How to Get Your First Midlife Coaching Client

Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? 

I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one.

To get your first midlife coaching client isn’t hard given women tend to seek trainers and support at a higher rate than men, they know they have a problem and what to fix it. So the problem is you’re not making yourself visible. 

This episode is for anyone who mentally wants to get clients and help people but who’s reason for not having clients has nothing to do with the fact there aren’t enough clients.

What I want you to imagine is we are standing on the playground and I push you just a little bit. Now, you either fall back, take a step back or you push back and stand your ground. 

Which is it? 

You need to have the confidence so that in a room full of people if you are training a client you don’t care if everyone hears you. Know exactly what you’re asking them and exactly why in this order or sequence you’re giving them steps. 

How to Get Your First Midlife Coaching Client (and everyone after!)

The reason you don’t have clients is you. 

Let’s unpack what you can do in order to get you out of your own way, 

Questions I answer in this episode: 

1. Do you know exactly how you work with someone step-by-step and be able to describe it simply to them?
2. Did you ask everyone you know?
3. Have you created a free high-converting way to get prospects into your world (coffee, a walk with them, a free talk, masterclass, eguide, short challenge, video series catered to the problem you solve) ?
4. Have you identified your traffic source beyond who you know (your hair stylist, your dentist, doctor, your pastor, president or vp of women’s clubs)?
5. Do you take action every single day? Know exactly what you’ll say when you talk on the phone, on zoom or at coffee to take charge of the conversation. 
6. Have you created a repeatable process for clients to get started? What happens after you speak to them and they say yes? What happens if they say no? There has to be a next step for anyone. 

Other Episodes You Might Like: 

5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/

When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/

Email Marketing for Fitness Business Success

https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/

Resources: 

Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client.

Visit the fitnessmarketingmastery.com website for more expert advice and services related to health coaching business growth. 

– Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the WELLPROS hotseats coaching calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone. 

Menopause Fitness Specialist™ Program: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course

WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/