Launching a New Personal Training for Perimenopause Business Grassroots
Release Date: 06/21/2025
Launching a New Personal Training for Perimenopause Business Grassroots
She Means Fitness Business
A huge welcome back to our 2024 summer intern, Hope Ogg. We checked in with Hope one year after her graduation from ISU to hear about her journey: New personal training for perimenopause business Grassroots delivery method Her no email list, no website business growth A new opportunity on the West Coast My Guest: Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women! Questions We Answer in This Episode: [00:02:45] What have you been doing both before, during and since your...
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She Means Fitness Business
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She Means Fitness Business
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She Means Fitness Business
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info_outlineA huge welcome back to our 2024 summer intern, Hope Ogg.
We checked in with Hope one year after her graduation from ISU to hear about her journey:
- New personal training for perimenopause business
- Grassroots delivery method
- Her no email list, no website business growth
- A new opportunity on the West Coast
My Guest:
Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women!
Questions We Answer in This Episode:
- [00:02:45] What have you been doing both before, during and since your internship ended?
- [00:04:33] With your experience coaching during your 4 years at Iowa State, who were your clients? How did you start coaching? Where was your experience?
- [00:08:10] How is life changing now making you think about other opportunities?
- [00:16:58] What kind of business goals do you have in the next year?
- [00:18:24] Are you in the process of testing funnel components to reach new clients?
- [00:20:42] Perimenopause, affecting women from late 30s to mid 50s, is a hot topic and a niche opportunity. Among athletes, active and inactive women, a narrow focus helps a customer feel seen and heard and a broad one feels too generalist. Who are you going to try to target with your messaging?
- [00:23:38] How will you connect with your clients, attract new customers and enroll them?
Hope’s Journey on Her Perimenopause Business Grassroots
Post-Graduation
- Worked with a strength and condition business and an orthopedic clinic.
- Trained middle school, high school and D2-D3 athletes with sports performance on speed and strength.
- Currently embarking an opportunity with a gym to coach women in menopause.
- Started Hope Strength Studio in October 2024, training women with a 6-week program of increment training in-studio and online.
- Teaches a pelvic floor class teaching how to engage the core.
Connecting to Clients
- Social media posting and direct messaging.
- Know the program and time suitable to the client.
- Direct the client to the 6-week program on Newie app.
Strategy Moving Forward
- Platform growth to provide services and inform the audience on facts and science.
- Network connection to gyms to attract new and broader clientele.
Hope’s Program: 6-Week All Things Peri/Menopause 1.0
- A fitness program for women in peri-menopause and menopause, focusing on strength, balance, and wellness to boost energy, support hormonal balance, and enhance well-being.
- 3-4x per week training
- weight training
- focused on building muscular strength and bone density
- minimal equipment required: dumbbells and/or resistance bands
- Available on Newie App.
Connect with Hope:
- Instagram - @hopestrengthstudio
- Newie - Hope Ogg’s 6-Week All Things Peri/Menopause 1.0
Other Episodes You Might Like:
- Previous Episode - What Do You Consider in How Much Do You Charge (Series) Part 3
- More Like This - From Unknown to Online Success: Building Your Brand Presence
Resources:
- Join Flipping 50 Menopause Fitness Specialist® course for a business you love!
- Don’t know where to start? Book your Discovery Call with Debra.