From $70 to $450/session: After the Premium Fee Journey with Susannah.
Release Date: 02/03/2025
From $130 to $385 Cash Pay: How Olethea Turned Her Business into Her Rich Auntie.
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re back with powerhouse Canadian therapist and coach Olethea Pimenta, who went from undercharging at $130 to confidently billing $385 per session—up to three times a week, all cash-pay. She’s living proof that your business can love you back. Olethea breaks down the mindset, money work, and structural shifts it took to prioritize her own joy, rest, and parenting while delivering premium, transformational therapy in a socialized...
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Been Out of the Game? Why That Doesn’t Disqualify You From Charging Premium Fees
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 You've been out of the therapy world for a while. Maybe you stepped back to raise kids. Maybe you worked in an agency. Maybe life just… happened. And now you’re back—but you’re terrified to charge what you actually need. This episode is for the therapist asking: “Who am I to charge $200 or $300 when I’ve been out of practice for years?” Tiffany tackles a powerful listener question and busts the myth that experience is what makes you worth premium fees. Spoiler:...
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Charging Premium Fees When You’ve Survived the Unthinkable: Jessica Malmberg’s $220 Leap.
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Jessica Malmberg, a Santa Rosa-based therapist specializing in grief and trauma work for sensitive and neurodivergent individuals and families. Jessica’s story is one of fierce vulnerability, survival, and reclamation. After losing her first child and surviving cancer that nearly bankrupted her family, Jessica still found herself undercharging, overdelivering, and working late nights that stole time from her kids. She joined...
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This Is What’s Killing Your Practice Income in 2025
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 You’ve got a full caseload. You’re marketing harder than ever. You’re at the networking events, doing the coffee dates, dropping off business cards at every damn yoga studio and café in your zip code. And yet... your bank account doesn’t reflect the energy you’re pouring out. In this urgent episode of The Money Sessions, Tiffany reveals the brutal truth no one else will tell you: Chasing more clients is the biggest mistake therapists are making in 2025. And...
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From $55 Shame to $225 Sovereignty: Julianna on Leaving Martyrdom Behind.
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Julianna Vermeys, a Portland-based somatic therapist and LIMB grad who took a long, brave road from burnout and martyrdom to freedom and clarity in her practice. Julianna opens up about the chaos of running a full-time private practice, teaching, supervising, parenting two kids, and secretly sliding her fees all the way down to $50/session—all while living in a body that never got to rest. If you’ve ever felt like your...
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If You Only Listen to One Episode, Listen to This One
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 This one’s not just a podcast episode. It’s a line in the sand. If you’ve ever felt paralyzed by doubt, overwhelmed by invisible blocks, or stuck in a private practice that just… doesn’t work—you need to hear this. In this deeply honest, emotionally charged episode, Tiffany names the quiet war happening inside so many therapists. The war between yearning and defeat. Between hope and the internalized voice that says: “Not for someone like me.” Tiffany peels...
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Building a Business That Works For YOU with Dr. Shauna Pollard.
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode of The Money Sessions, LIMB grad Dr. Shauna Pollard shares her transformative journey from burnout and back pain in a high-earning group practice to creating a sustainable, creative, and values-aligned solo practice. A psychologist with ADHD, Dr. Shauna candidly discusses the toll that overwork took on her health and energy, and how moving across the country, leaving insurance behind, and setting premium fees allowed her to build a life and...
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“It’s Possible… Just Not for Me”: Breaking the Generational Spell That Keeps Therapists Playing Small.
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this soul-stirring solo episode, Tiffany calls out the secret belief so many therapists carry: “I know a premium fee practice is possible… but not for me.” Maybe you’ve listened to every episode. You follow all the stories. You want to believe it’s possible. But some part of you still whispers: Not for me. This episode isn’t a pep talk. It’s a reckoning. Tiffany names the generational trauma, the systemic injustice, and the...
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Is a Premium Fee Private Practice Still Possible in 2025? A Conversation with Jenn.
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this eye-opening episode of The Money Sessions, Tiffany sits down with longtime colleague and LIMB Academy alum Jenn Fredette to talk about what it really takes to build a thriving premium fee private practice in 2025. From burnout to Big Macs, from Facebook ads to archetypal marketing, this conversation really cuts through the fear and noise therapists are feeling right now. Jenn shares powerful insights into how the marketing landscape has...
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“I Don’t Want to Only Work With Rich People”—Let’s Talk About It.
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode of The Money Sessions, Tiffany tackles a phrase she’s heard time and time again: “I don’t want to only work with rich people.” If you’ve ever felt conflicted about charging premium fees while staying true to your values, this conversation is for you. Tiffany dismantles the myth that high-fee therapy is only for the elite—and shows how therapists can build sustainable businesses that allow them to give back without...
info_outlineReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free
In this episode, we’re speaking with Susannah Horwitz, a Licensed Professional Counselor and LIMB Grad based in Golden, Colorado.
Susannah is a proud mom, wife, and entrepreneur. During her first episode on The Money Sessions in 2021, she shared her journey with raising her fees and becoming the primary breadwinner.
Now, Susannah is coming back to reveal what it’s really been like in the years since she first embarked on her premium fee journey.
You don’t want to miss this.
In this episode, Susannah shares:
What it really means to do premium fee work (Hint: it’s not about the number);
How getting in touch with what she really needed from her private practice and setting premium fees forced her to set boundaries in many other areas of her life;
The ups and downs that come after the premium fee raise;
How therapists use low fees and overworking as a way to avoid looking at their lack of boundaries in other areas of their lives;
The three types of currency to consider when designing a private practice that works for you.
Resources mentioned:
Susannah’s Website → She does 1:1 consulting with therapists!
More about Susannah:
Susannah Horwitz, LPC, LMHC, is a trauma-informed, nature-based expressive arts therapist and licensed professional counselor, serving clients located in Colorado, Massachusetts and Florida. She received her Masters degree in Intermodal Expressive Arts Therapies from Lesley University in 2003. She was an expressive arts therapist and director of the Project Launch college and career access program at RAW Art Works from 2004-2013. She has been a private practice owner since 2010. Susannah is a Certified EMDR therapist and also trained with both Skylight Psychedelics and Integrative Psychiatry Institute to become a Certified Ketamine-Assisted Therapy provider and Certified Psychedelic-Assisted Therapist.
In her private practice, she loves to bring therapy clients "off the couch" and into the outdoors for Nature & Arts based EMDR intensives to help clients connect with the multifaceted powers of imagination, sense of humor, playfulness, and creativity to heal trauma and thrive. She specializes in working with caregivers such as medical professionals, wellness professionals, and parents who have experienced medical or relationship trauma, as well as those who identify as neurodivergent. In addition to her practice as a therapist, she is the founder of the Well-Connected Therapist coaching program, which she created to support introverted and neurodivergent private practice therapists to build community through embodied, authentic connection.