Rising from Unknown to Online Success: Building Your Brand Presence
Release Date: 06/05/2024
Rising from Unknown to Online Success: Building Your Brand Presence
She Means Fitness Business
Building your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client. For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love. But there are 3 ways you might get stuck building your brand presence: . It feels illusive, building your brand presence, you might think is as easy as consistently using bright pink in clothing and your logo. You aren’t sure yet what you want that to be. You’re spending so much...
info_outline
Hiring Interns for Your Health Business & Personal Growth
She Means Fitness Business
Have you ever thought about hiring an intern or getting free labor? Through an intern from a community college or university? If you've never thought about it, but now you're wondering should I think about it or if you Yes, I've thought about it but wondered, are you in the right position? Are you ready to hire an intern? This is your episode tune in. Ready to Grow Your Expertise as a Menopause Fitness Specialist? Learn more about it in this free webinar replay you can watch: The Exercise Mistakes Keeping Women Fat, Sick and Aging Faster. This episode is all about interns! We...
info_outline
3 Quick Ways to Boost Engagement for Health Coaches
She Means Fitness Business
Hold your hat, here come 3 quick ways to boost engagement! If it feels like you’re posting all the time but crickets all the time in response, this is for you. These are quick and dirty ways to get more engagement, therefore grow your reach on social media and that potentially means grow your email list. When you grow your email list, you have a better chance of launching more successful programs every time. If you’re not already growing your list every single day, with a juicy lead magnet - you know - the opt in they’ll trade their best email for then grab my ...
info_outline
7 Revenue Streams for Menopause Fitness Coaches
She Means Fitness Business
Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women. 1 Online Courses and Workshops - Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition. - Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest. One event or one series of events. Biggest mistake here is...
info_outline
Former Journalist Tips to Create Content to Reach Over 50 Clients
She Means Fitness Business
“I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional...
info_outline
How to Develop Relationships with Medical Professionals
She Means Fitness Business
Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."() It's Up To YOU. You want an endorsement from a...
info_outline
Creating Shared Experiences with Clients to Deepen Relationships and Loyalty
She Means Fitness Business
If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat. Having quiet time to journal on a trail and cooking together were two things suggested and requested. Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team...
info_outline
Longevity and Exercise How Can You Help Clients Live Longer?
She Means Fitness Business
What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better. You’ve got more time with clients than doctors with patients, and more opportunity to positively impact. You also have more opportunity than ever to leverage what it is you do for your own business longevity. So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from...
info_outline
10 Top Podcast of 2023 | She Means Fitness Business
She Means Fitness Business
Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll. Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you. A few stand-outs though that made it into this list...
info_outline
How to Get Your First Midlife Coaching Client
She Means Fitness Business
Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support...
info_outlineBuilding your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client.
For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love.
But there are 3 ways you might get stuck building your brand presence: .
-
It feels illusive, building your brand presence, you might think is as easy as consistently using bright pink in clothing and your logo.
-
You aren’t sure yet what you want that to be.
-
You’re spending so much time thinking about this you’re not taking real action to make offers and close deals.
Today’s guest is rebuilding her own. She’s pivoted at 50 as many women do to something more soul-satisfying and that had the prerequisite of gaining the life and professional experience you have now.
If this sounds familiar, and your midlife flipping your focus or really digging in, I think you’ll love this.
My Guest:
Jenna Capozzi brings over 30 years of C-level executive experience, having led innovative projects for global brands such as Samsung, Target, and BMW, and produced notable films and TV shows. Transitioning from Hollywood to empowering the next generation of leaders, she leverages her extensive background to guide individuals towards impactful leadership with Forte Femme. Jenna dedicates herself to mentoring individuals, emphasizing the importance of community support and personal growth. Her mission is to nurture leaders ready to make a significant difference, utilizing her vast achievements in entertainment and advertising, coupled with her passion for helping others achieve their goals with confidence and clarity. Committed to the idea that leadership and purpose are crucial for lasting change, Jenna aims to support emerging leaders in making a meaningful impact, by building an audience and assisting others on their journey.
Questions We Answer in This Episode:
- Can you share the moment you realized something significant was missing in your life?
- Was there ever a moment with a big name brand or client where you had to convince someone to see the vision you had?
- How did your experiences in the high-pressure environment of marketing in Hollywood shape your approach to founding your own business?
- What inspired you to specifically target this demographic?
- What advice do you have for women who fear it's too late to chase their dreams or start anew?
- You host retreats you describe as “work-cations.” Can you describe that kind of experience and your vision for those?
- How do you incorporate your personal interests, like curating memorable travel experiences, into the retreats and programs within your business?
Connect with Jenna:
Social Media:
Facebook - https://www.facebook.com/jennacapozzirutgersson
Instagram - https://www.instagram.com/jennacapozzi_forte
Other Episodes You Might Like:
ABCs of Branding: https://www.fitnessmarketingmastery.com/abcs-of-branding-your-fitness-business-for-more-business/
Facebook Ads Strategy: https://www.fitnessmarketingmastery.com/facebook-ad-strategies/
Resources:
Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard
Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist