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Building a Foundation for Sales with Chris Peer

The Logistics of Logistics Podcast

Release Date: 09/01/2023

Financial Predator vs Partner with Bharath Krisnamoorthy show art Financial Predator vs Partner with Bharath Krisnamoorthy

The Logistics of Logistics Podcast

and discuss financial predator vs partner. Bharath (“B”) is CEO and Co-founder of , an all-in-one financial services platform rapidly disrupting the $250 billion freight intermediary market. About Bharath Krishnamoorthy  is CEO and co-founder of , a freight financial partner that processes over $1 million daily. Recognized for its innovation, Denim was named in the  by FreightWaves. As CEO, Bharath leads Denim’s overall business strategy and fundraising efforts, which have supported the company’s rapid growth and resulted in $165 million in funding. An alumnus of...

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Scaling a FreightTech Business with Mark McEntire show art Scaling a FreightTech Business with Mark McEntire

The Logistics of Logistics Podcast

and discuss scaling a FreightTech business. Mark is the Chief Executive Officer off , a SaaS-based transportation management system (TMS). About Mark McEntire  is the Chief Executive Officer at Princeton TMX, a SaaS-based transportation management system (TMS).  Founded in 2016, and located in Fort Wayne, IN, Princeton TMX provides an intuitive user experience, configured to meet specific business requirements and streamline, automate, and optimize all modes of transportation.  Mark joined Princeton TMX in September 2023. Mark’s 35 years in transportation and logistics...

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Bridging Supply Chain Silos with Pawan Joshi show art Bridging Supply Chain Silos with Pawan Joshi

The Logistics of Logistics Podcast

and discuss bridging supply chain silos. Pawan is the Executive Vice President, Product Management & Strategy at , a supply chain platform that is helping the world’s largest companies transform the way they make, move, and sell goods and services. About Pawan Joshi joined e2open in 2003 and currently serves as Executive Vice President, Product Management & Strategy. In this role, he is responsible for corporate strategy as well as product and technology strategy. Pawan works closely with customers to understand and address their complex and evolving supply chain needs while...

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Driving the Mission with Graig Morin show art Driving the Mission with Graig Morin

The Logistics of Logistics Podcast

 and  discuss driving the mission. Graig is the Co-Founder and President of Brown Dog Carriers & Logistics. Graig and the Brown Dog team are big supporters of the .  About Graig Morin   was born and raised in Biddeford, Maine. Shortly after high school, Graig began investing in truck driving.  This investment transpired in 1998, after a road trip from Maine to Arizona with a few friends.  While on the trip, he knew that the trucking industry was his passion and lifelong desire.   Since 1998, Graig has been fully involved in the transportation...

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Turning the Tables with Nate Shutes show art Turning the Tables with Nate Shutes

The Logistics of Logistics Podcast

Turning the tables – in this episode,  interviews on his podcast, . Nate is also the Founder of , the world’s first private community exclusively for logistics entrepreneurs. About Nate Shutes  is the host of The Bootstrapper’s Guide to Logistics podcast and is currently building a private community for logistics entrepreneurs. He is also the VP of Global Fulfillment & Logistics for Blu Dot, a modern furniture designer and retailer based in Minneapolis, MN. With deep expertise in big and bulky products having worked for both 3PLs and shippers, Nate is sought after for...

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FreightTech Reality Check with Brad Forester show art FreightTech Reality Check with Brad Forester

The Logistics of Logistics Podcast

 and  discuss FreightTech reality check. Brad is the Founder of , a supply chain execution strategy and systems integrator to logistics-intensive companies of every size and any industry. About Brad Forester  is the Founder and Managing Partner of . Brad is a highly recognized senior supply chain leader with over 23 years of managing, designing, and implementing freight transport technology. He has a unique mix of carrier, shipper, software, and consulting experiences that benefit clients. With functional expertise in Global TMS Programs, Change Management,...

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FreightTech Investment Environment with John Larkin show art FreightTech Investment Environment with John Larkin

The Logistics of Logistics Podcast

 and  discuss the FreightTech investment environment. John is Strategic Advisor of Transportation & Logistics at , a private equity sponsor focused on developing investment opportunities and providing strategic advisory services to the transportation, logistics and distribution sectors. About John Larkin, CFA , CFA is a Strategic Advisor to Clarendon Capital. John Larkin was named an Operating Partner at Clarendon Capital in May of 2019. In April of 2021, Mr. Larkin became Strategic Advisor at Clarendon, and was named Chair of the firm’s Advisory Board. His mission is...

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Building a Resilient Port Strategy with Brian Kempisty & Lauren Beagen show art Building a Resilient Port Strategy with Brian Kempisty & Lauren Beagen

The Logistics of Logistics Podcast

, and discuss building a resilient port strategy. Brian is the Founder of , a transportation company that specializes in expediting containerized cargo throughout the U.S. and Canada. Lauren is a lawyer and the Founder of , a boutique maritime consulting and legal solutions company. About Brian Kempisty  is the Founder of Port X Logistics, a transportation company that specializes in expediting containerized cargo throughout the U.S. and Canada. Brian grew up as a farm kid outside of Buffalo, NY and learned how to work at a young age. While earning his degree at Canisius College he...

