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The 5 APIs of the Apocalypse with Jeremy Bodenhamer

The Logistics of Logistics Podcast

Release Date: 12/31/2020

Home Delivery World: The Future of Fulfillment with John Beasley show art Home Delivery World: The Future of Fulfillment with John Beasley

The Logistics of Logistics Podcast

In “Home Delivery World: The Future of Fulfillment”, and , General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. About John Beasley , General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships...

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REPOST: Beyond TMS: McLeod's Open Ecosystem and Automation with Doug Schrier show art REPOST: Beyond TMS: McLeod's Open Ecosystem and Automation with Doug Schrier

The Logistics of Logistics Podcast

In "Beyond TMS: McLeod's Open Ecosystem and Automation”,  and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...

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Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech with Jim Waters show art Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech with Jim Waters

The Logistics of Logistics Podcast

In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...

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REPOST: Beyond the Rate: Why Accuracy, Transparency, and Context Matter with Dawn Favier show art REPOST: Beyond the Rate: Why Accuracy, Transparency, and Context Matter with Dawn Favier

The Logistics of Logistics Podcast

In “Beyond the Rate: Why Accuracy, Transparency and Context Matter”,  and , President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier  serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive...

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Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser show art Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser

The Logistics of Logistics Podcast

In “Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser”, and , Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with...

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The Optym Advantage: Smarter Routing, Planning, and Decision Making with Shaman Ahuja show art The Optym Advantage: Smarter Routing, Planning, and Decision Making with Shaman Ahuja

The Logistics of Logistics Podcast

In “The Optym Advantage: Smarter Routing, Planning, and Decision Making”, and , Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. About Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks,...

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Smart Routes, Safer Stops: How Mapping Techis Transforming Trucking with Rishi Mehra show art Smart Routes, Safer Stops: How Mapping Techis Transforming Trucking with Rishi Mehra

The Logistics of Logistics Podcast

In “Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking”, and , VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. Rishi Mehra As VP, Product and Engineering, is primarily responsible for overseeing the company’s technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble...

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Fleet Profitability Unleashed: The Optimal Dynamics Advantage with Zach Schuhart show art Fleet Profitability Unleashed: The Optimal Dynamics Advantage with Zach Schuhart

The Logistics of Logistics Podcast

In “Fleet Profitability Unleashed: The Optimal Dynamics Advantage”, and , Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of...

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The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network with Josh Stenitz show art The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network with Josh Stenitz

The Logistics of Logistics Podcast

In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...

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The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire show art The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire

The Logistics of Logistics Podcast

In “The Road Ahead: What Trimble Innovations Mean for Transportation”,  and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...

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The 5 APIs of the Apocalypse with Jeremy Bodenhamer

Jeremy Bodenhamer and Joe Lynch discuss the 5 APIs of the Apocalypse. Jeremy defines APIs and why they are such a powerful force in ecommerce. Jeremy recently wrote a book called Adapt or Die, a book for small and mid-size retailers that want to compete with the ecommerce giants.

About Jeremy Bodenhamer

Jeremy Bodenhamer is the founder and CEO of ShipHawk. Jeremy is also the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and ecommerce. His articles have been been featured in Inc., TechCrunch, AOL, Fortune, Internet Retailer, and Entrepreneur. Jeremy is a frequent speaker on innovation, technology, and logistics; and was a 2018 Supply Chain & Executive Pro to Know. Jeremy is an active volunteer in the community, an avid Crossfitter, and surfer, and champions a company culture that promotes health, family, and happiness among employees. Jeremey earned a Bachelor of English from Westmont University. He lives in Santa Barbara with his wife Bethany who is an educator and youth advocate Bethany Bodenhamer - and their three sons.

About ShipHawk

ShipHawk is the premier packing and shipping software for ERP connected companies. Most businesses spend a ton of time and money trying to ship orders more efficiently. ShipHawk's shipping software helps automate order fulfillment and eliminate worker decisions so businesses can take control of their warehouse operations. Shippers often experience 5X order throughput and decrease shipping costs without adding headcount. ShipHawk works with high volume retail, wholesale, and ecommerce companies to lower their packing and shipping costs so they can compete on a level playing field with the ecommerce giants.

Key Takeaways: The 5 APIs of the Apocalypse

  • API is an abbreviation for an application programming interface.
  • An application programming interface is a software intermediary that allows two applications to talk to each other.  In other words, an API is the messenger that delivers your request to the provider that you’re requesting it from and then delivers the response back to you.
  • APIs are widely used and have made connecting systems much easier, which has enabled the explosive growth of ecommerce.
  • The 5 APIs of the apocalypse are Amazon, Walmart, JD.com, Alibaba, and Shopify.
  • JD.com is China’s largest online retailer and its biggest overall retailer, as well as the country’s biggest Internet company by revenue.
  • In the podcast interview, Jeremy refers to these industry giants as APIs rather than marketplaces or ecommerce companies because he believes much of their power comes from their ability to connect with consumers everywhere; phones, tablets, computers, cars, Alexa, etc..
  • Amazon, Walmart, JD.com, and Alibaba are enabling consumers to buy from anywhere and those transactions are built using APIs.
  • Even though Shopify was included on the list, they are different from the other companies because they actually enable small and mid-size companies to become more competitive.

Learn More: The 5 APIs of the Apocalypse

Adapt or Die (Jeremy's book)

Adapt or Die on Amazon

Jeremy Bodenhamer

ShipHawk

The Logistics of Logistics Podcast