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Dynamic Pricing is Transforming Logistics with Zeke Ziliak

The Logistics of Logistics Podcast

Release Date: 07/25/2020

Discussing the FreightTech 25 with Andrew Cox show art Discussing the FreightTech 25 with Andrew Cox

The Logistics of Logistics Podcast

 and  discuss the FreightTech 25, which is a list of 25 freight technology companies that have been recognized by FreightWaves as the most innovative. Andrew works at FreightWaves and manages the nomination and selection process for the FreightTech 25.   About Andrew Cox  is the Retail Community Leader at FreightWaves. Andrew is also responsible for managing the FreightTech 25 nomination and selection process and is a co-host of the freight finance podcast, . Prior to his current role, Andrew was a research analyst in the Freight Intel Group at FreightWaves....

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The Logistics of Logistics Podcast

Vaccinating the Supply Chain with Andrew Kelley  and  discuss vaccinating the supply chain. Andrew is the Chief Commercial Officer at , a company that facilitates secure vaccine transfer for biotechs, manufacturers, labs, hospitals, and clinics. About Andrew Kelley is the Chief Commercial Officer at . Andrew is an experienced technology executive and entrepreneur with over 20 years of experience in supply chain, logistics, SaaS, software, and technology-enabled services businesses. Prior to joining BoxLock, Andrew held leadership positions at Bell Creek Partners, Haulme, Omnitracs,...

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The Logistics of Logistics Podcast

Making FreightTech Sticky with Nick Dangles and discuss making freightech sticky. In the podcast interview, Nick provides strategies for developing, marketing, and implementing freight technology that will be sticky. About Nick Dangles is the C0-founder of , a company that helps freight tech companies get their products to market faster and with better adoption. Nick is a tenured veteran of full truckload freight brokerage who has firsthand knowledge of technology’s power in the freight industry. Nick’s operational focus and capacity to find a path forward, no matter the challenge, make...

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The Logistics of Logistics Podcast

What Big Shippers Need from Their 3PL with Andy Nitz and discuss what big shippers need from their 3PL. As the Director of Logistics at a very big shipper, Andy has unique insights into the shipper-3PL relationship. About Andy Nitz is the Director of Logistics at . Prior to joining Daikin, Andy was the Vice President of a management consulting firm. Earlier in his career, Andy was the Vice President of Distribution and Logistics for a privately held safety products company. Andy started his career in logistics and distribution leadership first at Macy's and then at Toys R Us. Andy attended...

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The Logistics of Logistics Podcast

How Will You Compete with Amazon with Charley Dehoney and discuss how will you compete with Amazon. Charley is an entrepreneur, executive, and investor in the logistics and transportation space who has successfully launched and grown multiple companies. About Charley Dehoney is a growth-focused executive, board member, and investor, with more than 17 years of experience at the intersection of transportation technology. He's helped launch, build, and scale companies that have supported hundreds of millions of dollars in growth. Charley is currently serving as President of Fitzmark, a...

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Developing the Perfect Quote with Zeke Ziliak show art Developing the Perfect Quote with Zeke Ziliak

The Logistics of Logistics Podcast

Developing the Perfect Quote with Zeke Ziliak  and  discuss developing the perfect quote. As Global Vice President, Transportation & Logistics Industries at PROS, Zeke, and his team help transportation and logistics companies develop fast and accurrate freight quotes using .  About Zeke Ziliak   is the Global Vice President, Transportation & Logistics Industries at PROS. At PROS, Zeke and his team provide science-based pricing strategies to transportation and logistics companies. Since Joining PROS 15 years ago, Zeke has held various positions of increasing...

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The Logistics of Logistics Podcast

A Better Solution for SMB Shippers with Ryan Collier and discuss a better solution for SMB shippers. Small and midsize business shippers face unique challenges. SMB shippers often feel overlooked and undervalued by 3PL and brokers. About Ryan Collier is a Principal Designer at focused on understanding the problem space and designing solutions to meet the needs of transportation professionals. Prior to joining , Ryan designed and led design teams in education, healthcare, and government services. Ryan earned a Master of Science in Human-Centered Design and Engineering from the University of...

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The Logistics of Logistics Podcast

FreightTech for Fortune 500 Shippers with Brad Forester and Mike Mulqueen , , and discuss FreightTech for Fortune 500 Shippers. Brad, Mike, and their team at JBF Consulting advise Fortune 500 companies on the assessment, selection, and implementation of supply chain software. About Brad Forester is the Founder and Managing Partner of . Brad is a highly recognized senior supply chain leader with over 23 years of managing, designing, and implementing freight transport technology. He has a unique mix of carrier, shipper, software, and consulting experiences that benefit clients. With...

