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Making FreightTech Sticky with Nick Dangles

The Logistics of Logistics Podcast

Release Date: 11/15/2020

Reimagining the Food Supply Chain with Eric Ristow and Luis Pajares show art Reimagining the Food Supply Chain with Eric Ristow and Luis Pajares

The Logistics of Logistics Podcast

Reimagining the Food Supply Chain with Eric Ristow and Luis Pajares , , and discuss reimagining the food supply chain. The food supply chain has many challenges including poor customer experience, disconnected cold storage networks, and a lack of system integration resulting in limited visibility. About Eric Ristow serves as Vice President of Product and Application Management at Lineage Logistics. In this role, he ensures custom-built software, as well as SaaS applications, meet the needs of Lineage’s customers. This includes identifying discrete business problems within the...

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Rethinking Fulfillment with Guy Courtin and Joe Lynch discuss rethinking fulfillment in an era of explosive growth in ecommerce and fulfillment services. Guy and the team at are making fulfillment faster and easier with a combination of collaborative robots, artificial intelligence, and operational expertise. About Guy Courtin is the Head of Global Alliance and Partnership program. He brings over 20 years of experience in the supply chain industry. He has held senior leadership roles at Infor, Progress Software, and i2 Technologies. In addition, he has been an industry analyst covering the...

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Leveraging Automation to Build a Competitive Advantage with Alfonso Quijano and discuss leveraging automation to build a competitive advantage. The automation that Alfonso discussed is robotic process automation (RPA). In the discussion, Alfonso explains how RPA is not a physical robot, but a bot or technology that processes data and can help companies leverage employee´s performance by road-mapping repetitive task into one single digital organism. About Alfonso Quijano is the CTO at and the COO & Co-founder at . Alfonso is an electronic engineer, full-stack developer, and...

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The Logistics of Logistics Podcast

The Basics of Clearing Customs with Christopher Wall and discuss the basics of clearing customs. As the founder of a digital customs brokerage, Christopher has a deep understanding of the customs clearing process and some of the associated problems. About Christopher Wall is the Founder and CEO of , a next-gen digital customs brokerage platform. Christopher is a serial entrepreneur and investor in the logistics and enterprise software space.  Christopher is also a partner at Phoenix Asset Management, a California-based venture capital fund, and software holding company. Previously,...

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The Logistics of Logistics Podcast

Making Carrier Relationships More Productive with Noam Frankel and discuss making carrier relationships more productive. Noam is a transportation industry veteran who has always advocated for building solid relationships between 3PLs, brokers, and carriers. [podcast src="https://html5-player.libsyn.com/embed/episode/id/17395193/height/90/theme/custom/thumbnail/no/direction/forward/render-playlist/no/custom-color/f47b15/" width="100%" height="90" scrolling="no" class="podcast-class" frameborder="0" placement="top" use_download_link="" download_link_text=""...

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The Logistics of Logistics Podcast

The 5 APIs of the Apocalypse with Jeremy Bodenhamer and discuss the 5 APIs of the Apocalypse. Jeremy defines APIs and why they are such a powerful force in ecommerce. Jeremy recently wrote a book called , a book for small and mid-size retailers that want to compete with the ecommerce giants. About Jeremy Bodenhamer is the founder and CEO of . Jeremy is also the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and ecommerce. His articles have been been featured in Inc., TechCrunch, AOL, Fortune, Internet Retailer, and Entrepreneur. Jeremy is a...

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The Logistics of Logistics Podcast

Sustainable Frozen Ecommerce Fulfillment with Cathy Hayward-Hughes and Mike Bradburn , , and discuss sustainable frozen ecommerce fulfillment. Mike and Cathy are the founders of , a fulfillment company that specializes in sustainable frozen ecommerce fulfillment. About Mike Bradburn is the Co-founder and Vice President of Crystal Creek Logistics. Mike is forever a resident of the great Pacific Northwest. He has enjoyed an entrepreneurial spirit for most of his adult life and loves challenges. After graduating with a self-designed degree in Business with an emphasis on Advertising, Marketing...

