Episode 6: How This (Close To) $100M Agency Wins The New Business & Talent Retention Game, Plus Much More With Co-Founder Scott Harkey (Part 1)
The Build, Buy, Sell Agency Podcast
Release Date: 07/23/2019
Episode 7: Accelerating Your Agency By Hiring A CEO & Preventing Agency Failure Through Successful Outbound Business Development, With Scott Harkey (Part 2)
The Build, Buy, Sell Agency Podcast
What You’ll Learn In This Episode:
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Episode 6: How This (Close To) $100M Agency Wins The New Business & Talent Retention Game, Plus Much More With Co-Founder Scott Harkey (Part 1)
The Build, Buy, Sell Agency Podcast
- Valuable insights on talent retainment and what retainment % OH Partners made possible.
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Episode 5: How To Win More New Business By Transforming Your Generalist Agency Into A Niche Focused Powerhouse, Staff An Outbound Marketing Sales Team, & Boost Core Capabilities Through Acquisition With Bill Gadless
The Build, Buy, Sell Agency Podcast
* How narrowing down from a web design and digital marketing generalist to a niche specialist created abundance and growth.
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Episode 4: Learn How To Turn Agency Partnerships Into Acquisitions, Plus Much More, With Paul Pomeroy
The Build, Buy, Sell Agency Podcast
What You’ll Learn In This Episode:
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Episode 3: JC Cedeno Shares His 80 Person Full-Service Marketing Agency's Internal Corporate-Like Workings, Why He Preaches Their Agency Exit Goal, "In-The-Trenches" Insights With Equity Swaps, & Much More!
The Build, Buy, Sell Agency Podcast
What You’ll Learn In This Episode:
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Episode 2: Adam Kleinberg Shares The Key Factors That Helped Drive His Creative Agency’s Growth To 50 Employees, Getting Press By Being A Provocative Thought Leader, & Much More!
The Build, Buy, Sell Agency Podcast
What You’ll Learn In This Episode:
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Episode 1: Dan Cobb’s Major Mind Shift That Took His Full-Service Agency From $10M to $20M
The Build, Buy, Sell Agency Podcast
Dan Cobb at Daniel Brian Advertising shares the mind shift he had that helped take his full-service marketing and advertising agency from $10M to $20M.
info_outlineWhat You’ll Learn In This Episode:
- Why we all hear people and culture are paramount and why it is still true.
- Why reviews from company and employee review sites like Glassdoor are one of Scott’s top KPIs.
- Valuable insights on talent retainment and what retainment % OH Partners made possible.
- Why as an agency owner you should be the one focused on getting new business.
- Scott’s business development philosophy. ( “Always be pitching”, being hyper focused on what accounts you can really make a difference on with their business, and the industries you do well at and understand.)
- How to win the new business development game with big accounts and strategies that maximize your win rate.
- OH Partner’s ratio of retainer, project, and AOR clients and how you can structure your ratios for growth, longevity, and stability.
- Insights from OH Partner’s approach to client diversification.
- How to build deeper connections with prospects and clients, so you can uncover their core issues and desires professionally and personally.
- The big benefits and personal challenges Scott and his Co-founder had when they hired a CEO as their own boss for OH Partners.
- Scott’s vision for OH Partners and what he’s doing to take it to the next level.
- What OH Partners is actually doing to retain its talent and why their new CEO was so crucial to enhancing talent retention.
- Stay tuned for Part 2 of this episode in episode 7 of The Build, Buy, Sell Agency Podcast.
- Visit this podcast episode's page for contact details and more insights!