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313: Leading Through Uncertainty: How Event Business Owners Take Back Control with Eric Rozenberg

The Business of Meetings

Release Date: 03/10/2026

320: Inside the Mind of Elite Resilience: Lessons from the Mossad to the Boardroom - Part 2 with Glenn Cohen show art 320: Inside the Mind of Elite Resilience: Lessons from the Mossad to the Boardroom - Part 2 with Glenn Cohen

The Business of Meetings

Welcome to Part 2 of our conversation with Glenn Cohen, former head of psychology for the Mossad. In Part 1, we explored how resilience is built and how to prepare yourself before the pressure hits. Today, we take it further. Building resilience is one thing. But most leaders struggle to make clear, effective decisions when everything is on the line, and they’re facing uncertainty, risk, and real consequences. In this episode, Glen explains how elite performers think and act under pressure, how they navigate uncertainty when there are no clear answers, and what you, as a business owner...

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319: Inside the Mind of Elite Resilience: Lessons from the Mossad to the Boardroom - Part 1 with Glenn Cohen show art 319: Inside the Mind of Elite Resilience: Lessons from the Mossad to the Boardroom - Part 1 with Glenn Cohen

The Business of Meetings

Real resilience is forged when the stakes are high- under pressure, in uncertainty, and when there’s no margin for error. Today, we’re excited to have Glenn Cohen, former head of psychology for the Mossad, joining us for the first part of a two-part series. With years spent in some of the most extreme environments imaginable, Glenn brings a rare understanding of how people think, react, and perform when it matters most. In this episode, he breaks down his elite program for executives, clarifying what it truly takes to build mental strength and how those lessons translate to business...

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318: Smarter Events: Where AI Meets Human Judgment with Ashleigh Cook show art 318: Smarter Events: Where AI Meets Human Judgment with Ashleigh Cook

The Business of Meetings

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We are delighted to welcome Natalie De Fazio, Founder and CEO of Pinnacle Live, as today’s guest. Natalie is a seasoned entrepreneur with a strong background in leadership and consulting, including roles at consulting firms such as KPMG. Over the years, she has collaborated with many leading names in AV production within the meetings and events industry and is now focused on building and growing her new brand. Stay tuned to hear Natalie’s story and the insights she shares today. Natalie’s Journey Natalie began her career in consulting after studying business and economics,...

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316: The Goal Is Not Better Events, It’s a Business That Works Without You, with Eric Rozenberg show art 316: The Goal Is Not Better Events, It’s a Business That Works Without You, with Eric Rozenberg

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Today, we’re taking a closer look at what it truly means to build a business that works. We’re moving beyond the notion of being busy, booked, and indispensable, and instead focusing on how to create a business that delivers real value. Stay tuned as we explore why so many business owners still operate like highly paid freelancers, and what needs to shift to build something scalable, transferable, and sustainable. Busy and Booked If your business stops when you stop, you own a job, not a business. Being busy and booked does not mean you’re successful. Revenue is not the same as...

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315: Something Big Is Happening, with Eric Rozenberg show art 315: Something Big Is Happening, with Eric Rozenberg

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314: The 3 Wake-Up Calls Every Event Business Owner Eventually Faces with Eric Rozenberg show art 314: The 3 Wake-Up Calls Every Event Business Owner Eventually Faces with Eric Rozenberg

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Building a successful business can be an exciting, energizing, and deeply rewarding experience. But it often comes with unexpected lessons. In this episode, Eric shares three pivotal moments that profoundly shaped his entrepreneurial journey. If you’re an entrepreneur building, growing, or scaling a business, these insights will help you understand why you must stop trying to do everything yourself and, instead, start leading and building structured systems that will allow your business to grow. A Trap In the early years of building a business, success can feel exciting and...

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313: Leading Through Uncertainty: How Event Business Owners Take Back Control with Eric Rozenberg show art 313: Leading Through Uncertainty: How Event Business Owners Take Back Control with Eric Rozenberg

The Business of Meetings

Today, Eric addresses the uncertainty we’re experiencing in the world. Uncertainty has become the new normal, and our industry has shifted fundamentally with buyers being more cautious, procurement tighter than ever, and AI reshaping how we work. However, that uncertainty also provides opportunities. Our Industry Has Changed Permanently You must be cautious about every buying decision. Procurement teams are asking tougher questions. AI is transforming how work gets done. At the same time, as technology increases, so does the desire for real human connection. With many owners retiring...

