Transforming the Shipper, Freight Forwarder Relationship with Sarah Barnes-Humphrey
The Logistics of Logistics Podcast
Release Date: 08/16/2020
The Logistics of Logistics Podcast
In “Home Delivery World: The Future of Fulfillment”, and , General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. About John Beasley , General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships...
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In "Beyond TMS: McLeod's Open Ecosystem and Automation”, and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...
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In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...
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In “Beyond the Rate: Why Accuracy, Transparency and Context Matter”, and , President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive...
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In “Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser”, and , Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with...
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In “The Optym Advantage: Smarter Routing, Planning, and Decision Making”, and , Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. About Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks,...
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In “Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking”, and , VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. Rishi Mehra As VP, Product and Engineering, is primarily responsible for overseeing the company’s technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble...
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In “Fleet Profitability Unleashed: The Optimal Dynamics Advantage”, and , Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of...
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In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...
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In “The Road Ahead: What Trimble Innovations Mean for Transportation”, and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...
info_outlineTransforming the Shipper, Freight Forwarder Relationship with Sarah Barnes-Humphrey
Sarah Barnes-Humphrey and Joe Lynch discuss transforming the shipper, freight forwarder relationship. As the founder of a company designed to connect shippers and freight forwarders, Sarah understands the dynamics of the shipper, freight forwarder relationship.
About Sarah Barnes-Humphrey
Sarah Barnes-Humphrey is a logistician turned supply chain marketer, passionate about bringing stories to life in an industry that has traditionally been about stats and numbers. As the host of the popular Let’s Talk Supply Chain Podcast (LTSC) blog and The SC, Supply Chain TV on YouTube, Barnes-Humphrey helps tell the stories and bring awareness to brands and hot topics in the industry, which includes her infamous Women in Supply Chain series. Recently named Top 100 most influential women leaders in Supply Chain (global) and Top 100 most influential Women in Canadian Supply Chain, Barnes-Humphrey has spent the past 20 years in logistics and supply chain and has now co-founded Shipz, a new technology platform encompassing all of her experience and knowledge in the supply chain bringing innovative, collaboration to the shipper and forwarder experience.
Shipz
Shipz is an online transportation booking platform for international freight movements and a supply chain ecosystem. Shipz helps importers and exporters move their products easily and more efficiently to grow their business outside their borders. Many mid-sized companies do import and export, and want to work with forwarders, but they are limited by the current process. Meanwhile, forwarders are equally strained by the amount of “free” work they do, and by being treated like a bank. Shipz is a neutral bid-and-ship platform for mid-market shippers, providing forwarders with a safe space to stay in the ring.
Let’s Talk Supply Chain
Let’s Talk Supply Chain is one of the Top supply chain podcasts and blogs on the market, In both, the podcast and the blog, you will learn about best practices, changes in the industry, and “hot topics” surrounding Supply Chain. Listeners have will hear from amazing thought leaders, women in supply chain, and disruptors in the industry.
Key Takeaways: Transforming the Shipper, Freight Forwarder Relationship
Small and Mid-Market Shippers and Freight Forwarders Struggle with the Quoting Process
- The relationship between small and mid-market shippers and freight forwarders is often strained.
- Small and mid-market shippers who are importing and exporting goods typically don't have the resources, volumes, and expertise of larger shippers so they require extra support from freight forwarders. Freight forwarders often find themselves spending additional time on smaller accounts and making less money.
- Small and mid-market shippers often need a freight quote as part of their sales quote to their customers. Freight forwarders are wary of working hard on quotes that they may never move.
- Small and mid-market shippers can also be wary and untrusting of freight forwarders because getting a quote is complicated and the quotes contain lots of line items and potential penalties.
- Additional resentment from freight forwarders occurs when they find themselves submitting a lot of quotes and not winning very much business.
An Online Transportation Platform Specifically Designed for Freight Forwarders and Small to Mid-Market Companies Streamlines the Process and Eases the Tension
- Shipz offers an online transportation platform that streamlines the quoting, booking, and payment processes while removing many of the factors that were aggravating for shippers and freight forwarders.
- Shipz provides shippers a benchmarking tool (business intelligence) for estimating shipment pricing based on average cost for that origin/destination. With solid business intelligence at their disposal, shippers have confidence when working with freight forwarders, plus they don't have to pester freight forwarders for estimated pricing.
- Shippers can also get a quote from multiple freight forwarders quickly and easily. The Shipz system compares the quotes "apples to apples" which saves time and money for both freight forwarders and Shippers.
- Freight forwarders using Shipz gain access to serious shippers who don't neccessarily needs lots of quotes for their sales process because they have access to business intelligence pricing tools (price benchmarking based on average priced paid).
- Freight forwarders using Shipz quote on more business and win more business because the system provides competitive feedback in a way that doesn't violate anybody's confidential pricing.
- Lastly, freight forwarders using Shipz get paid fast, because no freight forwarders wants to be a bank.
Learn More About Transforming the Shipper, Freight Forwarder Relationship
The Logistics of Logistics Podcast
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