Jill Donovan: CEO of Rustic Cuff | Staying In Your Lane for Maximum Results
Release Date: 05/07/2025
The Wow Factor
is an American-Israeli Messianic Jew, former attorney, and author based in Jerusalem. Raised on the South Side of Chicago, Sandra experienced antisemitism early in life—an upbringing that shaped both her faith journey and her long-term focus on helping the church understand Israel through a biblical lens. Through decades of study and ministry, she has written and updated to address common theological misconceptions, church-history blind spots, and the interpretive frameworks that still shape how many Christians think about Israel today. In this episode of The Wow Factor, Brad sits...
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is a bestselling author, serial entrepreneur, and the Executive Chairman of , a venture-backed tech company. A sixth-generation Tampa native, Jordan has built and exited multiple startups, served in the political arena, and now devotes his life to helping Christians connect the gospel to their everyday work. Through his books, podcasts, and speaking, Jordan’s mission is to equip believers to see their daily tasks, whether in tech, teaching, or making coffee as sacred and significant. In this rich and thought-provoking episode of The Wow Factor, Brad sits down with Jordan to explore the...
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Matt McPherson is an inventor, entrepreneur, and passionate follower of Jesus Christ whose companies have reshaped two industries, archery and high-end guitar manufacturing. As the founder of , one of the most respected names in hunting and bow technology, and , known for their unique design and pristine tone, Matt has spent decades building world-class products from the woods of Sparta, Wisconsin. But his bigger mission? Funding global ministry and sharing the Gospel with clarity and creativity. In this milestone 300th episode of The Wow Factor, Brad reconnects with his longtime friend...
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Dr. Rick Lytle is the President and CEO of the , a ministry organization that mentors and disciples Christian CEOs and senior executives leading companies with $100M+ in revenue. With a background in academia and a Ph.D. in marketing, Rick spent years as a professor and business school dean before stepping into his role at the CEO Forum. His mission? To support leaders in building lives and legacies marked by character, competence, and calling—both at work and at home. In this episode of The Wow Factor, Brad sits down with Dr. Rick at the home studio in Irvine,...
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Brent and Tracey McKee are the visionary founders behind , a luxury furniture and interior design business that’s been redefining the Southern California design landscape for over 26 years. Known for their thoughtful, timeless style and deep commitment to quality and service, the McKees have built more than a business, they’ve built a trusted, relationship-driven brand. Now, they’re stepping into a new chapter with a reimagined space that blends elevated design, hands-on collaboration, and a curated client experience like no other. In this episode of The Wow Factor, Brad visits...
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In 1987, John O’Leary was a curious nine-year-old boy. Playing with fire and gasoline, John created a massive explosion in his home and was burned on 100% of his body. He was given a 1% chance to live. This epic story of survival was first showcased in his parents’ book, Overwhelming Odds, in 2006. It was this book that first invited John to embrace his miraculous recovery and share it with the world. John inspires nearly 75,000 people at 100+ events each year. John’s first book, , was an instant #1 National Bestseller; his Live Inspired Podcast is a top 20 for business on iTunes &...
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Bill Johnson serves as the Senior Leader of in Redding, California. Known globally for his teaching on revival, faith, and the Kingdom of God, Bill’s ministry has been marked by a consistent focus on gratitude, generosity, and living a life shaped by God’s presence. Through decades of leadership, he has taught that generosity is more than financial giving—it’s a lifestyle of humility, kindness, and service that reflects God’s design for humanity. In this episode, Brad sits down with Bill to talk about gratitude, generosity, and why the two are inseparably linked. Bill shares...
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Bill Johnson serves as the Senior Leader of in Redding, California. Known globally for his teaching on revival, faith, and the Kingdom of God, Bill’s ministry has been marked by a consistent focus on gratitude, generosity, and living a life shaped by God’s presence. Through decades of leadership, he has taught that generosity is more than financial giving—it’s a lifestyle of humility, kindness, and service that reflects God’s design for humanity. In this episode, Brad sits down with Bill to talk about gratitude, generosity, and why the two are inseparably linked. Bill shares...
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Stephen Auth is the Executive Vice President and Chief Investment Officer of Equities at in New York City, overseeing more than $85 billion in assets. A Princeton graduate with a lifelong interest in both finance and art, Stephen is known for his strategic leadership on Wall Street and his bold work as an author, missionary, and Catholic lay leader. Alongside his wife, Evelyn, he has written books including The Missionary of Wall Street and Pilgrimage to the Museum, blending faith, story, and culture to point people toward Christ. In this episode, Brad sits down with Stephen to talk...
info_outlineFounder of Rustic Cuff and author of The Kindness Effect: Experience the Power of Irrational Giving, Jill Donovan graduated from Oral Roberts University and went on to earn her law degree from the University of Tulsa. She was a practicing attorney and adjunct law professor at TU when her passion for cuff bracelets, and her need to refill her ‘gift closet’ led her to begin Rustic Cuff. Jill’s heart for people and community has spilled over into her amazing company and Rustic Cuff has been able to give hundreds of thousands of dollars to communities and charitable causes over the years. Jill is a sought-after motivational speaker who encourages people to pursue their passions, fulfill their God-given purpose, and always pay it forward!
On the Wow Factor today Jill describes her passion for kindness and generosity and the ways in which she has put that into practice from the age of 10 until today. She shares why she didn’t initially want to pursue leadership opportunities or become an entrepreneur and how God gently led her in the right direction to best use her talents. Jill also shares why it’s so important in her life to start her day by checking in with God in quiet and peace and asking for direction and instruction for that day.
"When God speaks and you don't listen, he'll speak again and keep tapping.” - Jill Donovan
“I realized when you give people the opportunity to give when they might not have otherwise done so it opens up a whole new world for them.” - Jill Donovan
“The more you immediately start saying yes to when your ‘knower’ knows - it becomes habitual.” - Jill Donovan
This Week on The Wow Factor:
- Jill’s joyous upbringing and her dreams for the future as a child
- What Jill did to explore what God was calling her to do in life
- Why she took a sabbatical from her career as a divorce attorney to find something that fulfilled her spiritually
- How Jill got onto the Oprah Winfrey Show seeking her true purpose with a fun family story and the moment she nearly cried on stage
- The idea that God dropped on her that reignited her creative passions
- The beautiful story that prompted Jill to ramp up her bracelet making and commit to the giving lifestyle
- Why Jill decided to write The Kindness Effect despite never wanting to be an author, and the moment that finally made her put pen to paper
- Why Jill leads in the unique way she does and how a supportive generous team build an effective leadership environment
Jill Donovan’s Words of Wisdom:
Just because you can doesn't mean you should - there's a lot you can do when you're leading a company and it's growing, and you have all kinds of people. But just because you have the ability or capability to do something doesn't mean you're called to do that particular thing.
Connect with Jill Donovan:
Connect with The WOW Factor:
- I Like Giving: The Transforming Power of a Generous Life by Brad Formsma
- Words of Wisdom Website
- Brad Formsma on LinkedIn
- Brad Formsma on Instagram
- Brad Formsma on Facebook
- Brad Formsma on Twitter