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The State of Logistics Podcasting with Blythe Brumleve

The Logistics of Logistics Podcast

Release Date: 05/15/2023

Logistics Knowledge Work in the AI Age with John Delgado show art Logistics Knowledge Work in the AI Age with John Delgado

The Logistics of Logistics Podcast

and discuss logistics knowledge work in the AI age. John is CEO of , an innovative talent firm that offers both a comprehensive learning management system and a direct candidate sourcing solution. Summary: Logistics Knowledge Work in the AI Age The logistics industry is grappling with a talent shortage, and the rise of AI is further reshaping the landscape. FreightPath, a specialized talent firm, is addressing this challenge by providing comprehensive training and recruitment solutions. Their offerings include apprenticeship programs, customized training courses, and a vast library of short...

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Growing in a Hyper Competitive Market with Samantha Jones show art Growing in a Hyper Competitive Market with Samantha Jones

The Logistics of Logistics Podcast

and discuss growing in a hyper competitive market. Samantha is the Founder of which is focused on helping companies in the logistics industry increase their sustainable revenue by building and implementing customized and enhanced sales and brand strategies. About Samantha Jones has earned her established reputation for professionalism, thought leadership, forward thinking, educational insights, and market insights and resources, over the course of 5+ years of industry contributions. Samantha began her career as an entry level seller and in just 5 years progressed from Account Manager to...

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Cyber Threats and Solutions in the Supply Chain with Joe Ohr show art Cyber Threats and Solutions in the Supply Chain with Joe Ohr

The Logistics of Logistics Podcast

and discuss cyber threats and solutions in the supply chain. Joe Ohr is the Chief Operating Officer at The , a nonprofit membership organization that represents the interests of less-than-truckload (LTL) carriers. Summary: Cyber Threats and Solutions in the Supply Chain  and  discuss cyber threats and solutions in the supply chain. Joe Ohr is the Chief Operating Officer at The , a nonprofit membership organization that represents the interests of less-than-truckload (LTL) carriers. Joe and Joe discuss the critical role of cybersecurity in the supply chain, transportation,...

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Building Resilient Sales Teams with Nick Klingensmith show art Building Resilient Sales Teams with Nick Klingensmith

The Logistics of Logistics Podcast

and discuss building resilient sales teams . Nick is the Founder and CEO of , a company dedicated to transforming lives through inspiring keynote speeches and mindset coaching. Nick is an expert at helping achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts. Summary: Building Resilient Sales Teams Nick Klingensmith is an obstacle course racer, motivational speaker, and mindset coach whose company Stride Motivation helps high achievers set and accomplish meaningful goals. Drawing from his own experiences overcoming cancer, diabetes,...

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Stop Sabotaging Your Sales with Ann Holm show art Stop Sabotaging Your Sales with Ann Holm

The Logistics of Logistics Podcast

 and discuss stop sabotaging your sales. Ann is a Professional Certified Coach specializing in executive, leadership, and personal development. Summary: Stop Sabotaging Your Sales Explore the intricate dynamics of personal growth and professional success within the logistics industry with Joe Lynch and executive coach Ann Holm. Delve into topics ranging from overcoming self-sabotage in sales to leveraging the Myers-Briggs personality framework for career advancement. Discover how to identify and mitigate 'saboteurs' like restlessness and hyper-achievement that can impact work...

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Gaining Pricing Power in Logistics with Chip Humitz & Scott Waraniak show art Gaining Pricing Power in Logistics with Chip Humitz & Scott Waraniak

The Logistics of Logistics Podcast

, Marketing and Strategy Director, and , Executive Producer and Partner, at , a branding and motion design studio, discuss strategies for achieving pricing power in the logistics industry. Summary: Gaining Pricing Power in Logistics Joe Lynch is joined by branding experts Chip Humitz and Scott Waraniak to unpack the critical role of branding in differentiating businesses within the commoditized logistics sector. They delve into strategies for gaining pricing power and discuss how robust branding goes beyond visual identity, encompassing unique values, authenticity, and emotional...

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Avoiding Logistics FUD with Steve Elwell show art Avoiding Logistics FUD with Steve Elwell

The Logistics of Logistics Podcast

and discuss avoiding logistics FUD. Steve is the Founder and Managing Director of Partners, a boutique leadership, business strategy and turnaround consulting firm.  Summary: Avoiding Logistics FUD In this episode, Joe Lynch and guest Steve Elwell tackle the pervasive issue of Fear, Uncertainty, and Doubt (FUD) and its impact on various aspects of business, particularly in logistics. Joe and Steve provide valuable insights into overcoming FUD by establishing trust and eliminating disruptive elements within business relationships, and leadership. The conversations delve into strategies...

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Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams show art Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams

The Logistics of Logistics Podcast

and discuss revolutionizing the road: Trimble's tech solutions. Kelly is the VP, Product Management of , a technology company that offers a suite of transportation technology solutions, including fleet management, route optimization, and freight visibility tools, to improve efficiency and safety. Summary: Revolutionizing the Road: Trimble's Tech Solutions Join host Joe Lynch as he dives into a fascinating conversation with Kelly Williams from Trimble Transportation, about the cutting-edge technological innovations reshaping the logistics and trucking industry. From in-depth discussions about...

