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REPOST: What Big Shippers Need from Their 3PL with Andy Nitz

The Logistics of Logistics Podcast

Release Date: 11/21/2022

REPOST: An Alternative to UPS and FedEx with Mark Lavelle show art REPOST: An Alternative to UPS and FedEx with Mark Lavelle

The Logistics of Logistics Podcast

 and  discuss an alternative to UPS and FedEx. Mark is the Chief Executive Officer at , a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities. About Mark Lavelle  is the Chief Executive Officer at Maergo, a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities. Mark has over 20 years of experience growing businesses at the intersection of commerce, payments, and...

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DAT iQ: The Metrics that Matter with Samuel Parker show art DAT iQ: The Metrics that Matter with Samuel Parker

The Logistics of Logistics Podcast

 and  discuss DAT iQ: the metrics that matter. Samuel is Director of Product Marketing at ' Shipper segment. DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. DAT iQ provides freight intelligence to inform your budget and procurement strategies so you can navigate market volatility with greater confidence and agility. About Samuel Parker is the Associate Director for DAT...

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Freight Recession: Opportunity or Threat with Steve Elwell show art Freight Recession: Opportunity or Threat with Steve Elwell

The Logistics of Logistics Podcast

and discuss freight recession: opportunity or threat. Steve is the Founder and Managing Director of Partners a boutique leadership, business strategy and turnaround consulting firm.  About Steve Elwell   is the Founder and since 2010 Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm located in Farmington Hills, MI. In this role he has helps leaders and organizations realize their potential and mission. Steve has lead multiple technology, manufacturing, and start-up businesses as CEO, COO, and President. His consulting...

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REPOST: Growing a Brand and a Business with Adam Vazquez show art REPOST: Growing a Brand and a Business with Adam Vazquez

The Logistics of Logistics Podcast

 and  discuss growing a brand and a business. Adam is the CEO of , a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets. About Adam Vazquez  is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a...

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Driving Sales Pipeline with Jim Waters show art Driving Sales Pipeline with Jim Waters

The Logistics of Logistics Podcast

and discuss driving sales pipeline. Jim is the Founder of , an advisory and fractional CMO service that helps logistics technology providers acquire more customers. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit...

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Understanding the Canadian Logistics Landscape with Dean Duffin show art Understanding the Canadian Logistics Landscape with Dean Duffin

The Logistics of Logistics Podcast

 and  discuss understanding the Canadian logistics landscape. Dean is Co-founder and CEO of , one of Canada's fastest growing full-service third-party logistics companies. About Dean Duffin Growing up enjoying the small-town Alberta lifestyle, Dean excelled academically. He graduated high school with honors and pursued a Bachelor of Commerce degree at the University of Alberta, with a focus on international business and new venture creation. Upon completing his education, he relocated to Calgary, where he started his journey in the logistics industry with a prominent...

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REPOST: Drone Delivery is Here with Tom Walker show art REPOST: Drone Delivery is Here with Tom Walker

The Logistics of Logistics Podcast

Drone delivery is here and it is an increasingly viable mode for home delivery.  and  discuss the logistics and economics of drone delivery. Tom is the Founder and CEO of , a pioneering autonomous drone delivery company that specializes in last-mile delivery. About Tom Walker  is the Founder and CEO of DroneUp. DroneUp provides drone delivery and flight services to organizations and communities. Tom has also brought a singular purpose to the Unmanned Transportation (UTM) market – to bring the economic benefits of drones that are essential for communities...

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REPOST: The Freight Brokerage Market with Kevin Hill show art REPOST: The Freight Brokerage Market with Kevin Hill

The Logistics of Logistics Podcast

and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...

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Getting Good Shipper Freight with Ed Burns show art Getting Good Shipper Freight with Ed Burns

The Logistics of Logistics Podcast

and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...

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Making Drivers Happy with Elisabeth Barna show art Making Drivers Happy with Elisabeth Barna

The Logistics of Logistics Podcast

and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...

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Andy Nitz and Joe Lynch discuss what big shippers need from their 3PL. As the Director of Logistics at a very big shipper, Andy has unique insights into the shipper-3PL relationship.

About Andy Nitz

Andy Nitz is the Director of Logistics at Daikin Applied Americas. Prior to joining Daikin, Andy was the Vice President of a management consulting firm. Earlier in his career, Andy was the Vice President of Distribution and Logistics for a privately held safety products company. Andy started his career in logistics and distribution leadership first at Macy's and then at Toys R Us. Andy attended Bowling Green State University and graduated with a double major in Marketing and International Business while playing on the football team.

About Daikin

Daikin Applied designs and manufactures technologically advanced commercial HVAC systems for customers around the world. Daikin Applied products, solutions, and services are sold through a global network of dedicated sales, service, and part offices. Daikin Applied’s parent company, Daikin Industries, Ltd. Is a Fortune 1000 company with revenues in excess of $20 billion and more than 50,000 employees worldwide, making it the largest HVAC manufacturer in the world.

Key Takeaways: What Big Shippers Need from Their 3PL

  • RFP stands for request for partnership, not just request for pricing.
    • Big shippers are looking for a strategic partner – not a transactional relationship (married, not dating).
  • Cultural fit
    • Big shippers are looking for 3PLs that have the right culture. Having a culture of continuous improvement, hon  – help us get better – our goal is to be world-class
  • Services and scale
    • Big shippers need 3PL partners who can provide the services required to properly service their account. If the 3PL needs to partner with other companies, they should be accountable for their performance.
    • Big shippers also need their 3PL partner to be big enough to be a true partner, which means they can invest in the relationship and support the shipper's growth goals. Hiring a smaller 3PL is risky for a large shipper.
  • Technology
    • Big shippers require their 3PL partner to be able to provide world-class technology. The 3PL should be able to procure, customize, implement, and maintain systems that enable the shipper to be world-class. Since fright tech is always evolving, the 3PL must stay abreast of enhancements and innovations.
  • Reporting
    • For the Shipper-3PL relationship to strive, they must agree on key performance indicators and meeting cadence including quarterly business reviews.
    • Additionally, the 3PL must be completely accountable for the issues driving the KPIs.

Learn More About What Big Shippers Need from Their 3PL

Andy Nitz

Daikin Applied

The Logistics of Logistics Podcast