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The Logistics of Logistics Podcast

Freight Forwarding Catches Up with Sharm Chelliah and discuss the topic, "freight forwarding catches up" which refers to the recent technology advancements made in freight forwarding that has enabled it to offer a customer experience and visibility on par with tech-enabled 3PLs and freight brokers. About Sharm Chelliah is a Global Account Executive at , a digital freight forwarder, and customs broker. Sharm is laser-focused in achieving Flexport’s goal to make global trade easy and accessible to everyone with total visibility. With 15 years of experience in Healthcare, Retail,...

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The Logistics of Logistics Podcast

Building Supply Chain Resiliency with Richard Sharpe and discuss building supply chain resiliency. Because of the supply chain disruptions caused by the COVID 19, companies have a renewed interest in improving supply chain resiliency. About Richard Sharpe is the CEO of Competitive Insights, LLC. As an industry leader for the last 30 years, Richard is a frequent speaker at industry forums and a lecturer at Georgia Tech and is a founding member of the American Logistics Aid Network, a non-profit consortium serving Disaster Relief Agencies. Richard writes the DC Velocity blog on Analytics and...

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Dynamic Pricing is Transforming Logistics with Zeke Ziliak 

Zeke Ziliak and Joe Lynch discuss how dynamic pricing is transforming logistics. As Global Vice President, Transportation & Logistics Industries at PROS, Zeke and his team help transportation and logistics companies align supply, demand, and pricing decisions to realize additional revenue and profit. 

About Zeke Ziliak

 Zeke Ziliak is the Global Vice President, Transportation & Logistics Industries at PROS. At PROS, Zeke and his team provide science-based pricing strategies to transportation and logistics companies. Since Joining PROS 15 years ago, Zeke has held various positions of increasing responsibility. Positions include Senior Product Manager, Director of Business Development, and Executive Account Manager. Prior to joining PROS, Zeke was a music promoter and talent manager. Zeke began his career in corporate risk mitigation for an energy company. Zeke earned a Bachelor of Science, Biology/Chemistry from the University of Houston. Zeke attended UH as a National Merit Scholar on a full academic scholarship.

About PROS

PROS (NYSE: PRO) provides AI-based solutions that power commerce in the digital economy. Using artificial intelligence, PROS accelerates customers' ability to embrace digital selling and eCommerce channels. With predictive and prescriptive guidance, companies are enabled to dynamically price, configure and sell their products and services across all channels with speed, precision, and consistency. PROS customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

Key Takeaways - Dynamic Pricing is Transforming Logistics

Dynamic Pricing Basics

  • Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands. Businesses are able to change prices based on algorithms that take into account competitor pricing, supply and demand, and other external factors in the market.
  • PROS was founded in 1985 and became a pioneer in revenue management within the airline industry, PROS expanded into price management and price optimization by combining pricing science with software automation designed to help businesses increase revenue and profitability through improved pricing practices.
  • Industries that PROS currently serve include airlines, automotive, consumer goods, distribution, energy & chemicals, food & beverage, manufacturing, medical devices & healthcare, services, technology, and transportation & logistics.
  • Transportation and logistics was a natural fit for PROS because the industry depends on origin and destination data just like PROS original customers, the airlines.
  • PROS B2B commerce platform is powered by artificial intelligence and a highly secured cloud infrastructure. PROS focuses on industry-specific pricing and selling challenges based on that industry’s economy.

Dynamic Pricing in the Transportation and Logistics Industry

  • Pricing fast and smart is crucial to a company's success in the transportation and logistics business.
  • Pricing people in the industry, armed with increasingly better data, have developed very sophisticated pricing models.
  • Even though the pricing people have gotten much better, there are still some challenges including:
    • Data that is lacking, old, or not available.
    • Pricing knowledge is inconsistent and usually in the head of a few smart, experienced indiviudals, not in systems that can be deployed across the organization.
    • The lack of data and pricing systems causes inconsistent results.
    • Even the best pricing people can not match the speed, accurracy, and insights provided by a dynamic pricing system powered by artificial intelligence.
  • PROS dynamic pricing is the secret weapon that many industry leaders use to gain a competitive edge in pricing. Companies using PROS Dynamic Pricing Management Software gain the following advantages:
    • Top line revenue increases of 2-5% and margin increases of 10%.
    • Pricing based on real-time data, using proven scientific pricing models.
    • More accurrate quotes, developed much faster, with less effort.
    • Win rate optimal pricing that ensures that more of your quotes are accepted.

Learn More About Dynamic Pricing is Transforming Logistics

 Zeke Ziliak

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The Logistics of Logistics Podcast