The Revenue Engine with Kara Smith Brown
The Logistics of Logistics Podcast
Release Date: 10/15/2024
The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network with Josh Stenitz
The Logistics of Logistics Podcast
In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...
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The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire
The Logistics of Logistics Podcast
In “The Road Ahead: What Trimble Innovations Mean for Transportation”, and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...
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Beyond FBA: Unlocking Amazon's Fulfillment for Retailers with Wainwright Yu
The Logistics of Logistics Podcast
In “Beyond FBA: Unlocking Amazon's Fulfillment for Retailers”, and , the General Manager and Director for Amazon’s externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth. About Wainwright Yu currently serves as General Manager and Director of the Multichannel Commerce and Fulfillment business at Amazon, where he leads the organization's business and go-to-market functions. In this role, he oversees strategic...
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Why It's Time to Expect More from Your EDI Platform with Cleo's Shane Hagen
The Logistics of Logistics Podcast
In “Why It's Time to Expect More from Your EDI Platform”, and , Presales Solutions Architect at Cleo, discuss the necessity of transitioning from traditional EDI to a unified platform for strategic supply chain orchestration and superior visibility. About Shane Hagen is a Presales Solutions Architect at Cleo. He designs integration solutions that seamlessly connect internal applications with external partners, leveraging both API and EDI integration patterns. Cleo’s customers rely on Shane to solve complex supply-chain challenges, trusting him to bridge the gap between business...
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Trimble's Perspective: The Future of Freight is Connected with Rob Painter
The Logistics of Logistics Podcast
In “Trimble's Perspective: The Future of Freight is Connected”, and , Trimble's President and Chief Executive Officer, discuss how Trimble connects the freight ecosystem—people, data, and workflows—to navigate the difficult truckload market and drive customer efficiency using AI and integrated commercial solutions. About Rob Painter became Trimble's president and chief executive officer in January 2020. From 2016 through 2019, he served as the Company's chief financial officer. Joining the Company in 2006, Painter held a variety of leadership positions, including corporate...
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SPS Commerce: Optimize Speed to Revenue with Wes Arentson
The Logistics of Logistics Podcast
In “SPS Commerce: Optimize Speed to Revenue”, and , Senior Sales Manager, Logistics at , discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth. About Wes Aretson is a Sales Manager at SPS Commerce. He leads a logistics sales team focused on providing 3PLs and Carriers with tools to optimize their supply chains, connect with their partners more efficiently and make onboarding new customers easy. Wes has over 15 years of experience in supply chain and technology helping customers solve business problems with software and automation....
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Penske's State of Logistics: Leasing, Tech, and Loss Prevention with Andy Moses
The Logistics of Logistics Podcast
In “Penske's State of Logistics: Leasing, Tech, and Loss Prevention with Andy Moses”, and , Senior Vice President of Solutions and Sales Strategy for , discuss the critical findings from the State of Logistics Report, the strategic advantage of integrating leasing and logistics services, and the operational necessity of combating escalating threats like cargo theft and cyber fraud. About Andy Moses is the senior vice president of solutions and sales strategy for . He leads the organization's engineering solutions team and heads corporate sales strategy, advising Penske's product line...
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Tariffs, Typhoons, & Turmoil: Derisking the Supply Chain with Moody's Andre Quinn Barabanov
The Logistics of Logistics Podcast
In "Tariffs, Typhoons, & Turmoil: Derisking the Supply Chain with Moody's Andrei Quinn-Barabanov ”, and , Moody’s lead Supply Chain expert, discuss the need to leverage predictive data and holistic strategies to mitigate complex, interconnected global risks. About Andrei Quinn-Barabanov is Moody’s lead Supply Chain expert. He works closely with Supply Chain Risk product team to shape the predictive capabilities of Moody’s solution and with its customers to identify, assess, prioritize and mitigate supply chain risks. With more than three decades of experience, Andrei...
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Orchestrating Chaos: Lully's Take on the Top Warehousing Challenges with Mike Myers
The Logistics of Logistics Podcast
In "Orchestrating Chaos: Lully's Take on the Top Warehousing Challenges”, and , the Founder and CEO of Lully.ai discuss how to supercharge existing Warehouse Management Systems with bolt-on algorithms for labor and cost savings. About Mike Myers is the Founder and CEO of Lully.ai, a bolt on technology that allows warehouses to ship more orders on time, with fewer resources, using the equipment, capabilities, and systems you already have. Mike's career has included roles at a large apparel brand, multiple national 3PL leaders, and finally a automation firm focused on...
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Making a Living and a Life on the Road with Dave Nemo
The Logistics of Logistics Podcast
In "Making a Living and a Life on the Road”, and , Host of RadioNemo, discuss the blend of essential industry information, driver wellness, and community building that allows professional truckers to find success and connection over a long career on the road. About Dave Nemo has been the voice of trucking radio for the past 55 years, drawing on his love of music, useless facts, jokes, and history, coupled with the solemn duty to provide reliable weather and road reports with important news and information every driver should have. His career has been through more changes than...
info_outlineKara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage.
About Kara Brown
A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara’s new book "The Revenue Engine" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls.
About LeadCoverage
LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Company specializes in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Their proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and
achieve sustained success. LeadCoverage’s headquarters is located in the beautiful Coda building in Midtown Atlanta, adjacent to the Georgia Tech campus. This particular corridor — "Supply Chain Square” — also includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well as the Georgia Tech Supply Chain & Logistics Institute. For more information about LeadCoverage and its suite of supply chain, manufacturing, andlogistics-focused marketing, public relations, and analyst relations services, please visit LeadCoverage’s website.
The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown
Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine:
- Share Good News: Build relationships and keep conversations alive with compelling stories and data insights.
- Track Interest: Identify opportunities and guide prospects through your pipeline effectively.
- Follow Up Consistently: Convert leads into loyal customers with proactive engagement.
Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions.
Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward!
Kara has written a book titled "The Revenue Engine: Fueling a B2B High Octane Pipeline."
Pre-order Kara's book on Amazon here: https://a.co/d/geq5TDn
To receive a free book, fill out this form and Kara will send you one in the mail: The Revenue Engine | Kara Smith Brown
Key Takeaways: The Revenue Engine
- Kara Smith Brown and Joe Lynch discuss Kara's new book "The Revenue Engine: Fueling a B2B High Octane Pipeline" and some of the strategies outlined in the book including:
- Ideal customer profile
- Executive thought leadership
- Intent data tools
- Sales partnerships
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- LeadCoverage is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive:
- Marketing Automation
- Streamlined Processes: Automate repetitive tasks to save time and reduce errors.
- Targeted Campaigns: Reach your ideal audience with personalized messages.
- Data-Driven Insights: Gain valuable insights into your marketing efforts.
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- Revenue Operations
- Aligned Teams: Create a cohesive approach across sales, marketing, and customer service.
- Optimized Processes: Streamline your revenue generation process for maximum efficiency.
- Data-Driven Decision Making: Make informed decisions based on real-time data.
- Public Relations
- Measurable ROI: Track the tangible results of your PR efforts.
- Thought Leadership: Establish your brand as an industry expert.
- Media Relations: Secure high-quality media placements to increase visibility.
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- Paid Media Ads
- Targeted Reach: Connect with your ideal customers on the platforms they use.
- Measurable Results: Track the performance of your campaigns and optimize for better outcomes.
- Brand Awareness: Increase your brand's visibility and reach a wider audience.
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Timestamps
(00:00:02) The Revenue Engine
(00:00:21) Introducing Kara Smith Brown
(00:01:32) Ideal Customer Profile
(00:02:18) Account-Based Marketing and Intent Data
(00:05:50) Go-to-Market vs Marketing
(00:10:49) The Revenue Engine Book
(00:12:44) Kara Wagner's Background
(00:16:28) Global Clients and ODW Logistics
(00:19:21) Thought Leadership Strategy
(00:25:43) HubSpot Diamond Shop
(00:27:31) Writing "The Revenue Engine" Book
(00:32:41) Book Release Date and Data-Driven Go-to-Market
(00:36:47) Intent Data Tools
(00:42:07) Partnership Strategy
(00:45:38) Ideal Customer Profile Focus
(00:48:46) Three Go-to-Market Strategies Recap
(00:49:50) Measuring Success with Volume, Velocity, and Value
(00:53:25) Intent Data in Supply Chain
(00:59:00) Podcast Outro
Learn More About The Revenue Engine
Lead Gen for Logistics with Kara Brown | The Logistics of Logistics
LeadCoverage Ranks on Inc. 5000 List for Third Consecutive
The Logistics of Logistics Podcast