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Insight to Action with Ryan Soskin show art Insight to Action with Ryan Soskin

The Logistics of Logistics Podcast

and discuss insight to action. Ryan is the Co-founder and CEO of , an all-in-one platform for supply chain analytics, carrier management, and transportation procurement About Ryan Soskin  is a 13 year logistics veteran and three time startup unicorn alum with a long history in freight tech. He began his career at Coyote Logistics and after 5.5 years and a $1.8B acquisition by UPS, Ryan left Coyote to join Convoy as an early team member. During his time at Convoy, he played a pivotal role standing up the supply side of the business and launching the contract pricing team as the...

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Inside the Shipper Mind with Jim Bierfeldt show art Inside the Shipper Mind with Jim Bierfeldt

The Logistics of Logistics Podcast

 and  discuss what’s inside the shipper mind. Jim is the Founder and President of a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. [podcast src="https://play.libsyn.com/embed/episode/id/28590043/height/192/theme/modern/size/large/thumbnail/yes/custom-color/4c4ca4/time-start/00:00:00/playlist-height/200/direction/backward/download/yes" height="192" width="100%" scrolling="no" class="podcast-class" frameborder="0" placement="top" use_download_link="" download_link_text=""...

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Chris Peer and Joe Lynch discuss building a foundation for sales. Chris is the Founder of SyncShow, G8P, and the author of the book, “The Great 8 Pillars of ROI-Driven Marketing.”

About Chris Peer

Chris Peer is a highly experienced professional in the field of B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. With over 20 years of expertise, Chris has made significant contributions to the industry. As the founder and CEO of G8P and SyncShow, Chris has established himself as a successful entrepreneur and author. His companies have developed the Great 8 Pillars, a transformative approach to marketing that turns the department from a corporate expense into a profit center. Chris has worked with numerous companies, helping them scale through the implementation of world-class marketing best practices. His perspective on marketing operations goes beyond tactical methodologies, focusing on people, strategies, systems, and software to drive success. Chris continues to dedicate his efforts to assisting B2B manufacturing companies through his companies, consulting services, and speaking engagements. His credentials include being the founder and CEO of SyncShow, a B2B marketing agency, founder and CEO of G8P, a marketing consulting firm, author of the Great 8 Pillars of ROI-Driven Marketing, two-time INC 5000 winner, and a certified StoryBrand Implementer.

About SyncShow

SyncShow is a leading B2B marketing agency founded and led by Chris Peer. With a strong focus on helping B2B manufacturing and logistics companies scale, SyncShow offers a wide range of services to drive digital marketing success. The agency specializes in developing effective marketing strategies, lead generation, and marketing consultancy for manufacturing firms. SyncShow's team of experts utilizes the Great 8 Pillars, a transformative approach to turn the marketing department into a profit center. With a deep understanding of the pain points and challenges faced by businesses, SyncShow provides world-class marketing best practices to help companies achieve their goals. As a two-time INC 5000 winner, SyncShow has a proven track record of delivering exceptional results. With Chris Peer's leadership and expertise, SyncShow continues to be a trusted partner for B2B manufacturing companies seeking to scale and succeed in the digital marketing landscape.

About “The Great 8 Pillars of ROI-Driven Marketing"

"The Great 8 Pillars of ROI-Driven Marketing" is a book written by Chris Peer, the founder and CEO of SyncShow and G8P. The book focuses on transforming the marketing department from a corporate expense into a profit center. It introduces the concept of the Great 8 Pillars, which are strategies and methodologies that help companies achieve world-class marketing practices. The book emphasizes the importance of people, strategies, systems, and software in moving the needle and driving measurable results. It provides practical insights and actionable steps for B2B manufacturing companies to scale and achieve a strong return on investment (ROI) through effective marketing. Overall, "The Great 8 Pillars of ROI-Driven Marketing" offers valuable guidance and expertise for businesses looking to optimize their marketing efforts and drive growth.

Key Takeaways: Building a Foundation for Sales

  • SyncShow is a leading B2B marketing agency founded and led by Chris Peer.
  • The company specializes in helping B2B manufacturing firms scale through world-class marketing best practices.
  • SyncShow's founder, Chris Peer, brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms.
  • Chris Peer is also the founder and CEO of G8P, a marketing consulting firm.
  • SyncShow has developed the Great 8 Pillars, a transformative approach to marketing that turns the department from a corporate expense into a profit center.
  • The company's focus is on people, strategies, systems, and software to drive results and move the needle for B2B manufacturing companies.
  • SyncShow has helped hundreds of companies scale through their expertise in marketing operations.
  • Chris Peer is the author of the book "The Great 8 Pillars of ROI-Driven Marketing."
  • SyncShow has been recognized for its success, being a two-time INC 5000 winner.
  • Chris Peer is also a certified StoryBrand Implementer, further showcasing his expertise in effective marketing strategies.

Learn More About Building a Foundation for Sales

Chris on LinkedIn

SyncShow on LinkedIn

SyncShow website

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

Episode Sponsor: Wreaths Across America

Wreaths Across America Radio - Wreaths Across America

Episode Sponsor: Greenscreens.ai

Greenscreens.ai’s dynamic pricing infrastructure built to grow and protect margins. The Greenscreens.ai solution combines aggregated market data and customer data with advanced machine learning techniques to deliver short-term predictive freight market pricing specific to a company’s individual buy and sell behavior.

The Logistics of Logistics Podcast