How Will You Compete with Amazon with Charley Dehoney
The Logistics of Logistics Podcast
Release Date: 11/14/2020
Understanding the Canadian Logistics Landscape with Dean Duffin
The Logistics of Logistics Podcast
and discuss understanding the Canadian logistics landscape. Dean is Co-founder and CEO of , one of Canada's fastest growing full-service third-party logistics companies. About Dean Duffin Growing up enjoying the small-town Alberta lifestyle, Dean excelled academically. He graduated high school with honors and pursued a Bachelor of Commerce degree at the University of Alberta, with a focus on international business and new venture creation. Upon completing his education, he relocated to Calgary, where he started his journey in the logistics industry with a prominent...
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REPOST: Drone Delivery is Here with Tom Walker
The Logistics of Logistics Podcast
Drone delivery is here and it is an increasingly viable mode for home delivery. and discuss the logistics and economics of drone delivery. Tom is the Founder and CEO of , a pioneering autonomous drone delivery company that specializes in last-mile delivery. About Tom Walker is the Founder and CEO of DroneUp. DroneUp provides drone delivery and flight services to organizations and communities. Tom has also brought a singular purpose to the Unmanned Transportation (UTM) market – to bring the economic benefits of drones that are essential for communities...
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REPOST: The Freight Brokerage Market with Kevin Hill
The Logistics of Logistics Podcast
and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...
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Getting Good Shipper Freight with Ed Burns
The Logistics of Logistics Podcast
and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...
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Making Drivers Happy with Elisabeth Barna
The Logistics of Logistics Podcast
and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...
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Building a Global Logistics Juggernaut with Nourhan Beyrouti
The Logistics of Logistics Podcast
and discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at , Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti , a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese...
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AI Driven Sales & Marketing with Jason Jimenez Vanover
The Logistics of Logistics Podcast
and Joe Lynch discuss AI driven sales & marketing. Jason is the CEO and Founder of , a freight-focused content marketing agency that specializes in working with transportation, logistics and supply chain companies. About Jason Jimenez-Vanover is the CEO and Founder of JCI Marketing, a freight-focused marketing agency. With more than a decade of experience in marketing for the supply chain, Jason built his career on content creation as a copywriter and marketing consultant. His expertise stretches across the logistics universe, working with brands from the Top 100 Logistics...
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Building Strong Carrier Relationships with Dan Lindsey
The Logistics of Logistics Podcast
and discuss building strong carrier relationships. Dan is the Co-founder and Vice President of and the Founder of the , which will be held in Kansas City, Missouri, April 22 - 24, 2024 About Dan Lindsey is the Co-founder of Linkage Logistics and the Founder of the Broker-Carrier Summit. Dan has been in the logistics industry since 2001 when he began working the preload shift for UPS. Since then, he has worked as a freight broker, operations manager, and business development leader in multiple segments of the industry. His commitment to “doing business the right way” led him to...
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Modernizing Distribution with Daniel Sokolovsky
The Logistics of Logistics Podcast
and discuss modernizing distribution. Daniel is the Co-founder and CEO of , a company that connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. About Daniel Sokolovsky is a Los Angeles based entrepreneur and Co-founder and CEO of WARP, a tech-powered freight network specializing in middle-mile solutions. As CEO, Sokolovsky is responsible for managing the company’s overall operations including managing the company’s organizational structure, guiding the WARP brand and overall company strategy. Prior to founding Warp, he founded AxleHire,...
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REPOST: Financial Predator vs Partner with Bharath Krishnamoorthy
The Logistics of Logistics Podcast
and discuss financial predator vs partner. Bharath (“B”) is CEO and Co-founder of , an all-in-one financial services platform rapidly disrupting the $250 billion freight intermediary market. About Bharath Krishnamoorthy is CEO and co-founder of , a freight financial partner that processes over $1 million daily. Recognized for its innovation, Denim was named in the by FreightWaves. As CEO, Bharath leads Denim’s overall business strategy and fundraising efforts, which have supported the company’s rapid growth and resulted in $165 million in funding. An alumnus of...
info_outlineHow Will You Compete with Amazon with Charley Dehoney
Charley Dehoney and Joe Lynch discuss how will you compete with Amazon. Charley is an entrepreneur, executive, and investor in the logistics and transportation space who has successfully launched and grown multiple companies.
About Charley Dehoney
Charley Dehoney is a growth-focused executive, board member, and investor, with more than 17 years of experience at the intersection of transportation technology. He's helped launch, build, and scale companies that have supported hundreds of millions of dollars in growth. Charley is currently serving as President of Fitzmark, a mid-sized 3PL. Previously, Dehoney served as CEO of Manning's Truck Brokerage, a 50-year-old, logistics company acquired in 2020 by Fitzmark, Inc. Dehoney has also held executive roles in several high growth and venture capital-backed logistics businesses. He lives in Omaha, Nebraska with his beautiful wife and three strapping young sons.
About Fitzmark
FitzMark is a leading Indianapolis-based transportation and logistics provider. Fitzmark delivers technology-enabled third-party logistics solutions to shippers and carriers. Fitzmark specializes in expedited transport, dry van, flatbed, refrigerated freight, warehousing, and multimodal. Fitzmark has warehousing locations in Los Angeles, Chicago, Atlanta, and Indianapolis. Additionally, Fitzmark has offices in over a dozen cities nationwide with new locations planned.
Key Takeaways: How Will You Compete with Amazon
- In the episode title, "Amazon" represents all of the tech-forward competitors who have entered the transportation and logistics market.
- The Amazons of the world have some distinct advantages over the average 3PL or broker. A few of those advantages include:
- A worldview that technology can transform an industry and that great tech companies can and should scale very rapidly.
- A plan to build a better mousetrap - not just compete head to head with the existing players in the market.
- A goal to create a superior customer experience using technology.
- Access to capital either because of venture capital / private equity backing or because the company is publically traded.
- Money to invest in sales and marketing. While many 3PLs and brokers skimp on websites and digital marketing, the Amazons will invest because they know there is a good return on investment.
- Mindshare, which is a marketing term that describes the amount of consumer awareness or popularity surrounding a particular product, idea, or company.
- To successfully compete against the Amazons, Charley recommends the following:
- Build a niche and become extremely competitive within that niche. If you develop a service offering that solves the unique challenges of a specific niche, your company will be able to compete and win even against larger rivals.
- Leverage the proper capital sources to scale your companies growth:
- Angel investors/Venture capital for start-ups.
- Bank lending/Growth equity for relatively mature companies that are looking for capital to expand or restructure operations, enter new markets, or finance a significant acquisition without a change of control of the business.
- Private equity to fund strategic exit and or acquisitions.