How to 10X Your Sales Pipeline with Nadine Nocero-Tye
The Logistics of Logistics Podcast
Release Date: 04/11/2022
The ShipX Story with Solomon Zakinov
The Logistics of Logistics Podcast
and discuss the ShipX story. Solomon is the CEO and founder of , an innovative final-mile delivery service and software solution ensuring quality performance for an exceptional customer experience. About Solomon Zakinov Solomon Zakinov is the CEO and founder of , a technology enabled e-commerce delivery company that helps retailers, 3PLs and other shippers execute seamless first, middle, and final mile delivery. He has spent the last ten years building and working with companies in the ecommerce space. First at his own ecommerce company and then at Ruby Has Fulfillment where he served as the...
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Why Freight Tech Fails with Mike Wolf
The Logistics of Logistics Podcast
and discuss why freight tech fails. Mike is a Client Engagement Director at , a supply chain execution strategy and systems integrator for logistics-intensive companies of every size and any industry. About Mike Wolf is a Client Engagement Director at JBF Consulting. Mike has extensive experience in Transportation and Logistics from procurement through operations leadership spanning 25+ years. His experience is deep in transportation and the CPG / Beverage Industry with particular expertise in leveraging change management skills to ensure changes are adopted and maximize the intended value,...
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REPOST: 3 Emerging Supply Chain Trends with Steve Elwell
The Logistics of Logistics Podcast
and discuss 3 emerging supply chain trends. Steve helps businesses manage challenges through improvements to leadership, liquidity, sales, and costs. About Steve Elwell is the Founder of , which is a business consultancy focused on turnaround, growth, and Improvement. Steve brings a strategic and practical approach to the challenges of leadership and business profitability. He is an expert in the growth and turnaround of small and medium manufacturing, logistics, and technology businesses. He led the turnaround of 6 troubled companies and started 2 new...
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The Axle Payments Story with Shawn Vo
The Logistics of Logistics Podcast
and discuss the Axle Payments story. Shawn is Co-Founder & CTO at , a payments automation and financing platform for freight and logistics. About Shawn Vo is chief technology officer and co-founder of , a payments automation and financing platform for freight and logistics. A graduate of the University of Virginia, Shawn spent seven years in financial technology, building software for fast-growing startups and consulting for the top 20 largest banks before starting Axle with his longtime business partner and friend, Bharath Krishnamoorthy. As CTO, Shawn...
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Yet Another Tech Company with Robert Goss
The Logistics of Logistics Podcast
and discuss Yet Another Tech Company. Robert is is Co-Founder and CEO at which stands for “Yet Another Technology” Company, a cutting-edge Logistics Augmentation Engine. About Robert Goss is Co-Founder and CEO at since its founding in 2020. Prior to YAT, he spent a short time building healthcare data solutions at Waystar. His logistics industry background was rooted in the Data Science team at YRC Worldwide, now Yellow, working on various data focused projects including sales focused analytics and a machine learning driven single view of customer platform. A graduate of Middle...
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The NYSHEX Story with Gordon Downes
The Logistics of Logistics Podcast
and discuss the NYSHEX story. Gordon is the Co-founder and CEO at , a company that exists to help restore trust and reliability to global trade so everybody wins. About Gordon Downes Prior to starting with the mission to enable more reliable shipping, spent 12 years with a carrier at Maersk and 3 years with a shipper at SABMiller (now ABInbev). He holds an MBA from Cambridge University in the UK, and degrees in economics and law from the University of Natal in South Africa. About NYSHEX is the leader in two-way committed contracts. Our neutral exchange unites shippers and carriers with a...
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Inventory is Everything with Jeff Flowers
The Logistics of Logistics Podcast
and discuss why inventory is everything. Jeff Flowers is the Chief Operating Officer of , a final mile delivery orchestration platform providing real-time visibility, actionable data, and data-driven optimization capabilities for its enterprise clients. About Jeff Flowers is the Chief Operating Officer for . Jeff’s professional career began in accounting and finance roles within the Cable Television, High Speed Data and IPTV industry. Quickly moving towards his true passion of operations, Jeff spent 2006-2016 in various roles with the nation’s largest...
