In this third episode of the Sales Today podcast miniseries, sales tech expert Hanneke Vogels shifts the focus to how technology can elevate the right conversations with prospects and customers.
From virtual calls to face-to-face meetings, the discussion centres on using tech to prepare more intentionally, uncover fresh angles, and deliver conversations that help buyers think in new ways.
Hanneke highlights the often-overlooked art of meeting preparation - knowing your objective, anticipating the customer’s goals, and having well-crafted questions ready.
She explains how accessible tools like ChatGPT can act as a personal assistant to uncover perspectives you might miss, suggest fresh metaphors, or even tailor your messaging to a customer’s interests.
We explore how advanced meeting tech can go beyond recording and transcription, offering in-the-moment prompts, missed-question alerts, speaking-time analysis, and even sentiment insights to sharpen performance.
Alongside high-end tools, Fred and Hanneke also stress simple but impactful upgrades - like better audio, lighting, and on-camera presentation — that boost credibility and connection.
Topics include how to:
• Prepare meeting objectives and customer-focused questions using AI assistants.
• Spot new “angles” that open up richer, more valuable conversations.
• Use meeting tech to track speaking time, monitor engagement, and capture key points.
• Incorporate tailored metaphors to connect on a personal level.
• Upgrade audio, video, and virtual presentation for stronger impact.
Whether it’s a high-stakes strategic meeting or your next discovery call, this episode shows how to blend human skill with technology to have more intentional, valuable, and memorable conversations.
Connect with Hanneke: linkedin.com/in/hannekevogels
Follow me: https://linktr.ee/fredcopestake
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Watch this episode on YouTube