How to 10X Your Sales Pipeline with Nadine Nocero-Tye
The Logistics of Logistics Podcast
Release Date: 04/11/2022
Reducing TCO Through Renewable Natural Gas with Scott Brinner
The Logistics of Logistics Podcast
In “Reducing TCO Through Renewable Natural Gas” and , Vice President of RNG Solutions at Nopetro Energy, discuss how fleets can cut emissions while boosting their bottom line. Efficiency meets sustainability. About Scott Brinner serves as the executive Vice President of RNG Solutions at Nopetro Energy, where he is responsible for developing and executing the division’s strategy, business development and expansion. His prior experiences include working as a CPA with Ernst & Young, executive vice president, Corporate Development & Strategic Accounts, at OmniTRAX, and as an...
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Penske's Supply Chain Insight: A Unified View with Mike Medeiros
The Logistics of Logistics Podcast
In “Penske’s Supply Chain Insight: A Unified View,” and , Executive Vice President of Operations for Penske Logistics, discuss how their new product, , turns complex data into a proactive tool for supply chain orchestration. About Mike Medeiros is executive Vice President of Operations for Penske Logistics, where he leads field operations and supports performance across the Penske Transportation Solutions network. He brings extensive leadership experience across transportation and logistics, including dedicated contract carriage and fleet operations. Medeiros has been recognized as a...
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How FDH Aero is Simplifying the Aerospace Supply Chain with Bob Loycano
The Logistics of Logistics Podcast
In “How FDH Aero is Simplifying the Aerospace Supply Chain”, and , Vice President, Supply Chain for FDH Aero, discuss how specialized distribution and strategic inventory buffering eliminate bottlenecks in the global aerospace industry. About Bob Loycano serves as Vice President, Supply Chain for FDH Hardware. In his role, Bob is responsible for establishing the purchasing and planning strategies utilized by each of the FDH Aero businesses. He aggregates the collective’s purchasing synergies, enabling improved partnerships with suppliers. He reports to President of FDH Hardware, Matt...
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Single-Source Supply Chains in a Fragmenting World with Abe Eshkenazi
The Logistics of Logistics Podcast
In “Single-Source Supply Chains in a Fragmenting World”, and , Chief Executive Officer at ASCM, discuss the shift from low-cost efficiency to resilient, regionalized networks. They emphasize that visibility and talent are now the primary tools for navigating global disruption. About Abe Eshkenazi , CSCP, CPA, CAE is chief executive officer at ASCM, the largest organization for supply chain and the global pacesetter of organizational transformation, talent development and supply chain innovation. During his tenure, ASCM has significantly expanded its services to corporations,...
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The Rise of Freight Orchestration with GoodShip's Derek Netelenbos
The Logistics of Logistics Podcast
In “The Rise of Freight Orchestration with GoodShip's Derek Netelenbos”, and , VP of Partnerships at GoodShip, discuss how an orchestration layer unifies fragmented data to shift logistics from reactive manual tasks to proactive, AI-driven strategy. About Derek Netelenbos is the VP of Partnerships at GoodShip, the all-in-one platform for freight orchestration and procurement, built for transportation teams, by transportation teams. Derek brings extensive experience building and scaling partnerships and revenue organizations across the logistics and technology sectors. Prior to...
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Navigating Energy Markets with Breakthrough's Matt Muenster
The Logistics of Logistics Podcast
In “Navigating Energy Markets with Breakthrough's Matt Muenster”, and , Chief Economist at Breakthrough, discuss how data-driven transparency and strategic fuel management help shippers navigate global energy volatility and decarbonization. About Matt Muenster , Chief Economist at Breakthrough, brings extensive expertise spanning energy, freight, and sustainability across global supply chains. In his role, Matt leads a team of supply chain analysts who deliver actionable market intelligence to some of the world’s largest enterprise shippers across the food, beverage, retail, and...