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Thinking Like a CEO with Dan Slagen
The Logistics of Logistics Podcast
and discuss thinking like a CEO and why it is so important these days for every employee regardless of their job function. Dan is currently the Chief Marketing Officer at and the author of . About Dan Slagen is currently the Chief Marketing Officer at Tomorrow.io, and a 4-time start-up executive specializing in scaling global go-to-market functions from early stage to $100M+ in annual revenue. With experience in both private and public companies such as HubSpot and Wayfair, Dan has built teams across marketing, growth, sales, customer success, business development, and founded and...
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DTC Logistics Innovation with Rick Watson
The Logistics of Logistics Podcast
and discuss DTC Logistics innovation. Rick founded , a boutique ecommerce consultancy that supports investors and management teams incubating and growing digital businesses online – both direct-to-consumer and B2B. About Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the ecommerce industry with companies like ChannelAdvisor, , Merchantry, and Pitney Bowes. Watson was one of the first employees at ChannelAdvisor, spending 10 years there in various executive capacities...
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The Competitive Advantage with David Bell and Peter Rentschler
The Logistics of Logistics Podcast
In this episode, Joe Lynch interviews and about the new partnership between their companies along with building a competitive advantage in the transportation and logistics space. About David Bell has been a leader in the transportation industry for over 25 years, beginning his industry career in 1993. In his early career, he started as a dispatcher at Precise Transportation and then joined Gateway Transportation Services as the Operations Manager. In 2001, Mr. Bell joined Cargo Transportation Services, Inc., where he served as CEO until 2011 when Cargo was...
info_outlineHow to 10X Your Sales Pipeline with Nadine Nocero-Tye
Nadine Nocero-Tye and Joe Lynch discuss how to 10x your sales pipeline. Nadine is a partner and Vice President of Sales and Marketing at SyncShow Transportation Marketing, a company that helps transportation and logistics companies unleash their online lead generation and pipeline potential.
About Nadine Nocero-Tye
Nadine Nocero-Tye is a partner at SyncShow Transportation Marketing and vice president of sales and marketing. In her ten years at SyncShow, Nadine has leveraged her experience in brand building, storytelling and digital strategy to provide custom solutions. Nadine has over 15 years of experience in B2B online marketing and has worked with multiple Fortune 500 companies. She’s been named a Top Female Blogger by PR Newswire, holds multiple certifications from HubSpot and Google and is an active member and former board member of Together Digital. Nadine has been featured as an expert on both NBC (WKYC) and CBS (WOIO). A native of Cleveland, Ohio, she and her family currently reside in Chicago, Illinois.
About SyncShow
SyncShow Transportation Marketing helps transportation and logistics companies unleash their online lead generation and pipeline potential. We develop digital strategies that permeate sales, marketing and customer service departments. We then assist in the guidance and implementation of such strategies. Our clients benefit from our extensive experience in the transportation, shipping and logistics industry and the unique growth challenges your industry faces. As a HubSpot Platinum Partner, we’re experts in marketing automation to help you use your tools to work smarter, not harder for the results you desire. If you’re interested in how to 10x your marketing spend - let’s talk.
Key Takeaways: How to 10X Your Sales Pipeline
- Nadine Nocero-Tye is a Partner and VP of Sales at SyncShow Transportation Marketing.
- In the podcast interview, Nadine and Joe discussed how to 10X your sales pipeline.
- To 10X your sales pipeline, Nadine explains that you must focus on the following 8 areas:
- Marketing team and structure
- Value proposition
- Marketing strategy
- Website
- Goals, KPIs, and industry benchmarks
- Analytics and reporting
- Technology stack
- Templates and guidelines
- SyncShow specializes in B2B marketing for select industries including transportation and logistics.
- SyncShow follows a proven process that ensures their clients get a big return on marketing investment.
- Step 1 - Diagnostic Assessment. Using the 8 pillars described above, SyncShow assesses the current state of your company’s digital presence and strategy.
- Step 2: Diagnostic Roadmap. Develop a custom diagnostic roadmap that becomes the framework for your ROI-marketing success, providing timelines, goals and expected returns.
- Step 3: Implementation. Implement the Diagnostic Roadmap, giving your company periodic progress reports and guidance to keep your business on track.
- Step 4: Maximize ROI. SyncShow drives continuous improvement to maximize the return on your company’s marketing investment.