Winning Strategic Accounts with Michael Neme
The Logistics of Logistics Podcast
Release Date: 09/14/2020
The Logistics of Logistics Podcast
and discuss beyond the tracks: the next frontier of American rail. Martin is CEO at , a tech-enabled rail logistics provider with a team of experienced rail professionals, an extensive network of partners, and a best-in-class technology platform that simplifies the movement of freight and creates a competitive advantage. About Martin Lew is the Founder and Chief Executive Officer of Commtrex, the largest tech-enabled logistics platform in North America (US, Canada, and Mexico) for shippers to directly connect with railroads, transloaders, storage facilities,...
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and discuss avoiding logistics FUD. Steve is the Founder and Managing Director of Partners, a boutique leadership, business strategy and turnaround consulting firm. Summary: Avoiding Logistics FUD In this episode, Joe Lynch and guest Steve Elwell tackle the pervasive issue of Fear, Uncertainty, and Doubt (FUD) and its impact on various aspects of business, particularly in logistics. Joe and Steve provide valuable insights into overcoming FUD by establishing trust and eliminating disruptive elements within business relationships, and leadership. The...
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In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, and , a Principal at Efficio, discuss how to build resilient supply chains using data-driven strategies and a hands-on consulting approach to achieve both cost savings and operational resilience in the complex pharma and healthcare sectors. About Michael Needham is a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals. Michaël has 20+ years of experience working across the pharmaceutical manufacturing,...
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and discuss the revenue engine. Kara is the Founder and CRO of , the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key...
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In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”, and , the President of Expedite All, discuss how specialized small truck solutions, spearheaded by networks like Expedite All, deliver efficient, on-demand transportation for time-critical shipments, leveraging cargo vans, box trucks, and straight trucks to bypass the limitations of traditional LTL and Truckload. About Mike Ernst , President of Expedite All, brings over 25 years of experience in the logistics industry to the company. He has held leadership roles such as Vice President of...
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In “U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping”, and , the Founder of Squall Strategies and The Maritime Professor, discuss how recent U.S. policies, like OSRA 2022 and strategic efforts to move supply chains from China, are significantly reshaping the ocean shipping industry. About Lauren Beagen is a seasoned maritime attorney and the founder of and . Ms. Beagen is often called on for her industry expertise by notable trade networks, including features on CNBC and FreightWaves. has extensive experience in oceanborne commerce...
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In “2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty”, and , Managing Editor of Features and Multimedia at Transport Topics, discuss the Top 100 logistics companies, 2024 performance, changes to the list, and the trends impacting the industry. About Seth Clevenger Seth Clevenger is managing editor of features and multimedia at Transport Topics. He plans, writes and edits news features for Transport Topics’ weekly newspaper, supplemental publications and . He also creates video and audio content for Transport Topics’ webcasts, podcasts and radio...
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and discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of , where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella Co-founder and CEO of , a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development...
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and discuss beyond the yard - how Velostics streamlines scheduling. Gaurav is the Founder and CEO of , a company on a mission to revolutionize the logistics landscape. Summary: Beyond the Yard: How Velostics Streamlines Scheduling In this podcast, Gaurav Khandelwal, CEO of Velostics, discusses how their cloud-based logistics software automates scheduling and streamlines processes for shippers, carriers, and logistics providers. Velostics aims to eliminate manual scheduling, reduce friction in the handoff process, and provide user-friendly tools for better...
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In “The 5 Failures of Final Mile,” and , Host of Last2First Podcast and Insurance Producer at CUI Agency, discuss the common mistakes that final mile companies make. About Jason Burns is a native of New Orleans and a passionate business leader in the final mile transportation industry. He is a 2006 graduate of Vanderbilt University where he was a SEC Academic Honor Roll student-athlete in football and selected as the recipient of the Head Coach’s Dedication Award. After beginning his professional career in the parking industry, Jason returned to his hometown to assume a...
info_outlineWinning Strategic Accounts with Mike Neme
Michael Neme and Joe Lynch discuss winning strategic accounts, understanding buyer behavior and aligning sales efforts to the customer’s buying behaviors. In the podcast interview, Mike shares his approach to strategic account sales, which has enabled him to consistently win enterprise logistics accounts.
About Michael Neme
Michael Neme is a rising young Supply Chain Consultant with GlobalTranz, who has proven over the last 7-years of his career that in an industry that is such a commodity, it pays to be different. Mike started his career with Worldwide Express back in 2014 where from the beginning he realized providing solutions to increase an organization's profitability and enhance efficiencies was more impactful vs trying to win a few loads or be added to a rate list.
About Globaltranz
GlobalTranz is a technology-driven freight brokerage company specializing in LTL, full truckload, expedited, and managed transportation solutions. GlobalTranz is leading the market in innovative logistics technology that optimizes the efficiency of freight movement and matches shipper demand and carrier capacity in near real-time. Leveraging its extensive freight agent network, GlobalTranz has emerged as a fast-growing market leader with a customer base of over 25,000 shippers. GlobalTranz was recently recognized as the 8th largest Brokerage Company in Transport Topics' Top Freight Brokerage Firms of 2019.
Key Takeaways - Winning Strategic Accounts
- Strategic accounts, sometimes called enterprise accounts, refer to an organization’s most important customers. In the logistics and transportation business, strategic accounts typically mean a given shipper has contracted all of their shipments to the 3PL. The account executive develops a strategic plan to maximize sales opportunities while protecting loyalty by ensuring the highest levels of customer satisfaction.
- To win strategic accounts:
- Recognize that the sales cycle is longer for strategic accounts. While a transactional business can be booked in days or weeks, strategic accounts may take 3 to 6 months.
- Given the longer sales cycle, the company leadership must be supportive of the additional time required to win strategic accounts.
- The company must be organized to support strategic accounts, which may mean the cradle to grave sales model is not appropriate. People, resources, and technology must be aligned to support the strategic account model.
- Technology investment and integration is typically a requirement for strategic accounts.
- Companies and salespeople who want to win strategic accounts must understand how their prospective customers make their buying decisions.
- Successful strategic account salespeople have a different mindset. Mike describes his attitude towards accounts as "all or nothing," meaning that he won't pursue accounts unless they agree to send all their business to him.