299 Selling Band Merch, Music, And VIP Packs To Deepen Fan Relationships
Release Date: 03/08/2024
325 Music Collaboration: Tracee Perrin on Creative Partnerships, Life in Nashville, and Staying Healthy on Tour
The Unstarving Musician
This music collaboration episode features the return of Tracee Perrin discussing her creative partnerships in Nashville and the release of her 2024 EP "The Clearing." Tracee shares insights about her upcoming single "Seasons Change" with Lauren Anderson and how their collaborative mini-tour succeeded through effective merchandise strategies. We explore the parallels between marriage and musical partnerships, techniques for maintaining vocal health while touring, and the creative process behind their joint content creation. Tracee reflects on embracing artistic challenges and her fear of not...
info_outline
324 Abe Partridge - Touring Strategy, Recording, Collaboration, and Documenting Undocumented Folk
The Unstarving Musician
Touring strategy, recording, and collaboration are at the heart of this conversation with independent music artist Abe Partridge. Fresh from recording with Steve Shelley of Sonic Youth, Abe shares his journey on the road since 2017, including performing with Matthew Sweet and recently signing with a booking agent. We explore his Alabama Astronaut podcast documenting the undocumented folk music of serpent-handling churches in Appalachia, and discuss practical approaches for planning shows, building industry relationships, and creating sustainable revenue through live performances rather than...
info_outline
323 Canadian Immigration: Essential Legal Guide for Touring Musicians with Maggie Stewart
The Unstarving Musician
In this episode, we explore Canadian immigration essentials for touring musicians with expert Maggie Stewart, a Los Angeles-based immigration lawyer with 15 years of experience specializing in Canadian immigration law. Discover crucial information about navigating criminal conviction waivers, work permit requirements, and visa processes for performing in Canada. Maggie shares valuable insights on border crossing best practices and insurance considerations that every touring artist should know. We also touch on the Canadian arts and festival scene. Whether you’re a musician, manager, crew...
info_outline
322 Creative Storytelling: Novelist Sofía Segovia on the Art of Narrative
The Unstarving Musician
Creative storytelling bridges worlds in this special episode where I speak with acclaimed Mexican novelist Sofía Segovia, author of the internationally celebrated book "The Murmur of Bees." Our conversation explores the fascinating parallels between writing novels and creating music - from creative discipline and narrative techniques to building an international audience and adapting to changing industries. This interview had personal significance as Segovia's novel is set in Linares, Mexico. Linares was the birthplace of my father in 1922, creating a powerful connection that became even more...
info_outline
321 Maximizing Video Promotion Impact: Andy Gesner's Strategies for Independent Musicians
The Unstarving Musician
Effective video promotion strategies can transform an independent artist’s career, as demonstrated by Hip Video Promo founder Andy Gesner in this informative conversation. With 25 years of experience connecting musicians to audiences through visual content, Andy shares the tactics behind breakthrough successes like Johnny Cash’s “Hurt” and The Lumineers’ “Ho Hey” videos that propelled these artists to new heights of recognition. From his studio in South River, New Jersey, Andy reveals what truly matters in today’s digital landscape: authentic engagement over vanity metrics,...
info_outline
320 Musician Health Strategies: Navigating Music Industry Relationships for Career Longevity
The Unstarving Musician
Musician health strategies are essential tools for navigating the complex web of personal and professional relationships that can make or break long-term success in the music industry. This episode explores the unique relationship dynamics that musicians face, where the lines between personal and professional connections often blur in ways both enriching and challenging. Drawing from our Liner Notes Insider three-part series, we examine how to build effective support networks that understand the musician lifestyle, manage the guilt and obligations that come with creative careers, and implement...
info_outline
319 Musician Well-being: Breaking the Suffering Artist Myth for Sustainable Success
The Unstarving Musician
This episode explores musician well-being and challenges the persistent "suffering artist" myth. Drawing from recent examples of successful artists like Lizzy McAlpine and Ashe, Robonzo examines how prioritizing mental health leads to sustainable music careers rather than limiting them. Discover practical strategies for setting boundaries, managing performance demands, and creating sustainable touring schedules that protect your creative energy. Learn why being transparent about mental health challenges can actually strengthen fan relationships rather than damage them. Whether you're a touring...
info_outline
318 Music Business Essentials – A Musician's Guide to Copyrights, Contracts & Cash Flow
The Unstarving Musician
Music business fundamentals can make or break an artist's career sustainability. In this episode, we break down essential legal and financial practices that help independent musicians protect their work and build sustainable careers. From copyright registration and performance contracts to accounting basics and tax planning, we provide actionable steps for managing the business side of music while staying focused on creativity. Learn how to establish proper documentation, maximize royalty collection, and implement smart financial tracking that will serve your music career for years to come. ...
info_outline
317 Tour Planning – Essential Strategies for Independent Musicians' Success
The Unstarving Musician
Tour planning requires careful strategy and execution for independent musicians to succeed on the road. In this episode, I share key insights from Liner Notes Insider on venue selection, tour management, fan engagement, and revenue optimization. Learn practical approaches to building sustainable tours and get a glimpse of the exclusive content available to Liner Notes Insider subscribers. Whether planning your first tour or looking to improve your touring game, this episode delivers actionable tips for the independent touring musician. Listen to the full episode on Apple Podcasts, Spotify,...
info_outline
316 Home Recording: A Drummer's Guide to Getting Started
The Unstarving Musician
Home recording doesn't require a professional studio - it requires understanding fundamentals, making smart choices about gear, and focusing on performance quality. In this episode, I share my journey from basic podcast recording to producing music, including practical tips on choosing your first DAW, selecting an audio interface, and setting up your recording space. You'll learn about essential gear, common connectivity issues, and how to manage the learning curve without getting overwhelmed. Whether you're a drummer looking to record your kit or a musician wanting to capture your ideas,...
info_outlineThe 2023 Unstarving Musician listener survey indicated that many Unstraving Musician listeners and Liner Notes subscribers were interested in learning more about selling merch and music and how to do it better. Music royalties are a long game, and most musicians won't earn much in royalties in the beginning. An alternative is direct-to-fan music sales. Physical merch and VIP packs are viable means of generating additional revenue for musicians. Furthermore, merch sales can be a way to deepen relationships with your fan base. It can be an opportunity to create new and better experiences for your audience.
This podcast episode focuses on physical merch ideas that connect with fans, drop-shipping, on-demand merchandise, crowd-funding and merch ideas, pre-selling, personalized merch, VIP packs, seasonal merch, and more.
Support the Unstarving Musician
The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.
Learn how you can offer your support.
This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.
Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?
To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing.
This episode of the was powered by Liner Notes.
Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.
Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.
Sign up at UnstarvingMusician.com. It’s free and you can unsubscribe at anytime.
Mentions and Related Episodes
Printful Custom Print On Demand
Kunaki CDs, Blurays, Vinyl Records
285 Johnny Burgin (Rewind) – Chicago Blues, Music Festivals, The Magic Of The Stage, Pinetop Perkins
Listening for That Phrase—Johnny Burgin Part 2 (Ep 138)
Lynz Crichton’s Music Marketing Method (Ep 215)
Songwriting with a Deadline–Lynz Crichton (Ep 49)
Lynz Crichton on Building a Clan, Learning the Business, Songwriting, and Recording (Ep 14)
The Cricut Maker Cutting Machine
Resources
The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.
Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!
Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals.
Stay in touch!
@RobonzoDrummer on Twitter and Instagram
@UnstarvingMusician on Facebook and YouTube