Let's Talk Thought Leadership and Podcasting in Canada with Amanda Cupido

Amanda Cupido — Founder of Lead Podcasting, author (including "Let's Talk Podcasting for Kids"), experienced broadcaster, keynote speaker, and TEDx presenter.

Episode Themes

• Canadian Podcasting Gaps: Discussion on how most resources are American, and the importance of Amanda’s contribution as an author of uniquely Canadian podcasting resources.
• Early Audio Influences: Amanda’s lifelong fascination with audio and radio, and her journey into podcasting, contrasted by Nola’s experience with talk radio growing up.​
• Podcasting for Kids: Insights from Amanda’s new book targeting children ages 5–8, the screen-free benefits of podcasting, and how early storytelling fosters creativity and healthy self-esteem.
• Women’s Voices in Podcasting: Nola’s statement: "We didn't get silenced. We picked up a microphone," sparking a wider conversation about the role of women over 50 in podcasting and representation in the industry.​
• Combatting Loneliness: How creating and listening to podcasts helps establish connection, provide an outlet for ideas, and battle feelings of isolation.​
• Leadership and Listening: Podcasting as a tool for improving both speaking and listening skills, and how these ripple into leadership and personal development.
• Canadian Industry Insights: Contrasting the Canadian and US podcast markets, the lack of mid-sized networks in Canada, and Amanda’s experience with networks and sponsorships.
• Thought Leadership: Announcement and preview of Amanda’s upcoming podcast “Let’s Talk Thought Leadership,” and a lively discussion on defining thought leadership — and its challenges — in the Canadian context.​

Standout Quotes

• “We didn’t get silenced. We picked up a microphone.”—Nola Simon
• “The whole thing with podcasting is such an accessible medium. And so I just want to continue to make it that and champion it.”—Amanda Cupido
• “Every voice is unique, every voice is special.”—Amanda Cupido​

Actionable Insights

• Review and support Canadian podcasts on platforms like Good Pods.
• Encourage screen-free creativity for kids via family podcasting activities.
• Independent Canadian podcasters should seek out emerging collectives for support and community.
• Be thoughtful about advertising: consider brand alignment when accepting sponsors to protect your ethical reputation.

Resources & References

• Amanda Cupido: author of "Let’s Talk Podcasting" (adult & kids editions)
• Lead Podcasting workshops and training
• New podcast: "Let’s Talk Thought Leadership" (search for Amanda’s name alongside the title to locate early episodes)
• Podcasts mentioned: 
• https://podcasts.apple.com/us/podcast/louis-tomlinson-the-room-was-cold-that-day-when/id1291423644?i=1000730938704
• Malcolm Gladwell: Working From… - The Diary Of A CEO with Steven Bartlett - Apple Podcasts
• https://podcasts.apple.com/us/podcast/bren%C3%A9-and-adam-grant-on-the-skillsets-of-empathy/id1730985049?i=1000731952564
• https://podcasts.apple.com/us/podcast/the-department-of-physiological-hygiene/id1119389968?i=1000580226432

How to Connect

• Look for “Let’s Talk Thought Leadership” on your favorite app (add Amanda’s name for better search results).Amanda-Cupido.docx​
• Connect with Amanda Cupido via Lead Podcasting for books, workshops, and speaking engagements.
• Amanda Cupido
• Podcast Producer and Consultant — Amanda Cupido
• Let's Talk Podcasting
• Let's Talk Podcasting: The Essential Guide To Doing It Right Book By Amanda Cupido, (Paperback) | Indigo
• Let’s Talk Podcasting For Kids Book By Amanda Cupido, (Mass Market Paperback) | Indigo
• Amanda Cupido - Lead Podcasting | LinkedIn
• https://podcasts.apple.com/us/podcast/lets-talk-thought-leadership/id1849322663

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