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The Revenue Engine with Kara Smith Brown

The Logistics of Logistics Podcast

Release Date: 10/15/2024

Solving the Freight Broker's Biggest Problem with Brad Hollister show art Solving the Freight Broker's Biggest Problem with Brad Hollister

The Logistics of Logistics Podcast

and discuss solving the freight broker’s biggest problem. Brad is the Head of Growth of , a tech firm that streamlines accounts receivable using artificial intelligence. About Brad Hollister  is an investor, entrepreneur, freight-tech advisor, and Head of Growth at Upwell, a tech firm that streamlines accounts receivable using artificial intelligence. Brad is Co-founder and former Chief Executive Officer of . Under Brad's leadership, SwanLeap delivered an unprecedented 75,660.8 percent growth in revenue in a three-year period, catapulting the software company to the...

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and discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at , Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti , a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese...

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Thriving in a Down Trucking Market with Cyndi Meurrens show art Thriving in a Down Trucking Market with Cyndi Meurrens

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and discuss thriving in a down trucking market. Cyndi is Project Solutions Manager at , a contract carrier trucking company that specializes in bulk hopper and van transportation of dry goods, bulk ingredients, and hazardous materials. About Cyndi Meurrens is the Project Solutions Manager at H&M Trucking, a leading contract carrier based in Omaha, NE, specializing in bulk hopper and van transportation, including hazardous materials. With 17 years of transportation expertise, Cyndi brings a comprehensive skill set to H&M Trucking. Her experience spans account management, dispatch,...

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Empowering Logistics Leadership with Dusty Holcomb show art Empowering Logistics Leadership with Dusty Holcomb

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and discuss empowering logistics leadership. Dusty is the Founder and CEO of an executive coaching and leadership consulting firm that empowers leaders to reach their highest potential through principles-centered leadership. About Dusty Holcomb is the CEO and Founder at Arcqus Group, empowering leaders through principles-centered leadership. They offer CEO mentoring, executive coaching, strategy planning, and team building. Dusty holds degrees from Columbus State, Auburn, and Northwestern. He serves on various boards, including HeroWearExo and BESCO Inc. Actively involved in the National...

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and discuss beyond intermodal visibility. Jon serves as Senior Sales Manager at , a complete asset tracking solution that provides reliable trailer, chassis, container, railcar and ISO Tank status. About Jon Housknecht , Senior Sales Manager for BlackBerry Radar, currently partners with Domestic and Global Intermodal companies to represent BlackBerry Radar products and services to help provide greater visibility to their non-powered assets.  With over 24 years of  Sales/Sales Leadership experience in Logistics, Transportation, Compliance and Technology, Jon has worked with various...

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A Trillion Dollars in Freight Transactions with The Ken Adamo show art A Trillion Dollars in Freight Transactions with The Ken Adamo

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and discuss a trillion dollars in freight transactions. Ken is the Chief of Analytics at . DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. About Ken Adamo serves as the Chief of Analytics at DAT Freight & Analytics. He is responsible for driving strategy, customer engagement, and industry analysis. He leads a team of market experts who study every facet of the logistics industry to bring...

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 and  discuss the Gnosis Freight Container Lifecycle Management® Platform and how Gnosis streamlines international logistics. Jake is the Chief Technical Officer at , the freight-tech company that pioneered the world's first Container Lifecycle Management® Platform, which is a supply chain platform focused on the full lifecycle of shipping containers. Summary: Container Lifecycle Management: Gnosis Freight Streamlines International Logistics In this podcast, we explore the world of international shipping and how technology is transforming the industry. We begin by...

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A Trillion Dollars in Freight Transactions with Ken Adamo show art A Trillion Dollars in Freight Transactions with Ken Adamo

The Logistics of Logistics Podcast

and discuss a trillion dollars in freight transactions. Ken is the Chief of Analytics at . DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. About Ken Adamo serves as the Chief of Analytics at DAT Freight & Analytics. He is responsible for driving strategy, customer engagement, and industry analysis. He leads a team of market experts who study every facet of the logistics industry to bring...

