Gaining Pricing Power in Logistics with Chip Humitz & Scott Waraniak
The Logistics of Logistics Podcast
Release Date: 08/21/2024
A Decade of Loadsmart: A Look Back to Move Forward with Felipe Capella
The Logistics of Logistics Podcast
and discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of , where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella Co-founder and CEO of , a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development projects for Latin American...
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Logistics Knowledge Work in the AI Age with John Delgado
The Logistics of Logistics Podcast
and discuss logistics knowledge work in the AI age. John is CEO of , an innovative talent firm that offers both a comprehensive learning management system and a direct candidate sourcing solution. Summary: Logistics Knowledge Work in the AI Age The logistics industry is grappling with a talent shortage, and the rise of AI is further reshaping the landscape. FreightPath, a specialized talent firm, is addressing this challenge by providing comprehensive training and recruitment solutions. Their offerings include apprenticeship programs, customized training courses, and a vast library of short...
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Growing in a Hyper Competitive Market with Samantha Jones
The Logistics of Logistics Podcast
and discuss growing in a hyper competitive market. Samantha is the Founder of which is focused on helping companies in the logistics industry increase their sustainable revenue by building and implementing customized and enhanced sales and brand strategies. About Samantha Jones has earned her established reputation for professionalism, thought leadership, forward thinking, educational insights, and market insights and resources, over the course of 5+ years of industry contributions. Samantha began her career as an entry level seller and in just 5 years progressed from Account Manager to...
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Cyber Threats and Solutions in the Supply Chain with Joe Ohr
The Logistics of Logistics Podcast
and discuss cyber threats and solutions in the supply chain. Joe Ohr is the Chief Operating Officer at The , a nonprofit membership organization that represents the interests of less-than-truckload (LTL) carriers. Summary: Cyber Threats and Solutions in the Supply Chain and discuss cyber threats and solutions in the supply chain. Joe Ohr is the Chief Operating Officer at The , a nonprofit membership organization that represents the interests of less-than-truckload (LTL) carriers. Joe and Joe discuss the critical role of cybersecurity in the supply chain, transportation,...
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Building Resilient Sales Teams with Nick Klingensmith
The Logistics of Logistics Podcast
and discuss building resilient sales teams . Nick is the Founder and CEO of , a company dedicated to transforming lives through inspiring keynote speeches and mindset coaching. Nick is an expert at helping achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts. Summary: Building Resilient Sales Teams Nick Klingensmith is an obstacle course racer, motivational speaker, and mindset coach whose company Stride Motivation helps high achievers set and accomplish meaningful goals. Drawing from his own experiences overcoming cancer, diabetes,...
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Stop Sabotaging Your Sales with Ann Holm
The Logistics of Logistics Podcast
and discuss stop sabotaging your sales. Ann is a Professional Certified Coach specializing in executive, leadership, and personal development. Summary: Stop Sabotaging Your Sales Explore the intricate dynamics of personal growth and professional success within the logistics industry with Joe Lynch and executive coach Ann Holm. Delve into topics ranging from overcoming self-sabotage in sales to leveraging the Myers-Briggs personality framework for career advancement. Discover how to identify and mitigate 'saboteurs' like restlessness and hyper-achievement that can impact work...
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Gaining Pricing Power in Logistics with Chip Humitz & Scott Waraniak
The Logistics of Logistics Podcast
, Marketing and Strategy Director, and , Executive Producer and Partner, at , a branding and motion design studio, discuss strategies for achieving pricing power in the logistics industry. Summary: Gaining Pricing Power in Logistics Joe Lynch is joined by branding experts Chip Humitz and Scott Waraniak to unpack the critical role of branding in differentiating businesses within the commoditized logistics sector. They delve into strategies for gaining pricing power and discuss how robust branding goes beyond visual identity, encompassing unique values, authenticity, and emotional...
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Avoiding Logistics FUD with Steve Elwell
The Logistics of Logistics Podcast
and discuss avoiding logistics FUD. Steve is the Founder and Managing Director of Partners, a boutique leadership, business strategy and turnaround consulting firm. Summary: Avoiding Logistics FUD In this episode, Joe Lynch and guest Steve Elwell tackle the pervasive issue of Fear, Uncertainty, and Doubt (FUD) and its impact on various aspects of business, particularly in logistics. Joe and Steve provide valuable insights into overcoming FUD by establishing trust and eliminating disruptive elements within business relationships, and leadership. The conversations delve into strategies...
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Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams
The Logistics of Logistics Podcast
and discuss revolutionizing the road: Trimble's tech solutions. Kelly is the VP, Product Management of , a technology company that offers a suite of transportation technology solutions, including fleet management, route optimization, and freight visibility tools, to improve efficiency and safety. Summary: Revolutionizing the Road: Trimble's Tech Solutions Join host Joe Lynch as he dives into a fascinating conversation with Kelly Williams from Trimble Transportation, about the cutting-edge technological innovations reshaping the logistics and trucking industry. From in-depth discussions about...
