Growing in a Hyper Competitive Market with Samantha Jones
The Logistics of Logistics Podcast
Release Date: 09/03/2024
The Logistics of Logistics Podcast
and discuss contractor chaos: fixing the last mile's biggest headache. Jon is a Strategy Leader at that specializes in providing leadership development programs, business advisory services, and public speaking engagements. About Jon Doolen is a seasoned business coach with over two decades of expertise in retail logistics, particularly specializing in final mile delivery and third-party logistics for home furnishings and luxury products. Jon's background includes extensive work with major names in the industry, where he's earned a reputation for solving toxic work environments, setting...
info_outlineThe Logistics of Logistics Podcast
, and discuss supply chain shock waves: strategies for survival and success. Mark is the President and CEO of the Council of Supply Chain Management Professionals (CSCMP), a global organization dedicated to advancing the supply chain profession. John is CEO of FreightPath, an innovative talent firm that offers both a comprehensive learning management system and a direct candidate sourcing solution. About John Delgado , CEO of FreightPath, leads the company with extensive expertise in business management, technology, analytics, economics, and recruitment. FreightPath is renowned for its...
info_outlineThe Logistics of Logistics Podcast
and discuss the CPG supply chain. Mike is the Head of Intermodal Solutions at SONAR, the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector. About Mike Baudendistel is the Head of Intermodal Solutions at SONAR, assisting with product design and supporting current and prospective data product customers. In addition, he is the showrunner for The Stockout, video podcast which focuses on CPG and retail logistics. Prior to FreightWaves, Mike covered transportation...
info_outlineThe Logistics of Logistics Podcast
and discuss why brokers are drowning in accounting work: how Denim simplifies it. Sean is VP of Product at , a trusted freight factoring partner on a mission to advance the supply chain by accelerating the movement of money and data. About Sean Smith , VP of Product and Client Services at Denim, has spent 10 years building and scaling products in the financial services and logistics industries. While leading Product at Denim, he has pioneered new capabilities for the factoring space including risk automation and pricing. Sean has also led work on our client dashboard, job...
info_outlineThe Logistics of Logistics Podcast
and discuss The Broker-Carrier Summit: from conflict to collaboration. Dan is the Founder and President of the the , which will be held in Indianapolis, IN, April 28 – May 2, 2025. About Dan Lindsey is the Founder of the Broker-Carrier Summit, a conference and community designed to foster strong partnerships between freight brokers and trucking carriers, moving beyond basic transactional communication. Dan has been in the logistics industry for 23 years. He started on the docks as a preloader for UPS in 2001. Since then, he has worked as a freight broker, operations manager, business...
info_outlineThe Logistics of Logistics Podcast
and discuss CargoRex: building the Google search of logistics. Blythe is the Founder of both Digital Dispatch (logistics marketing services) and most recently CargoRex, a technology platform designed to unify and empower the logistics ecosystem. About Blythe Brumleve Milligan is the Founder of both Digital Dispatch (logistics marketing services) and most recently CargoRex, a tech platform aimed at connecting and empowering the logistics ecosystem. In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work...
info_outlineThe Logistics of Logistics Podcast
and discuss T-Rex Prestige Worldwide: thriving in a down market and having fun. Tyler is CEO of Express Logistics Group, a T-Rex Prestige Worldwide company, based out of Cincinnati and Chicago. About Tyler Hildebrand is CEO of Express Logistics Group, a T-Rex Prestige Worldwide company, based out of Cincinnati and Chicago. Born and raised in southern Ohio, Tyler is the son of a cop and crime reporter who met at the scene of a homicide. After spending years in creative fields as an artist and filmmaker, and in higher education as an instructor and administrator, he found his way to the...
info_outlineThe Logistics of Logistics Podcast
and discuss Farelanes: real time lane pricing for everyone. Neal is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. About Neal Huffman is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. Neal has over 40 years in software development, innovation, and product management rollouts spread across the telecommunications and enterprise software industries. He played a role in the first Fiber to the...
