Winning Strategic Accounts with Michael Neme
The Logistics of Logistics Podcast
Release Date: 09/14/2020
Home Delivery World: The Future of Fulfillment with John Beasley
The Logistics of Logistics Podcast
In “Home Delivery World: The Future of Fulfillment”, and , General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. About John Beasley , General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships...
info_outline
REPOST: Beyond TMS: McLeod's Open Ecosystem and Automation with Doug Schrier
The Logistics of Logistics Podcast
In "Beyond TMS: McLeod's Open Ecosystem and Automation”, and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...
info_outline
Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech with Jim Waters
The Logistics of Logistics Podcast
In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...
info_outline
REPOST: Beyond the Rate: Why Accuracy, Transparency, and Context Matter with Dawn Favier
The Logistics of Logistics Podcast
In “Beyond the Rate: Why Accuracy, Transparency and Context Matter”, and , President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive...
info_outline
Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser
The Logistics of Logistics Podcast
In “Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser”, and , Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with...
info_outline
The Optym Advantage: Smarter Routing, Planning, and Decision Making with Shaman Ahuja
The Logistics of Logistics Podcast
In “The Optym Advantage: Smarter Routing, Planning, and Decision Making”, and , Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. About Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks,...
info_outline
Smart Routes, Safer Stops: How Mapping Techis Transforming Trucking with Rishi Mehra
The Logistics of Logistics Podcast
In “Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking”, and , VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. Rishi Mehra As VP, Product and Engineering, is primarily responsible for overseeing the company’s technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble...
info_outline
Fleet Profitability Unleashed: The Optimal Dynamics Advantage with Zach Schuhart
The Logistics of Logistics Podcast
In “Fleet Profitability Unleashed: The Optimal Dynamics Advantage”, and , Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of...
info_outline
The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network with Josh Stenitz
The Logistics of Logistics Podcast
In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...
info_outline
The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire
The Logistics of Logistics Podcast
In “The Road Ahead: What Trimble Innovations Mean for Transportation”, and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...
info_outlineWinning Strategic Accounts with Mike Neme
Michael Neme and Joe Lynch discuss winning strategic accounts, understanding buyer behavior and aligning sales efforts to the customer’s buying behaviors. In the podcast interview, Mike shares his approach to strategic account sales, which has enabled him to consistently win enterprise logistics accounts.
About Michael Neme
Michael Neme is a rising young Supply Chain Consultant with GlobalTranz, who has proven over the last 7-years of his career that in an industry that is such a commodity, it pays to be different. Mike started his career with Worldwide Express back in 2014 where from the beginning he realized providing solutions to increase an organization's profitability and enhance efficiencies was more impactful vs trying to win a few loads or be added to a rate list.
About Globaltranz
GlobalTranz is a technology-driven freight brokerage company specializing in LTL, full truckload, expedited, and managed transportation solutions. GlobalTranz is leading the market in innovative logistics technology that optimizes the efficiency of freight movement and matches shipper demand and carrier capacity in near real-time. Leveraging its extensive freight agent network, GlobalTranz has emerged as a fast-growing market leader with a customer base of over 25,000 shippers. GlobalTranz was recently recognized as the 8th largest Brokerage Company in Transport Topics' Top Freight Brokerage Firms of 2019.
Key Takeaways - Winning Strategic Accounts
- Strategic accounts, sometimes called enterprise accounts, refer to an organization’s most important customers. In the logistics and transportation business, strategic accounts typically mean a given shipper has contracted all of their shipments to the 3PL. The account executive develops a strategic plan to maximize sales opportunities while protecting loyalty by ensuring the highest levels of customer satisfaction.
- To win strategic accounts:
- Recognize that the sales cycle is longer for strategic accounts. While a transactional business can be booked in days or weeks, strategic accounts may take 3 to 6 months.
- Given the longer sales cycle, the company leadership must be supportive of the additional time required to win strategic accounts.
- The company must be organized to support strategic accounts, which may mean the cradle to grave sales model is not appropriate. People, resources, and technology must be aligned to support the strategic account model.
- Technology investment and integration is typically a requirement for strategic accounts.
- Companies and salespeople who want to win strategic accounts must understand how their prospective customers make their buying decisions.
- Successful strategic account salespeople have a different mindset. Mike describes his attitude towards accounts as "all or nothing," meaning that he won't pursue accounts unless they agree to send all their business to him.