REPOST: An Alternative to UPS and FedEx with Mark Lavelle
The Logistics of Logistics Podcast
and discuss an alternative to UPS and FedEx. Mark is the Chief Executive Officer at , a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities. About Mark Lavelle is the Chief Executive Officer at Maergo, a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities. Mark has over 20 years of experience growing businesses at the intersection of commerce, payments, and...
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DAT iQ: The Metrics that Matter with Samuel Parker
The Logistics of Logistics Podcast
and discuss DAT iQ: the metrics that matter. Samuel is Director of Product Marketing at ' Shipper segment. DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. DAT iQ provides freight intelligence to inform your budget and procurement strategies so you can navigate market volatility with greater confidence and agility. About Samuel Parker is the Associate Director for DAT...
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Freight Recession: Opportunity or Threat with Steve Elwell
The Logistics of Logistics Podcast
and discuss freight recession: opportunity or threat. Steve is the Founder and Managing Director of Partners a boutique leadership, business strategy and turnaround consulting firm. About Steve Elwell is the Founder and since 2010 Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm located in Farmington Hills, MI. In this role he has helps leaders and organizations realize their potential and mission. Steve has lead multiple technology, manufacturing, and start-up businesses as CEO, COO, and President. His consulting...
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REPOST: Growing a Brand and a Business with Adam Vazquez
The Logistics of Logistics Podcast
and discuss growing a brand and a business. Adam is the CEO of , a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets. About Adam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a...
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Driving Sales Pipeline with Jim Waters
The Logistics of Logistics Podcast
and discuss driving sales pipeline. Jim is the Founder of , an advisory and fractional CMO service that helps logistics technology providers acquire more customers. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit...
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Understanding the Canadian Logistics Landscape with Dean Duffin
The Logistics of Logistics Podcast
and discuss understanding the Canadian logistics landscape. Dean is Co-founder and CEO of , one of Canada's fastest growing full-service third-party logistics companies. About Dean Duffin Growing up enjoying the small-town Alberta lifestyle, Dean excelled academically. He graduated high school with honors and pursued a Bachelor of Commerce degree at the University of Alberta, with a focus on international business and new venture creation. Upon completing his education, he relocated to Calgary, where he started his journey in the logistics industry with a prominent...
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REPOST: Drone Delivery is Here with Tom Walker
The Logistics of Logistics Podcast
Drone delivery is here and it is an increasingly viable mode for home delivery. and discuss the logistics and economics of drone delivery. Tom is the Founder and CEO of , a pioneering autonomous drone delivery company that specializes in last-mile delivery. About Tom Walker is the Founder and CEO of DroneUp. DroneUp provides drone delivery and flight services to organizations and communities. Tom has also brought a singular purpose to the Unmanned Transportation (UTM) market – to bring the economic benefits of drones that are essential for communities...
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REPOST: The Freight Brokerage Market with Kevin Hill
The Logistics of Logistics Podcast
and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...
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Getting Good Shipper Freight with Ed Burns
The Logistics of Logistics Podcast
and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...
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Making Drivers Happy with Elisabeth Barna
The Logistics of Logistics Podcast
and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...
info_outlineJim Waters and Joe Lynch discuss driving sales pipeline. Jim is the Founder of FreighTech, an advisory and fractional CMO service that helps logistics technology providers acquire more customers.
About Jim Waters
Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry.
About FreighTech
FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran.
Key Takeaways: Driving Sales Pipeline
- Jim Waters and Joe Lynch discuss the 3 keys to driving sales pipeline.
- Demand Creation (top of the funnel)
- Active Pipeline (prospects that seem promising after the discovery call)
- Closing Deals
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- FreighTech customers gain the following benefits:
- Industry Leader: Led by logistics veteran Jim Waters, FreighTech offers logistics tech companies the combined power of advisory services and fractional CMO expertise to drive customer acquisition.
- Fractional CMO Advantage: Access senior marketing leaders for strategic guidance and execution, saving costs compared to a full-time CMO.
- Growth Focus: Target key areas like lead generation, brand awareness, demand creation, and sales growth.
- Data-Driven Results: Track KPIs and measure ROI to demonstrate the effectiveness of your marketing efforts.
- Scalable Support: Adjust service hours based on your company's needs.
Learn More About Driving Sales Pipeline
The Key to Effective Last Mile Delivery with Jim Waters | The Logistics of Logistics
Every Shipment Matters With Jim Waters | The Logistics of Logistics