live in Paris, she worked at the exclusive...
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As a business owner, are you feeling overwhelmed? Eric believes that overwhelm is seldom about having too much to do. It happens when business owners fail to structure their time as a CEO should and instead react emotionally rather than lead strategically. Overwhelm Overwhelm often comes from reacting instead of leading. Jumping in to fix problems, answer clients, and put out fires feels productive, but it keeps you stuck working in the business instead of on it. Responsiveness is often mistaken for leadership, but constant firefighting is not a strategic approach to leading a team. ...
info_outlineAI is no longer just a tool. It is changing how we work, how we deliver value, and how we run our businesses.
In this episode, Eric discusses a major shift happening in our industry. He breaks down what is really happening and how you, as a business owner, can remain relevant and competitive.
Major Change
We are in a period of significant change. This shift is not only about technology. It’s about the value we bring and who will capture that value moving forward. It brings both opportunities and challenges.
Beyond Assistance
In the past, AI mainly assisted with small tasks. Now, it is executing. It can complete entire processes, not just support them. This simplifies many activities and dramatically increases their execution speed.
Acceleration
AI is now helping to build better AI. That creates a cycle of continuous improvement, which is why everything is accelerating so quickly right now.
Replicable Tasks
Much of the work done in business today, such as proposals, RFP responses, presentations, and client communication, can now be handled by AI. While not perfect, it is fast enough to change expectations and reduce the time required.
Changing Expectations
Tasks that previously took hours can now be completed in minutes. This is forcing business owners to reconsider their productivity, pricing, and service delivery.
Human Value
Human connection remains a key part of doing business. AI is not replacing people. Clients continue to buy from people they trust because they value their relationships, judgment calls, and outcomes.
A Role Shift
The role of professionals is changing. Instead of focusing on execution, they can now focus on defining problems, designing solutions, and coordinating tools. AI supports the execution layer.
Levels of Adoption
Business owners are responding to AI in different ways. Some ignore it, some use it occasionally, and others fully integrate it into their operations. Those who build systems and use AI strategically will gain the most advantage.
Smaller Teams
AI enables businesses to scale more efficiently. With the right systems and tools, small teams can now achieve results that previously required much larger organizations.
Daily Use
Using AI occasionally is not enough. Regular, daily use is required to understand its capabilities and integrate it effectively into your workflow.
Overwhelm
With many different AI tools available, it is easy to become overwhelmed. The best approach is to focus on a few tools, learn them well, and then apply them to your work.
Workflows
Instead of focusing on individual tasks, it is important to map out your workflows. That will help you identify where to apply automation and improve your use of AI.
Evaluate
Business owners should assess their activities and decide what can be automated, what should remain human, and where they add the most value. It is advisable to focus on areas that AI cannot replace.
Leadership
Although AI is taking over execution, leadership remains human. Decision-making, ownership, and strategic thinking remain the responsibilities of business owners.
Practical Steps
Start immediately. Set aside time to explore AI, test various tools, and begin automating repetitive tasks.
A Unique Opportunity
Despite all the uncertainty, this is one of the best times to own a business. Those who can adapt, learn, and take action will benefit the most from all the available opportunities.
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