Freight has an Identity Crisis with Jordan Graft
The Logistics of Logistics Podcast
Release Date: 05/03/2023
Home Delivery World: The Future of Fulfillment with John Beasley
The Logistics of Logistics Podcast
In “Home Delivery World: The Future of Fulfillment”, and , General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. About John Beasley , General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships...
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REPOST: Beyond TMS: McLeod's Open Ecosystem and Automation with Doug Schrier
The Logistics of Logistics Podcast
In "Beyond TMS: McLeod's Open Ecosystem and Automation”, and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...
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Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech with Jim Waters
The Logistics of Logistics Podcast
In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...
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REPOST: Beyond the Rate: Why Accuracy, Transparency, and Context Matter with Dawn Favier
The Logistics of Logistics Podcast
In “Beyond the Rate: Why Accuracy, Transparency and Context Matter”, and , President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive...
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Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser
The Logistics of Logistics Podcast
In “Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser”, and , Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with...
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The Optym Advantage: Smarter Routing, Planning, and Decision Making with Shaman Ahuja
The Logistics of Logistics Podcast
In “The Optym Advantage: Smarter Routing, Planning, and Decision Making”, and , Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. About Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks,...
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Smart Routes, Safer Stops: How Mapping Techis Transforming Trucking with Rishi Mehra
The Logistics of Logistics Podcast
In “Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking”, and , VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. Rishi Mehra As VP, Product and Engineering, is primarily responsible for overseeing the company’s technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble...
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Fleet Profitability Unleashed: The Optimal Dynamics Advantage with Zach Schuhart
The Logistics of Logistics Podcast
In “Fleet Profitability Unleashed: The Optimal Dynamics Advantage”, and , Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of...
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The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network with Josh Stenitz
The Logistics of Logistics Podcast
In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...
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The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire
The Logistics of Logistics Podcast
In “The Road Ahead: What Trimble Innovations Mean for Transportation”, and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...
info_outlineJordan Graft and Joe Lynch discuss freight has an identity crisis, which refers to rampant fraud and double brokering in the transportation business. Jordan is Founder and CEO of Highway, where he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity.
About Jordan Graft
Jordan Graft is a seasoned entrepreneur and business leader with a passion for technology and transportation. As the Founder and CEO of Highway, he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity. With a patent-pending identity engine and the most comprehensive carrier equipment data in the industry, Highway's Single Sign-On (SSO) for trucking identity service is revolutionizing the way carriers operate and interact with digital systems. Prior to founding Highway, Jordan served as the CEO of TriumphPay from 2018 to 2021, where he transformed the concept from a reverse factoring business into the first payments network in transportation, growing TriumphPay into the largest payer of freight invoices in the US. Before that, he co-founded CrateBind, a Dallas-based IT consulting and software development company that developed over fifty custom applications across various industries. Jordan also served as an investment professional with TA Associates, a global private equity firm in Boston, Massachusetts, and as an investment analyst for J.P. Morgan in New York City. Jordan's diverse experience has equipped him with the knowledge and expertise to lead Highway towards a brighter future in the transportation industry.
About Highway
Highway is a technology company focused on solving the digital identity problem in the trucking industry. They have developed a Carrier Identity engine that manages carrier identity and eliminates the risks of fraud and double brokering. Highway provides brokers with comprehensive data on carrier equipment to supercharge their capacity sourcing and vetting efforts. The company accelerates connections and drives engagement, making the industry more integrated, digital, and secure. Customers can identify the right carrier for every load, source with superpowers that give them the truth about a carrier's lanes and equipment and be warned of negative indicators discovered in public and private data sources. They can also connect their carrier network with speed and security, onboard new carriers with rightful owner validation and dispatch service detection and monitor carriers to enforce an all-new standard with automated compliance. Highway is transforming the trucking industry with their innovative technology and commitment to improving security and efficiency.
Key Takeaways: Freight has an Identity Crisis
- Jordan Graft is Founder and CEO of Highway, where he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity.
- Highway is a technology company solving the digital identity problem in the trucking industry.
- The company removes risk and friction between brokers and carriers with a Carrier Identity engine.
- Highway provides brokers with comprehensive data on carrier equipment to supercharge capacity sourcing and vetting efforts.
- The company accelerates connections and drives engagement to make the industry more integrated, digital, and secure.
- Customers can identify the right carrier for every load and be warned of negative indicators from public and private data sources.
- They can also onboard new carriers with rightful owner validation and dispatch service detection.
- Customers can monitor carriers to enforce new standards with automated compliance.
- Highway is transforming the trucking industry with their innovative technology.
- The company is committed to improving security and efficiency in the industry.