Overcoming Supply Chain Disruptions with Shanna Greathouse and Tony Nichols
The Logistics of Logistics Podcast
Release Date: 12/24/2020
REPOST: An Alternative to UPS and FedEx with Mark Lavelle
The Logistics of Logistics Podcast
and discuss an alternative to UPS and FedEx. Mark is the Chief Executive Officer at , a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities. About Mark Lavelle is the Chief Executive Officer at Maergo, a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities. Mark has over 20 years of experience growing businesses at the intersection of commerce, payments, and...
info_outline
DAT iQ: The Metrics that Matter with Samuel Parker
The Logistics of Logistics Podcast
and discuss DAT iQ: the metrics that matter. Samuel is Director of Product Marketing at ' Shipper segment. DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. DAT iQ provides freight intelligence to inform your budget and procurement strategies so you can navigate market volatility with greater confidence and agility. About Samuel Parker is the Associate Director for DAT...
info_outline
Freight Recession: Opportunity or Threat with Steve Elwell
The Logistics of Logistics Podcast
and discuss freight recession: opportunity or threat. Steve is the Founder and Managing Director of Partners a boutique leadership, business strategy and turnaround consulting firm. About Steve Elwell is the Founder and since 2010 Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm located in Farmington Hills, MI. In this role he has helps leaders and organizations realize their potential and mission. Steve has lead multiple technology, manufacturing, and start-up businesses as CEO, COO, and President. His consulting...
info_outline
REPOST: Growing a Brand and a Business with Adam Vazquez
The Logistics of Logistics Podcast
and discuss growing a brand and a business. Adam is the CEO of , a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets. About Adam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a...
info_outline
Driving Sales Pipeline with Jim Waters
The Logistics of Logistics Podcast
and discuss driving sales pipeline. Jim is the Founder of , an advisory and fractional CMO service that helps logistics technology providers acquire more customers. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit...
info_outline
Understanding the Canadian Logistics Landscape with Dean Duffin
The Logistics of Logistics Podcast
and discuss understanding the Canadian logistics landscape. Dean is Co-founder and CEO of , one of Canada's fastest growing full-service third-party logistics companies. About Dean Duffin Growing up enjoying the small-town Alberta lifestyle, Dean excelled academically. He graduated high school with honors and pursued a Bachelor of Commerce degree at the University of Alberta, with a focus on international business and new venture creation. Upon completing his education, he relocated to Calgary, where he started his journey in the logistics industry with a prominent...
info_outline
REPOST: Drone Delivery is Here with Tom Walker
The Logistics of Logistics Podcast
Drone delivery is here and it is an increasingly viable mode for home delivery. and discuss the logistics and economics of drone delivery. Tom is the Founder and CEO of , a pioneering autonomous drone delivery company that specializes in last-mile delivery. About Tom Walker is the Founder and CEO of DroneUp. DroneUp provides drone delivery and flight services to organizations and communities. Tom has also brought a singular purpose to the Unmanned Transportation (UTM) market – to bring the economic benefits of drones that are essential for communities...
info_outline
REPOST: The Freight Brokerage Market with Kevin Hill
The Logistics of Logistics Podcast
and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...
info_outline
Getting Good Shipper Freight with Ed Burns
The Logistics of Logistics Podcast
and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...
info_outline
Making Drivers Happy with Elisabeth Barna
The Logistics of Logistics Podcast
and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...
info_outlineOvercoming Supply Chain Disruptions with Shanna Greathouse and Tony Nichols
Tony Nichols, Shanna Greathouse, and Joe Lynch discuss overcoming supply chain disruptions. Tony and Shanna work at CarrierDirect, a company that specializes in helping companies minimize supply chain risk.
About Tony Nichols
Tony Nichols is a Vice President in CarrierDirect’s Supply Chain Practice. He has over 25 years of experience across all functions of the supply chain and IT in multiple industries including consumer products, life sciences, and industrial manufacturing. Tony earned a Bachelor of Science in Business from Purdue University.
About Shanna Greathouse
Shanna Greathouse is a Senior Business Consultant at CarrierDirect. Shanna has experience in a broad range of industries including oil & gas, health tech, and consumer goods. She has led programs ranging from acquisitions to technology deployment with a strong focus on lean manufacturing and data management. Shanna earned a BA and an MBA from Baldwin Wallace University.
About CarrierDirect
Since 2011 carriers, 3PLs, shippers, and logistics technology vendors have looked to CarrierDirect to deliver the efficiency, strategy, go-to-market plans, and technology that will elevate their business above their competition. CarrierDirect builds organizations and relationships, providing strategy and technology designed to maximize efficiency, reduce cost, and make your business stand out. CarrierDirect advises clients on the elements of their business most vital to success: strategy, organizational structure, compensation, technology, training, recruiting, workflows, processes, and more. CarrierDirect clients include Werner, J.B. Hunt, Covenant, CRST, and FedEx.
Key Takeaways: Overcoming Supply Chain Disruptions
The Causes of Supply Chain Disruptions include:
- Pandemics like the COVID 19.
- Natural disasters like forest fires, hurricanes, earthquakes.
- Socio-political events like trade wars and political upheavals around the world.
- Rapid changes in consumer buying habits
The Supply Chain Disruptions Include:
- Manufacturing capacity drops and become less efficient
- Labor shortages and cost increases.
- Raw material shortages and cost increases.
- Financial implications
- Port congestion
- Trucking capacity falls and costs increase.
- Final mile capacity demand increases.
During the podcast interview, Tony and Shanna shared four (4) strategies for avoiding and or minimizing supply chain disruptions
- Flip the forecasting narrative. During unprecedented times, historical forecasting is not useful. Consumption-based forecasting and planning, which is demand-driven and based on consumer and customer consumption short-term patterns, is necessary to ensure customer commitments are realized when supply is constrained. Companies will need to implement solutions that give this data in real-time or in the shortest time possible.
- New partnership opportunities. Distribution center networks have expanded their footprint to allow for more immediacy in stock pulling and decrease time to the consumer. Visibility to data allows companies to work with novel partners including non-historically 3PL partners or competitors to change the distribution network to increase target addressable market and improve last-mile capabilities. More and more companies are looking at building consortiums with other companies to increase capabilities and meet consumer expectations and to be competitive with Amazon and Walmart.
- Unlock the true costs of goods. By understanding the true costs of goods, both direct and
indirect expenses including cost of quality, rework, tariffs, expedited air, and safety stock can uncover overlooked sourcing opportunities that enable resilience and flexibility while reducing overall risk. - Digital Twin/Sandbox. By creating one unified system, a holistic duplicate system or “Digital Twin”
can be created to serve as a sandbox for scenario analysis. Running supply chain simulations enable a quantitative approach to assess risk. Resiliency modeling and can address key supply chain issues. - CarrierDirect recently published a white paper, Data Transparency that contains additional strategies for assessing risk and overcoming supply chain disruptions.
Learn More: Overcoming Supply Chain Disruptions
Data Transparency - The Foundation of Modern Business