info_outlineThe Logistics of Logistics Podcast
and discuss taking the uncertainty and risk out of freight. Erika is Vice President of Information Security at DAT Freight & Analytics, the largest truckload freight marketplace in North America. About Erika Voss Dr. , with over two decades of experience, has held high-level positions at companies including Capital One, Microsoft, and Amazon Web Services. Currently Vice President of Information Security at DAT Freight & Analytics, she leads the vision, strategy, and execution of advanced security protections. Recognized as a leader in her field, Erika has been honored with the CISO's...
info_outlineThe Logistics of Logistics Podcast
and discuss CloneOps.ai: AI phone operations always turned on. David is the Co-founder and CEO of CloneOps, a technology company that empowers teams by automating repetitive tasks, freeing them to focus on high-impact work and reach their full potential. About David Bell is the Co-founder and CEO of CloneOps, a technology company that empowers teams by automating repetitive tasks, freeing them to focus on high-impact work and reach their full potential. A seasoned leader with over 30 years of experience, David began his career in the transportation industry in 1995, rapidly progressing to...
info_outlineSamantha Jones and Joe Lynch discuss growing in a hyper competitive market. Samantha is the Founder of Samantha Jones Consulting which is focused on helping companies in the logistics industry increase their sustainable revenue by building and implementing customized and enhanced sales and brand strategies.
About Samantha Jones
Samantha Jones has earned her established reputation for professionalism, thought leadership, forward thinking, educational insights, and market insights and resources, over the course of 5+ years of industry contributions. Samantha began her career as an entry level seller and in just 5 years progressed from Account Manager to Director of Enterprise Sales, to VP of Revenue, to Owner of Samantha Jones Consulting. Samantha’s willingness to adopt and try progressive methods of sales outreach, and her constant education of the freight markets, allowed her to find and connect with prospects, build strong client relationships, drive continual YOY revenue growth, and add value to the companies she partnered with. Samantha has continually worked to enhance her strategies for sales and brand growth through years of experience and trial and error.
About Samantha Jones Consulting
Samantha Jones Consulting is focused on helping companies in the logistics industry increase their sustainable revenue by building and implementing customized and enhanced sales and brand strategies. Sales has become an increasingly difficult aspect of B2B business, and traditional marketing is becoming less effective. Samantha Jones Consulting helps companies apply practical, proven, and efficient strategies to increase opportunity pipelines and grow stronger company brands.
Key Takeaways: Growing in a Hyper Competitive Market
- Emphasizing the importance of branding and marketing in the highly competitive logistics industry for sustainable growth.
- Insights on the consolidation of the freight brokerage industry and the role of advanced technologies.
- Entrepreneurial journey from small-town Kansas to logistics, operations, sales, startups, and strategy consulting.
- Building personal brands for salespeople and leaders to create know-like-trust relationships and drive business growth.
- Differentiating through unique solutions and value propositions amidst hyper-competitive markets with shrinking margins.
- Samantha Jones' framework for understanding client nuances to create compelling brand identities and positioning.
- Developing deep expertise, personal branding, and leveraging online presence for inbound leads and relationship-building.
Timestamps
(00:00:02) Samantha Jones Consulting
(00:02:51) Freight Brokers and Technology
(00:07:56) Trimble Insight Conference
(00:09:34) Samantha's Background
(00:16:02) Freight Tech Industry and Marketing
(00:19:12) Building Personal Brands
(00:25:34) Hyper Competitive Market
(00:26:50) Identification and Discovery
(00:31:32) Sustainable Revenue
(00:34:28) Finding Niche and Expertise
(00:40:04) Sales Automation and Systems
(00:46:23) Positioning for Market Dynamics
(00:48:47) Sales Training and Talent
(00:53:25) Constructive Criticism
(00:56:42) 5 Step Framework
(00:58:10) Sustainable Revenue Models
(00:59:07) Meet me for Coffee Podcast
(01:05:26) Upcoming Conferences
Learn More About Growing in a Hyper Competitive Market
Samantha Jones Consulting | Linkedin
Truckload Market Update | Newsletter
Episode Sponsor: Trimble Transportion
Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams | The Logistics of Logistics