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How to 10X Your Sales Pipeline with Nadine Nocero-Tye

The Logistics of Logistics Podcast

Release Date: 04/11/2022

REPOST: Beyond TMS: McLeod's Open Ecosystem and Automation with Doug Schrier show art REPOST: Beyond TMS: McLeod's Open Ecosystem and Automation with Doug Schrier

The Logistics of Logistics Podcast

In "Beyond TMS: McLeod's Open Ecosystem and Automation”,  and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...

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In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...

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In “Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser”, and , Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with...

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The Logistics of Logistics Podcast

In “The Optym Advantage: Smarter Routing, Planning, and Decision Making”, and , Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. About Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks,...

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In “Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking”, and , VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. Rishi Mehra As VP, Product and Engineering, is primarily responsible for overseeing the company’s technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble...

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In “Fleet Profitability Unleashed: The Optimal Dynamics Advantage”, and , Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of...

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In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...

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In “The Road Ahead: What Trimble Innovations Mean for Transportation”,  and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...

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In “Beyond FBA: Unlocking Amazon's Fulfillment for Retailers”, and , the General Manager and Director for Amazon’s externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth. About Wainwright Yu currently serves as General Manager and Director of the Multichannel Commerce and Fulfillment business at Amazon, where he leads the organization's business and go-to-market functions. In this role, he oversees strategic...

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How to 10X Your Sales Pipeline with Nadine Nocero-Tye

Nadine Nocero-Tye and Joe Lynch discuss how to 10x your sales pipeline. Nadine is a partner and Vice President of Sales and Marketing at SyncShow Transportation Marketing, a company that helps transportation and logistics companies unleash their online lead generation and pipeline potential.

About Nadine Nocero-Tye

Nadine Nocero-Tye is a partner at SyncShow Transportation Marketing and vice president of sales and marketing. In her ten years at SyncShow, Nadine has leveraged her experience in brand building, storytelling and digital strategy to provide custom solutions. Nadine has over 15 years of experience in B2B online marketing and has worked with multiple Fortune 500 companies. She’s been named a Top Female Blogger by PR Newswire, holds multiple certifications from HubSpot and Google and is an active member and former board member of Together Digital. Nadine has been featured as an expert on both NBC (WKYC) and CBS (WOIO). A native of Cleveland, Ohio, she and her family currently reside in Chicago, Illinois.

About SyncShow

SyncShow Transportation Marketing helps transportation and logistics companies unleash their online lead generation and pipeline potential. We develop digital strategies that permeate sales, marketing and customer service departments. We then assist in the guidance and implementation of such strategies. Our clients benefit from our extensive experience in the transportation, shipping and logistics industry and the unique growth challenges your industry faces. As a HubSpot Platinum Partner, we’re experts in marketing automation to help you use your tools to work smarter, not harder for the results you desire. If you’re interested in how to 10x your marketing spend - let’s talk.

Key Takeaways: How to 10X Your Sales Pipeline

  • Nadine Nocero-Tye is a Partner and VP of Sales at SyncShow Transportation Marketing.
  • In the podcast interview, Nadine and Joe discussed how to 10X your sales pipeline.
  • To 10X your sales pipeline, Nadine explains that you must focus on the following 8 areas:
    • Marketing team and structure
    • Value proposition
    • Marketing strategy
    • Website
    • Goals, KPIs, and industry benchmarks
    • Analytics and reporting
    • Technology stack
    • Templates and guidelines
  • SyncShow specializes in B2B marketing for select industries including transportation and logistics.
  • SyncShow follows a proven process that ensures their clients get a big return on marketing investment.
  • Step 1 - Diagnostic Assessment. Using the 8 pillars described above, SyncShow assesses the current state of your company’s digital presence and strategy.
  • Step 2: Diagnostic Roadmap. Develop a custom diagnostic roadmap that becomes the framework for your ROI-marketing success, providing timelines, goals and expected returns.
  • Step 3: Implementation. Implement the Diagnostic Roadmap, giving your company periodic progress reports and guidance to keep your business on track.
  • Step 4: Maximize ROI. SyncShow drives continuous improvement to maximize the return on your company’s marketing investment.

Learn More About How to 10X Your Sales Pipeline

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The Logistics of Logistics Podcast