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312: From Vegas Nights to VC Dinners: Building Rooms that Move Capital with Megan Gross show art 312: From Vegas Nights to VC Dinners: Building Rooms that Move Capital with Megan Gross

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311: Overwhelmed is Not a Time Problem, It Is a Leadership Problem! show art 311: Overwhelmed is Not a Time Problem, It Is a Leadership Problem!

The Business of Meetings

As a business owner, are you feeling overwhelmed? Eric believes that overwhelm is seldom about having too much to do. It happens when business owners fail to structure their time as a CEO should and instead react emotionally rather than lead strategically. Overwhelm Overwhelm often comes from reacting instead of leading. Jumping in to fix problems, answer clients, and put out fires feels productive, but it keeps you stuck working in the business instead of on it. Responsiveness is often mistaken for leadership, but constant firefighting is not a strategic approach to leading a team. ...

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Today, Eric addresses the uncertainty we’re experiencing in the world.

Uncertainty has become the new normal, and our industry has shifted fundamentally with buyers being more cautious, procurement tighter than ever, and AI reshaping how we work. However, that uncertainty also provides opportunities.

Our Industry Has Changed Permanently

You must be cautious about every buying decision. Procurement teams are asking tougher questions. AI is transforming how work gets done. At the same time, as technology increases, so does the desire for real human connection. With many owners retiring and no clear successors in place, consolidation is creating space for those who are prepared. There is disruption, but there are also real opportunities.

A Fragile  Business

If everything in your business relies on you, the business is vulnerable. Tough markets reveal when revenue is inconsistent, messaging is unclear, or too much income depends on one client. They also show when the owner has become the bottleneck. A business that can perform well only when conditions are easy is not well-structured. It is running on momentum. Building it as if you might sell it one day forces you to delegate, build stronger systems, and create long-term stability.

Clarity

Clarity is your competitive advantage. Uncertain times expose weak positioning, unclear offers, revenue concentration, and emotional decision-making. If you cannot quickly explain who you serve, the problem you solve, and why you’re different, you will struggle when budgets tighten. 

Emotional Reactions Undermine Growth

When pressure rises, it’s easy to react. Panic marketing, heavy discounting, agreeing to everything, overworking, or avoiding financial reviews may feel productive, but they erode value. Operating in survival mode replaces strategy with short-term fixes. And hope, no matter how positive, is not a viable financial plan.

Five Non-Negotiables

Five areas deserve consistent attention: financial clarity, focused positioning, a predictable revenue engine, disciplined time management, and emotional control. Those are leadership fundamentals, and when they are strong, uncertainty becomes manageable.

Financial Clarity

Know your monthly break-even. Know your six-month runway. Understand your cash flow forecast and your pipeline. Review your KPIs weekly. You don’t have to prepare every report yourself, but you must understand the numbers. When you know where you stand, uncertainty loses much of its power.

Focused Positioning

Generalists struggle in tight markets. Be clear about who you serve, the problems you solve, and why your experience makes you the right choice. If you can explain your positioning confidently in 30 seconds, you’re already ahead. Clear positioning attracts the right clients and filters out the wrong ones.

A Predictable Revenue Engine

Referrals are valuable, but they are not enough for consistent growth. Track your indicators, your calls, meetings, proposals, conversion rates, and follow-ups. Put simple systems in place so the business does not rely solely on your personal energy. The less the day-to-day business operations depend on you, the more valuable and sustainable the business becomes.

Blocking Time

Block time for revenue-generating work. Block time for strategic thinking. Block time to review your numbers. Block time for team alignment and mentorship. If growth matters, it needs space in your calendar.

Calm Is Contagious

Your team and clients take their cues from you. When you remain calm and steady, they feel reassured. When you react emotionally, your instability spreads. Entrepreneurship will always have its highs and lows. Calm, steady leadership creates confidence in any situation.

A 30-Day Reset

Audit your financial runway. Clean your pipeline and assign realistic probabilities. Clarify your core offer in one sentence. Remove at least one low-margin distraction. Schedule weekly CEO time. Small, consistent structure creates meaningful momentum.

Conclusion

Uncertainty is a reality, and consolidation is accelerating. Those with structure, clarity, and discipline will benefit; those without them will struggle. Whether you run a solo business or lead a large team, processes, financial visibility, and calm leadership are essential. Focus on what you can control, build the structure, and keep moving forward.

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