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Shelf Ready Solutions: Jarrett's Logistics Expertise with Mike Jarrett
The Logistics of Logistics Podcast
and discuss shelf ready solutions: Jarrett's logistics expertise. Mike is the Founder of , a leading 3PL providing transportation and logistics solutions Summary: Shelf Ready Solutions: Jarrett's Logistics Expertise In this insightful new podcast, host Joe Lynch engages with logistics expert Mike Jarrett, CEO of Jarrett Logistics, to explore the ever-evolving world of retail supply chain management and its increasing challenges. Together, they delve into how globalization has impacted the supply chain needs, particularly within the retail sector, and discuss Mike's personal journey from...
info_outlineChip Humitz, Marketing and Strategy Director, and Scott Waraniak, Executive Producer and Partner, at Lunar North, a branding and motion design studio, discuss strategies for achieving pricing power in the logistics industry.
Summary: Gaining Pricing Power in Logistics
Joe Lynch is joined by branding experts Chip Humitz and Scott Waraniak to unpack the critical role of branding in differentiating businesses within the commoditized logistics sector. They delve into strategies for gaining pricing power and discuss how robust branding goes beyond visual identity, encompassing unique values, authenticity, and emotional engagement. Chip and Scott illustrate how companies can break away from commodity pricing to command higher prices and foster stronger customer recognition. The podcast also explores the benefits of aligning with a brand’s ‘true north’ for effective storytelling and marketing effectiveness. With anecdotes from the successes of companies like Yeti and Halo Top, and lessons from tech giant Apple, the episode is a deep dive into the transformative power of branding across B2B and B2C markets.
#BrandingForLogistics
#PricingPowerThroughBranding
#DifferentiateToDominate
About Chip Humitz
Chip Humitz is the Marketing and Strategy Director at Lunar North, a design studio that specializes in motion-first thinking. Chip has worked in marketing and brand strategy for over 25 years. Chip has significant experience and expertise on both the client and agency side of the business, as well as both B2B and B2C categories. Chip has held various positions of increasing responsibility with top marketing, advertising, and branding agencies. Chip’s experience on the client-side includes stints at top brands including Heinz, Domino’s Pizza, GM Fleet, Ford Parts, Chevrolet, and Mahindra Automotive. Chip earned a Bachelor’s and Master’s degrees in Advertising and Marketing from Michigan State University.
About Scott Waraniak
Scott Waraniak is the Executive Producer and Partner at Lunar North, a design studio that specializes in motion-first thinking. Scott Graduated from the College for Creative Studies with a BFA in graphic design where he fell in love combining good design with functional animation. For the last 15 years, Scott has been obsessed with the world of branding, design, and motion graphics, and how they can seamlessly work together. Long-time motocross racer turned daily cycling fanatic, his life mission is to figure out how to do motion graphics while mountain biking… but that seems dangerous, so he usually performs each activity separately. Scott has designed and animated work for clients such as Ford, GM, NBC, NFL Network, National Geographic, Nickelodeon, and Microsoft. Scott has helped craft brand voices through motion for clients such as Google News Initiative, PACCAR, Newlab, and Lear. If he’s not in the studio or in the woods, Scott can be found enjoying time with his wife, two daughters, and their myriad of animals.
About Lunar North
Lunar North, established in 2012, is a design studio specializing in designing brand journeys by combining the principles of branding with motion thinking. Traditional storytelling and positioning are too static for today’s channel-rich screen-dominated marketing environment. Brands must move, must be brought to life by being steadfastly true to themselves while using motion design to continually build an always intriguing brand journey across channels and across content creators.
Key Takeaways: Gaining Pricing Power in Logistics
- Understand how strong branding can create pricing power in the logistics industry.
- Hear about the impact of successful branding in various industries, from Yeti to the milk industry.
- Gain insights into the role of digital content and screens in engaging customers and branding today.
- Explore the importance of aligning a company’s brand strategy with its ‘true north’ for consistent and effective marketing.
- Learn from the unique approach of Lunar North in bringing motion into brand design. Discover the significance of branding beyond visual identity to differentiate and command higher prices.
Timestamps
(00:00:02) Gaining Pricing Power in Logistics
(00:00:21) Introducing Lunar North
(00:01:27) Branding in Logistics
(00:02:39) The Power of Branding
(00:04:10) Branding in Logistics Innovation
(00:06:29) Branding Beyond Commodities
(00:10:21) Branding in a Commodity World
(00:13:39) Branding Beyond Pricing Power
(00:17:05) Screen Dominance in Content Creation
(00:17:50) Beyond Commodity Pricing
(00:21:27) Branding Beyond Logos
(00:27:37) Defining Your Brand's True North
(00:28:58) Branding Beyond Static Content
(00:31:07) Leveraging Branding in Logistics
(00:35:11) Differentiation in Brand Strategy
(00:38:07) Leveraging Branding in Logistics
(00:41:56) Building a Branded Business
(00:45:06) Aligning Decisions with Brand
(00:46:09) Aligning Brand with True North
(00:48:31) The Power of Branding
(00:52:48) Building Brand for Pricing Power
(00:56:12) Collaboration in Business Partnerships