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How Will You Compete with Amazon with Charley Dehoney

The Logistics of Logistics Podcast

Release Date: 11/14/2020

Reimagining the Food Supply Chain with Eric Ristow and Luis Pajares show art Reimagining the Food Supply Chain with Eric Ristow and Luis Pajares

The Logistics of Logistics Podcast

Reimagining the Food Supply Chain with Eric Ristow and Luis Pajares , , and discuss reimagining the food supply chain. The food supply chain has many challenges including poor customer experience, disconnected cold storage networks, and a lack of system integration resulting in limited visibility. About Eric Ristow serves as Vice President of Product and Application Management at Lineage Logistics. In this role, he ensures custom-built software, as well as SaaS applications, meet the needs of Lineage’s customers. This includes identifying discrete business problems within the...

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Rethinking Fulfillment with Guy Courtin and Joe Lynch discuss rethinking fulfillment in an era of explosive growth in ecommerce and fulfillment services. Guy and the team at are making fulfillment faster and easier with a combination of collaborative robots, artificial intelligence, and operational expertise. About Guy Courtin is the Head of Global Alliance and Partnership program. He brings over 20 years of experience in the supply chain industry. He has held senior leadership roles at Infor, Progress Software, and i2 Technologies. In addition, he has been an industry analyst covering the...

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Leveraging Automation to Build a Competitive Advantage with Alfonso Quijano and discuss leveraging automation to build a competitive advantage. The automation that Alfonso discussed is robotic process automation (RPA). In the discussion, Alfonso explains how RPA is not a physical robot, but a bot or technology that processes data and can help companies leverage employee´s performance by road-mapping repetitive task into one single digital organism. About Alfonso Quijano is the CTO at and the COO & Co-founder at . Alfonso is an electronic engineer, full-stack developer, and...

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The Basics of Clearing Customs with Christopher Wall and discuss the basics of clearing customs. As the founder of a digital customs brokerage, Christopher has a deep understanding of the customs clearing process and some of the associated problems. About Christopher Wall is the Founder and CEO of , a next-gen digital customs brokerage platform. Christopher is a serial entrepreneur and investor in the logistics and enterprise software space.  Christopher is also a partner at Phoenix Asset Management, a California-based venture capital fund, and software holding company. Previously,...

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Making Carrier Relationships More Productive with Noam Frankel and discuss making carrier relationships more productive. Noam is a transportation industry veteran who has always advocated for building solid relationships between 3PLs, brokers, and carriers. [podcast src="https://html5-player.libsyn.com/embed/episode/id/17395193/height/90/theme/custom/thumbnail/no/direction/forward/render-playlist/no/custom-color/f47b15/" width="100%" height="90" scrolling="no" class="podcast-class" frameborder="0" placement="top" use_download_link="" download_link_text=""...

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The 5 APIs of the Apocalypse with Jeremy Bodenhamer and discuss the 5 APIs of the Apocalypse. Jeremy defines APIs and why they are such a powerful force in ecommerce. Jeremy recently wrote a book called , a book for small and mid-size retailers that want to compete with the ecommerce giants. About Jeremy Bodenhamer is the founder and CEO of . Jeremy is also the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and ecommerce. His articles have been been featured in Inc., TechCrunch, AOL, Fortune, Internet Retailer, and Entrepreneur. Jeremy is a...

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Sustainable Frozen Ecommerce Fulfillment with Cathy Hayward-Hughes and Mike Bradburn , , and discuss sustainable frozen ecommerce fulfillment. Mike and Cathy are the founders of , a fulfillment company that specializes in sustainable frozen ecommerce fulfillment. About Mike Bradburn is the Co-founder and Vice President of Crystal Creek Logistics. Mike is forever a resident of the great Pacific Northwest. He has enjoyed an entrepreneurial spirit for most of his adult life and loves challenges. After graduating with a self-designed degree in Business with an emphasis on Advertising, Marketing...

