Making Drivers Happy with Elisabeth Barna
The Logistics of Logistics Podcast
Release Date: 04/12/2024
Freight Recession: Opportunity or Threat with Steve Elwell
The Logistics of Logistics Podcast
and discuss freight recession: opportunity or threat. Steve is the Founder and Managing Director of Partners a boutique leadership, business strategy and turnaround consulting firm. About Steve Elwell is the Founder and since 2010 Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm located in Farmington Hills, MI. In this role he has helps leaders and organizations realize their potential and mission. Steve has lead multiple technology, manufacturing, and start-up businesses as CEO, COO, and President. His consulting...
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REPOST: Growing a Brand and a Business with Adam Vazquez
The Logistics of Logistics Podcast
and discuss growing a brand and a business. Adam is the CEO of , a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets. About Adam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a...
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Driving Sales Pipeline with Jim Waters
The Logistics of Logistics Podcast
and discuss driving sales pipeline. Jim is the Founder of , an advisory and fractional CMO service that helps logistics technology providers acquire more customers. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit...
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Understanding the Canadian Logistics Landscape with Dean Duffin
The Logistics of Logistics Podcast
and discuss understanding the Canadian logistics landscape. Dean is Co-founder and CEO of , one of Canada's fastest growing full-service third-party logistics companies. About Dean Duffin Growing up enjoying the small-town Alberta lifestyle, Dean excelled academically. He graduated high school with honors and pursued a Bachelor of Commerce degree at the University of Alberta, with a focus on international business and new venture creation. Upon completing his education, he relocated to Calgary, where he started his journey in the logistics industry with a prominent...
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REPOST: Drone Delivery is Here with Tom Walker
The Logistics of Logistics Podcast
Drone delivery is here and it is an increasingly viable mode for home delivery. and discuss the logistics and economics of drone delivery. Tom is the Founder and CEO of , a pioneering autonomous drone delivery company that specializes in last-mile delivery. About Tom Walker is the Founder and CEO of DroneUp. DroneUp provides drone delivery and flight services to organizations and communities. Tom has also brought a singular purpose to the Unmanned Transportation (UTM) market – to bring the economic benefits of drones that are essential for communities...
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REPOST: The Freight Brokerage Market with Kevin Hill
The Logistics of Logistics Podcast
and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...
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Getting Good Shipper Freight with Ed Burns
The Logistics of Logistics Podcast
and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...
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Making Drivers Happy with Elisabeth Barna
The Logistics of Logistics Podcast
and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...
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Building a Global Logistics Juggernaut with Nourhan Beyrouti
The Logistics of Logistics Podcast
and discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at , Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti , a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese...
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AI Driven Sales & Marketing with Jason Jimenez Vanover
The Logistics of Logistics Podcast
and Joe Lynch discuss AI driven sales & marketing. Jason is the CEO and Founder of , a freight-focused content marketing agency that specializes in working with transportation, logistics and supply chain companies. About Jason Jimenez-Vanover is the CEO and Founder of JCI Marketing, a freight-focused marketing agency. With more than a decade of experience in marketing for the supply chain, Jason built his career on content creation as a copywriter and marketing consultant. His expertise stretches across the logistics universe, working with brands from the Top 100 Logistics...
info_outlineElisabeth Barna and Joe Lynch discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image.
About Elisabeth Barna
Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry Affairs & Senior Advisor, she played a pivotal role in the industry's image campaign by telling the story of trucking. She worked tirelessly to amplify the professional truck driver, the industry's safety record and career opportunities. Elisabeth drove the association’s image programs, member communications strategy, and oversaw ATA events and education. She steered the industry-wide image movement Trucking Moves America Forward. Elisabeth received the "J.R. 'Bob' Halladay" Award and the American Logistics Aid Network's 2021 Humanitarian Logistics Award. She is secretary of St. Christophers Truckers Relief Fund, a member of Truckers Against Trafficking Advisory Council and a founding member of DOT’s Women of Trucking Advisory Board.
About EAB Strategies
EAB Strategies provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. Led by a driven and passionate leader with nearly 35 years in the trucking industry, Barna’s ability to amplify the voice of the industry through storytelling is unmatched. She offers public speaking and media training for professional truck drivers and emerging leaders. EAB Strategies provides opportunities through professional driver focus groups and surveys that deliver confidential feedback on company culture, policies and products that help attract new candidates, retain drivers, or improves product or pitch. She provides expertise in event content, logistics and marketing. Engagement is important in any business and EAB Strategies will identify and create initiatives to engage leaders, employees, members, communities, and the media. Barna’s work with emerging leader programs, driver programs, and association and charity programs are a testament to her ability to deliver results.
Key Takeaways: Making Drivers Happy
- EAB Strategies specializes in communications and marketing services for transportation and logistics companies.
- They offer program development to help companies grow their brand and public image.
- Led by Elisabeth Barna, a leader with 35 years of experience in the trucking industry, EAB Strategies offers a deep understanding of the sector.
- Barna excels at amplifying the voice of the transportation and logistics industry through compelling storytelling.
- EAB Strategies provides public speaking and media training for professional truck drivers and emerging leaders.
- They identify and create initiatives to engage various audiences including leaders, employees, members, communities, and the media.
- Barna's experience with emerging leader programs, driver programs, and association/charity work demonstrates EAB Strategies' ability to deliver successful communication solutions.
Learn More About Making Drivers Happy
Wreaths Across America | Linkedin
Elisabeth serves on the board of the following organizations:
St. Christophers Truckers Relief Fund