How to Develop Relationships with Medical Professionals
Release Date: 04/13/2024
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info_outlineDeveloping relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer.
No one came.
"Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7444006)
It's Up To YOU.
You want an endorsement from a physician. They want to know their patients get a safe referral and their credibility is supported.
- Make it clear what’s in it for them.
- Make it easy for them.
- Make the relationship with you public by inviting them to over.
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Host events and invite them(let them see you in action)
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Host events and feature them(live or your podcasts or virtual video show)
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Offer to do a lunch & learn for their office (if local or possibly virtually)
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Contact them with a professional letter/email
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Follow up - emails and letters get lost
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Call the office
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Follow up - messages get lost
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Offer to train them
Mistakes when Trying to Develop Relationships with Medical Professionals
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No follow up
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Confidentiality breach
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Lack of specific CTA
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Lack of specific way they win
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Are you a specialist? In what? Does that serve a lot of their patients?
Because very few are doing this well right now, you have a huge opportunity. You have nothing to lose and everything to gain. I’ve witnessed physicians actually become part-time fitness instructors. Chiropractors and physical therapists were gymnasts and fitness instructors before they were practicing. Learn more about physicians. Try taking an interest in them and begin creating a relationship the same way you’d create a friendship. The more you’re interested in them and how you can help them the more likely you are to get attention.
Other Episodes You Might Like:
https://www.fitnessmarketingmastery.com/podcast
Resources:
https://www.fitnessmarketingmastery.com/scorecard
https://www.fitnessmarketingmastery.com/copywriting-course
https://www.flippingfifty.com/wwwexercise