How to 10X Your Sales Pipeline with Nadine Nocero-Tye
The Logistics of Logistics Podcast
Release Date: 04/11/2022
From Deal Flow to Data Flow: Investing in the Freight Market with Ben Gordon
The Logistics of Logistics Podcast
In “From Deal Flow to Data Flow: Investing in the Freight Market”, and , Founder and Managing Partner of Cambridge Capital, discuss the evolution of investment in the supply chain sector, highlighting the shift from traditional deals to a focus on leveraging data and technology for strategic growth. About Ben Gordon is the Founder and Managing Partner of . He draws on a career building, advising, and investing in supply chain companies. Benjamin has led investments in outstanding firms including , , , , and others. As CEO of BGSA Holdings, Benjamin has spent...
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The M&A Playbook for Logistics Leaders with Spencer Tenney
The Logistics of Logistics Podcast
In “The M&A Playbook for Logistics Leaders”, and , President & CEO of Tenney Group, discuss the current state of mergers and acquisitions in the logistics sector, offering key insights on how business leaders can navigate a more selective market, build value, and secure successful deals. About Spencer Tenney serves as President & CEO of Tenney Group, where he oversees the firm’s day-to-day effectiveness and long-term vision. Spencer is a graduate of the University of Texas at Austin and holds the designation of Certified Merger & Acquisition Advisor through...
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AI Literacy in Logistics with Gather AI's Andrew Hoffman
The Logistics of Logistics Podcast
In “AI Literacy in Logistics with Gather AI's Andrew Hoffman”, and , CTO at Gather AI, discuss how artificial intelligence is transforming warehouse operations by using visual data from drones and other machines to identify issues, suggest next steps, and ultimately improve efficiency and accuracy. About Andrew Hoffman is the Chief Technical Officer at Gather.ai, an AI-powered intralogistics optimization firm that empowers 3PLs, manufacturers, and retailers to improve margins and on-time order fulfillment in the widest range of logistics environments - from ambient to cold chain storage....
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Intermodal Expo 2025: Unpacking Cargo Theft, AI, and M&A with Anne Reinke
The Logistics of Logistics Podcast
In “Intermodal Expo 2025: Unpacking Cargo Theft, AI, and M&A”, and , President & CEO of IANA, discuss the critical issues and forward-looking trends that are shaping the future of the intermodal freight industry. About Anne Reinke became the Intermodal Association of North America’s third President & CEO in December of 2024. Immediately preceding her appointment at IANA, Anne was President & CEO of the Transportation Intermediaries Association for four years. Anne has a long career in transportation policy, with a stint at the Association of American...
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Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market with Bill Driegert
The Logistics of Logistics Podcast
In “Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market”, and , EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, and focus on high-value work. About Bill Driegert is the EVP of Convoy Platform at DAT Freight & Analytics. He was previously the EVP of Trucking at Flexport and the co-founder and Head of Operations at Uber Freight, Uber’s logistics business. Bill began his...
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How Humanoid Robots are Shaping the Future of Logistics with Parker Conroy
The Logistics of Logistics Podcast
In “How Humanoid Robots are Shaping the Future of Logistics”, and , Head of Product at Apptronik, discuss how Apollo, a human-centered, AI-powered humanoid robot, is set to transform the industry by working alongside humans to fill labor gaps and perform a wide range of tasks in a safe and efficient manner. About Parker Conroy is the Head of Product at Apptronik, a leading developer of humanoid robots. Conroy has worked in robotics for more than a decade, guiding product management teams to design and deploy thousands of industrial robotic arms, autonomous mobile robots, drones, and now,...
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The C.H. Robinson Perspective: Navigating the Next Era with Michael Castagnetto
The Logistics of Logistics Podcast
In “The C.H. Robinson Perspective: Navigating the Next Era”, and , President of North American Surface Transportation at C.H. Robinson, discuss how the company's people-first culture and commitment to developing its employees drive its ability to solve complex logistics challenges and innovate for the future. About Michael Castagnetto was named president of North American Surface Transportation (NAST) in January 2024. Prior executive positions with the company include Vice President, Customer Success in NAST from January 2023 – January 2024 and President of Robinson Fresh from December...
