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The Routeique Story with Mike Allan

The Logistics of Logistics Podcast

Release Date: 08/03/2022

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The Logistics of Logistics Podcast

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Mike Allan and Joe Lynch discuss the Routeique story. Mike is the President and CEO at Routeique, a software as a service (SAAS) company that enable fast-moving consumer goods businesses to save time and money, innovate faster, be more competitive, avoid costly  mistakes, de-risk decisions, and satisfy ever-growing customer expectations— by providing them with unprecedented supply chain insight, foresight, and oversight.

About Mike Allan

Mike Allan is the President and CEO at Routeique, a cloud-based software platform for managing the logistics and delivery operation - both in the office, and in the field. The Routeique platform offers complete management of customers, orders, invoices, vendors, products, routes and fleet. Routeique is offered as SAAS (Software As A Service) and requires no special hardware or software and no IT staff or technical resources.

About Routique

Routeique gives fast-moving consumer goods businesses unprecedented supply chain insight, foresight and oversight. Routique partners with them to using transparency to make their enterprises more efficient, competitive, sustainable, responsive, and profitable than ever before. Routeique was founded in 2016, with the core team working in the back office of a Western Canadian distribution centre. The two Routeique cofounders, Mike and Scott, met through an executive forum, where they discussed issues and challenges in the supply chain space. One of the topics that continued to come up was how limited data and visibility were impacting decision-making. Scott noted that many businesses in the space were facing, “death by a thousand cuts, without knowing where the cuts were.” After realizing the solutions on the market weren’t cutting it, our co-founders decided to design the supply chain technology they needed to run the operation effectively. With Scott’s expertise in the warehousing space and Mike’s expertise in technology, they first created an order portal and increased the number of tools from there.  Since Day 1, the goal has been to enable fast-moving consumer goods businesses to save time and money, innovate faster, be more competitive, avoid costly mistakes, de-risk decisions, and satisfy ever-growing customer expectations.

Key Takeaways: The Routique Story with Mike Allan

  • Mike Allan is the President and CEO at Routeique, a software as a service (SAAS) company that enable fast-moving consumer goods businesses to save time and money, innovate faster, be more competitive, avoid costly  mistakes, de-risk decisions, and satisfy ever-growing customer expectations— by providing them with unprecedented supply chain insight, foresight, and oversight.
  • In the podcast interview, Joe and Mike discuss the founding of Routique along with Mike’s insights on the increasingly important omni-channel delivery market.
  • Routique’s motto is “X-Ray vision for supply chain visionaries.”
  • Routeique is more than just a a software company. They unravel complexity, iron out wrinkles, and find better ways to do business. They are supply chain experts with the mother of all digital platforms.
  • Routeique serves shippers, carriers, 3PLs, and distributors.
  • Routeique was founded within one of North America's largest fast moving consumer goods (FMCG) networks'. The Routique team understand how complex the relationships really are within these networks, and help our clients configure their technology to ensure compliance and service delivery.
  • The Routique team is used to providing service directly to clients and their partners - to help them achieve digital transformation.

Learn More About The Routique Story

Mike's LinkedIn

Routique LinkedIn

Routeique

The Logistics of Logistics Podcast