Building a Foundation for Sales with Chris Peer
The Logistics of Logistics Podcast
Release Date: 09/01/2023
The Logistics of Logistics Podcast
and discuss improving the truck driver experience. J.S. is the Chief Product Officer and Co-founder at a cutting-edge telematics solutions for the trucking industry. About J.S. Bouchard is the Chief Product Officer and a co-founder of ISAAC Instruments. His mission? To trailblaze with the product team to craft the premier in-cab trucking solution in North America. Driven by this ambition, J.S. brings a wealth of expertise to his role. His journey is marked by over 15 years of deep conversations with hundreds of trucking fleets, uncovering what keeps them up at night while leveraging his...
info_outline The Right Tech Stack for Brokers with Dave RomanchukThe Logistics of Logistics Podcast
and discuss the right tech stack for brokers. Dave is the Director of Product Management at Revenova, the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers. About Dave Romanchuk is the Director of Product Management at Revenova. Since joining the TMS provider in 2017, Dave has helped the company grow from fewer than 10 employees to more than 60. With Dave's vision and leadership, Revenova TMS has built out multiple modules for freight brokers and carriers, most recently the completely renovated Fleet...
info_outline Booking More Loads Using AI with Anthony SutardjaThe Logistics of Logistics Podcast
and discuss booking more loads using AI. Anthony is the CEO and co-founder of , the leading truckload capacity management platform for freight brokers. About Anthony Sutardja As CEO & co-founder of Parade, leads product vision and strategy to enable logistics service providers to work smarter and faster with modern tools. His background in artificial intelligence, big data processing, and freight brokerage enables companies partnering with Parade to accelerate digital transformation by innovating with the status quo. Prior to , Anthony worked on a small team at Uber...
info_outline The Revenue Engine with Kara Smith BrownThe Logistics of Logistics Podcast
and discuss the revenue engine. Kara is the Founder and CRO of , the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a...
info_outline REPOST: Level Up Your Freight Brokerage with Kary JablonskiThe Logistics of Logistics Podcast
and discuss how to level up your freight brokerage. Kary is the CEO of , the leading carrier relationship management platform that helps brokers grow their carrier network, book loads digitally, track freight, and build enduring relationships with carriers to drive reuse. About Kary Jablonski is Trucker Tools’ CEO and is passionate about building great teams that underpin any successful business. Prior to , she advanced through operations, logistics, and strategic planning roles with Uber in the U.S. and internationally and worked as a consultant with...
info_outline The Transformative Power of Mapping with Rishi MehraThe Logistics of Logistics Podcast
and discuss the transformative power of mapping. Rishi is Sector VP & General Manager of Trimble's Maps, there, he is responsible for its growth by delivering the locations services, routing, optimization and navigation solutions while building out Trimble's vision of the Transportation Cloud. About Rishi Mehra With over 25 years of experience in the transportation and mapping industry, has a proven track-record of managing global clients, product strategy and innovation, and driving strategic initiatives that deliver sustained revenue and value. He has successfully executed new...
info_outline Technology that Matters with Michael KornhauserThe Logistics of Logistics Podcast
and discuss technology that matters. Michael is Sector Vice President of , a global technology company that provides hardware, software, and services to improve efficiency and productivity in industries like construction, agriculture, and transportation. About Michael Kornhauser is Sector Vice President of Trimble Transportation, where he is responsible for all three divisions of the company: Enterprise, Maps and Mobility. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering...
info_outline Trimble & Platform Science: The Future of Telematics with Rob Painter and Jack KennedyThe Logistics of Logistics Podcast
, , and discuss Trimble & Platform Science: The Future of Telematics. Rob Painter is President and CEO of , a global technology company that provides hardware, software, and services to improve efficiency and productivity in industries like construction, agriculture, and transportation. Jack Kennedy is the Co-founder and CEO of , a connected vehicle platform that provides software and hardware solutions to help commercial fleets improve efficiency, safety, and compliance. About Rob Painter became Trimble's President and Chief Executive Officer in January 2020. From 2016 through 2019, he...
info_outline Panama: The Logistics Engine of Latin America with Demo PerezThe Logistics of Logistics Podcast
and discuss Panama: the logistics engine of Latin America. Demo is a Founding Partner and Chief Commercial Officer of , a Panama based 3PL that helps companies expand their business into the Latin American market by simplifying order fulfillment and regional distribution. About Demostenes (DEMO) Perez With over 20 years of experience, is a seasoned executive in Latin America's supply chain landscape. As a visionary leader, he specializes in creating growth opportunities by designing innovative logistics solutions that enhance efficiency, safety, and market access across the...
