Logistics Buyers Survey with Jim Bierfeldt
The Logistics of Logistics Podcast
Release Date: 08/01/2022
From Deal Flow to Data Flow: Investing in the Freight Market with Ben Gordon
The Logistics of Logistics Podcast
In “From Deal Flow to Data Flow: Investing in the Freight Market”, and , Founder and Managing Partner of Cambridge Capital, discuss the evolution of investment in the supply chain sector, highlighting the shift from traditional deals to a focus on leveraging data and technology for strategic growth. About Ben Gordon is the Founder and Managing Partner of . He draws on a career building, advising, and investing in supply chain companies. Benjamin has led investments in outstanding firms including , , , , and others. As CEO of BGSA Holdings, Benjamin has spent...
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The M&A Playbook for Logistics Leaders with Spencer Tenney
The Logistics of Logistics Podcast
In “The M&A Playbook for Logistics Leaders”, and , President & CEO of Tenney Group, discuss the current state of mergers and acquisitions in the logistics sector, offering key insights on how business leaders can navigate a more selective market, build value, and secure successful deals. About Spencer Tenney serves as President & CEO of Tenney Group, where he oversees the firm’s day-to-day effectiveness and long-term vision. Spencer is a graduate of the University of Texas at Austin and holds the designation of Certified Merger & Acquisition Advisor through...
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AI Literacy in Logistics with Gather AI's Andrew Hoffman
The Logistics of Logistics Podcast
In “AI Literacy in Logistics with Gather AI's Andrew Hoffman”, and , CTO at Gather AI, discuss how artificial intelligence is transforming warehouse operations by using visual data from drones and other machines to identify issues, suggest next steps, and ultimately improve efficiency and accuracy. About Andrew Hoffman is the Chief Technical Officer at Gather.ai, an AI-powered intralogistics optimization firm that empowers 3PLs, manufacturers, and retailers to improve margins and on-time order fulfillment in the widest range of logistics environments - from ambient to cold chain storage....
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Intermodal Expo 2025: Unpacking Cargo Theft, AI, and M&A with Anne Reinke
The Logistics of Logistics Podcast
In “Intermodal Expo 2025: Unpacking Cargo Theft, AI, and M&A”, and , President & CEO of IANA, discuss the critical issues and forward-looking trends that are shaping the future of the intermodal freight industry. About Anne Reinke became the Intermodal Association of North America’s third President & CEO in December of 2024. Immediately preceding her appointment at IANA, Anne was President & CEO of the Transportation Intermediaries Association for four years. Anne has a long career in transportation policy, with a stint at the Association of American...
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Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market with Bill Driegert
The Logistics of Logistics Podcast
In “Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market”, and , EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, and focus on high-value work. About Bill Driegert is the EVP of Convoy Platform at DAT Freight & Analytics. He was previously the EVP of Trucking at Flexport and the co-founder and Head of Operations at Uber Freight, Uber’s logistics business. Bill began his...
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How Humanoid Robots are Shaping the Future of Logistics with Parker Conroy
The Logistics of Logistics Podcast
In “How Humanoid Robots are Shaping the Future of Logistics”, and , Head of Product at Apptronik, discuss how Apollo, a human-centered, AI-powered humanoid robot, is set to transform the industry by working alongside humans to fill labor gaps and perform a wide range of tasks in a safe and efficient manner. About Parker Conroy is the Head of Product at Apptronik, a leading developer of humanoid robots. Conroy has worked in robotics for more than a decade, guiding product management teams to design and deploy thousands of industrial robotic arms, autonomous mobile robots, drones, and now,...
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The C.H. Robinson Perspective: Navigating the Next Era with Michael Castagnetto
The Logistics of Logistics Podcast
In “The C.H. Robinson Perspective: Navigating the Next Era”, and , President of North American Surface Transportation at C.H. Robinson, discuss how the company's people-first culture and commitment to developing its employees drive its ability to solve complex logistics challenges and innovate for the future. About Michael Castagnetto was named president of North American Surface Transportation (NAST) in January 2024. Prior executive positions with the company include Vice President, Customer Success in NAST from January 2023 – January 2024 and President of Robinson Fresh from December...
