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Dynamic Pricing is Transforming Logistics with Zeke Ziliak

The Logistics of Logistics Podcast

Release Date: 07/25/2020

REPOST: Beyond the Tracks: The Next Frontier of American Rail with Martin Lew show art REPOST: Beyond the Tracks: The Next Frontier of American Rail with Martin Lew

The Logistics of Logistics Podcast

 and  discuss beyond the tracks: the next frontier of American rail. Martin is CEO at , a tech-enabled rail logistics provider with a team of experienced rail professionals, an extensive network of partners, and a best-in-class technology platform that simplifies the movement of freight and creates a competitive advantage.  About Martin Lew  is the Founder and Chief Executive Officer of Commtrex, the largest tech-enabled logistics platform in North America (US, Canada, and Mexico) for shippers to directly connect with railroads, transloaders, storage facilities,...

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 and  discuss avoiding logistics FUD. Steve is the Founder and Managing Director of  Partners, a boutique leadership, business strategy and turnaround consulting firm.  Summary: Avoiding Logistics FUD In this episode, Joe Lynch and guest Steve Elwell tackle the pervasive issue of Fear, Uncertainty, and Doubt (FUD) and its impact on various aspects of business, particularly in logistics. Joe and Steve provide valuable insights into overcoming FUD by establishing trust and eliminating disruptive elements within business relationships, and leadership. The...

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 and  discuss the revenue engine. Kara is the Founder and CRO of , the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy,  is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key...

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Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions with Mike Ernst show art Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions with Mike Ernst

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U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping with Lauren Beagen show art U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping with Lauren Beagen

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In “U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping”, and , the Founder of Squall Strategies and The Maritime Professor, discuss how recent U.S. policies, like OSRA 2022 and strategic efforts to move supply chains from China, are significantly reshaping the ocean shipping industry. About Lauren Beagen  is a seasoned maritime attorney and the founder of  and . Ms. Beagen is often called on for her industry expertise by notable trade networks, including features on CNBC and FreightWaves.  has extensive experience in oceanborne commerce...

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In “2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty”,  and , Managing Editor of Features and Multimedia at Transport Topics, discuss the Top 100 logistics companies, 2024 performance, changes to the list, and the trends impacting the industry.  About Seth Clevenger Seth Clevenger is managing editor of features and multimedia at Transport Topics. He plans, writes and edits news features for Transport Topics’ weekly newspaper, supplemental publications and . He also creates video and audio content for Transport Topics’ webcasts, podcasts and radio...

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 and  discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of , where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella  Co-founder and CEO of , a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development...

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 and  discuss beyond the yard - how Velostics streamlines scheduling. Gaurav is the Founder and CEO of , a company on a mission to revolutionize the logistics landscape.  Summary: Beyond the Yard: How Velostics Streamlines Scheduling In this podcast, Gaurav Khandelwal, CEO of Velostics, discusses how their cloud-based logistics software automates scheduling and streamlines processes for shippers, carriers, and logistics providers. Velostics aims to eliminate manual scheduling, reduce friction in the handoff process, and provide user-friendly tools for better...

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Dynamic Pricing is Transforming Logistics with Zeke Ziliak 

Zeke Ziliak and Joe Lynch discuss how dynamic pricing is transforming logistics. As Global Vice President, Transportation & Logistics Industries at PROS, Zeke and his team help transportation and logistics companies align supply, demand, and pricing decisions to realize additional revenue and profit. 

About Zeke Ziliak

 Zeke Ziliak is the Global Vice President, Transportation & Logistics Industries at PROS. At PROS, Zeke and his team provide science-based pricing strategies to transportation and logistics companies. Since Joining PROS 15 years ago, Zeke has held various positions of increasing responsibility. Positions include Senior Product Manager, Director of Business Development, and Executive Account Manager. Prior to joining PROS, Zeke was a music promoter and talent manager. Zeke began his career in corporate risk mitigation for an energy company. Zeke earned a Bachelor of Science, Biology/Chemistry from the University of Houston. Zeke attended UH as a National Merit Scholar on a full academic scholarship.

About PROS

PROS (NYSE: PRO) provides AI-based solutions that power commerce in the digital economy. Using artificial intelligence, PROS accelerates customers' ability to embrace digital selling and eCommerce channels. With predictive and prescriptive guidance, companies are enabled to dynamically price, configure and sell their products and services across all channels with speed, precision, and consistency. PROS customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

Key Takeaways - Dynamic Pricing is Transforming Logistics

Dynamic Pricing Basics

  • Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands. Businesses are able to change prices based on algorithms that take into account competitor pricing, supply and demand, and other external factors in the market.
  • PROS was founded in 1985 and became a pioneer in revenue management within the airline industry, PROS expanded into price management and price optimization by combining pricing science with software automation designed to help businesses increase revenue and profitability through improved pricing practices.
  • Industries that PROS currently serve include airlines, automotive, consumer goods, distribution, energy & chemicals, food & beverage, manufacturing, medical devices & healthcare, services, technology, and transportation & logistics.
  • Transportation and logistics was a natural fit for PROS because the industry depends on origin and destination data just like PROS original customers, the airlines.
  • PROS B2B commerce platform is powered by artificial intelligence and a highly secured cloud infrastructure. PROS focuses on industry-specific pricing and selling challenges based on that industry’s economy.

Dynamic Pricing in the Transportation and Logistics Industry

  • Pricing fast and smart is crucial to a company's success in the transportation and logistics business.
  • Pricing people in the industry, armed with increasingly better data, have developed very sophisticated pricing models.
  • Even though the pricing people have gotten much better, there are still some challenges including:
    • Data that is lacking, old, or not available.
    • Pricing knowledge is inconsistent and usually in the head of a few smart, experienced indiviudals, not in systems that can be deployed across the organization.
    • The lack of data and pricing systems causes inconsistent results.
    • Even the best pricing people can not match the speed, accurracy, and insights provided by a dynamic pricing system powered by artificial intelligence.
  • PROS dynamic pricing is the secret weapon that many industry leaders use to gain a competitive edge in pricing. Companies using PROS Dynamic Pricing Management Software gain the following advantages:
    • Top line revenue increases of 2-5% and margin increases of 10%.
    • Pricing based on real-time data, using proven scientific pricing models.
    • More accurrate quotes, developed much faster, with less effort.
    • Win rate optimal pricing that ensures that more of your quotes are accepted.

Learn More About Dynamic Pricing is Transforming Logistics

 Zeke Ziliak

PROS

Outperform - A Virtual Conference Experience, October 7- 8, 2020

PROS Video – Price Fast and Price Smart

The Logistics of Logistics Podcast