Freight has an Identity Crisis with Jordan Graft
The Logistics of Logistics Podcast
Release Date: 05/03/2023
Driving Sales Pipeline with Jim Waters
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and discuss driving sales pipeline. Jim is the Founder of , an advisory and fractional CMO service that helps logistics technology providers acquire more customers. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit...
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REPOST: Drone Delivery is Here with Tom Walker
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Drone delivery is here and it is an increasingly viable mode for home delivery. and discuss the logistics and economics of drone delivery. Tom is the Founder and CEO of , a pioneering autonomous drone delivery company that specializes in last-mile delivery. About Tom Walker is the Founder and CEO of DroneUp. DroneUp provides drone delivery and flight services to organizations and communities. Tom has also brought a singular purpose to the Unmanned Transportation (UTM) market – to bring the economic benefits of drones that are essential for communities...
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REPOST: The Freight Brokerage Market with Kevin Hill
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and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...
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Getting Good Shipper Freight with Ed Burns
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and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...
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Making Drivers Happy with Elisabeth Barna
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and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...
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and discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at , Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti , a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese...
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AI Driven Sales & Marketing with Jason Jimenez Vanover
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and Joe Lynch discuss AI driven sales & marketing. Jason is the CEO and Founder of , a freight-focused content marketing agency that specializes in working with transportation, logistics and supply chain companies. About Jason Jimenez-Vanover is the CEO and Founder of JCI Marketing, a freight-focused marketing agency. With more than a decade of experience in marketing for the supply chain, Jason built his career on content creation as a copywriter and marketing consultant. His expertise stretches across the logistics universe, working with brands from the Top 100 Logistics...
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The Logistics of Logistics Podcast
and discuss building strong carrier relationships. Dan is the Co-founder and Vice President of and the Founder of the , which will be held in Kansas City, Missouri, April 22 - 24, 2024 About Dan Lindsey is the Co-founder of Linkage Logistics and the Founder of the Broker-Carrier Summit. Dan has been in the logistics industry since 2001 when he began working the preload shift for UPS. Since then, he has worked as a freight broker, operations manager, and business development leader in multiple segments of the industry. His commitment to “doing business the right way” led him to...
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and discuss modernizing distribution. Daniel is the Co-founder and CEO of , a company that connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. About Daniel Sokolovsky is a Los Angeles based entrepreneur and Co-founder and CEO of WARP, a tech-powered freight network specializing in middle-mile solutions. As CEO, Sokolovsky is responsible for managing the company’s overall operations including managing the company’s organizational structure, guiding the WARP brand and overall company strategy. Prior to founding Warp, he founded AxleHire,...
info_outlineJordan Graft and Joe Lynch discuss freight has an identity crisis, which refers to rampant fraud and double brokering in the transportation business. Jordan is Founder and CEO of Highway, where he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity.
About Jordan Graft
Jordan Graft is a seasoned entrepreneur and business leader with a passion for technology and transportation. As the Founder and CEO of Highway, he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity. With a patent-pending identity engine and the most comprehensive carrier equipment data in the industry, Highway's Single Sign-On (SSO) for trucking identity service is revolutionizing the way carriers operate and interact with digital systems. Prior to founding Highway, Jordan served as the CEO of TriumphPay from 2018 to 2021, where he transformed the concept from a reverse factoring business into the first payments network in transportation, growing TriumphPay into the largest payer of freight invoices in the US. Before that, he co-founded CrateBind, a Dallas-based IT consulting and software development company that developed over fifty custom applications across various industries. Jordan also served as an investment professional with TA Associates, a global private equity firm in Boston, Massachusetts, and as an investment analyst for J.P. Morgan in New York City. Jordan's diverse experience has equipped him with the knowledge and expertise to lead Highway towards a brighter future in the transportation industry.
About Highway
Highway is a technology company focused on solving the digital identity problem in the trucking industry. They have developed a Carrier Identity engine that manages carrier identity and eliminates the risks of fraud and double brokering. Highway provides brokers with comprehensive data on carrier equipment to supercharge their capacity sourcing and vetting efforts. The company accelerates connections and drives engagement, making the industry more integrated, digital, and secure. Customers can identify the right carrier for every load, source with superpowers that give them the truth about a carrier's lanes and equipment and be warned of negative indicators discovered in public and private data sources. They can also connect their carrier network with speed and security, onboard new carriers with rightful owner validation and dispatch service detection and monitor carriers to enforce an all-new standard with automated compliance. Highway is transforming the trucking industry with their innovative technology and commitment to improving security and efficiency.
Key Takeaways: Freight has an Identity Crisis
- Jordan Graft is Founder and CEO of Highway, where he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity.
- Highway is a technology company solving the digital identity problem in the trucking industry.
- The company removes risk and friction between brokers and carriers with a Carrier Identity engine.
- Highway provides brokers with comprehensive data on carrier equipment to supercharge capacity sourcing and vetting efforts.
- The company accelerates connections and drives engagement to make the industry more integrated, digital, and secure.
- Customers can identify the right carrier for every load and be warned of negative indicators from public and private data sources.
- They can also onboard new carriers with rightful owner validation and dispatch service detection.
- Customers can monitor carriers to enforce new standards with automated compliance.
- Highway is transforming the trucking industry with their innovative technology.
- The company is committed to improving security and efficiency in the industry.