The West Coast Bottleneck with Brian Rice
The Logistics of Logistics Podcast
Release Date: 08/16/2021
The Logistics of Logistics Podcast
In "Beyond TMS: McLeod's Open Ecosystem and Automation”, and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...
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In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...
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In “Beyond the Rate: Why Accuracy, Transparency and Context Matter”, and , President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive...
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In “Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser”, and , Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with...
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In “The Optym Advantage: Smarter Routing, Planning, and Decision Making”, and , Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. About Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks,...
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In “Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking”, and , VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. Rishi Mehra As VP, Product and Engineering, is primarily responsible for overseeing the company’s technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble...
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In “Fleet Profitability Unleashed: The Optimal Dynamics Advantage”, and , Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of...
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In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...
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In “The Road Ahead: What Trimble Innovations Mean for Transportation”, and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...
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In “Beyond FBA: Unlocking Amazon's Fulfillment for Retailers”, and , the General Manager and Director for Amazon’s externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth. About Wainwright Yu currently serves as General Manager and Director of the Multichannel Commerce and Fulfillment business at Amazon, where he leads the organization's business and go-to-market functions. In this role, he oversees strategic...
info_outlineThe West Coast Bottleneck with Brian Rice
Brian Rice and Joe Lynch discuss the west coast bottleneck. Brian is the CEO of Dray Depot, a 3PL out of Chicago area that focuses on the drayage market.
About Brian Rice
Brian is the President and CEO of Dray Depot, a 3PL out of Chicago focusing on the drayage market. He has been in the logistics industry for over 10 years and has learned and experienced the ups, downs, and changes in the industry during that time. He started on the ground level as a carrier representative and made his way through the carrier, customer, and leadership sides of the business. He brings a great wealth of knowledge and experience having been in the trenches. Given this extensive knowledge, Brian has put his plans into play and seeing success in drayage. Brian and his team at Dray Depot are taking the industry by storm with some very exciting moves and further plans for a $36 million project to expand into cold storage in the southeast. Brian is a born and raised Chicagoan and loves Chicago sports. He is married with a 5 year old son, 4 year old daughter, and his fur babies that keep him on to go!
About Dray Depot
Dray Depot is an employee owned and operated third party logistics company that specializes in drayage and transloading services. The growing congestion and the resulting demurrage at the ports was a call to arms for our team, so we meticulously built a bullet-proof network of carrier partners and transloading facilities at every port and rail in the United States, consisting of 5k partners in our network and growing. Our mission is to keep the demurrage money in our customers pockets and away from the ports, our motto is “DON’T LET THE PORTS WIN!”. We have been accomplishing this at an astounding rate by monitoring our partner carrier’s ever-changing loading schedules for available drivers and assigning them to our customer's containers to ensure they are being pulled prior to LFD, even on short notice.
Key Takeaways: The West Coast Bottleneck
- Brian Rice is the Chief Executive Officer at Dray Depot, a Chicago based drayage and transloading provider that services all U.S. ports and rails.
- In the podcast interview Brian shares his insights on the shipment delays on the West Coast that are wreaking havoc on retail, e-commerce, and production supply chains.
- Los Angeles is the largest port in the United States and, together with Long Beach a bit further south, account for around 30 percent of trade entering and exiting the United States.
- China, Canada, Mexico, Japan, and Germany are the top 5 exporters to the USA.
- The US imported the most goods from Canada until 2007 when China replaced our neighbor to the north.
- In 2019, these five countries supplied 48% of the $2.5 trillion in U.S. imports of goods.
- The 5 biggest US importers are Walmart, Target, Home Depot, Lowes, and Ashley Furniture. Click the link to see the top 100 US importers.
- In late May 2021, the Executive Director of the Port of Los Angeles stated, “We are in the seventh month of an unparalleled import surge
- Stuck at home during the pandemic, Americans decided to buy lots of consumer goods.
- The surge in ships arriving from Asia put West Coast ports under stress, which started in November and thus far has continued through into the summer months.
- While American consumers demand went up, transportation and logistics companies struggled to keep up.
- Employees stayed home because 1.) Fear of COVID, 2.) Kids were home, 3.) Government checks
- Meanwhile USA exports dropped because of supply chain shortages, COVID related production delays
- In addition, the shipping container shortage and the block Suez Canal caused supply chains disruptions.
- The West Coast bottleneck is slowly opening up, but will most likely last until 2022.
- Shippers, especially those who rely on Christmas sales must work with their 3PLs to find alternative solutions.