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The Logistics of Logistics Podcast

Overcoming Supply Chain Disruptions with Shanna Greathouse and Tony Nichols , , and Joe Lynch discuss overcoming supply chain disruptions. Tony and Shanna work at , a company that specializes in helping companies minimize supply chain risk. About Tony Nichols is a Vice President in CarrierDirect’s Supply Chain Practice. He has over 25 years of experience across all functions of the supply chain and IT in multiple industries including consumer products, life sciences, and industrial manufacturing. Tony earned a Bachelor of Science in Business from Purdue University. About Shanna Greathouse ...

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The Basics of Dedicated Contract Carriage with Bob Elkins and discuss the basics of dedicated contract carriage. As the SVP of , a company that specializes in dedicated, Bob has a deep understanding of the service and the value it provides to shippers. About Bob Elkins serves as Senior Vice President, Industry Vertical Operations. Bob has almost 30 years of experience in the transportation industry, including global account management, operations leadership and commercial services. Prior to joining Ruan, he served as Senior Vice President and General Manager, Dedicated Services, Logistics,...

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Tech is the Game Changer for Truckload Shipping Communication with Mitch Violett and discuss why tech is the game changer for truckload communication. In his role as Principal Product Manager at Convoy, Mitch develops solutions that streamline the shipping process and improve communication. About Mitch Violett is a Principal Product Manager at Convoy focused on building products to increase the efficiency of delivering freight and improve the experience for everyone involved. Prior to joining Convoy, Mitch worked in a variety of product and engineering leadership roles at Amazon,...

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Making FreightTech Sticky with Nick Dangles

Nick Dangles and Joe Lynch discuss making freightech sticky. In the podcast interview, Nick provides strategies for developing, marketing, and implementing freight technology that will be sticky.

About Nick Dangles

Nick Dangles is the C0-founder of Kinetic, a company that helps freight tech companies get their products to market faster and with better adoption. Nick is a tenured veteran of full truckload freight brokerage who has firsthand knowledge of technology’s power in the freight industry. Nick’s operational focus and capacity to find a path forward, no matter the challenge, make his skills indispensable when working on a project, problem, or idea. Nick received his degree in Philosophy from The University of Illinois and received his law degree from Loyola University Chicago School of Law.

About Kinetic

Kinetic helps freight tech companies get their products to market faster and with better adoption. It’s not enough to simply build a great product. To succeed, both startups and companies at scale need to make decisions about how to effectively acquire new customers and address their target audience. By leveraging our network and transportation experience, we assess the current market understanding of your product to help find product-market-fit and provide support to your sales and marketing teams.  We also partner with your company to build and deliver effective training materials, drive adoption throughout an organization, and provide basic customer support.

Key Takeaways: Making FreightTech Sticky

  • FreightTech refers to technologies that aid in the movement of freight or management of supply chains through logistics.
  • Sticky means anything about a technology that encourages a user to use it longer and more often. A technology is sticky if a user tends to stay for a long time and to return.
  • FreightTech companies will be more sticky if they do the following:
    • Develop tech that is:
      • Visually appealing.
      • Intuitive.
      • Something users enjoy and want to share, the potential to go viral.
      • Avoid feature bloat – keep it simple – solve the problem the user has elegantly.
      • Useful – don’t attempt to change user behavior if possible.
      • Reminders and messages reminding them to come back - suck them in
      • Use data to see what features are getting used
    • Many consumer technologies like Facebook, Twitter, Lyft, Uber, Shipt, etc. are considered sticky because users use the applications regularly.
    • Create marketing campaigns and messaging that gets to the heart of why people buy. Freighttech marketers should get a deep understanding of why people buy their products. Ideally, the product has a brand that is:
      • Relevant to the customer (something they care about)
      • Ownable (something the company is capable of fulfilling)
      • Differentiating (something that makes the company special, different, and better than the competition)
    • Customer success and adoption is a critical element in making freighttech sticky and many companies overlook it's importance.

Learn More About Making FreightTech Sticky

Nick Dangles

Kinetic

The Logistics of Logistics Podcast