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E94: Why You Should Think About Publishing More In Game Dev with Elizabeth Howard

Building Better Games

Release Date: 07/29/2025

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: Are we chasing unicorns into a graveyard, or is the "Black Hole" game the only way to survive 2026? The math of game development is no longer adding up. As budgets soar into the hundreds of millions, the traditional "hit-driven" model is reaching a breaking point, forcing studios to choose between low-risk IP or the near-impossible gamble of creating the...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: What is the hidden pattern behind why world-class AAA studios, with hundreds of millions in budget, suddenly collapse? In the last 12 months, the industry has watched high-profile projects from Mind’s Eye, Ashes of Creation, and High Garden lead to layoffs, shutdowns, and lawsuits. While many blame "the market" or "toxic leadership," the reality is...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: If your day is nothing but back-to-back meetings, you might be busy, but are you really helping your team and game succeed. Senior leaders often grind 10–12 hour days yet still miss the most critical questions, such as: Are we building the right thing? What is the biggest risk we face? In this episode, Ben breaks down why we treat thinking as a luxury...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: Is your "culture fit" interview actually just a trap for hiring clones? We tackle the paradox of culture in game development. While many studios are abandoning "culture fit" to avoid echo chambers and bias, ignoring it entirely can lead to toxic hires that destroy trust and decision-making. Ben breaks down the two distinct types of culture—Taste vs....

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: Stop treating your game dev estimates like a prophecy; you aren't a prophet. If your estimates keep failing, it’s not because your team is bad at math; it’s because you’re using estimation as a fortune-telling machine instead of a decision-making tool. In this episode, Ben breaks down why "perfect" plans are a trap in the high-uncertainty world of...

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If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: If your team keeps promising that the game will be "fun later," you aren't suffering from a lack of effort—you're suffering from a lack of prioritization. Shipping a mountain of features means nothing if you haven't validated the experience with real players. In this episode, we break down why hiding behind a massive backlog or a 100-page GDD is a "red...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: The game industry is undergoing a massive shift. Between the rise of "black hole games" that consume all player attention and the skyrocketing costs of AAA development, the old playbooks for leadership are breaking. In this episode, Ben is joined by Andrew Brownell, a veteran Game Director at Netflix Games. Andrew brings over 20 years of experience from...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: When leaders say they’re “raising expectations,” teams often hear one thing: work more. That gap between intent and impact is why so many game dev organizations feel terrible to work at—and why “raise the bar” messages often land as threat, not motivation. In this solo episode, Ben unpacks the tragedy of perspective between senior leaders who...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: Stop adding meetings to fix your game. In this episode, Ben Carcich sits down with Glenn Paul Gray, Production Director at PeopleFun, to dismantle the "more syncs = more alignment" myth. They explore how piling on well-attended meetings often creates overhead rather than clarity and why your work system must adapt to the specific stage of development...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: If you disappeared for a week, would your team lose their momentum—or just their note-taker? Most game producers are stuck in a "checklist trap"—spending their days managing tickets, booking meetings, and taking notes without ever understanding the actual goal. In this episode, Ben breaks down why production is fundamentally a leadership role...

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Do you need game publishing to ship your game successfully? What does a leader in a publishing organization truly do?

Join us for a conversation with Elizabeth Howard, an industry veteran with over 20 years of experience across Aspyr, 2K, and Bungie, where she led publishing and production. Elizabeth views game development and publishing as two parts working together to ship games, defining publishing as everything outside of dev. This episode explores the nature of game publishing, the historical dev-pub divide, and the need for greater integration and shared goals in today's complex market.

What You’ll Learn in This Episode:

  • Why publishing is about selling the game, not building it
  • How shared goals between devs and publishers drive success
  • The mistake most indie devs make
  • Why every indie game needs a real publishing strategy
  • What publishers really look for: risk, culture fit, and audience
  • Why dev and publishing should be seen as one connected system

Learn more about Elizabeth Howard:

LinkedIn: https://www.linkedin.com/in/elizabethhoward

Resources mentioned::

In today's complex and costly industry, strategic planning and effective estimation can help you succeed. Unfortunately, most studios don’t know how to estimate in a way that makes the time spent worthwhile.

If you want to spend less time and get more value out of estimation, check out our Advanced Estimation Course: https://www.buildingbettergames.gg/advanced-estimation-course

Connect with us:

Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/ 

LinkedIn: https://www.linkedin.com/company/building-better-games/ 

Instagram: https://www.instagram.com/buildingbettergames/# 

Website: https://www.buildingbettergames.gg 

YouTube: https://www.youtube.com/channel/UCZpMT-dUwQR-R4Mb4uub6Sw

#GameDev #GamingIndustry #GamePublishing #BusinessOfGames #GameMarketing