REPOST: Greenscreens: Benchmarking for Shipper Success with Matt Harding
The Logistics of Logistics Podcast
Release Date: 02/12/2025
The Logistics of Logistics Podcast
and discuss the people-first approach to the future of logistics. Michael is a Partner at Hyde Park Angels (HPA), a leading early-stage investor based in Chicago. About Michael Sachaj is a Partner at HPA and manages and supports HPA’s investment opportunities through their lifecycle. Michael has led investment in a number of HPA’s top performing investments including ShipBob, FourKites, Paccurate, and Digit. Prior to joining HPA in 2013, Michael attended Northwestern University and worked at strategy consulting firm Booz Allen Hamilton supporting various government clients in the...
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and discuss tech-driven drayage: a PortPro perspective. Corey is the Chief Growth Officer and his team lead enterprise initiatives at PortPro, an innovative technology company that keeps the drayage industry moving efficiently with its operating platform built for drayage trucking companies, brokerages, and those that do both. About Corey Abbott , Chief Growth Officer and his team lead enterprise initiatives at PortPro, focusing on developing comprehensive products designed to enhance the customer experience, guided by their needs and feedback. Corey spent over a decade at STG Logistics, the...
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and discuss how carrier sales teams are being run the wrong way. Brent is the Co-founder of NextBoard, a carrier sales platform purpose-built for freight brokerages. About Brent Evens is the Co-founder of NextBoard, a freight tech startup helping brokers streamline carrier sales and build stronger, more efficient networks. He brings a diverse background in logistics, SaaS, and product strategy—including time at Delta Air Lines, where he worked on digital product initiatives that improved customer experience and operational performance. Before launching NextBoard, Brent also held...
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and discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. About Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive,...
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and discuss the strategic COO: navigating disruption and driving change. Suketu is a partner and global chair for the Strategic Operations Practice at Kearney, a leading management consulting firm. About Suketu Ghandi is a partner and global chair for the Strategic Operations Practice at Kearney, a leading management consulting firm. Based in Chicago, his expertise covers a wide range of operations topics, with an emphasis on end-to-end supply chains and their redesign for four critical purposes, growth, cost, resilience, and sustainability. Noting that the key to maximizing their...
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and discuss unpacking cargo theft: trends and solutions. Danielle serves as Account Executive at Descartes MyCarrierPortal, the leading solution for carrier identity, onboarding, and monitoring in transportation. About Danielle Spinelli is an Account Executive at Descartes MyCarrierPortal. With a decade of experience in the logistics and transportation industry, Danielle brings a wealth of knowledge and expertise in carrier sales and vetting. Having worked as a Carrier Sales Broker for 8 years, Danielle honed a deep understanding of the supply chain and transportation landscape, building...
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and discuss booking more loads using AI. Anthony is the CEO and co-founder of , the leading truckload capacity management platform for freight brokers. About Anthony Sutardja As CEO & co-founder of Parade, leads product vision and strategy to enable logistics service providers to work smarter and faster with modern tools. His background in artificial intelligence, big data processing, and freight brokerage enables companies partnering with Parade to accelerate digital transformation by innovating with the status quo. Prior to , Anthony worked on a small team at Uber...
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and discuss beyond the rails and roads: the state of intermodal. Anne is the President & CEO at the Intermodal Association of North America (IANA), North America's leading industry trade association representing the combined interests of the intermodal freight industry. About Anne Reinke became the Intermodal Association of North America’s third President & CEO in December of 2024. Immediately preceding her appointment at IANA, Anne was President & CEO of the Transportation Intermediaries Association for four years. Anne has a long career in transportation policy,...
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and discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business. About Tom Augenthaler is the Founder and CEO of . On the website, shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant...