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Overcoming Supply Chain Disruptions with Shanna Greathouse and Tony Nichols , , and Joe Lynch discuss overcoming supply chain disruptions. Tony and Shanna work at , a company that specializes in helping companies minimize supply chain risk. About Tony Nichols is a Vice President in CarrierDirect’s Supply Chain Practice. He has over 25 years of experience across all functions of the supply chain and IT in multiple industries including consumer products, life sciences, and industrial manufacturing. Tony earned a Bachelor of Science in Business from Purdue University. About Shanna Greathouse ...

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The Basics of Dedicated Contract Carriage with Bob Elkins and discuss the basics of dedicated contract carriage. As the SVP of , a company that specializes in dedicated, Bob has a deep understanding of the service and the value it provides to shippers. About Bob Elkins serves as Senior Vice President, Industry Vertical Operations. Bob has almost 30 years of experience in the transportation industry, including global account management, operations leadership and commercial services. Prior to joining Ruan, he served as Senior Vice President and General Manager, Dedicated Services, Logistics,...

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Tech is the Game Changer for Truckload Shipping Communication with Mitch Violett and discuss why tech is the game changer for truckload communication. In his role as Principal Product Manager at Convoy, Mitch develops solutions that streamline the shipping process and improve communication. About Mitch Violett is a Principal Product Manager at Convoy focused on building products to increase the efficiency of delivering freight and improve the experience for everyone involved. Prior to joining Convoy, Mitch worked in a variety of product and engineering leadership roles at Amazon,...

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How Will You Compete with Amazon with Charley Dehoney

Charley Dehoney and Joe Lynch discuss how will you compete with Amazon. Charley is an entrepreneur, executive, and investor in the logistics and transportation space who has successfully launched and grown multiple companies.

About Charley Dehoney

Charley Dehoney is a growth-focused executive, board member, and investor, with more than 17 years of experience at the intersection of transportation technology. He's helped launch, build, and scale companies that have supported hundreds of millions of dollars in growth. Charley is currently serving as President of Fitzmark, a mid-sized 3PL.  Previously, Dehoney served as CEO of Manning's Truck Brokerage, a 50-year-old, logistics company acquired in 2020 by Fitzmark, Inc. Dehoney has also held executive roles in several high growth and venture capital-backed logistics businesses. He lives in Omaha, Nebraska with his beautiful wife and three strapping young sons.

About Fitzmark

FitzMark is a leading Indianapolis-based transportation and logistics provider. Fitzmark delivers technology-enabled third-party logistics solutions to shippers and carriers. Fitzmark specializes in expedited transport, dry van, flatbed, refrigerated freight, warehousing, and multimodal. Fitzmark has warehousing locations in Los Angeles, Chicago, Atlanta, and Indianapolis. Additionally, Fitzmark has offices in over a dozen cities nationwide with new locations planned.

Key Takeaways: How Will You Compete with Amazon

  • In the episode title, "Amazon" represents all of the tech-forward competitors who have entered the transportation and logistics market.
  • The Amazons of the world have some distinct advantages over the average 3PL or broker. A few of those advantages include:
    • A worldview that technology can transform an industry and that great tech companies can and should scale very rapidly.
    • A plan to build a better mousetrap - not just compete head to head with the existing players in the market.
    • A goal to create a superior customer experience using technology.
    • Access to capital either because of venture capital / private equity backing or because the company is publically traded.
    • Money to invest in sales and marketing. While many 3PLs and brokers skimp on websites and digital marketing, the Amazons will invest because they know there is a good return on investment.
    • Mindshare, which is a marketing term that describes the amount of consumer awareness or popularity surrounding a particular product, idea, or company.
  • To successfully compete against the Amazons, Charley recommends the following:
    • Build a niche and become extremely competitive within that niche. If you develop a service offering that solves the unique challenges of a specific niche, your company will be able to compete and win even against larger rivals.
    • Leverage the proper capital sources to scale your companies growth:
      • Angel investors/Venture capital for start-ups.
      • Bank lending/Growth equity for relatively mature companies that are looking for capital to expand or restructure operations, enter new markets, or finance a significant acquisition without a change of control of the business.
      • Private equity to fund strategic exit and or acquisitions.

Learn More How Will You Compete with Amazo

Charley Dehoney

Fitzmark

The Logistics of Logistics Podcast