The New Reality of Amazon FBA with Ephraim Ausch
The Logistics of Logistics Podcast
Release Date: 10/20/2020
The Logistics of Logistics Podcast
In “Home Delivery World: The Future of Fulfillment”, and , General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. About John Beasley , General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships...
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In "Beyond TMS: McLeod's Open Ecosystem and Automation”, and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...
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In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...
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In “Beyond the Rate: Why Accuracy, Transparency and Context Matter”, and , President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive...
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In “Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser”, and , Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with...
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In “The Optym Advantage: Smarter Routing, Planning, and Decision Making”, and , Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. About Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks,...
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In “Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking”, and , VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. Rishi Mehra As VP, Product and Engineering, is primarily responsible for overseeing the company’s technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble...
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In “Fleet Profitability Unleashed: The Optimal Dynamics Advantage”, and , Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of...
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In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...
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In “The Road Ahead: What Trimble Innovations Mean for Transportation”, and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...
info_outlineThe New Reality of Amazon FBA with Ephraim Ausch
Ephraim Ausch and Joe Lynch discuss the new reality of Amazon FBA, also known as Fulfillment by Amazon. Ephraim is an expert in Amazon FBA and he works closely with Amazon sellers.
About Ephraim Ausch
Ephraim Ausch is the Chief Logistics Officer at Tactical Logistics, an end-to-end provider of supply chain logistics services. Ephram is a trusted advisor to retailers, ecommerce companies, and Amazon sellers. Ephram is an expert in Fulfillment by Amazon (FBA). Ephraim started his career at a bulk candy company that had retail locations in New York. Ephraim was given to opportunity to relaunch candy sales on Amazon and grew sales to over $1,000,000 per year. After his success with selling candy on Amazon, Ephraim launched a gift basket company and became a successful Amazon seller. Ephraim started and developed Tactical's Amazon FBA business into one of Tactical's biggest customer segments.
About Tactical Logistic Solutions
Tactical is an end-to-end provider of supply chain logistics that specializes in freight forwarding, warehousing, distribution, and domestic transportation. Tactical boasts end-to-end logistics designed for maximum flexibility and cost efficiency, allowing clients to outsource all or specific parts of their supply chain requirements. Tactical has a highly experienced management team with decades of collective experience in the logistics industry, and the latest technology necessary to streamline the process. Tactical has warehouses in both Chino, California, and Elizabeth, New Jersey.
Key Takeaways: The New Reality of Amazon FBA
- The COVID 19 pandemic resulted in a huge sales surge at Amazon. The sales increase pushed Amazon's operational capacity and capability. To manage the increased volumes, Amazon has implemented higher standards for Amazon sellers.
- The new reality of Amazon FBA:
- Carriers picking up and delivering to Amazon locations will now be measured on a carrier performance scorecard. The new performance metrics were a result of carriers arriving late and or missing appointments. If carriers fail to meet Amazon standards, they will be unable to schedule appointments with Amazon facilities.
- The Inventory Performance Index, (IPI) is a score Amazon assesses to determine how well sellers are managing their inventory. Sellers can score between 0 and 1000 on the IPI. If sellers fall below 500 (previously 350) on the IPI, they will have unit restrictions imposed on them. Amazon raised the bar and the IPI because their warehouses are overflowing with goods. There are four factors that affect a sellers IPI:
- Reducing excess inventory to increase profitability
- Increasing sell-through to balance your inventory weeks of cover
- Ensuring inventory is buyable by fixing listings that are stranded
- Increasing sales by keeping popular items in stock
- Amazon is limiting the amount of inventory that sellers can send to Amazon warehouses. The unit restrictions on sellers are in response to Amazon's warehouses having too much inventory.
Learn More About The New Reality of Amazon FBA
White Paper: Fulfillment by Amazon (FBA) Workflow SOP
5 Biggest Mistakes Sellers Make When Using Fulfillment by Amazon (FBA) with Ephraim Ausch