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and discuss the right tech stack for brokers. Dave is the Director of Product Management at Revenova, the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers. About Dave Romanchuk is the Director of Product Management at Revenova. Since joining the TMS provider in 2017, Dave has helped the company grow from fewer than 10 employees to more than 60. With Dave's vision and leadership, Revenova TMS has built out multiple modules for freight brokers and carriers, most recently the completely renovated Fleet...
info_outlineSummary: Greenscreens: Benchmarking for Shipper Success
Discover how technology is revolutionizing the shipping industry in this insightful podcast. Joe Lynch chats with Matt Harding, CTO of Greenscreens.ai, about harnessing the power of dynamic pricing, and data analytics to optimize shipping efficiency. Learn how seasoned shipping managers can leverage benchmark data to make informed decisions, while understanding the risks of underpaying for shipping. Delve into the future of logistics, where AI and accurate data are crucial for navigating market fluctuations. This episode explores the challenges and opportunities shaping the industry, offering valuable insights for anyone interested in the future of shipping.
#Greenscreens.ai
#DynamicPricingDisruption
#LogisticsInnovation
About Matt Harding
With over 20 years in supply chain and transportation, Matthew has held key leadership roles across consulting, technology, data analytics, and third-party logistics (3PL). Before joining Greenscreens.ai, he was Senior Vice President of Data Science at Transplace/Uber Freight, overseeing data architecture, supply chain analytics, and logistics engineering. He has also developed trucking market intelligence consortiums and transportation products for shippers and 3PLs. Matthew holds a Bachelor of Industrial Engineering with Honors from Georgia Tech and a Master of Engineering in Logistics from MIT.
About Greenscreens.ai
Greenscreens.ai is transforming how the freight industry buys and sells freight through a collaborative and dynamic approach driven by clean data and innovative technology. Leveraging sophisticated machine learning algorithms, we provide market intelligence via an intuitive and integrated platform, empowering users to quickly adjust their freight strategies based on powerful real-time data insights. With two distinct products—one serving shippers and one serving brokers—customers buy and sell with confidence, unveil markets, and build resilience.
Key Takeaways: Greenscreens: Benchmarking for Shipper Success
- Role of dynamic rate intelligence and machine learning in increasing broker productivity.
- How technology assists in decision-making and maintains efficiency amidst market changes.
- The impact of machine learning on shippers’ pricing strategies and operational streamlining through APIs.
- Experienced shipping managers’ faster reaction to benchmark data for carrier negotiations.
- The role of market intelligence tools in promoting transparency and preventing deceit in shipper-carrier relationships.
- Future trends in transportation highlighting the growing significance of analytics and intelligent data use.
- Shippers who use Greenscreens gain the following benefits:
- User-friendly Solutions: They prioritize intuitive tools that simplify complex logistics processes.
- Data-Driven Insights: Cutting-edge technology delivers accurate rate predictions and decision support for a competitive edge.
- Collaborative Partnerships: Greenscreens.ai values partnerships, sharing industry expertise to achieve mutual success with clients.
- Seamless Integrations: Their solutions integrate seamlessly with existing systems, minimizing disruption and streamlining operations.
- Customer-Centric Approach: They prioritize customer needs, offering an advisory approach with a focus on each company's specific goals.
Timestamps
(00:00:02) Benchmarking Shipper Success
(00:00:18) Introducing Greenscreens CTO
(00:01:28) Understanding Dynamic Pricing
(00:06:43) Navigating Shippers' Market Challenges
(00:13:19) Path to Freight Tech Leadership
(00:16:17) Advancing Shippers with Greenscreens
(00:22:53) Experience Shapes Logistic Decisions
(00:23:56) Navigating Shipping Rates
(00:32:20) Decoding Transport Cost Drivers
(00:38:24) Risks in Underpaying for Freight
(00:39:32) The Future of Transportation Tech
(00:47:11) Benchmarking in Freight Brokerage
(00:49:07) Innovating in Tough Tech Terrain
(00:52:11) The Pitfalls of AI Data Input
(00:54:33) Engaging Logistics Leaders
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