REPOST: Avoiding Logistics FUD with Steve Elwell
The Logistics of Logistics Podcast
and discuss avoiding logistics FUD. Steve is the Founder and Managing Director of Partners, a boutique leadership, business strategy and turnaround consulting firm. Summary: Avoiding Logistics FUD In this episode, Joe Lynch and guest Steve Elwell tackle the pervasive issue of Fear, Uncertainty, and Doubt (FUD) and its impact on various aspects of business, particularly in logistics. Joe and Steve provide valuable insights into overcoming FUD by establishing trust and eliminating disruptive elements within business relationships, and leadership. The...
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Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges with Michael Needham
The Logistics of Logistics Podcast
In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, and , a Principal at Efficio, discuss how to build resilient supply chains using data-driven strategies and a hands-on consulting approach to achieve both cost savings and operational resilience in the complex pharma and healthcare sectors. About Michael Needham is a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals. Michaël has 20+ years of experience working across the pharmaceutical manufacturing,...
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REPOST: The Revenue Engine with Kara Smith Brown
The Logistics of Logistics Podcast
and discuss the revenue engine. Kara is the Founder and CRO of , the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key...
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Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions with Mike Ernst
The Logistics of Logistics Podcast
In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”, and , the President of Expedite All, discuss how specialized small truck solutions, spearheaded by networks like Expedite All, deliver efficient, on-demand transportation for time-critical shipments, leveraging cargo vans, box trucks, and straight trucks to bypass the limitations of traditional LTL and Truckload. About Mike Ernst , President of Expedite All, brings over 25 years of experience in the logistics industry to the company. He has held leadership roles such as Vice President of...
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U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping with Lauren Beagen
The Logistics of Logistics Podcast
In “U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping”, and , the Founder of Squall Strategies and The Maritime Professor, discuss how recent U.S. policies, like OSRA 2022 and strategic efforts to move supply chains from China, are significantly reshaping the ocean shipping industry. About Lauren Beagen is a seasoned maritime attorney and the founder of and . Ms. Beagen is often called on for her industry expertise by notable trade networks, including features on CNBC and FreightWaves. has extensive experience in oceanborne commerce...
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2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty with Seth Clevenger
The Logistics of Logistics Podcast
In “2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty”, and , Managing Editor of Features and Multimedia at Transport Topics, discuss the Top 100 logistics companies, 2024 performance, changes to the list, and the trends impacting the industry. About Seth Clevenger Seth Clevenger is managing editor of features and multimedia at Transport Topics. He plans, writes and edits news features for Transport Topics’ weekly newspaper, supplemental publications and . He also creates video and audio content for Transport Topics’ webcasts, podcasts and radio...
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REPOST: A Decade of Loadsmart: A Look Back to Move Forward with Felipe Capella
The Logistics of Logistics Podcast
and discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of , where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella Co-founder and CEO of , a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development...
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REPOST: Beyond the Yard: How Velostics Streamlines Scheduling
The Logistics of Logistics Podcast
and discuss beyond the yard - how Velostics streamlines scheduling. Gaurav is the Founder and CEO of , a company on a mission to revolutionize the logistics landscape. Summary: Beyond the Yard: How Velostics Streamlines Scheduling In this podcast, Gaurav Khandelwal, CEO of Velostics, discusses how their cloud-based logistics software automates scheduling and streamlines processes for shippers, carriers, and logistics providers. Velostics aims to eliminate manual scheduling, reduce friction in the handoff process, and provide user-friendly tools for better...
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The 5 Failures of Final Mile with Jason Burns
The Logistics of Logistics Podcast
In “The 5 Failures of Final Mile,” and , Host of Last2First Podcast and Insurance Producer at CUI Agency, discuss the common mistakes that final mile companies make. About Jason Burns is a native of New Orleans and a passionate business leader in the final mile transportation industry. He is a 2006 graduate of Vanderbilt University where he was a SEC Academic Honor Roll student-athlete in football and selected as the recipient of the Head Coach’s Dedication Award. After beginning his professional career in the parking industry, Jason returned to his hometown to assume a...
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TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud with Chris Burroughs
The Logistics of Logistics Podcast
In "TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud," and , President and CEO of the Transportation Intermediaries Association (TIA), dive into key industry topics. About Chris Burroughs is the President and CEO of the Transportation Intermediaries Association (TIA), a position he assumed in November 2024. With over 14 years at TIA, he previously served as Vice President of Government Affairs, overseeing legislative and regulatory efforts before Congress and federal agencies. Before joining TIA, Burroughs gained valuable experience on Capitol Hill, working for the House...
info_outlineShipper Pain Points with Brad Forester
Brad Forester and Joe Lynch discuss the shipper pain points. Brad is the Founder of JBF Consulting, which specialize in freight technology – strategy, system integration, implementation and deployment.
About Brad Forester
Brad Forester is the Founder and Managing Partner of JBF Consulting. Brad is a highly recognized senior supply chain leader with over 23 years of managing, designing, and implementing freight transport technology. He has a unique mix of carrier, shipper, software, and consulting experiences that benefit clients. With functional expertise in Global TMS Programs, Change Management, Organizational Design, and Systems Integration, he has been leveraging these skills to benefit clients since he founded JBF in 2003. Brad has a BA in Logistics Management from Michigan State University.
About JBF Consulting
JBF Consulting is a supply chain execution strategy and systems integrator for logistics-intensive companies of every size and any industry. JBF’s background and deep experience in the field of commercial logistics technology implementation position them as industry leaders whose craftsmanship exceeds client expectations. JBF expedites the transformation of supply chains through logistics & technology strategy, commercial & bespoke software implementation, and analytics & optimization.
Key Takeaways: Shipper Pain Points
- Brad Forester is the Founder and Managing Partner of JBF Consulting, which helps shippers of all sizes and across many industries select, implement and squeeze as much value as possible out of their logistics systems.
- In the podcast interview, Brad describes the 4 shipper pain points that he and the JBF team are hearing about from their customers who are large shippers.
- The ocean shipping delays caused by the pandemic has disrupted supply chains. These disruptions have prompted large shippers and 3PLs to seek ocean and port visibility solutions.
- Shippers are also looking for more small parcel and last mile solutions and the associated TMS system integrations.
- As shippers have come to realize big gain in transportation efficiency and effectiveness via technology, they are looking for additional freight tech solutions. Companies like Emerge (freight procurement) and Turvo (TMS and collaboration) have created solutions that are solving new problems for shippers.
- Some of the largest shippers were early adopters of freight technology like TMS. Many of these companies have been using TMS for long time, which mean they are using on-premise systems. As time goes on, TMS providers are trying to migrate these large shippers to the cloud, but given their huge shipping volumes and technology investments, the process is difficult, costly, and time-consuming.
- JBF Consulting works with shippers to solve the problems described above. Since JBF only works on logistics and supply chain technology, they have the expertise and experience to solve even the most difficult challenges.
Learn More About Shipper Pain Points
Freight Tech Trends with Mike Mulqueen
FreightTech for Fortune 500 Shippers with Brad Forester and Mike Mulqueen