Freight has an Identity Crisis with Jordan Graft
The Logistics of Logistics Podcast
Release Date: 05/03/2023
The Logistics of Logistics Podcast
and discuss global giants - ICAT moves the world's largest cargo. Chris is the Director of Operations at ICAT Logistics Detroit where they handle the shipments that other companies don't, can't, and won't. Summary: Global Giants: ICAT Moves the World's Largest Cargo In this podcast, Chris Cser, Director of Operations at ICAT Logistics, takes us on a journey through the complex world of global logistics. Founded in 1992 in Baltimore, ICAT Logistics has expanded across the United States and Europe, specializing in handling unusual, high-value, and oversized freight that often falls outside the...
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and discuss the people-first approach to the future of logistics. Michael is a Partner at Hyde Park Angels (HPA), a leading early-stage investor based in Chicago. About Michael Sachaj is a Partner at HPA and manages and supports HPA’s investment opportunities through their lifecycle. Michael has led investment in a number of HPA’s top performing investments including ShipBob, FourKites, Paccurate, and Digit. Prior to joining HPA in 2013, Michael attended Northwestern University and worked at strategy consulting firm Booz Allen Hamilton supporting various government clients in the...
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and discuss tech-driven drayage: a PortPro perspective. Corey is the Chief Growth Officer and his team lead enterprise initiatives at PortPro, an innovative technology company that keeps the drayage industry moving efficiently with its operating platform built for drayage trucking companies, brokerages, and those that do both. About Corey Abbott , Chief Growth Officer and his team lead enterprise initiatives at PortPro, focusing on developing comprehensive products designed to enhance the customer experience, guided by their needs and feedback. Corey spent over a decade at STG Logistics, the...
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and discuss how carrier sales teams are being run the wrong way. Brent is the Co-founder of NextBoard, a carrier sales platform purpose-built for freight brokerages. About Brent Evens is the Co-founder of NextBoard, a freight tech startup helping brokers streamline carrier sales and build stronger, more efficient networks. He brings a diverse background in logistics, SaaS, and product strategy—including time at Delta Air Lines, where he worked on digital product initiatives that improved customer experience and operational performance. Before launching NextBoard, Brent also held...
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and discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. About Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive,...
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and discuss the strategic COO: navigating disruption and driving change. Suketu is a partner and global chair for the Strategic Operations Practice at Kearney, a leading management consulting firm. About Suketu Ghandi is a partner and global chair for the Strategic Operations Practice at Kearney, a leading management consulting firm. Based in Chicago, his expertise covers a wide range of operations topics, with an emphasis on end-to-end supply chains and their redesign for four critical purposes, growth, cost, resilience, and sustainability. Noting that the key to maximizing their...
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and discuss unpacking cargo theft: trends and solutions. Danielle serves as Account Executive at Descartes MyCarrierPortal, the leading solution for carrier identity, onboarding, and monitoring in transportation. About Danielle Spinelli is an Account Executive at Descartes MyCarrierPortal. With a decade of experience in the logistics and transportation industry, Danielle brings a wealth of knowledge and expertise in carrier sales and vetting. Having worked as a Carrier Sales Broker for 8 years, Danielle honed a deep understanding of the supply chain and transportation landscape, building...
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and discuss booking more loads using AI. Anthony is the CEO and co-founder of , the leading truckload capacity management platform for freight brokers. About Anthony Sutardja As CEO & co-founder of Parade, leads product vision and strategy to enable logistics service providers to work smarter and faster with modern tools. His background in artificial intelligence, big data processing, and freight brokerage enables companies partnering with Parade to accelerate digital transformation by innovating with the status quo. Prior to , Anthony worked on a small team at Uber...
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and discuss beyond the rails and roads: the state of intermodal. Anne is the President & CEO at the Intermodal Association of North America (IANA), North America's leading industry trade association representing the combined interests of the intermodal freight industry. About Anne Reinke became the Intermodal Association of North America’s third President & CEO in December of 2024. Immediately preceding her appointment at IANA, Anne was President & CEO of the Transportation Intermediaries Association for four years. Anne has a long career in transportation policy,...
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and discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business. About Tom Augenthaler is the Founder and CEO of . On the website, shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant...
info_outlineJordan Graft and Joe Lynch discuss freight has an identity crisis, which refers to rampant fraud and double brokering in the transportation business. Jordan is Founder and CEO of Highway, where he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity.
About Jordan Graft
Jordan Graft is a seasoned entrepreneur and business leader with a passion for technology and transportation. As the Founder and CEO of Highway, he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity. With a patent-pending identity engine and the most comprehensive carrier equipment data in the industry, Highway's Single Sign-On (SSO) for trucking identity service is revolutionizing the way carriers operate and interact with digital systems. Prior to founding Highway, Jordan served as the CEO of TriumphPay from 2018 to 2021, where he transformed the concept from a reverse factoring business into the first payments network in transportation, growing TriumphPay into the largest payer of freight invoices in the US. Before that, he co-founded CrateBind, a Dallas-based IT consulting and software development company that developed over fifty custom applications across various industries. Jordan also served as an investment professional with TA Associates, a global private equity firm in Boston, Massachusetts, and as an investment analyst for J.P. Morgan in New York City. Jordan's diverse experience has equipped him with the knowledge and expertise to lead Highway towards a brighter future in the transportation industry.
About Highway
Highway is a technology company focused on solving the digital identity problem in the trucking industry. They have developed a Carrier Identity engine that manages carrier identity and eliminates the risks of fraud and double brokering. Highway provides brokers with comprehensive data on carrier equipment to supercharge their capacity sourcing and vetting efforts. The company accelerates connections and drives engagement, making the industry more integrated, digital, and secure. Customers can identify the right carrier for every load, source with superpowers that give them the truth about a carrier's lanes and equipment and be warned of negative indicators discovered in public and private data sources. They can also connect their carrier network with speed and security, onboard new carriers with rightful owner validation and dispatch service detection and monitor carriers to enforce an all-new standard with automated compliance. Highway is transforming the trucking industry with their innovative technology and commitment to improving security and efficiency.
Key Takeaways: Freight has an Identity Crisis
- Jordan Graft is Founder and CEO of Highway, where he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity.
- Highway is a technology company solving the digital identity problem in the trucking industry.
- The company removes risk and friction between brokers and carriers with a Carrier Identity engine.
- Highway provides brokers with comprehensive data on carrier equipment to supercharge capacity sourcing and vetting efforts.
- The company accelerates connections and drives engagement to make the industry more integrated, digital, and secure.
- Customers can identify the right carrier for every load and be warned of negative indicators from public and private data sources.
- They can also onboard new carriers with rightful owner validation and dispatch service detection.
- Customers can monitor carriers to enforce new standards with automated compliance.
- Highway is transforming the trucking industry with their innovative technology.
- The company is committed to improving security and efficiency in the industry.