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Shelf Ready Solutions: Jarrett's Logistics Expertise with Mike Jarrett show art Shelf Ready Solutions: Jarrett's Logistics Expertise with Mike Jarrett

The Logistics of Logistics Podcast

and discuss shelf ready solutions: Jarrett's logistics expertise. Mike is the Founder of , a leading 3PL providing transportation and logistics solutions Summary: Shelf Ready Solutions: Jarrett's Logistics Expertise In this insightful new podcast, host Joe Lynch engages with logistics expert Mike Jarrett, CEO of Jarrett Logistics, to explore the ever-evolving world of retail supply chain management and its increasing challenges. Together, they delve into how globalization has impacted the supply chain needs, particularly within the retail sector, and discuss Mike's personal journey from...

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Greenscreens: Benchmarking for Shipper Success with Matt Harding show art Greenscreens: Benchmarking for Shipper Success with Matt Harding

The Logistics of Logistics Podcast

 and  discuss Greenscreens: benchmarking for shipper success. Matt is Chief Technology Officer at , a freight-tech company on a mission to rock the freight world through accurate predictions, actionable insights and cutting-edge technology. Summary: Greenscreens: Benchmarking for Shipper Success Discover how technology is revolutionizing the shipping industry in this insightful podcast. Joe Lynch chats with Matt Harding, CTO of Greenscreens.ai, about harnessing the power of dynamic...

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Blythe Brumleve and Joe Lynch discuss the state of logistics podcasting. They talk about the growing popularity of podcasts in the logistics industry and how podcasting can be a helpful tool for professionals to stay up-to-date on industry trends and insights. Blythe is the Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform.

About Blythe Brumleve

In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work in the world of logistics. As an executive assistant to the C-suite, she gained first-hand knowledge of the daily operations of a $140M asset-based logistics provider. Knowing about her blogging side hustle, the executive team allowed her to take on the additional responsibility of the company’s digital marketing initiatives where over the course of 5 years, orchestrated two website redesigns, implemented an inbound marketing initiative, and established a sales outreach plan. After 5 years and following the unexpected closure of the logistics company, Blythe chose to seek opportunities in traditional marketing and media. During this time she served as editor in chief of Void Magazine, B2B copywriter for an ad agency, and radio/TV broadcaster in the North Florida market. During this time, her team earned several awards including three ADDY’s plus earning runner-up as Jacksonville’s Best Radio Personality. Eventually, Blythe would use these skills to fulfill her entrepreneurial goal by founding Digital Dispatch in 2018. Present-day, Blythe and her team oversee the management of dozens of websites to help the one-person marketing team flourish. In addition to running her company, Blythe is also a co-founder of the Jacksonville Podcasters Unite community, hosts the tech/B2B marketing show Cyberly on Freightwaves, and serves on the board of the Transportation Marketing and Sales Association.

About Digital Dispatch

Your website is the only thing that can sell for you 24/7.  While managing it can feel like a part-time job, ignoring it can cost your business revenue. That’s why Digital Dispatch is on a mission to help every freight company build a better website that connects your digital sales dots. Using our website services, you’ll know your company is built on a stronger digital foundation to increase brand awareness, off-load those annoying website tasks, shorten sales cycles, and speak confidently about ROI. Trusted by 30 freight brands and growing, Digital Dispatch pricing starts as low as $90/month with solutions to connect all of your marketing and sales data to one place with bonus industry-specific marketing education for your whole team.

TIMESTAMPS

[00:01:48] Joe’s career background.

[00:03:51] Starting a successful blog.

[00:07:57] Podcasting during COVID lockdown.

[00:10:54] High Failure Rate of Podcasts.

[00:15:50] Picking podcast guests.

[00:17:09] Evergreen content strategy.

[00:23:14] Listener-funded podcasts.

[00:24:49] Sponsored content authenticity.

[00:28:39] How to make a bad podcast.

[00:32:45] Successful entrepreneurs from humble beginnings.

[00:36:05] Starting a Podcast.

[00:38:12] The challenges of podcasting.

[00:41:33] Collaborating with sponsors.

[00:47:46] Podcasting and YouTube convergence.

[00:48:23] Creating YouTube-friendly content.

[00:52:32] The future of TikTok.

[00:55:57] Trucking industry job improvement.

[01:00:11] Podcasting and community building.

[01:02:54] Warehousing company turnover.

Learn More About The State of Logistics Podcasting

Blythe on LinkedIn

Digital Dispatch

Digital Dispatch Podcast

Digital Dispatch on Linkedin

Digital Dispatch on YouTube

Digital Dispatch on Instagram

Disgital Dispatch on TikTok

Everything is Logistics

Connecting The Digital Dots with Blythe Brumleve

The Future of Inbound Lead Generation with Blythe Brumleve

Episode Sponsor: TMSA

The Logistics of Logistics Podcast