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Is Hiring a Publicist or PR Agency Worth the Investment?

The Virtual Publicist Podcast

Release Date: 09/07/2022

It's More Than a Media Interview show art It's More Than a Media Interview

The Virtual Publicist Podcast

On episode 14, Candice Nicole discussed how “It’s More Than a Media Interview” and folks, don’t let anyone ever tell you differently! When you first hear that term we are sure your eyebrows rise as you may be saying “Then why am I investing or wanting PR?” We get it and that is the very reason why this show was created. In this episode, Candice provides you 5 reasons PLUS a bonus on why it’s more than an interview and encourages you to think about PR with a new mindset. Yes, being featured in the news is great, but do you understand the strategy? This episode is for you! Please...

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New Tool on the Scene: OnePitch show art New Tool on the Scene: OnePitch

The Virtual Publicist Podcast

On episode 13, Candice Nicole speaks with the C0-Founder/COO of OnePitch, Jered Martin, and  OnePitch Marketing Manager Kendall Aldridge! The mission of OnePitch is to change the way journalists and publicists connect meaningfully and relevantly with one another! Ultimately, they want to be able to assist journalists with the right media pitches! For those that are in the space of PR or even learning this space because you may need to learn some DIY ways as you’re building your PR budget, it can get very tedious reaching out to journalists, let alone trying to make sure your pitch is...

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The Challenges of Building a Boutique PR Agency show art The Challenges of Building a Boutique PR Agency

The Virtual Publicist Podcast

On episode 12, Candice Nicole speaks with Regan Farley, Co-CEO of Intel Media Group. They are discussing the challenges of building a boutique PR agency! Yes, there are some beautiful moments when you find yourself building out a dream, but there are also incredible challenges when building and then having the nerve to try and sustain the growth!? This conversation is REAL  and we hope you enjoy our transparency. As we discuss the challenges, we also provide solutions and share some insight/advice to those who are interested in building an agency or even freelancing with one. Please make...

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A Conversation with Black PR Wire CEO show art A Conversation with Black PR Wire CEO

The Virtual Publicist Podcast

On this episode, Candice Nicole speaks with Bernadette Morris, CEO of Sonshine Communications + Black PR Wire. They discuss the importance of Black Media, the purpose of Black PR Wire, Bernadette’s 30 year career in PR/Comms, being able to thrive as a small business + much more! Please make sure to follow @thevirtualpublicist IG page, as well as the host, Candice Nicole via @theecandicenicole, and maybe check out the CNPR page @candicenicolepr as well. To stay connected with Bernadette, please follow @sonshinepr and @blackprwire!  This episode was edited by @vaderthevlln and the...

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Introducing, PROCON! show art Introducing, PROCON!

The Virtual Publicist Podcast

On this episode, Candice Nicole speaks with Keisha Brewer, CEO & Lead Strategist of The PR Alliance and also the Founder of PROCON! They discuss why this conference was created, the mission, the speakers, and who needs to be there. In addition, the two actually drop some great PR gems along the way as well! Please make sure to follow @thevirtualpublicist IG page, as well as the host, Candice Nicole via @theecandicenicole, and maybe check out the CNPR page @candicenicolepr as well. This episode was edited by @vaderthevlln and original music by @anikanandvadermusic. To stay connected with The...

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PR Tips That Make You Go “Ahhhh” show art PR Tips That Make You Go “Ahhhh”

The Virtual Publicist Podcast

On this episode, Candice Nicole will share her 5 PR Tips and these are tips that will make you go “ahhhhh”- well, she sure hopes it does!  As you will notice, Candice likes to give a certain amount of information as she never wants to overwhelm you as there is A LOT that can be covered when speaking about PR. However, these will be practical, great starting points for you to know, and also just keep in mind on your journey to learning more about PR or even how to handle your own! Please make sure to follow @thevirtualpublicist IG page, as well as the host, Candice Nicole via...

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7 Favorite PR Tools & Resources show art 7 Favorite PR Tools & Resources

The Virtual Publicist Podcast

In episode 8, Candice shares her 7 favorite PR tools & resources! As you know, there could be more to share but she wanted to share her top with you! All of the tools and resources shared are ones that Candice personally uses as well and she is definitely not in the business of steering you wrong :) No worries if you’re in PR,  a small biz owner, or even an entrepreneur, she breaks down the difference and how they can all be used to your benefit. We hope you enjoy! Please make sure to follow @thevirtualpublicist IG page, as well as the host, Candice Nicole via @theecandicenicole, and...

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Is Hiring a Publicist or PR Agency Worth the Investment? show art Is Hiring a Publicist or PR Agency Worth the Investment?

The Virtual Publicist Podcast

On this episode, we are going to discuss Hiring a Publicist or PR Agency and is it worth the Investment. Our host was recently tagged in a video of a man questioning and as she watched the video she become very concerned by the comments as she takes what she does very seriously.  With her 15 years in PR, Candice knows from experience that it IS worth the investment! However, you have to be ready to make the investment and moreover, know WHY you’re making that investment into yourself or your business. We are going to dive into the 5 reasons why investing in PR is worth it and after this...

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How To Become An Ideal PR Client show art How To Become An Ideal PR Client

The Virtual Publicist Podcast

In this kickoff of Season 2, Candice Nicole will share 7 ways to become an ideal PR client + some examples of real life experiences with current & former clients as well. If you’re looking to hire a Publicist or PR Agency, this episode is for you! Know anyone looking to hire? Please share with them so they are ready to go when it’s time to sign the dotted line.  

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Buzzin' Over Digital Coins show art Buzzin' Over Digital Coins

The Virtual Publicist Podcast

The fifth episode of The Virtual Publicist Podcast is titled “Buzzin’ Over Digital Coins” and features Natasha “Tottie” Weston” who is a Content Creator & Lifestyle Maven! Natasha will answer the questions of why digital products, how to create and sell, how to stay consistent & more! As always with our episodes, we are provide FREE resources to use as we want all of you to know you can make it happen! Digital is here to stay!

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More Episodes

On this episode, we are going to discuss Hiring a Publicist or PR Agency and is it worth the Investment. Our host was recently tagged in a video of a man questioning and as she watched the video she become very concerned by the comments as she takes what she does very seriously. 

With her 15 years in PR, Candice knows from experience that it IS worth the investment! However, you have to be ready to make the investment and moreover, know WHY you’re making that investment into yourself or your business. We are going to dive into the 5 reasons why investing in PR is worth it and after this episode, you will feel more confident in making your decision.

Please make sure to follow @thevirtualpublicist IG page, as well as the host, Candice Nicole via @theecandicenicole, and maybe check out the CNPR page @candicenicolepr as well.

This episode was edited by @vaderthevlln and original music by @anikanandvadermusic.

To stay connected with The Virtual Publicist Podcast on Social Media, follow @TheVirtualPublicist and if you want to drop us a note via email, reach out via [email protected]