229: How to Create a Lead Magnet That Attracts More New Patients
Release Date: 11/26/2024
S2 E15: Using Free Resources to Grow Your Practice
The Clinical Entrepreneur
Think free downloads are outdated? Think again. One small, helpful resource can completely change how people see your practice - and how easy it is for them to say “yes” to working with you. In this episode of The Clinical Entrepreneur, I’m walking you through exactly how to create and use free resources (without the marketing lingo, tech overwhelm, or perfectionism). We’re talking checklists, mini-guides, or short videos that solve one small problem and make a big impact. Here’s What You’ll Learn in This Episode: ✅ What a free resource actually is (and why I’m ditching...
info_outline
S2 E14: A Simplified Social Strategy for Wellness Practitioners
The Clinical Entrepreneur
Ever feel like social media is a full-time job you never signed up for? 🙃 Between trying to come up with content, writing posts, creating graphics, recording videos, and showing up consistently… it’s enough to make you want to toss your phone into a lake. But here’s the thing: like it or not, your social media is often the first impression people have of your business. And if your last post was 18 months ago, it might be sending the wrong message. 😬 The good news? You don’t have to be glued to your screen 24/7 to have a professional, engaging online presence. In this episode,...
info_outline
S2 E13: How to Attract More of the Right Patients With a Clear, Confident Online Brand
The Clinical Entrepreneur
Let’s be honest - your website and social media might be due for a glow-up. If it’s been collecting digital dust or just doesn’t reflect how amazing you are, this is your nudge to finally make it happen. Because here’s the truth: your online presence is often the first impression potential patients get. And if it’s cluttered, unclear, or outdated, they’re probably bouncing before they ever book. But don’t stress! This episode is your no-overwhelm guide to creating a website and social media presence that actually works for you - not against you. In this episode, I’m breaking...
info_outline
S2 E12: How to Stop Being the Bottleneck in Your Business
The Clinical Entrepreneur
I’ll admit it - I was the biggest roadblock in my own business. When I asked my team what wasn’t working, all roads led straight back to me. And honestly? It stung. But it also revealed the exact places where I needed to step back, delegate, and stop micromanaging. And here’s what I realized: Most wellness practitioners - whether they have a team or are working solo - are the biggest bottlenecks in their own business. Why? Because we care. A lot. 👉We think, “No one will do this as well as I do.” 👉We tell ourselves, “It’s just faster if I handle it myself.” 👉We worry,...
info_outline
S2 E11: The Power of Taking a Stand in Your Practice
The Clinical Entrepreneur
Are you playing it too safe in your practice? Trying to help everyone with everything - afraid to draw a line in the sand? Here’s the truth: If you don’t take a stand, you’ll blend into the background. And in today’s crowded wellness space, that’s the last thing you want. Think about the most well-known leaders in our field. They all have something in common: They’re not afraid to plant their flag. Whether it’s advocating for whole food nutrition, rejecting synthetic supplements, or challenging mainstream health narratives, these practitioners have built authority and trust by...
info_outline
S2 E10: Why Patients Drop Off: How to Set Clear Expectations & Improve Retention
The Clinical Entrepreneur
Ever had a patient disappear into thin air? One minute, they’re all in, excited about their treatment plan, and the next - GHOSTED. No calls, no follow-ups, no explanation. 🙄 If you’ve ever found yourself wondering, “Was it me? Was it the cost? Did I say something weird?” - take a deep breath. It’s not just you, and it’s (probably) not about money. Patients don’t drop off because they don’t want to get better… they drop off because they don’t know what to expect. When your patients feel uncertain about the journey ahead - when they don’t understand the process, the ups...
info_outline
S2 E9: Designing the Perfect Patient Program: A 7-Step Framework for Success
The Clinical Entrepreneur
Have you ever noticed that once your patients start feeling a little better….. POOF - they vanish into thin air before they reach their full health potential? Or maybe you find yourself giving the exact same recommendations over and over (and over) again? 😵💫 Listen friend, it’s time to stop reinventing the wheel and start building a repeatable, results-driven patient program that puts what your do on autopilot, saves you time, increases patient compliance, and, let’s be real, adds a little extra 💰 to your bank account. In this episode, I’m walking you through my 7-step...
info_outline
S2 E8: What I’ve Learned About Leadership (After 8 Employees in 11 Months!)