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OCM: The New Standard for Global Imports with Century's Jim McCullen
The Logistics of Logistics Podcast
In “OCM: The New Standard for Global Imports with Century's Jim McCullen”, and , Chief Technology Officer at Century Supply Chain Solutions, discuss how Origin Cargo Management provides the upstream visibility and tactical control necessary to optimize global supply chains before goods ever leave the factory. About Jim McCullen serves as Chief Technology Officer at Century Supply Chain Solutions, bringing over 30 years of deep expertise in logistics technology, digital transformation, and innovation. He leads global technology teams that pioneer Century's proprietary VIZIV...
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REPOST: Smarter Landside Logistics with Brian Kobza
The Logistics of Logistics Podcast
In “Smarter Landside Logistics”, and , Chief Commercial Officer at IMC Logistics, discuss leveraging IMC's asset-based capacity, actionable visibility, and end-to-end services—all underpinned by strong relationships—is essential for achieving greater control and cargo velocity in the critical first and last mile of the supply chain. About Brian Kobza is the Chief Commercial Officer at IMC Logistics, with over 20 years of experience in the transportation and supply chain industry. His expertise covers various aspects of the sector, including positions at marine...
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REPOST: The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina
The Logistics of Logistics Podcast
In “The Dark Funnel Demystified: Unlocking Hidden Sales”, and , the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency’s impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a...
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Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations with Michael Hane
The Logistics of Logistics Podcast
In “Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations”, and , Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud. About Michael Hane is the Director of Product Marketing for Transportation Management at Descartes Systems Group. With more than 30 years of experience in transportation, logistics technology, and supply chain consulting, Mike helps organizations understand emerging freight trends...
info_outlineHow to 10X Your Sales Pipeline with Nadine Nocero-Tye
Nadine Nocero-Tye and Joe Lynch discuss how to 10x your sales pipeline. Nadine is a partner and Vice President of Sales and Marketing at SyncShow Transportation Marketing, a company that helps transportation and logistics companies unleash their online lead generation and pipeline potential.
About Nadine Nocero-Tye
Nadine Nocero-Tye is a partner at SyncShow Transportation Marketing and vice president of sales and marketing. In her ten years at SyncShow, Nadine has leveraged her experience in brand building, storytelling and digital strategy to provide custom solutions. Nadine has over 15 years of experience in B2B online marketing and has worked with multiple Fortune 500 companies. She’s been named a Top Female Blogger by PR Newswire, holds multiple certifications from HubSpot and Google and is an active member and former board member of Together Digital. Nadine has been featured as an expert on both NBC (WKYC) and CBS (WOIO). A native of Cleveland, Ohio, she and her family currently reside in Chicago, Illinois.
About SyncShow
SyncShow Transportation Marketing helps transportation and logistics companies unleash their online lead generation and pipeline potential. We develop digital strategies that permeate sales, marketing and customer service departments. We then assist in the guidance and implementation of such strategies. Our clients benefit from our extensive experience in the transportation, shipping and logistics industry and the unique growth challenges your industry faces. As a HubSpot Platinum Partner, we’re experts in marketing automation to help you use your tools to work smarter, not harder for the results you desire. If you’re interested in how to 10x your marketing spend - let’s talk.
Key Takeaways: How to 10X Your Sales Pipeline
- Nadine Nocero-Tye is a Partner and VP of Sales at SyncShow Transportation Marketing.
- In the podcast interview, Nadine and Joe discussed how to 10X your sales pipeline.
- To 10X your sales pipeline, Nadine explains that you must focus on the following 8 areas:
- Marketing team and structure
- Value proposition
- Marketing strategy
- Website
- Goals, KPIs, and industry benchmarks
- Analytics and reporting
- Technology stack
- Templates and guidelines
- SyncShow specializes in B2B marketing for select industries including transportation and logistics.
- SyncShow follows a proven process that ensures their clients get a big return on marketing investment.
- Step 1 - Diagnostic Assessment. Using the 8 pillars described above, SyncShow assesses the current state of your company’s digital presence and strategy.
- Step 2: Diagnostic Roadmap. Develop a custom diagnostic roadmap that becomes the framework for your ROI-marketing success, providing timelines, goals and expected returns.
- Step 3: Implementation. Implement the Diagnostic Roadmap, giving your company periodic progress reports and guidance to keep your business on track.
- Step 4: Maximize ROI. SyncShow drives continuous improvement to maximize the return on your company’s marketing investment.