loader from loading.io

Logistics Buyers Survey with Jim Bierfeldt

The Logistics of Logistics Podcast

Release Date: 08/01/2022

The LogRock Story with Hunter Yaw show art The LogRock Story with Hunter Yaw

The Logistics of Logistics Podcast

 and h discuss the story. The LogRock team are experts in trucking compliance and their solution frees up trucking companies to stay focused on moving freight because they know LogRock has their backs when the DoT or bloodthirsty trial lawyers come knocking. About Hunter Yaw is the Co-founder and CEO of , a startup which provides trucking companies best-in-class digital tools to ensure they are compliant with DoT and State regulations. He served as Chief Product Officer at Rokt, a $2bn NYC based pre-IPO startup, before leaving to co-found LogRock. Hunter was previously...

info_outline
The Dynamo Story with Santosh Sankar show art The Dynamo Story with Santosh Sankar

The Logistics of Logistics Podcast

 and h discuss the Dynamo story. Santosh is a Co-founder & Managing Partner of , a supply chain and mobility investor, focused on pre-seed and seed-stage opportunities, and invests only in enterprise (B2B and on occasion, B2B2C) business models. About Santosh Sankar   is a Co-founder & Managing Partner of Dynamo Ventures. Prior to Dynamo, Santosh spent time on Wall Street both in investment banking and equity research. Santosh started his first company, Razor Studios when he 13 years old that provided IT support to small business in his hometown in Maryland. His most recent...

info_outline
Smart Freight Sourcing with Andy Semisch show art Smart Freight Sourcing with Andy Semisch

The Logistics of Logistics Podcast

and  discuss smart freight sourcing, which starts with an RFP tool purpose built for freight sourcing. Andrew is Vice President of Commercial Development for , the leading freight procurement platform. About Andy Smisch is Vice President of Commercial Development for Emerge, the leading freight procurement platform. In this role, he leads the company’s acquisition and growth of strategic accounts. Prior to Emerge, Semisch worked for UPS for 36 years, holding titles of increasing responsibility including Regional Vice President for UPS Freight, and ultimately being promoted to the...

info_outline
The VC Perspective with Burak Cendek show art The VC Perspective with Burak Cendek

The Logistics of Logistics Podcast

 and h discuss the VC perspective - in other words, how venture capitalists view opportunities in the transportation and logistics industry. Burak Cendek is a Partner at Ventures, an early-stage venture capital firm with more than $400M under management. About Burak Cendek  is a Partner at Autotech Ventures, an early-stage venture capital firm on a mission to solve the world’s ground transport challenges with technology, realizing the next frontier in mobility. Burak has worked with more than 200 entrepreneurs over the course of his career. His broad business and...

info_outline
The BasicBlock Story with Taylor Monks show art The BasicBlock Story with Taylor Monks

The Logistics of Logistics Podcast

and h discuss the BasicBlock story. Taylor is the Co-founder and CEO of , a software and financial services company that enables independent truck drivers to spend less time worrying about cashflow and more time focused on the road. About Taylor Monks is the Co-founder and CEO of BasicBlock, which is a complete payment platform for carriers that makes getting paid faster, easier, and better. As honorary visionary of BasicBlock, Taylor has a demonstrated history of identifying trends and accurately predicting market strategies in both payments and transportation. With a strong background in...

info_outline
Breakbulk Americas with Jeff Tucker show art Breakbulk Americas with Jeff Tucker

The Logistics of Logistics Podcast

and discuss the Breakbulk Americas conference. Jeff is the CEO of , the oldest privately-held freight brokerage in North America, specializing in notoriously complicated freight, like temperature-controlled, oversized, and high-value, high-security shipments. About Jeff Tucker As third-generation CEO of Tucker Company Worldwide, oversees sales, marketing, and the company’s industry presence. He is the former chairman of the board of directors for the Transportation Intermediaries Association (TIA). He also chairs the committee for and has co-authored each edition of, TIA’s “Carrier...

info_outline
The KlearNow Story with Rick Tellez show art The KlearNow Story with Rick Tellez

The Logistics of Logistics Podcast

and discuss the KlearNow story. Rick is the Co-founder of , a tech firm dedicated to simplifying global customs clearance and drayage functions. About Rick Tellez is the Co-founder of KlearNow, a technology start-up positioned as the go-to digital supply chain solution for businesses that trade across borders. His business acumen was built from a 20-year successful track record of managing operations, engineering and sales positions at DHL. Prior to starting KlearNow, Rick was on an executive career development track at DHL where he experienced multiple aspects of the business,...

info_outline
The HDVI Story with Chuck Wallace show art The HDVI Story with Chuck Wallace