The Clinical Entrepreneur
If you’ve ever hired someone thinking they were a total rockstar only to realize later that they were actually a walking disaster - oh, friend, you are not alone. In addition to my coaching and clinical training biz for wellness practitioners, I have another ‘side gig’ that’s a brick and mortar business in Seattle. And as it turns out, finding the right people has been harder than I thought. After going through eight employees in 11 months (yes, you read that right), I’ve learned some major lessons about leadership, hiring, and how NOT to let a business turn into a therapy...
info_outline
S2 E7: How to Create a Content Calendar in 1 Hour
The Clinical Entrepreneur
If creating content makes you want to scream into a pillow or run in the opposite direction, you’re not alone. 🤯 You sit down, determined to finally post something, and then… you draw a blank. Your mind sounds like crickets (is that even a thing?). What should you talk about? What do your patients want or need to know? And why does everyone else make it look so EASY? But what if I told you that you could create an entire month’s worth of content in just ONE hour? No overthinking, no stressing, no wasting hours staring at a blank screen. Yep, that’s exactly what we’re talking about...
info_outline
S2 E6: Want More Freedom? A VA is Your Secret Weapon
The Clinical Entrepreneur
Raise your hand if your to-do list looks more like a never-ending black hole. 🙋♀️ You start the day ready to serve your patients… but before you know it, you’re buried under emails, invoices, supplement orders, reschedules, and, oh yeah, actually seeing patients. And by the time 7 PM rolls around? You’re still at your desk, wondering when you’ll ever get your life back. Friend, it’s time for a serious reality check: You do NOT have to do it all yourself. A Virtual Assistant (VA) is your new business bestie who can handle alllll the admin things so you can finally focus on...
info_outlineAre you ready to transform the way you attract new patients and build meaningful connections with them? This week on The Clinical Entrepreneur, I’m diving into one of the most overlooked tools in your marketing toolkit: lead magnets.
If your website’s only call-to-action is “Schedule Now,” you’re leaving a lot on the table! Instead, discover how creating a free resource can turn curious visitors into loyal patients. I’ll be sharing my favorite strategies for designing lead magnets that resonate with your audience and setting up nurturing email sequences to keep them engaged.
You’ll leave this episode inspired to create a lead magnet that bridges the gap between you and your future patients—one that feels authentic, helpful, and far from “salesy.”
Here’s What You’ll Learn:
1️⃣ The Power of First Impressions – Why a strong lead magnet is your website’s most valuable asset
2️⃣ Step-by-Step Lead Magnet Creation – Tips for creating a resource that aligns with the pain points of your patients and highlights your expertise
3️⃣ The Importance of Using Email – Discover how to keep your new leads engaged and move them from “curious” to “committed”
4️⃣ Building Authentic Connections – Learn specific strategies to nurture these relationships without being pushy
Key Takeaways:
-
Lead magnets create connection: A thoughtful freebie builds trust and invites potential patients into your world.
-
Clarity is key: Make sure your website clearly communicates who you help and what problems you solve.
-
Nurture with intention: Follow up with leads through a series of welcoming, value-packed emails to build a lasting relationship.
-
Tailor it to your audience: The best lead magnets are ones that meet the specific needs of your ideal patients.
Why It Matters:
A lead magnet isn’t just about growing your email list—it’s about creating a bridge between you and potential patients, showing them you care about their journey, and inviting them into a relationship built on trust and value.
Here’s where you can find the support you need:
🌐 Clinical Business Academy – Ready to scale your practice and create systems that work? Join Clinical Business Academy and discover actionable strategies to grow your practice while maintaining your passion for patient care.
🔗 Clinical Business Academy Facebook Group – Join a community of like-minded practitioners who are dedicated to growing their businesses and improving patient outcomes. Connect with others, ask questions, and get inspired!
Subscribe & Review
Watch this episode here! If you loved this episode, don’t forget to subscribe and leave a review! 💖 Your feedback means the world to us and helps us create the content you want to hear.