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REPOST: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz
The Logistics of Logistics Podcast
and discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. About Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive,...
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Project 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy ReymerProject 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy Reymer
The Logistics of Logistics Podcast
In “Project 61: The Mission to Give Truckers a Longer, Healthier Life”, and , the Founder and CEO of Project 61, discuss the shocking statistic that the average life expectancy of a truck driver is just 61 years and the organization's mission to address this health crisis. About Jeremy Reymer is a recognized leader and innovator in the trucking industry with over 20 years of experience as both a carrier and vendor. A frequent speaker and podcast host, he addresses critical issues such as driver recruiting, retention, compliance, and health and wellness. In 2016, Jeremy founded...
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The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina
The Logistics of Logistics Podcast
In “The Dark Funnel Demystified: Unlocking Hidden Sales”, and , the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency’s impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a decade of experience in...
info_outlineJim Bierfeldt and Joe Lynch dicuss logistics buyers survey. Jim is the Founder and President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth.
About Jim Bierfeldt
Jim Bierfeldt is the Founder and President of Logistics Marketing Advisors. Jim has had a 35-year career in marketing and communications, including 25+ within the logistics industry. He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses. His expertise includes strategic planning, brand positioning, advertising, public relations, website strategy and design, and development of white papers, case studies and other content. Jim has worked with both smaller, regional logistics companies and multi-billion dollar global firms, all of whom benefit from his unique combination of marketing expertise and logistics industry knowledge. Jim holds a Masters Degree in Communications from Fordham University and has been an active in CSCMP, WERC and the IWLA. His hobbies include running (including multiple marathons).
About Logistics Marketing Advisors
Logistics Marketing Advisors (LMA) is a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. Our niche focus gives us the industry understanding and contacts required to market effectively to logistics decision makers. We’re a HubSpot-certified, inbound marketing agency with the following specialties: branding and positioning strategy, lead generation, web design and development, content marketing, public relations, and creation of branded and educational content like videos, case studies, white papers and other sales support materials. LMA’s approach recognizes that logistics services today are BOUGHT, not sold. Marketing tactics that interrupt and annoy busy logistics executives get ignored. These buyers now have access to a wealth of information and do their own research on how to solve supply chain problems, and what providers can do to help. At LMA, we help logistics businesses get found by prospects during this research phase. Instead of building a marketing engine to solicit, we build an engine that naturally attracts the best prospects. The best way to do that is with helpful, provocative content that leads prospects to conclude, for themselves, that your company has the best solution for their specific challenge.
Key Takeaways: Logistics Buyers Survey
- Jim Bierfeldt is the President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth.
- In the podcast interview, Jim shared some of the findings from the logistics buyers survey that his firm publishes every other year since 2014.
- Jim and his team have done the research to really understand what shippers want from their 3PL.
- The survey results are available for free within the “Marketing Logistics Services” download on The LMA website.
- Below are a few of the survey questions that LMA asked people who buy 3PL services:
- When it comes to choosing a logistics product or service provider, which statement best describes your attitude and priority?
- Which sources of information do you rely on to stay current on logistics management strategies, service providers, and logistics industry news?
- Think about the last time you proactively reached out to a logistics business (that was not a current supplier) to learn more or to discuss a project. What led you to reach out?
- How do you prefer to be contacted by a logistics business?
- The survey results along with expert insights are contained in an easy to read 19 page PDF report available on LMA’s home page.
- The report is completely free, no obligation, they don’t even ask for your contact information.
- Logistics Marketing Advisors designs and executes strategic marketing programs that help logistics businesses drive revenue and profit.
- LMA is a specialty agency focused the logistics industry - this enable them to maintain the industry knowledge and contacts required to help their clients succeed.
Learn More About Logistics Buyers Survey
Logistics Marketing Advisors (LMA) LinkedIn
Logistics Marketing Advisors (LMA)
2022 Logistics Buyer Research Report