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Elevating Transportation Sales and Marketing with Jennifer Karpus-Romain

The Logistics of Logistics Podcast

Release Date: 05/19/2023

Simplifying the Complex: NMFC to Undergo Major Changes in 2025 show art Simplifying the Complex: NMFC to Undergo Major Changes in 2025

The Logistics of Logistics Podcast

and discuss simplifying the complex: NMFC to undergo major changes in 2025. Keith is the Director of Operations at The , a nonprofit membership organization that represents the interests of less-than-truckload (LTL) carriers. Summary: Simplifying the Complex: NMFC to Undergo Major Changes in 2025 On this episode, join Joe Lynch and Keith Peterson as they delve into the intricacies and forthcoming transformations in the Less Than Truckload (LTL) shipping sector. With Keith's profound insight from early days in truck yards to his impactful role at NMFTA, the episodes dissect the complexities...

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Scaling Your SMB Freight Brokerage with Sean Smith show art Scaling Your SMB Freight Brokerage with Sean Smith

The Logistics of Logistics Podcast

and discuss scaling your SMB freight brokerage. Sean is VP of Product at , a trusted freight factoring partner on a mission to advance the supply chain by accelerating the movement of money and data. Summary: Scaling Your SMB Freight Brokerage In this insightful podcast series, Joe Lynch and Sean Smith delve into the dynamic world of small and medium-sized (SMB) freight brokerage businesses. They explore the strategies for scaling these operations, the challenges of managing cash flow and capital, and the transformative impact of technology in the industry. With a focus on the importance of...

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Global Giants: ICAT Moves the World's Largest Cargo with Chris Cser show art Global Giants: ICAT Moves the World's Largest Cargo with Chris Cser

The Logistics of Logistics Podcast

and discuss global giants - ICAT moves the world's largest cargo. Chris is the Director of Operations at ICAT Logistics Detroit where they handle the shipments that other companies don't, can't, and won't. Summary: Global Giants: ICAT Moves the World's Largest Cargo In this podcast, Chris Cser, Director of Operations at ICAT Logistics, takes us on a journey through the complex world of global logistics. Founded in 1992 in Baltimore, ICAT Logistics has expanded across the United States and Europe, specializing in handling unusual, high-value, and oversized freight that often falls outside the...

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Why New Emissions Standards Could Cripple the Trucking Industry with Mike Kucharski show art Why New Emissions Standards Could Cripple the Trucking Industry with Mike Kucharski

The Logistics of Logistics Podcast

and discuss why new emissions standards could cripple the trucking industry. Mike is Co-Owner and Vice President of , a leader in temperature-controlled transportation industry for over three decades. Summary: Why New Emissions Standards Could Cripple the Trucking Industry In this podcast, Mike Kucharski, VP of JKC Trucking, shares his insights on the challenges facing the trucking industry, particularly in light of new emission standards and the push towards electrification. JKC Trucking specializes in refrigerated and frozen LTL services from the Midwest to the West Coast, playing a...

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REPOST: Blind Spots of Visibility with Andrew Wimer show art REPOST: Blind Spots of Visibility with Andrew Wimer

The Logistics of Logistics Podcast

and discuss the blind spots of visibility. Andrew is Director, Operations for , a global leader in on-demand, software-as-a-service solutions for logistics businesses. About Andrew Wimer is Director, Operations for , a global leader in providing on-demand, software-as-a-service solutions for logistics businesses. With over 15 years of dedicated expertise in the field of logistics, Andrew brings a wealth of experience to the intersection of technology and freight management. For nearly a decade, he has served in pivotal roles at Descartes for its Descartes MacroPoint multimodal freight...

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The CRO Perspective: Growing FreightTech Sales with Ryan Sullivan show art The CRO Perspective: Growing FreightTech Sales with Ryan Sullivan

The Logistics of Logistics Podcast

 and discuss the CRO perspective - growing freighttech sales. Ryan is the CEO and Founder of , a fractional CRO firm specializing in the logistics and freighttech space. Summary: The CRO Perspective: Growing FreightTech Sales In this podcast, Ryan Sullivan, Founder of Ratchet Ventures and an experienced Chief Revenue Officer (CRO), shares his insights on growing sales in the freight tech and logistics industry. He discusses the importance of revenue management, transitioning from founder-led sales to a scalable process, and the three levers to increase sales: larger deals, more...

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REPOST: Eliminating Freight Fraud with Michael Caney show art REPOST: Eliminating Freight Fraud with Michael Caney

The Logistics of Logistics Podcast

and discuss eliminating freight fraud. Michael is the Chief Commercial Officer of , a freight-tech company that identifies who's really hauling your freight to reduce fraud and supercharge your digital bookings. About Michael Caney is a keen strategist and visionary leader with a demonstrated track record for driving transformational change that has helped early-stage freight tech companies and mid-market 3PLs accelerate growth and achieve scalability. His proven ability to distill complexity into easy-to-understand execution is at the heart of an innovative approach to talent development...

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5 Lessons From Military Logistics with Kenneth Carter III show art 5 Lessons From Military Logistics with Kenneth Carter III

The Logistics of Logistics Podcast

and discuss 5 lessons from military logistics. Kenneth is the CEO of , a logistics company specializing in the food and beverage space.  Summary: 5 Lessons From Military Logistics In this podcast, Kenneth Carter III shares his remarkable journey from drug addiction and incarceration to becoming the CEO and founder of Ameriton Freight and Logistics. Drawing from his military experience, Carter discusses five key lessons that can be applied to improve business operations and leadership, including the importance of flexibility, adaptability, scenario planning, strong leadership culture,...

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Market Insights with Supply Chain Economist Jason Miller show art Market Insights with Supply Chain Economist Jason Miller

The Logistics of Logistics Podcast

and discuss market insights. is a professor of supply chain at Michigan State University, which is ranked as one of the top supply chain schools in the world. Summary: Market Insights In this podcast, Jason Miller, a professor at Michigan State University, shares his expertise on the current state of the supply chain and logistics industry. He discusses the ongoing freight recession, the impact of Trump tariffs on the US economy, and the potential effects of reshoring. The podcast also covers recent disruptions in the container shipping market and air freight volumes from Asia to the US....

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The Supply Chain Road Map with Mike Droesch show art The Supply Chain Road Map with Mike Droesch

The Logistics of Logistics Podcast

 and  discuss the supply chain road map. Mike is a Partner at Bessemer Venture Partners, a venture capital firm that backs promising startups in technology, supply chain, healthcare, and consumer markets. Mike's focus is on logistics and supply chain. Click the link to see Mike review .  Summary: The Supply Chain Road Map In this podcast, Mike Droesch from Bessemer Venture Partners shares insights on the importance of a supply chain roadmap and how technology is transforming the logistics industry. He discusses their firm's focus on investing in early-stage...

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More Episodes

Jennifer Karpus-Romain and Joe Lynch discuss elevating transportation sales and marketing. Jennifer is the Executive Director of the Transportation Marketing and Sales Association (TMSA), an association that enables sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections and resources for close to a century. Click here to register for 2023 TMSA ELEVATE Conference – June 11 – 13, 2023, Savannah, GA

About Jennifer Karpus-Romain

Jennifer serves as the Executive Director at the Transportation Marketing & Sales Association (TMSA) and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also held roles in the publishing and marketing industries, and managed her own content and publishing firm. Karpus-Romain has her Bachelor of Science in Journalism from Ohio University and received her MBA from Capella University.

About Transportation Marketing and Sales Association (TMSA)

Sales and marketing professionals in the logistics and transportation industry come to the Transportation Marketing and Sales Association (TMSA)as the place to learn, to grow, to have fun together and to make lasting connections. Members enjoy access to live events, virtual forums and exclusive member-only benefits.  The association was founded in 1924 and has gone through many names and iterations throughout the years, but it’s mission to be the resource for its members has never changed.

Key Takeaways: Elevating Transportation Sales and Marketing

  • Jennifer Karpus-Romain is the Executive Director of the Transportation Marketing and Sales Association (TMSA).
  • The Transportation Marketing and Sales Association (TMSA) is a professional association focused on advancing marketing and sales practices within the transportation and logistics industry.
  • TMSA provides a platform for professionals in transportation marketing and sales to network, exchange ideas, and access valuable resources.
  • The association offers educational programs and resources to enhance the knowledge and skills of its members, including webinars, articles, whitepapers, and industry-specific research.
  • TMSA hosts events and conferences throughout the year, providing opportunities for industry professionals to connect, learn from experts, and stay updated on the latest trends and innovations.
  • Membership in TMSA offers benefits such as access to exclusive content, networking opportunities, discounts on events and publications, and the ability to engage with a community of transportation marketing and sales professionals.
  • TMSA promotes thought leadership within the industry through its partnerships with leading organizations and experts, who contribute to the association's initiatives and resources.
  • The association offers a certification program, the Certified Transportation Marketing Professional (CTMP), which recognizes individuals who have demonstrated expertise in transportation marketing and sales.
  • TMSA actively advocates for the transportation and logistics industry, addressing key challenges, promoting best practices, and fostering collaboration among its members.
  • The association provides a platform for companies in the transportation and logistics sector to showcase their products and services through sponsorships, advertising opportunities, and participation in TMSA events.
  • 2023 TMSA ELEVATE Conference – June 11 – 13, 2023, Savannah, GA
  • TMSA's website serves as a comprehensive hub for transportation marketing and sales professionals, featuring a directory of members, a blog with industry insights, and a wealth of resources to support professional growth and success.

Learn More About Elevating Transportation Sales and Marketing

Jennifer’s LinkedIn

TMSA LinkedIn

Transportation Marketing and Sales Association (TMSA)

2023 TMSA ELEVATE Conference – June 11 – 13, 2023, Savannah, GA

TMSA Key Takeaways with Jennifer Karpus-Romain

The Logistics of Logistics Podcast