The Revenue Engine with Kara Smith Brown
The Logistics of Logistics Podcast
Release Date: 10/15/2024
Home Delivery World: The Future of Fulfillment with John Beasley
The Logistics of Logistics Podcast
In “Home Delivery World: The Future of Fulfillment”, and , General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. About John Beasley , General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships...
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REPOST: Beyond TMS: McLeod's Open Ecosystem and Automation with Doug Schrier
The Logistics of Logistics Podcast
In "Beyond TMS: McLeod's Open Ecosystem and Automation”, and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...
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Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech with Jim Waters
The Logistics of Logistics Podcast
In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...
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REPOST: Beyond the Rate: Why Accuracy, Transparency, and Context Matter with Dawn Favier
The Logistics of Logistics Podcast
In “Beyond the Rate: Why Accuracy, Transparency and Context Matter”, and , President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive...
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Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser
The Logistics of Logistics Podcast
In “Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser”, and , Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with...
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The Optym Advantage: Smarter Routing, Planning, and Decision Making with Shaman Ahuja
The Logistics of Logistics Podcast
In “The Optym Advantage: Smarter Routing, Planning, and Decision Making”, and , Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. About Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks,...
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Smart Routes, Safer Stops: How Mapping Techis Transforming Trucking with Rishi Mehra
The Logistics of Logistics Podcast
In “Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking”, and , VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. Rishi Mehra As VP, Product and Engineering, is primarily responsible for overseeing the company’s technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble...
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Fleet Profitability Unleashed: The Optimal Dynamics Advantage with Zach Schuhart
The Logistics of Logistics Podcast
In “Fleet Profitability Unleashed: The Optimal Dynamics Advantage”, and , Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of...
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The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network with Josh Stenitz
The Logistics of Logistics Podcast
In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...
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The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire
The Logistics of Logistics Podcast
In “The Road Ahead: What Trimble Innovations Mean for Transportation”, and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...
info_outlineKara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage.
About Kara Brown
A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara’s new book "The Revenue Engine" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls.
About LeadCoverage
LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Company specializes in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Their proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and
achieve sustained success. LeadCoverage’s headquarters is located in the beautiful Coda building in Midtown Atlanta, adjacent to the Georgia Tech campus. This particular corridor — "Supply Chain Square” — also includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well as the Georgia Tech Supply Chain & Logistics Institute. For more information about LeadCoverage and its suite of supply chain, manufacturing, andlogistics-focused marketing, public relations, and analyst relations services, please visit LeadCoverage’s website.
The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown
Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine:
- Share Good News: Build relationships and keep conversations alive with compelling stories and data insights.
- Track Interest: Identify opportunities and guide prospects through your pipeline effectively.
- Follow Up Consistently: Convert leads into loyal customers with proactive engagement.
Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions.
Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward!
Kara has written a book titled "The Revenue Engine: Fueling a B2B High Octane Pipeline."
Pre-order Kara's book on Amazon here: https://a.co/d/geq5TDn
To receive a free book, fill out this form and Kara will send you one in the mail: The Revenue Engine | Kara Smith Brown
Key Takeaways: The Revenue Engine
- Kara Smith Brown and Joe Lynch discuss Kara's new book "The Revenue Engine: Fueling a B2B High Octane Pipeline" and some of the strategies outlined in the book including:
- Ideal customer profile
- Executive thought leadership
- Intent data tools
- Sales partnerships
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- LeadCoverage is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive:
- Marketing Automation
- Streamlined Processes: Automate repetitive tasks to save time and reduce errors.
- Targeted Campaigns: Reach your ideal audience with personalized messages.
- Data-Driven Insights: Gain valuable insights into your marketing efforts.
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- Revenue Operations
- Aligned Teams: Create a cohesive approach across sales, marketing, and customer service.
- Optimized Processes: Streamline your revenue generation process for maximum efficiency.
- Data-Driven Decision Making: Make informed decisions based on real-time data.
- Public Relations
- Measurable ROI: Track the tangible results of your PR efforts.
- Thought Leadership: Establish your brand as an industry expert.
- Media Relations: Secure high-quality media placements to increase visibility.
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- Paid Media Ads
- Targeted Reach: Connect with your ideal customers on the platforms they use.
- Measurable Results: Track the performance of your campaigns and optimize for better outcomes.
- Brand Awareness: Increase your brand's visibility and reach a wider audience.
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Timestamps
(00:00:02) The Revenue Engine
(00:00:21) Introducing Kara Smith Brown
(00:01:32) Ideal Customer Profile
(00:02:18) Account-Based Marketing and Intent Data
(00:05:50) Go-to-Market vs Marketing
(00:10:49) The Revenue Engine Book
(00:12:44) Kara Wagner's Background
(00:16:28) Global Clients and ODW Logistics
(00:19:21) Thought Leadership Strategy
(00:25:43) HubSpot Diamond Shop
(00:27:31) Writing "The Revenue Engine" Book
(00:32:41) Book Release Date and Data-Driven Go-to-Market
(00:36:47) Intent Data Tools
(00:42:07) Partnership Strategy
(00:45:38) Ideal Customer Profile Focus
(00:48:46) Three Go-to-Market Strategies Recap
(00:49:50) Measuring Success with Volume, Velocity, and Value
(00:53:25) Intent Data in Supply Chain
(00:59:00) Podcast Outro
Learn More About The Revenue Engine
Lead Gen for Logistics with Kara Brown | The Logistics of Logistics
LeadCoverage Ranks on Inc. 5000 List for Third Consecutive
The Logistics of Logistics Podcast