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Making FreightTech Sticky with Nick Dangles

The Logistics of Logistics Podcast

Release Date: 11/15/2020

Driving Sales Pipeline with Jim Waters show art Driving Sales Pipeline with Jim Waters

The Logistics of Logistics Podcast

and discuss driving sales pipeline. Jim is the Founder of , an advisory and fractional CMO service that helps logistics technology providers acquire more customers. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit...

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Understanding the Canadian Logistics Landscape with Dean Duffin show art Understanding the Canadian Logistics Landscape with Dean Duffin

The Logistics of Logistics Podcast

 and  discuss understanding the Canadian logistics landscape. Dean is Co-founder and CEO of , one of Canada's fastest growing full-service third-party logistics companies. About Dean Duffin Growing up enjoying the small-town Alberta lifestyle, Dean excelled academically. He graduated high school with honors and pursued a Bachelor of Commerce degree at the University of Alberta, with a focus on international business and new venture creation. Upon completing his education, he relocated to Calgary, where he started his journey in the logistics industry with a prominent...

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REPOST: Drone Delivery is Here with Tom Walker show art REPOST: Drone Delivery is Here with Tom Walker

The Logistics of Logistics Podcast

Drone delivery is here and it is an increasingly viable mode for home delivery.  and  discuss the logistics and economics of drone delivery. Tom is the Founder and CEO of , a pioneering autonomous drone delivery company that specializes in last-mile delivery. About Tom Walker  is the Founder and CEO of DroneUp. DroneUp provides drone delivery and flight services to organizations and communities. Tom has also brought a singular purpose to the Unmanned Transportation (UTM) market – to bring the economic benefits of drones that are essential for communities...

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REPOST: The Freight Brokerage Market with Kevin Hill show art REPOST: The Freight Brokerage Market with Kevin Hill

The Logistics of Logistics Podcast

and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...

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Getting Good Shipper Freight with Ed Burns show art Getting Good Shipper Freight with Ed Burns

The Logistics of Logistics Podcast

and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...

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Making Drivers Happy with Elisabeth Barna show art Making Drivers Happy with Elisabeth Barna

The Logistics of Logistics Podcast

and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...

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The Logistics of Logistics Podcast

and discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at , Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti , a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese...

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AI Driven Sales & Marketing with Jason Jimenez Vanover show art AI Driven Sales & Marketing with Jason Jimenez Vanover

The Logistics of Logistics Podcast

and Joe Lynch discuss AI driven sales & marketing. Jason is the CEO and Founder of ,  a freight-focused content marketing agency that specializes in working with transportation, logistics and supply chain companies. About Jason Jimenez-Vanover is the CEO and Founder of JCI Marketing, a freight-focused marketing agency. With more than a decade of experience in marketing for the supply chain, Jason built his career on content creation as a copywriter and marketing consultant. His expertise stretches across the logistics universe, working with brands from the Top 100 Logistics...

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Building Strong Carrier Relationships with Dan Lindsey show art Building Strong Carrier Relationships with Dan Lindsey

The Logistics of Logistics Podcast

and discuss building strong carrier relationships. Dan is the Co-founder and Vice President of and the Founder of the , which will be held in Kansas City, Missouri, April 22 - 24, 2024 About Dan Lindsey is the Co-founder of Linkage Logistics and the Founder of the Broker-Carrier Summit. Dan has been in the logistics industry since 2001 when he began working the preload shift for UPS. Since then, he has worked as a freight broker, operations manager, and business development leader in multiple segments of the industry. His commitment to “doing business the right way” led him to...

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Modernizing Distribution with Daniel Sokolovsky show art Modernizing Distribution with Daniel Sokolovsky

The Logistics of Logistics Podcast

and discuss modernizing distribution. Daniel is the Co-founder and CEO of , a company that connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. About Daniel Sokolovsky is a Los Angeles based entrepreneur and Co-founder and CEO of WARP, a tech-powered freight network specializing in middle-mile solutions. As CEO, Sokolovsky is responsible for managing the company’s overall operations including managing the company’s organizational structure, guiding the WARP brand and overall company strategy. Prior to founding Warp, he founded AxleHire,...

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Making FreightTech Sticky with Nick Dangles

Nick Dangles and Joe Lynch discuss making freightech sticky. In the podcast interview, Nick provides strategies for developing, marketing, and implementing freight technology that will be sticky.

About Nick Dangles

Nick Dangles is the C0-founder of Kinetic, a company that helps freight tech companies get their products to market faster and with better adoption. Nick is a tenured veteran of full truckload freight brokerage who has firsthand knowledge of technology’s power in the freight industry. Nick’s operational focus and capacity to find a path forward, no matter the challenge, make his skills indispensable when working on a project, problem, or idea. Nick received his degree in Philosophy from The University of Illinois and received his law degree from Loyola University Chicago School of Law.

About Kinetic

Kinetic helps freight tech companies get their products to market faster and with better adoption. It’s not enough to simply build a great product. To succeed, both startups and companies at scale need to make decisions about how to effectively acquire new customers and address their target audience. By leveraging our network and transportation experience, we assess the current market understanding of your product to help find product-market-fit and provide support to your sales and marketing teams.  We also partner with your company to build and deliver effective training materials, drive adoption throughout an organization, and provide basic customer support.

Key Takeaways: Making FreightTech Sticky

  • FreightTech refers to technologies that aid in the movement of freight or management of supply chains through logistics.
  • Sticky means anything about a technology that encourages a user to use it longer and more often. A technology is sticky if a user tends to stay for a long time and to return.
  • FreightTech companies will be more sticky if they do the following:
    • Develop tech that is:
      • Visually appealing.
      • Intuitive.
      • Something users enjoy and want to share, the potential to go viral.
      • Avoid feature bloat – keep it simple – solve the problem the user has elegantly.
      • Useful – don’t attempt to change user behavior if possible.
      • Reminders and messages reminding them to come back - suck them in
      • Use data to see what features are getting used
    • Many consumer technologies like Facebook, Twitter, Lyft, Uber, Shipt, etc. are considered sticky because users use the applications regularly.
    • Create marketing campaigns and messaging that gets to the heart of why people buy. Freighttech marketers should get a deep understanding of why people buy their products. Ideally, the product has a brand that is:
      • Relevant to the customer (something they care about)
      • Ownable (something the company is capable of fulfilling)
      • Differentiating (something that makes the company special, different, and better than the competition)
    • Customer success and adoption is a critical element in making freighttech sticky and many companies overlook it's importance.

Learn More About Making FreightTech Sticky

Nick Dangles

Kinetic

The Logistics of Logistics Podcast