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Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage.

About Kara Brown

A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara’s new book "The Revenue Engine" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls.

About LeadCoverage

LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Company specializes in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Their proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and
achieve sustained success.
LeadCoverage’s headquarters is located in the beautiful Coda building in Midtown Atlanta, adjacent to the Georgia Tech campus. This particular corridor "Supply Chain Square” also includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well as the Georgia Tech Supply Chain & Logistics Institute. For more information about LeadCoverage and its suite of supply chain, manufacturing, andlogistics-focused marketing, public relations, and analyst  relations services, please visit LeadCoverage’s website.

The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine:

  • Share Good News: Build relationships and keep conversations alive with compelling stories and data insights.
  • Track Interest: Identify opportunities and guide prospects through your pipeline effectively.
  • Follow Up Consistently: Convert leads into loyal customers with proactive engagement.

Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions.

Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward!

Kara has written a book titled "The Revenue Engine: Fueling a B2B High Octane Pipeline."

Pre-order Kara's book on Amazon here: https://a.co/d/geq5TDn

To receive a free book, fill out this form and Kara will send you one in the mail: The Revenue Engine | Kara Smith Brown

Key Takeaways: The Revenue Engine

  • Kara Smith Brown and Joe Lynch discuss Kara's new book "The Revenue Engine: Fueling a B2B High Octane Pipeline" and some of the strategies outlined in the book including:
    • Ideal customer profile
    • Executive thought leadership
    • Intent data tools
    • Sales partnerships
  • LeadCoverage is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive:
  • Marketing Automation
    • Streamlined Processes: Automate repetitive tasks to save time and reduce errors.
    • Targeted Campaigns: Reach your ideal audience with personalized messages.
    • Data-Driven Insights: Gain valuable insights into your marketing efforts.
  • Revenue Operations
    • Aligned Teams: Create a cohesive approach across sales, marketing, and customer service.
    • Optimized Processes: Streamline your revenue generation process for maximum efficiency.
    • Data-Driven Decision Making: Make informed decisions based on real-time data.
  • Public Relations
    • Measurable ROI: Track the tangible results of your PR efforts.
    • Thought Leadership: Establish your brand as an industry expert.
    • Media Relations: Secure high-quality media placements to increase visibility.
  • Paid Media Ads
    • Targeted Reach: Connect with your ideal customers on the platforms they use.
    • Measurable Results: Track the performance of your campaigns and optimize for better outcomes.
    • Brand Awareness: Increase your brand's visibility and reach a wider audience.

Timestamps

(00:00:02) The Revenue Engine

(00:00:21) Introducing Kara Smith Brown

(00:01:32) Ideal Customer Profile

(00:02:18) Account-Based Marketing and Intent Data

(00:05:50) Go-to-Market vs Marketing

(00:10:49) The Revenue Engine Book

(00:12:44) Kara Wagner's Background

(00:16:28) Global Clients and ODW Logistics

(00:19:21) Thought Leadership Strategy

(00:25:43) HubSpot Diamond Shop

(00:27:31) Writing "The Revenue Engine" Book

(00:32:41) Book Release Date and Data-Driven Go-to-Market

(00:36:47) Intent Data Tools

(00:42:07) Partnership Strategy

(00:45:38) Ideal Customer Profile Focus

(00:48:46) Three Go-to-Market Strategies Recap

(00:49:50) Measuring Success with Volume, Velocity, and Value

(00:53:25) Intent Data in Supply Chain

(00:59:00) Podcast Outro

Learn More About The Revenue Engine

Kara Brown | LinkedIn

LeadCoverage | LinkedIn

LeadCoverage

Lead Gen for Logistics with Kara Brown | The Logistics of Logistics

The Logistics of Logistics Podcast