Rising from Unknown to Online Success: Building Your Brand Presence
Release Date: 06/05/2024
Launching a New Personal Training for Perimenopause Business Grassroots
She Means Fitness Business
A huge welcome back to our 2024 summer intern, Hope Ogg. We checked in with Hope one year after her graduation from ISU to hear about her journey: New personal training for perimenopause business Grassroots delivery method Her no email list, no website business growth A new opportunity on the West Coast My Guest: Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women! Questions We Answer in This Episode: [00:02:45] What have you been doing both before, during and since your...
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What Do You Consider in How Much Do You Charge (series) Part 3
She Means Fitness Business
How much do you charge? How much are you? My first question is, How did you interpret that question? Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too. You also could be asked this about something you’ve never even considered, like … How much would you charge for a presentation ? What are your speaking fees? How much would you charge to create a series of videos for our membership? Or organization or to...
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What Do You Consider in How Much Do You Charge (series) Part 2
She Means Fitness Business
How much do you charge? How much are you? My first question is, How did you interpret that question? Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too. You also could be asked this about something you’ve never even considered, like … How much would you charge for a presentation ? What are your speaking fees? How much would you charge to create a series of videos for our membership? Or organization or to...
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What Do You Consider in How Much Do You Charge (series) Part 1
She Means Fitness Business
How much do you charge? How much are you? My first question is, How did you interpret that question? Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too. You also could be asked this about something you’ve never even considered, like … How much would you charge for a presentation ? What are your speaking fees? How much would you charge to create a series of videos for our membership? Or organization or to...
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Why Running Your Health Business Seems So Hard
She Means Fitness Business
If running your health business seems so hard and you’re busy plugging holes, fixing leaks only to realize you’ve got another hole in the roof, this is for you. The single most important question to ask… and it’s not … how much do you want to make, or do you want to coach high ticket offers vs big groups of people who pay you less… The single most important question to ask is: Who are you? That’s the question that you want to ask and nail the answer to. That alone will help you realize how to achieve flow and how to hire the right people to be...
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Strategies for Higher Revenue as a Fitness Professional
She Means Fitness Business
Ready to unlock higher revenue as a fitness professional? Discover smart monetization strategies to earn more and charge your worth. Let’s dive into the secrets to higher revenue as a fitness professional and make a greater impact! My Guest: Kelly Smith is a global yoga and meditation teacher, E-RYT 500/ YACEP, author, founder of Yoga For You. She hosts chart-topping podcasts Mindful in Minutes and Meditation Mama. Kelly promotes a personalized approach to yoga and meditation and helps students find their own personal practice, listen to their bodies, and find inner joy by accessing...
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5 Quick Revenue Streams to End Your Year Strong (or Start)
She Means Fitness Business
Whether you want to end this year strong or start or get a midyear kick in revenue, I’ve got 5 last-minute revenue streams for health coaches - and fitness trainers - that won’t take long to put together OR to deliver. Are you a health coach looking for quick, effective revenue streams to boost your year-end earnings or kick off a strong start to the New Year? This episode is here to help! We’re diving into five profitable revenue streams for health coaches that can be launched quickly, even during the busiest seasons. From digital products to virtual workshops, discover ways to...
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Create A Website You Can Be Proud Of (That makes money)
She Means Fitness Business
Create a website you can be proud of! A website is a must! It’s also an expense. How do you know if your pages convert? What 3 messages do you need to convey immediately on your site? It's here! What does your website really need? How do you make it easy to read? And how do you turn visitors into fans—better yet, clients? We’re talking about what you can DIY, and where it pays to invest. Learn how to create a website to be proud of, that’s not only eye-catching but also does the heavy lifting for your business. Get your brand shine online and create a website to be proud of! My...
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GLP-1 For Health & Fitness Professionals
She Means Fitness Business
What do you know about GLP-1 for health and fitness professionals? Maybe you name it as drugs, pharmaceuticals, medications, whatever the term or the name is that you are using and feel comfortable with, let's call it GLP-1s and that includes the entire family. It includes doses that are pre-packaged and those that are micro doses, those that are cycled on it, off it, on it, off it. And what it is that you as a fitness or health professional, operating as a coach or prescribing exercise and designing programs, for someone might see either as a threat or as an opportunity. ...
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Video Testimonials: Making Sales Easier
She Means Fitness Business
We all think about sales to make our business thrive, but can completely miss the value of bringing human connections that make those sales happen. In this episode we’re talking about the power of video testimonials - how to make the videos and how they can transform your business by attracting new clients from the power of relating vs a simple “close the deal” approach. In this episode I pulled in the expert on video testimonials. How to make them, how to ask for testimonials and what to talk about. My Guest: Dan Lievens is a born entrepreneur and founder of 11 businesses in a...
info_outlineBuilding your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client.
For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love.
But there are 3 ways you might get stuck building your brand presence: .
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It feels illusive, building your brand presence, you might think is as easy as consistently using bright pink in clothing and your logo.
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You aren’t sure yet what you want that to be.
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You’re spending so much time thinking about this you’re not taking real action to make offers and close deals.
Today’s guest is rebuilding her own. She’s pivoted at 50 as many women do to something more soul-satisfying and that had the prerequisite of gaining the life and professional experience you have now.
If this sounds familiar, and your midlife flipping your focus or really digging in, I think you’ll love this.
My Guest:
Jenna Capozzi brings over 30 years of C-level executive experience, having led innovative projects for global brands such as Samsung, Target, and BMW, and produced notable films and TV shows. Transitioning from Hollywood to empowering the next generation of leaders, she leverages her extensive background to guide individuals towards impactful leadership with Forte Femme. Jenna dedicates herself to mentoring individuals, emphasizing the importance of community support and personal growth. Her mission is to nurture leaders ready to make a significant difference, utilizing her vast achievements in entertainment and advertising, coupled with her passion for helping others achieve their goals with confidence and clarity. Committed to the idea that leadership and purpose are crucial for lasting change, Jenna aims to support emerging leaders in making a meaningful impact, by building an audience and assisting others on their journey.
Questions We Answer in This Episode:
- Can you share the moment you realized something significant was missing in your life?
- Was there ever a moment with a big name brand or client where you had to convince someone to see the vision you had?
- How did your experiences in the high-pressure environment of marketing in Hollywood shape your approach to founding your own business?
- What inspired you to specifically target this demographic?
- What advice do you have for women who fear it's too late to chase their dreams or start anew?
- You host retreats you describe as “work-cations.” Can you describe that kind of experience and your vision for those?
- How do you incorporate your personal interests, like curating memorable travel experiences, into the retreats and programs within your business?
Connect with Jenna:
Social Media:
Facebook - https://www.facebook.com/jennacapozzirutgersson
Instagram - https://www.instagram.com/jennacapozzi_forte
Other Episodes You Might Like:
ABCs of Branding: https://www.fitnessmarketingmastery.com/abcs-of-branding-your-fitness-business-for-more-business/
Facebook Ads Strategy: https://www.fitnessmarketingmastery.com/facebook-ad-strategies/
Resources:
Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard
Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist