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Google Cloud Supply Chain with Paula Natoli

The Logistics of Logistics Podcast

Release Date: 06/03/2022

REPOST: Avoiding Logistics FUD with Steve Elwell show art REPOST: Avoiding Logistics FUD with Steve Elwell

The Logistics of Logistics Podcast

 and  discuss avoiding logistics FUD. Steve is the Founder and Managing Director of  Partners, a boutique leadership, business strategy and turnaround consulting firm.  Summary: Avoiding Logistics FUD In this episode, Joe Lynch and guest Steve Elwell tackle the pervasive issue of Fear, Uncertainty, and Doubt (FUD) and its impact on various aspects of business, particularly in logistics. Joe and Steve provide valuable insights into overcoming FUD by establishing trust and eliminating disruptive elements within business relationships, and leadership. The...

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Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges with Michael Needham show art Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges with Michael Needham

The Logistics of Logistics Podcast

In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, and , a Principal at Efficio, discuss how to build resilient supply chains using data-driven strategies and a hands-on consulting approach to achieve both cost savings and operational resilience in the complex pharma and healthcare sectors. About Michael Needham is a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals. Michaël has 20+ years of experience working across the pharmaceutical manufacturing,...

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REPOST: The Revenue Engine with Kara Smith Brown show art REPOST: The Revenue Engine with Kara Smith Brown

The Logistics of Logistics Podcast

 and  discuss the revenue engine. Kara is the Founder and CRO of , the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy,  is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key...

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Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions with Mike Ernst show art Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions with Mike Ernst

The Logistics of Logistics Podcast

In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”,  and , the President of Expedite All, discuss how specialized small truck solutions, spearheaded by networks like Expedite All, deliver efficient, on-demand transportation for time-critical shipments, leveraging cargo vans, box trucks, and straight trucks to bypass the limitations of traditional LTL and Truckload. About Mike Ernst , President of Expedite All, brings over 25 years of experience in the logistics industry to the company. He has held leadership roles such as Vice President of...

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U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping with Lauren Beagen show art U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping with Lauren Beagen

The Logistics of Logistics Podcast

In “U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping”, and , the Founder of Squall Strategies and The Maritime Professor, discuss how recent U.S. policies, like OSRA 2022 and strategic efforts to move supply chains from China, are significantly reshaping the ocean shipping industry. About Lauren Beagen  is a seasoned maritime attorney and the founder of  and . Ms. Beagen is often called on for her industry expertise by notable trade networks, including features on CNBC and FreightWaves.  has extensive experience in oceanborne commerce...

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2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty with Seth Clevenger show art 2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty with Seth Clevenger

The Logistics of Logistics Podcast

In “2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty”,  and , Managing Editor of Features and Multimedia at Transport Topics, discuss the Top 100 logistics companies, 2024 performance, changes to the list, and the trends impacting the industry.  About Seth Clevenger Seth Clevenger is managing editor of features and multimedia at Transport Topics. He plans, writes and edits news features for Transport Topics’ weekly newspaper, supplemental publications and . He also creates video and audio content for Transport Topics’ webcasts, podcasts and radio...

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REPOST: A Decade of Loadsmart: A Look Back to Move Forward with Felipe Capella show art REPOST: A Decade of Loadsmart: A Look Back to Move Forward with Felipe Capella

The Logistics of Logistics Podcast

 and  discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of , where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella  Co-founder and CEO of , a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development...

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REPOST: Beyond the Yard: How Velostics Streamlines Scheduling show art REPOST: Beyond the Yard: How Velostics Streamlines Scheduling

The Logistics of Logistics Podcast

 and  discuss beyond the yard - how Velostics streamlines scheduling. Gaurav is the Founder and CEO of , a company on a mission to revolutionize the logistics landscape.  Summary: Beyond the Yard: How Velostics Streamlines Scheduling In this podcast, Gaurav Khandelwal, CEO of Velostics, discusses how their cloud-based logistics software automates scheduling and streamlines processes for shippers, carriers, and logistics providers. Velostics aims to eliminate manual scheduling, reduce friction in the handoff process, and provide user-friendly tools for better...

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The 5 Failures of Final Mile with Jason Burns show art The 5 Failures of Final Mile with Jason Burns

The Logistics of Logistics Podcast

In “The 5 Failures of Final Mile,”  and , Host of Last2First Podcast and Insurance Producer at CUI Agency, discuss the common mistakes that final mile companies make.  About Jason Burns  is a native of New Orleans and a passionate business leader in the final mile transportation industry. He is a 2006 graduate of Vanderbilt University where he was a SEC Academic Honor Roll student-athlete in football and selected as the recipient of the Head Coach’s Dedication Award. After beginning his professional career in the parking industry, Jason returned to his hometown to assume a...

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TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud with Chris Burroughs show art TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud with Chris Burroughs

The Logistics of Logistics Podcast

In "TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud," and , President and CEO of the Transportation Intermediaries Association (TIA), dive into key industry topics. About Chris Burroughs is the President and CEO of the Transportation Intermediaries Association (TIA), a position he assumed in November 2024. With over 14 years at TIA, he previously served as Vice President of Government Affairs, overseeing legislative and regulatory efforts before Congress and federal agencies. Before joining TIA, Burroughs gained valuable experience on Capitol Hill, working for the House...

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Google Cloud Supply Chain with Paula Natoli

Paula Natoli and Joe Lynch discuss the Google Cloud supply chain and the solutions they provide to their logistics and supply chain customers.

About Paula Natoli 

Paula Natoli leads Google Cloud’s Supply Chain & Logistics Industry Solutions for the Americas regions, partnering with customers to deliver exceptional customer satisfaction through supply chain technology excellence.  Prior to joining Google Cloud in 2020, Paula spent 23 years with Blue Yonder (formerly known as JDA Software) where she served in leadership roles in professional services and the product management organization, building and deploying supply chain solutions used by hundreds of customers worldwide.  As a Penn State supply chain management graduate, she also served on the Advisory Board for the Penn State Centre for Supply Chain Research.

About Google Cloud

Google Cloud accelerates every organization’s ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

Key Takeaways: Google Cloud Supply Chain

  • Paula Natoli is the Director, Supply Chain & Logistics Industry Solutions at Google Cloud.
  • In the podcast interview, Paula and Joe discussed the solutions that the Supply Chain & Logistics Industry group at Google Cloud provide to their supply chain and logistics customers. The following Google Cloud solutions were discussed:
  • Supply chain twin is a digital representation of a company’s supply chain with end-to-end visibility, alert-driven event management, analytics, and collaboration across teams. A supply chain twin or digital twin enables companies to do scenario planning, which ultimately lead to more resilient, sustainable, and efficient supply chains.
  • Cloud fleet routing enables supply chains and logistics providers to deliver an exceptional customer experience, while maintaining world class operational excellence. Cloud fleet routing leverages Google’s technology, data, and Google Maps product to improve fulfillment and delivery.
  • Vertex.ai enables logistics and supply chain companies to build, deploy, and scale machine learning models faster, with pre-trained and custom tooling within a unified artificial intelligence platform.
  • Document.ai is an automated data capture platform that allows companies to convert their static documents into dynamic data that can be used to improve the business, while reducing document processing costs.
  • Sustainability is increasingly important to consumers and brands and Google Cloud solutions help supply chain practitioners to design sustainability into their supply chain.
  • Paula and the Google Cloud team helps companies build supply chains that are resilient, sustainable, and transformative while improving customer experience with Google’s digital supply chain solutions.

Learn More About Google Cloud Supply Chain

Paula's LinkedIn

The Logistics of Logistics Podcast