info_outline Building a High-Performance Carrier Network with Barry AumillerThe Logistics of Logistics Podcast
and discuss building a high-performance carrier network. Barry is the Founder of , a transportation advisory that helps shippers develop high-performance carrier networks. About Barry Aumiller 's 18-year transportation journey began as an intern at North America's largest refrigerated trucking company. There, he navigated the complexities of the fuel desk, advising drivers nationwide on Comdata issues, optimizing purchase orders, and leveraging tax advantages. He earned dual bachelor’s degrees in business management and logistics and supply chain management from Missouri State University....
info_outlineChris Peer and Joe Lynch discuss building a foundation for sales. Chris is the Founder of SyncShow, G8P, and the author of the book, “The Great 8 Pillars of ROI-Driven Marketing.”
About Chris Peer
Chris Peer is a highly experienced professional in the field of B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. With over 20 years of expertise, Chris has made significant contributions to the industry. As the founder and CEO of G8P and SyncShow, Chris has established himself as a successful entrepreneur and author. His companies have developed the Great 8 Pillars, a transformative approach to marketing that turns the department from a corporate expense into a profit center. Chris has worked with numerous companies, helping them scale through the implementation of world-class marketing best practices. His perspective on marketing operations goes beyond tactical methodologies, focusing on people, strategies, systems, and software to drive success. Chris continues to dedicate his efforts to assisting B2B manufacturing companies through his companies, consulting services, and speaking engagements. His credentials include being the founder and CEO of SyncShow, a B2B marketing agency, founder and CEO of G8P, a marketing consulting firm, author of the Great 8 Pillars of ROI-Driven Marketing, two-time INC 5000 winner, and a certified StoryBrand Implementer.
About SyncShow
SyncShow is a leading B2B marketing agency founded and led by Chris Peer. With a strong focus on helping B2B manufacturing and logistics companies scale, SyncShow offers a wide range of services to drive digital marketing success. The agency specializes in developing effective marketing strategies, lead generation, and marketing consultancy for manufacturing firms. SyncShow's team of experts utilizes the Great 8 Pillars, a transformative approach to turn the marketing department into a profit center. With a deep understanding of the pain points and challenges faced by businesses, SyncShow provides world-class marketing best practices to help companies achieve their goals. As a two-time INC 5000 winner, SyncShow has a proven track record of delivering exceptional results. With Chris Peer's leadership and expertise, SyncShow continues to be a trusted partner for B2B manufacturing companies seeking to scale and succeed in the digital marketing landscape.
About “The Great 8 Pillars of ROI-Driven Marketing"
"The Great 8 Pillars of ROI-Driven Marketing" is a book written by Chris Peer, the founder and CEO of SyncShow and G8P. The book focuses on transforming the marketing department from a corporate expense into a profit center. It introduces the concept of the Great 8 Pillars, which are strategies and methodologies that help companies achieve world-class marketing practices. The book emphasizes the importance of people, strategies, systems, and software in moving the needle and driving measurable results. It provides practical insights and actionable steps for B2B manufacturing companies to scale and achieve a strong return on investment (ROI) through effective marketing. Overall, "The Great 8 Pillars of ROI-Driven Marketing" offers valuable guidance and expertise for businesses looking to optimize their marketing efforts and drive growth.
Key Takeaways: Building a Foundation for Sales
- SyncShow is a leading B2B marketing agency founded and led by Chris Peer.
- The company specializes in helping B2B manufacturing firms scale through world-class marketing best practices.
- SyncShow's founder, Chris Peer, brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms.
- Chris Peer is also the founder and CEO of G8P, a marketing consulting firm.
- SyncShow has developed the Great 8 Pillars, a transformative approach to marketing that turns the department from a corporate expense into a profit center.
- The company's focus is on people, strategies, systems, and software to drive results and move the needle for B2B manufacturing companies.
- SyncShow has helped hundreds of companies scale through their expertise in marketing operations.
- Chris Peer is the author of the book "The Great 8 Pillars of ROI-Driven Marketing."
- SyncShow has been recognized for its success, being a two-time INC 5000 winner.
- Chris Peer is also a certified StoryBrand Implementer, further showcasing his expertise in effective marketing strategies.
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Sponsor: Tusk Logistics
Episode Sponsor: Wreaths Across America
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