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REPOST: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz
The Logistics of Logistics Podcast
and discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. About Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive,...
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Project 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy ReymerProject 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy Reymer
The Logistics of Logistics Podcast
In “Project 61: The Mission to Give Truckers a Longer, Healthier Life”, and , the Founder and CEO of Project 61, discuss the shocking statistic that the average life expectancy of a truck driver is just 61 years and the organization's mission to address this health crisis. About Jeremy Reymer is a recognized leader and innovator in the trucking industry with over 20 years of experience as both a carrier and vendor. A frequent speaker and podcast host, he addresses critical issues such as driver recruiting, retention, compliance, and health and wellness. In 2016, Jeremy founded...
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The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina
The Logistics of Logistics Podcast
In “The Dark Funnel Demystified: Unlocking Hidden Sales”, and , the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency’s impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a decade of experience in...
info_outlineHow to 10X Your Sales Pipeline with Nadine Nocero-Tye
Nadine Nocero-Tye and Joe Lynch discuss how to 10x your sales pipeline. Nadine is a partner and Vice President of Sales and Marketing at SyncShow Transportation Marketing, a company that helps transportation and logistics companies unleash their online lead generation and pipeline potential.
About Nadine Nocero-Tye
Nadine Nocero-Tye is a partner at SyncShow Transportation Marketing and vice president of sales and marketing. In her ten years at SyncShow, Nadine has leveraged her experience in brand building, storytelling and digital strategy to provide custom solutions. Nadine has over 15 years of experience in B2B online marketing and has worked with multiple Fortune 500 companies. She’s been named a Top Female Blogger by PR Newswire, holds multiple certifications from HubSpot and Google and is an active member and former board member of Together Digital. Nadine has been featured as an expert on both NBC (WKYC) and CBS (WOIO). A native of Cleveland, Ohio, she and her family currently reside in Chicago, Illinois.
About SyncShow
SyncShow Transportation Marketing helps transportation and logistics companies unleash their online lead generation and pipeline potential. We develop digital strategies that permeate sales, marketing and customer service departments. We then assist in the guidance and implementation of such strategies. Our clients benefit from our extensive experience in the transportation, shipping and logistics industry and the unique growth challenges your industry faces. As a HubSpot Platinum Partner, we’re experts in marketing automation to help you use your tools to work smarter, not harder for the results you desire. If you’re interested in how to 10x your marketing spend - let’s talk.
Key Takeaways: How to 10X Your Sales Pipeline
- Nadine Nocero-Tye is a Partner and VP of Sales at SyncShow Transportation Marketing.
- In the podcast interview, Nadine and Joe discussed how to 10X your sales pipeline.
- To 10X your sales pipeline, Nadine explains that you must focus on the following 8 areas:
- Marketing team and structure
- Value proposition
- Marketing strategy
- Website
- Goals, KPIs, and industry benchmarks
- Analytics and reporting
- Technology stack
- Templates and guidelines
- SyncShow specializes in B2B marketing for select industries including transportation and logistics.
- SyncShow follows a proven process that ensures their clients get a big return on marketing investment.
- Step 1 - Diagnostic Assessment. Using the 8 pillars described above, SyncShow assesses the current state of your company’s digital presence and strategy.
- Step 2: Diagnostic Roadmap. Develop a custom diagnostic roadmap that becomes the framework for your ROI-marketing success, providing timelines, goals and expected returns.
- Step 3: Implementation. Implement the Diagnostic Roadmap, giving your company periodic progress reports and guidance to keep your business on track.
- Step 4: Maximize ROI. SyncShow drives continuous improvement to maximize the return on your company’s marketing investment.