Making FreightTech Sticky with Nick Dangles
The Logistics of Logistics Podcast
Release Date: 11/15/2020
Reimagining the Food Supply Chain with Eric Ristow and Luis Pajares
The Logistics of Logistics Podcast
Reimagining the Food Supply Chain with Eric Ristow and Luis Pajares , , and discuss reimagining the food supply chain. The food supply chain has many challenges including poor customer experience, disconnected cold storage networks, and a lack of system integration resulting in limited visibility. About Eric Ristow serves as Vice President of Product and Application Management at Lineage Logistics. In this role, he ensures custom-built software, as well as SaaS applications, meet the needs of Lineage’s customers. This includes identifying discrete business problems within the...
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The Logistics of Logistics Podcast
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The Logistics of Logistics Podcast
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The Logistics of Logistics Podcast
The Basics of Clearing Customs with Christopher Wall and discuss the basics of clearing customs. As the founder of a digital customs brokerage, Christopher has a deep understanding of the customs clearing process and some of the associated problems. About Christopher Wall is the Founder and CEO of , a next-gen digital customs brokerage platform. Christopher is a serial entrepreneur and investor in the logistics and enterprise software space. Christopher is also a partner at Phoenix Asset Management, a California-based venture capital fund, and software holding company. Previously,...
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Making Carrier Relationships More Productive with Noam Frankel
The Logistics of Logistics Podcast
Making Carrier Relationships More Productive with Noam Frankel and discuss making carrier relationships more productive. Noam is a transportation industry veteran who has always advocated for building solid relationships between 3PLs, brokers, and carriers. [podcast src="https://html5-player.libsyn.com/embed/episode/id/17395193/height/90/theme/custom/thumbnail/no/direction/forward/render-playlist/no/custom-color/f47b15/" width="100%" height="90" scrolling="no" class="podcast-class" frameborder="0" placement="top" use_download_link="" download_link_text=""...
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The Logistics of Logistics Podcast
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The Logistics of Logistics Podcast
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The Logistics of Logistics Podcast
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The Logistics of Logistics Podcast
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The Logistics of Logistics Podcast
Tech is the Game Changer for Truckload Shipping Communication with Mitch Violett and discuss why tech is the game changer for truckload communication. In his role as Principal Product Manager at Convoy, Mitch develops solutions that streamline the shipping process and improve communication. About Mitch Violett is a Principal Product Manager at Convoy focused on building products to increase the efficiency of delivering freight and improve the experience for everyone involved. Prior to joining Convoy, Mitch worked in a variety of product and engineering leadership roles at Amazon,...
info_outlineMaking FreightTech Sticky with Nick Dangles
Nick Dangles and Joe Lynch discuss making freightech sticky. In the podcast interview, Nick provides strategies for developing, marketing, and implementing freight technology that will be sticky.
About Nick Dangles
Nick Dangles is the C0-founder of Kinetic, a company that helps freight tech companies get their products to market faster and with better adoption. Nick is a tenured veteran of full truckload freight brokerage who has firsthand knowledge of technology’s power in the freight industry. Nick’s operational focus and capacity to find a path forward, no matter the challenge, make his skills indispensable when working on a project, problem, or idea. Nick received his degree in Philosophy from The University of Illinois and received his law degree from Loyola University Chicago School of Law.
About Kinetic
Kinetic helps freight tech companies get their products to market faster and with better adoption. It’s not enough to simply build a great product. To succeed, both startups and companies at scale need to make decisions about how to effectively acquire new customers and address their target audience. By leveraging our network and transportation experience, we assess the current market understanding of your product to help find product-market-fit and provide support to your sales and marketing teams. We also partner with your company to build and deliver effective training materials, drive adoption throughout an organization, and provide basic customer support.
Key Takeaways: Making FreightTech Sticky
- FreightTech refers to technologies that aid in the movement of freight or management of supply chains through logistics.
- Sticky means anything about a technology that encourages a user to use it longer and more often. A technology is sticky if a user tends to stay for a long time and to return.
- FreightTech companies will be more sticky if they do the following:
- Develop tech that is:
- Visually appealing.
- Intuitive.
- Something users enjoy and want to share, the potential to go viral.
- Avoid feature bloat – keep it simple – solve the problem the user has elegantly.
- Useful – don’t attempt to change user behavior if possible.
- Reminders and messages reminding them to come back - suck them in
- Use data to see what features are getting used
- Many consumer technologies like Facebook, Twitter, Lyft, Uber, Shipt, etc. are considered sticky because users use the applications regularly.
- Create marketing campaigns and messaging that gets to the heart of why people buy. Freighttech marketers should get a deep understanding of why people buy their products. Ideally, the product has a brand that is:
- Relevant to the customer (something they care about)
- Ownable (something the company is capable of fulfilling)
- Differentiating (something that makes the company special, different, and better than the competition)
- Customer success and adoption is a critical element in making freighttech sticky and many companies overlook it's importance.
- Develop tech that is: