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Building a Foundation for Sales with Chris Peer

The Logistics of Logistics Podcast

Release Date: 09/01/2023

Trust and Transparency: The Power of Truckstop's Network with Shawn Rasmor show art Trust and Transparency: The Power of Truckstop's Network with Shawn Rasmor

The Logistics of Logistics Podcast

and discuss trust and transparency: the power of Truckstop's network. Shawn is the Principal Product Manager at , a trusted partner for carriers, brokers, and shippers, empowering the freight community through a platform of innovative solutions for the entire freight lifecycle to increase efficiency, automate processes, and accelerate growth. About Shawn Rasmor is the Principal Product Manager at Truckstop, where he helps shape vision and strategy for RMIS and compliance solutions across the Truckstop ecosystem. Shawn has been with Truckstop for over 8 years, serving in various roles...

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Georgia: The Future of Supply Chain with Bob Kosek show art Georgia: The Future of Supply Chain with Bob Kosek

The Logistics of Logistics Podcast

and discuss Goergia: the future of supply chain. Bob is the Division Director of Global Commerce at the , your one-stop shop for Georgia business. About Bob Kosek is the Division Director of Global Commerce at the Georgia Department of Economic Development. He is responsible for overseeing the statewide and regional teams responsible for attracting job and investment growth to the State of Georgia. He graduated with a Bachelor of Arts in political science from Ohio University, as well as a Master of Public Administration in planning and economic development from Georgia State University....

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Solving the Freight Broker's Biggest Problem with Brad Hollister show art Solving the Freight Broker's Biggest Problem with Brad Hollister

The Logistics of Logistics Podcast

and discuss solving the freight broker’s biggest problem. Brad is the Head of Growth of , a tech firm that streamlines accounts receivable using artificial intelligence. About Brad Hollister  is an investor, entrepreneur, freight-tech advisor, and Head of Growth at Upwell, a tech firm that streamlines accounts receivable using artificial intelligence. Brad is Co-founder and former Chief Executive Officer of . Under Brad's leadership, SwanLeap delivered an unprecedented 75,660.8 percent growth in revenue in a three-year period, catapulting the software company to the...

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The iDrive Logistics Story with Glenn Gooding show art The iDrive Logistics Story with Glenn Gooding

The Logistics of Logistics Podcast

and discuss the iDrive Logistics story. Glenn is the President of , a national network of top-tier owner operated warehouses for brands and retailers who require the highest level of service with a focus on customer experience. About Glenn Gooding , a veteran of the small parcel supply chain, brings 39 years of industry expertise to iDrive Logistics. Having spent over two decades at UPS, he honed his skills in operations, industrial engineering, and global pricing, working with some of the world's largest and most complex shippers. This deep understanding enables Glenn to help brands thrive...

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REPOST: Building a Global Logistics Juggernaut with Nourhan Beyrouti show art REPOST: Building a Global Logistics Juggernaut with Nourhan Beyrouti

The Logistics of Logistics Podcast

and discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at , Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti , a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese...

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Thriving in a Down Trucking Market with Cyndi Meurrens show art Thriving in a Down Trucking Market with Cyndi Meurrens

The Logistics of Logistics Podcast

and discuss thriving in a down trucking market. Cyndi is Project Solutions Manager at , a contract carrier trucking company that specializes in bulk hopper and van transportation of dry goods, bulk ingredients, and hazardous materials. About Cyndi Meurrens is the Project Solutions Manager at H&M Trucking, a leading contract carrier based in Omaha, NE, specializing in bulk hopper and van transportation, including hazardous materials. With 17 years of transportation expertise, Cyndi brings a comprehensive skill set to H&M Trucking. Her experience spans account management, dispatch,...

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Empowering Logistics Leadership with Dusty Holcomb show art Empowering Logistics Leadership with Dusty Holcomb

The Logistics of Logistics Podcast

and discuss empowering logistics leadership. Dusty is the Founder and CEO of an executive coaching and leadership consulting firm that empowers leaders to reach their highest potential through principles-centered leadership. About Dusty Holcomb is the CEO and Founder at Arcqus Group, empowering leaders through principles-centered leadership. They offer CEO mentoring, executive coaching, strategy planning, and team building. Dusty holds degrees from Columbus State, Auburn, and Northwestern. He serves on various boards, including HeroWearExo and BESCO Inc. Actively involved in the National...

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REPOST: Supercharging Your Warehouse Using AI Vision with Roy Gherman show art REPOST: Supercharging Your Warehouse Using AI Vision with Roy Gherman

The Logistics of Logistics Podcast

and discus supercharging your warehouse using AI vision. Roy is the Co-founder and CEO of , a pioneering AI computer vision company focused on logistics warehouse operations. About Roy Gherman is the Co-founder and CEO of Flymingo, a pioneering AI computer vision company focused on logistics warehouse operations, proudly supported by Amazon, Lightspeed, B37, and Jibe VC. With nearly three decades of experience, Roy has spent the majority of his career leading and productizing award-winning, state-of-the-art technology solutions across multiple industries.Before launching Flymingo, Roy...

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Beyond Intermodal Visibility with Jon Housknecht show art Beyond Intermodal Visibility with Jon Housknecht

The Logistics of Logistics Podcast

and discuss beyond intermodal visibility. Jon serves as Senior Sales Manager at , a complete asset tracking solution that provides reliable trailer, chassis, container, railcar and ISO Tank status. About Jon Housknecht , Senior Sales Manager for BlackBerry Radar, currently partners with Domestic and Global Intermodal companies to represent BlackBerry Radar products and services to help provide greater visibility to their non-powered assets.  With over 24 years of  Sales/Sales Leadership experience in Logistics, Transportation, Compliance and Technology, Jon has worked with various...

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A Trillion Dollars in Freight Transactions with The Ken Adamo show art A Trillion Dollars in Freight Transactions with The Ken Adamo

The Logistics of Logistics Podcast

and discuss a trillion dollars in freight transactions. Ken is the Chief of Analytics at . DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. About Ken Adamo serves as the Chief of Analytics at DAT Freight & Analytics. He is responsible for driving strategy, customer engagement, and industry analysis. He leads a team of market experts who study every facet of the logistics industry to bring...

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Chris Peer and Joe Lynch discuss building a foundation for sales. Chris is the Founder of SyncShow, G8P, and the author of the book, “The Great 8 Pillars of ROI-Driven Marketing.”

About Chris Peer

Chris Peer is a highly experienced professional in the field of B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. With over 20 years of expertise, Chris has made significant contributions to the industry. As the founder and CEO of G8P and SyncShow, Chris has established himself as a successful entrepreneur and author. His companies have developed the Great 8 Pillars, a transformative approach to marketing that turns the department from a corporate expense into a profit center. Chris has worked with numerous companies, helping them scale through the implementation of world-class marketing best practices. His perspective on marketing operations goes beyond tactical methodologies, focusing on people, strategies, systems, and software to drive success. Chris continues to dedicate his efforts to assisting B2B manufacturing companies through his companies, consulting services, and speaking engagements. His credentials include being the founder and CEO of SyncShow, a B2B marketing agency, founder and CEO of G8P, a marketing consulting firm, author of the Great 8 Pillars of ROI-Driven Marketing, two-time INC 5000 winner, and a certified StoryBrand Implementer.

About SyncShow

SyncShow is a leading B2B marketing agency founded and led by Chris Peer. With a strong focus on helping B2B manufacturing and logistics companies scale, SyncShow offers a wide range of services to drive digital marketing success. The agency specializes in developing effective marketing strategies, lead generation, and marketing consultancy for manufacturing firms. SyncShow's team of experts utilizes the Great 8 Pillars, a transformative approach to turn the marketing department into a profit center. With a deep understanding of the pain points and challenges faced by businesses, SyncShow provides world-class marketing best practices to help companies achieve their goals. As a two-time INC 5000 winner, SyncShow has a proven track record of delivering exceptional results. With Chris Peer's leadership and expertise, SyncShow continues to be a trusted partner for B2B manufacturing companies seeking to scale and succeed in the digital marketing landscape.

About “The Great 8 Pillars of ROI-Driven Marketing"

"The Great 8 Pillars of ROI-Driven Marketing" is a book written by Chris Peer, the founder and CEO of SyncShow and G8P. The book focuses on transforming the marketing department from a corporate expense into a profit center. It introduces the concept of the Great 8 Pillars, which are strategies and methodologies that help companies achieve world-class marketing practices. The book emphasizes the importance of people, strategies, systems, and software in moving the needle and driving measurable results. It provides practical insights and actionable steps for B2B manufacturing companies to scale and achieve a strong return on investment (ROI) through effective marketing. Overall, "The Great 8 Pillars of ROI-Driven Marketing" offers valuable guidance and expertise for businesses looking to optimize their marketing efforts and drive growth.

Key Takeaways: Building a Foundation for Sales

  • SyncShow is a leading B2B marketing agency founded and led by Chris Peer.
  • The company specializes in helping B2B manufacturing firms scale through world-class marketing best practices.
  • SyncShow's founder, Chris Peer, brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms.
  • Chris Peer is also the founder and CEO of G8P, a marketing consulting firm.
  • SyncShow has developed the Great 8 Pillars, a transformative approach to marketing that turns the department from a corporate expense into a profit center.
  • The company's focus is on people, strategies, systems, and software to drive results and move the needle for B2B manufacturing companies.
  • SyncShow has helped hundreds of companies scale through their expertise in marketing operations.
  • Chris Peer is the author of the book "The Great 8 Pillars of ROI-Driven Marketing."
  • SyncShow has been recognized for its success, being a two-time INC 5000 winner.
  • Chris Peer is also a certified StoryBrand Implementer, further showcasing his expertise in effective marketing strategies.

Learn More About Building a Foundation for Sales

Chris on LinkedIn

SyncShow on LinkedIn

SyncShow website

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

Episode Sponsor: Wreaths Across America

Wreaths Across America Radio - Wreaths Across America

Episode Sponsor: Greenscreens.ai

Greenscreens.ai’s dynamic pricing infrastructure built to grow and protect margins. The Greenscreens.ai solution combines aggregated market data and customer data with advanced machine learning techniques to deliver short-term predictive freight market pricing specific to a company’s individual buy and sell behavior.

The Logistics of Logistics Podcast