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10 Questions for a Killer Social Media Strategy for Health Coaches

Release Date: 07/31/2024

Launching a New Personal Training for Perimenopause Business Grassroots

She Means Fitness Business

A huge welcome back to our 2024 summer intern, Hope Ogg. We checked in with Hope one year after her graduation from ISU to hear about her journey: New personal training for perimenopause business Grassroots delivery method Her no email list, no website business growth A new opportunity on the West Coast My Guest: Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women! Questions We Answer in This Episode: [00:02:45] What have you been doing both before, during and since your...

What Do You Consider in How Much Do You Charge (series) Part 3

She Means Fitness Business

How much do you charge? How much are you? My first question is, How did you interpret that question? Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too. You also could be asked this about something you’ve never even considered, like … How much would you charge for a presentation ? What are your speaking fees? How much would you charge to create a series of videos for our membership? Or organization or to...

What Do You Consider in How Much Do You Charge (series) Part 2

She Means Fitness Business

What Do You Consider in How Much Do You Charge (series) Part 1

She Means Fitness Business

Why Running Your Health Business Seems So Hard

She Means Fitness Business

If running your health business seems so hard and you’re busy plugging holes, fixing leaks only to realize you’ve got another hole in the roof, this is for you. The single most important question to ask… and it’s not … how much do you want to make, or do you want to coach high ticket offers vs big groups of people who pay you less… The single most important question to ask is: Who are you? That’s the question that you want to ask and nail the answer to. That alone will help you realize how to achieve flow and how to hire the right people to be...

Strategies for Higher Revenue as a Fitness Professional

She Means Fitness Business

Ready to unlock higher revenue as a fitness professional? Discover smart monetization strategies to earn more and charge your worth. Let’s dive into the secrets to higher revenue as a fitness professional and make a greater impact! My Guest: Kelly Smith is a global yoga and meditation teacher, E-RYT 500/ YACEP, author, founder of Yoga For You. She hosts chart-topping podcasts Mindful in Minutes and Meditation Mama. Kelly promotes a personalized approach to yoga and meditation and helps students find their own personal practice, listen to their bodies, and find inner joy by accessing...

5 Quick Revenue Streams to End Your Year Strong (or Start)

She Means Fitness Business

Whether you want to end this year strong or start or get a midyear kick in revenue, I’ve got 5 last-minute revenue streams for health coaches - and fitness trainers - that won’t take long to put together OR to deliver. Are you a health coach looking for quick, effective revenue streams to boost your year-end earnings or kick off a strong start to the New Year? This episode is here to help! We’re diving into five profitable revenue streams for health coaches that can be launched quickly, even during the busiest seasons. From digital products to virtual workshops, discover ways to...

Create A Website You Can Be Proud Of (That makes money)

She Means Fitness Business

Create a website you can be proud of! A website is a must! It’s also an expense. How do you know if your pages convert? What 3 messages do you need to convey immediately on your site? It's here! What does your website really need? How do you make it easy to read? And how do you turn visitors into fans—better yet, clients? We’re talking about what you can DIY, and where it pays to invest. Learn how to create a website to be proud of, that’s not only eye-catching but also does the heavy lifting for your business. Get your brand shine online and create a website to be proud of! My...

GLP-1 For Health & Fitness Professionals

She Means Fitness Business

What do you know about GLP-1 for health and fitness professionals? Maybe you name it as drugs, pharmaceuticals, medications, whatever the term or the name is that you are using and feel comfortable with, let's call it GLP-1s and that includes the entire family. It includes doses that are pre-packaged and those that are micro doses, those that are cycled on it, off it, on it, off it. And what it is that you as a fitness or health professional, operating as a coach or prescribing exercise and designing programs, for someone might see either as a threat or as an opportunity. ...

Video Testimonials: Making Sales Easier

She Means Fitness Business

We all think about sales to make our business thrive, but can completely miss the value of bringing human connections that make those sales happen. In this episode we’re talking about the power of video testimonials - how to make the videos and how they can transform your business by attracting new clients from the power of relating vs a simple “close the deal” approach. In this episode I pulled in the expert on video testimonials. How to make them, how to ask for testimonials and what to talk about. My Guest: Dan Lievens is a born entrepreneur and founder of 11 businesses in a...

More Episodes

Listen to me coaching our Flipping 50 intern on how to create a killer social media strategy. If you’re a health coach, I want you to follow along. If you have a platform or channel and your engagement isn’t great, you may be tempted to blow this off. Don’t!

Just a thought, but it’s those of us that stay coachable and curious and know just because we’re doing it or delegating it doesn’t mean we don’t have the opportunity to create the 2.0 or even 4.0 version.

Everyone loves Instagram. Those who may not actually love it, still find it hard to resist! For health pros it’s tempting to start with beautiful pictures, recipes, hashtags, posting frequency and miss the part that really makes it a strategy!

Questions We Answer in this Episode:

Who do you want to serve?
What do they want?
Why don’t they have it?
What’s their biggest problem
How long has it been bothering them?
How urgent is that problem?
What if they don’t solve this problem?
What have they tried?
What happened with other things they tried?
What do they fear?
What do they dream about/would be ideal?

When you Know That, You Want to Know This:

Talk about the problem 80% of the time

Position yourself as the solution 20% of the time

Make an offer on your posts less than 1% of the time

Make them the hero

Be vulnerable about your problem

Determine 3 or 4 pillars of content that you’ll share

For example: Specific “recipes” - food, exercise, sleep, at-home facials, essential oils
A personal share or story related to your audience’ problem that says, I’ve been there or reveals mistakes you’ve made, helps them get to know you.
Research ?
??

Knowing Why Makes Killer Social Media Strategy

What do you want them to do?

Are you selling services or products now or in the future?

Are you trying to do research first?

Are you going to target local or digital customers?

Do you want the platform to be for social proof or to grow an audience of paying customers?

Are you the brand? Or are you representing a brand?

This all is foundational before you start simply posting to post, trying to find recipes to share, walking and talking to post.

What accounts do you follow and like?
Why do you like them?

What would you do differently?

Would your ideal customer like it or need something else?

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