PR Isn’t Just Press—Let’s Talk Visibility
The Virtual Publicist Podcast
On Episode 16 of The Virtual Publicist Podcast, Candice Nicole is back with a message that every business owner needs to hear—PR isn’t just about press. It’s about visibility. In this powerful follow-up to the relaunch episode, Candice breaks down what PR really is, why the old way of thinking about it is outdated, and how visibility plays a much bigger role in your success than you may realize. She shares the signs your brand may not be visible, what most people are doing wrong when it comes to pitching, and the small shifts you can start making today to change how you show up. If...
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The Pivot: Why I’m Choosing Alignment Over Applause
The Virtual Publicist Podcast
On Episode 15, Candice Nicole returns to the mic for the long-awaited relaunch of The Virtual Publicist Podcast with a personal and powerful episode titled “The Pivot: Why I’m Choosing Alignment Over Applause.” After taking a break since March 2023, Candice opens up about what’s changed, what led to the shift in her business, and why now is the time to evolve. With 18 years in the PR game, she’s pulling back the curtain to share why choosing purpose over pressure and alignment over applause has reshaped everything. In this episode, you’ll hear the behind-the-scenes of CNPR’s...
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It's More Than a Media Interview
The Virtual Publicist Podcast
On episode 14, Candice Nicole discussed how “It’s More Than a Media Interview” and folks, don’t let anyone ever tell you differently! When you first hear that term we are sure your eyebrows rise as you may be saying “Then why am I investing or wanting PR?” We get it and that is the very reason why this show was created. In this episode, Candice provides you 5 reasons PLUS a bonus on why it’s more than an interview and encourages you to think about PR with a new mindset. Yes, being featured in the news is great, but do you understand the strategy? This episode is for you! Please...
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New Tool on the Scene: OnePitch
The Virtual Publicist Podcast
On episode 13, Candice Nicole speaks with the C0-Founder/COO of OnePitch, Jered Martin, and OnePitch Marketing Manager Kendall Aldridge! The mission of OnePitch is to change the way journalists and publicists connect meaningfully and relevantly with one another! Ultimately, they want to be able to assist journalists with the right media pitches! For those that are in the space of PR or even learning this space because you may need to learn some DIY ways as you’re building your PR budget, it can get very tedious reaching out to journalists, let alone trying to make sure your pitch is...
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The Challenges of Building a Boutique PR Agency
The Virtual Publicist Podcast
On episode 12, Candice Nicole speaks with Regan Farley, Co-CEO of Intel Media Group. They are discussing the challenges of building a boutique PR agency! Yes, there are some beautiful moments when you find yourself building out a dream, but there are also incredible challenges when building and then having the nerve to try and sustain the growth!? This conversation is REAL and we hope you enjoy our transparency. As we discuss the challenges, we also provide solutions and share some insight/advice to those who are interested in building an agency or even freelancing with one. Please make...
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A Conversation with Black PR Wire CEO
The Virtual Publicist Podcast
On this episode, Candice Nicole speaks with Bernadette Morris, CEO of Sonshine Communications + Black PR Wire. They discuss the importance of Black Media, the purpose of Black PR Wire, Bernadette’s 30 year career in PR/Comms, being able to thrive as a small business + much more! Please make sure to follow @thevirtualpublicist IG page, as well as the host, Candice Nicole via @theecandicenicole, and maybe check out the CNPR page @candicenicolepr as well. To stay connected with Bernadette, please follow @sonshinepr and @blackprwire! This episode was edited by @vaderthevlln and the...
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Introducing, PROCON!
The Virtual Publicist Podcast
On this episode, Candice Nicole speaks with Keisha Brewer, CEO & Lead Strategist of The PR Alliance and also the Founder of PROCON! They discuss why this conference was created, the mission, the speakers, and who needs to be there. In addition, the two actually drop some great PR gems along the way as well! Please make sure to follow @thevirtualpublicist IG page, as well as the host, Candice Nicole via @theecandicenicole, and maybe check out the CNPR page @candicenicolepr as well. This episode was edited by @vaderthevlln and original music by @anikanandvadermusic. To stay connected with The...
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PR Tips That Make You Go “Ahhhh”
The Virtual Publicist Podcast
On this episode, Candice Nicole will share her 5 PR Tips and these are tips that will make you go “ahhhhh”- well, she sure hopes it does! As you will notice, Candice likes to give a certain amount of information as she never wants to overwhelm you as there is A LOT that can be covered when speaking about PR. However, these will be practical, great starting points for you to know, and also just keep in mind on your journey to learning more about PR or even how to handle your own! Please make sure to follow @thevirtualpublicist IG page, as well as the host, Candice Nicole via...
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7 Favorite PR Tools & Resources
The Virtual Publicist Podcast
In episode 8, Candice shares her 7 favorite PR tools & resources! As you know, there could be more to share but she wanted to share her top with you! All of the tools and resources shared are ones that Candice personally uses as well and she is definitely not in the business of steering you wrong :) No worries if you’re in PR, a small biz owner, or even an entrepreneur, she breaks down the difference and how they can all be used to your benefit. We hope you enjoy! Please make sure to follow @thevirtualpublicist IG page, as well as the host, Candice Nicole via @theecandicenicole, and...
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Is Hiring a Publicist or PR Agency Worth the Investment?
The Virtual Publicist Podcast
On this episode, we are going to discuss Hiring a Publicist or PR Agency and is it worth the Investment. Our host was recently tagged in a video of a man questioning and as she watched the video she become very concerned by the comments as she takes what she does very seriously. With her 15 years in PR, Candice knows from experience that it IS worth the investment! However, you have to be ready to make the investment and moreover, know WHY you’re making that investment into yourself or your business. We are going to dive into the 5 reasons why investing in PR is worth it and after this...
info_outlineOn episode 14, Candice Nicole discussed how “It’s More Than a Media Interview” and folks, don’t let anyone ever tell you differently! When you first hear that term we are sure your eyebrows rise as you may be saying “Then why am I investing or wanting PR?” We get it and that is the very reason why this show was created. In this episode, Candice provides you 5 reasons PLUS a bonus on why it’s more than an interview and encourages you to think about PR with a new mindset. Yes, being featured in the news is great, but do you understand the strategy? This episode is for you!
Please make sure to follow @thevirtualpublicist IG page, as well as the host, Candice Nicole via @theecandicenicole, and maybe check out the CNPR page @candicenicolepr as well.
This episode was edited by @vaderthevlln and original music by @anikanandvader.
To stay connected with The Virtual Publicist Podcast on Social Media, follow @TheVirtualPublicist, and if you want to drop us a note via email, reach out via [email protected].