The Logistics of Logistics Podcast

and discuss the HDVI story. Chuck is the CEO and Co-founder of , where he leads an experienced team of insurance, technology, and trucking industry experts who deeply understand the challenges of today’s fleets. About Chuck Wallace is the CEO and Co-founder of HDVI. He has decades of experience in the insurtech, mobility, and freight and logistics markets -- and the intersection between these three industries. Prior to founding HDVI, Chuck held senior operating roles in leading consumer financial services and technology companies, including Co-founder of Esurance (acquired by Allstate in...

info_outline
3 Freight Trends to Watch with Ryan Schreiber show art 3 Freight Trends to Watch with Ryan Schreiber

The Logistics of Logistics Podcast

and discuss 3 freight trends to watch. Ryan is the Vice President, Industry and Growth at , previously “CarrierDirect”, which is the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. About Ryan Schreiber is the Vice President, Industry and Growth, at Metafora. Ryan was born and raised in Tampa, Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University.  Prior to joining Metafora, Ryan worked at a variety of logistics...

info_outline
The TraylorTranspo Story with Brittany Traylor show art The TraylorTranspo Story with Brittany Traylor

The Logistics of Logistics Podcast

and discuss the TraylorTranspo story. Brittany is the CEO of , an asset light brokerage that specializes in power-only moves, which typically means the carrier provides the tractor and the shipper provides the trailer. About Brittany Traylor is the Founder and CEO of TraylorTranspo, an asset-based freight brokerage that streamlines the logistics function and delivers a superior customer experience using consumer-grade freight tech (). Prior to launching her own company in 2021, Brittany was an owner-operator for over 5 years. During that time, Brittany drove dry van, flat bed, and...

info_outline
 
More Episodes

Jim Bierfeldt and Joe Lynch dicuss logistics buyers survey. Jim is the Founder and President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth.

About Jim Bierfeldt

Jim Bierfeldt is the Founder and President of Logistics Marketing Advisors. Jim has had a 35-year career in marketing and communications, including 25+ within the logistics industry. He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses.  His expertise includes strategic planning, brand positioning, advertising, public relations, website strategy and design, and development of white papers, case studies and other content. Jim has worked with both smaller, regional logistics companies and multi-billion dollar global firms, all of whom benefit from his unique combination of marketing expertise and logistics industry knowledge. Jim holds a Masters Degree in Communications from Fordham University and has been an active in CSCMP, WERC and the IWLA. His hobbies include running (including multiple marathons).

About Logistics Marketing Advisors

Logistics Marketing Advisors (LMA) is a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. Our niche focus gives us the industry understanding and contacts required to market effectively to logistics decision makers. We’re a HubSpot-certified, inbound marketing agency with the following specialties: branding and positioning strategy, lead generation, web design and development, content marketing, public relations, and creation of branded and educational content like videos, case studies, white papers and other sales support materials. LMA’s approach recognizes that logistics services today are BOUGHT, not sold. Marketing tactics that interrupt and annoy busy logistics executives get ignored. These buyers now have access to a wealth of information and do their own research on how to solve supply chain problems, and what providers can do to help. At LMA, we help logistics businesses get found by prospects during this research phase. Instead of building a marketing engine to solicit, we build an engine that naturally attracts the best prospects. The best way to do that is with helpful, provocative content that leads prospects to conclude, for themselves, that your company has the best solution for their specific challenge.

Key Takeaways: Logistics Buyers Survey

  • Jim Bierfeldt is the President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth.
  • In the podcast interview, Jim shared some of the findings from the logistics buyers survey that his firm publishes every other year since 2014.
  • Jim and his team have done the research to really understand what shippers want from their 3PL.
  • The survey results are available for free within the “Marketing Logistics Services” download on The LMA website.
  • Below are a few of the survey questions that LMA asked people who buy 3PL services:
    • When it comes to choosing a logistics product or service provider, which statement best describes your attitude and priority?
    • Which sources of information do you rely on to stay current on logistics management strategies, service providers, and logistics industry news?
    • Think about the last time you proactively reached out to a logistics business (that was not a current supplier) to learn more or to discuss a project. What led you to reach out?
    • How do you prefer to be contacted by a logistics business?
  • The survey results along with expert insights are contained in an easy to read 19 page PDF report available on LMA’s home page.
  • The report is completely free, no obligation, they don’t even ask for your contact information.
  • Logistics Marketing Advisors designs and executes strategic marketing programs that help logistics businesses drive revenue and profit.
  • LMA is a specialty agency focused the logistics industry - this enable them to maintain the industry knowledge and contacts required to help their clients succeed.

Learn More About Logistics Buyers Survey

Jim's LinkedIn

Logistics Marketing Advisors (LMA) LinkedIn

Logistics Marketing Advisors (LMA)

2022 Logistics Buyer Research Report

The Logistics of Logistics Podcast